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ImpreMedia, Tu Dinero partner to offer financial information in Spanish

Posted by Elena del Valle on June 12, 2007

Mary Zerafa  Julie Stav

Mary Zerafa, general manager, ImpreMedia Digital and Julie Stav, financial advisor, owner and editorial director, Tu Dinero

Photos: ImpreMedia Digital, Julie Stav, Tu Dinero

Los Angeles, California —Tu Dinero, one of the first Spanish language personal finance publications for U.S. Hispanics, was published in print for a little over a year through a joint venture between Mexican publishing company Editorial Televisa and Julie Stav, Hispanic financial advisor, owner and editorial director of the publication. The partnership was suspended recently. Shortly after that, Stav and ImpreMedia announced a new partnership to publish the magazine once a week via email and on some of ImpreMedia’s print publications beginning June 4, 2007.

“ImpreMedia is committed to providing our users with the best content and user experience on the web. By partnering with Julie Stav, it is a win-win for everyone,” said Mary Zerafa, general manager of ImpreMedia Digital.

Through the alliance ImpreMedia will deliver Tu Dinero online branded content to its readers under the name of “Tu Dinero con Julie Stav.” Isabel Malowany the editor of the original Tu Dinero print magazine remains as editor of the digital edition.

Isabel Malowany

Isabel Malowany, editor, Tu Dinero

“It is well known that Julie Stav is the leading, trusted source of financial news and information for the Hispanic market,” said Monica Lozano, senior vice president of ImpreMedia and publisher and chief executive officer of La Opinión. “ImpreMedia is thrilled to be entering into this exciting new partnership. It will help both of our organizations to continue to serve the growing needs of this underserved community in both print and online formats.”

One page per week from Tu Dinero’s online digital edition will appear in ImpreMedia print publications La Opinión, La Opinión Contigo, El Diario La Prensa, La Raza, El Mensajero, La Prensa and Vista Magazine; and their websites with links to the Tu Dinero digital publication.

“What excites me most about this new relationship is ImpreMedia’s extensive reach in the U.S. Hispanic community, which provides us with the ideal platform to further our mission of helping the U.S. Hispanic community realize their great American Dream,” said Stav.

According to promotional materials Stav, a former primary school teacher in Los Angeles, is a leading Hispanic financial expert. Stav, of Cuban origin, became known when she hosted a national Public Broadcasting Service television show based on the financial principles of her first New York Times bestselling book, Get Your Share

Stav hosts a national daily program “Tu Dinero” on Univision Radio. She also presents personal finance segments twice weekly on “Despierta America,” Univision’s national Spanish-language morning show.

ImpreMedia is one of the largest Spanish language newspaper and online news publishers in the United States. ImpreMedia estimates its reach in print and online to be in excess of 10 million Spanish speaking Latinos.

“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording

Jay Gronlund Mario Quiñones

Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.

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