Posted by Elena del Valle on July 30, 2007
Martha Montoya, president, Los Kitos Entertainment LLC
Photo: Martha Montoya
A podcast featuring an interview with cartoonist Martha Montoya, president, Los Kitos Entertainment LLC, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Los Kitos with Elena del Valle, host of the HispanicMPR.com podcast.
Born to educators, in Bogotá, Colombia, Martha began her professional career as a teacher of chemistry, biology and English in her native country. During her childhood she became very ill and was in and out of hospitals. It was during these periods when she created Los Kitos, the characters that became her friends and helped her develop a sense of social awareness.
Martha has worked with the telecommunications industry, food and service industries in various campaigns that were directed to employees, manufacturers, suppliers, retailers consumers and business community.
She has been recognized for her entrepreneurial spirit with several awards including the Latin Business Association Latina Entrepreneur of the Year, 2002 Hispanic Businesswoman of the Year by the California Hispanic Chamber of Commerce the Hispanic Business 2002, and Hispanic Magazine 2003 honoring her as one of the 100 most influential people in the U.S. market. She also received the Film Advisory Board Cartoonist of the Year Award and the National Hispanic Publications Cartoonist Award.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Martha Montoya” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
Click the button to hear the podcast:
Hear from market researchers about the Latino family in
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Click here to purchase “Latino Family Dynamics”
Posted by Elena del Valle on July 27, 2007
Latinization cover
First time author Cristina Benitez explores the positive impact of Latinos on mainstream America in her recently released 128-page book, Latinization: How Latino Culture is Transforming the U.S. (Paramount Market Publishing, $24.95). The second generation Latina relied on 20 years of Hispanic marketing experience and the input of 20 leaders.
In the book, she also included quotes and the insights of 14 men and six women in the arts and sciences, many from the Chicago area, in her efforts to define the influence of Hispanics on American culture. The leaders Benitez consulted include Hispanics and non Hispanics; entrepreneurs, authors, artists, performers, managers and the first woman to walk in space.
They are: Juan Andrade, Jr., president, United States Hispanic Leadership Institute; Rick Bayless, a Mexican cuisine expert; Aldo Castillo, an art dealer, artist and human rights activist; Henry Cisneros, founder and chairman, CityView; Mary A. Dempsey, commissioner, Chicago Public Library; Robert Fitzpatrick, Pritzker director and chief executive officer, The Museum of Contemporary Art; Henry Godinez, resident artistic associate, The Goodman Theatre; Juana Guzman, vice president, National Museum of Mexican Art; Carlos R. Hernandez, executive director, Puerto Rican Arts Alliance; Achy Obejas, author; Sylvia Puente, director, The Center for Metropolitan Chicago Initiatives of The Institute for Latino Studies, University of Notre Dame; Jorge Solis, director, Illinois Division of Banking; Kathryn Sullivan, president and chief executive officer, Center of Science & Industry; Andrés T. Tapia, chief diversity officer and emerging workforce solutions leader, Hewitt Associates; Studs Terkel, author; Carlos Tortolero, founder and president, National Museum of Mexican Art; José A. Vargas, founder and executive director, The International Latino Cultural Center; Eduardo Vilaro, founder and artistic director, Luna Negra Dance Theater; Father Bruce Wellems, pastor, Holy Cross/Immaculate Heart of Mary Parish.
Benitez is the founder of Lazos Latinos, a Chicago branding and advertising company specializing in Hispanic markets. Prior to founding her company in 1998, she was senior vice president, Ethnic Marketing, DraftWorldwide; before that she was vice president at FOVA, Grey Advertising’s Hispanic marketing group. Her experience includes teaching secondary and college students Spanish for eight years. She is a board member of the Gateway Foundation, The Chicago Public Library, and The Hispanic Alliance for Career Enhancement and Luna Negra Dance.
Click here to purchase Latinization
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Filed Under: Books
Posted by Elena del Valle on July 26, 2007
Click on image to enlarge
Graphic: Hudson Employment Index
Worker confidence among Hispanics zigzagged dramatically over the last year with the most significant drop in a year in June 2007. Although the national average for June 2007 also fell, the 8.8 points drop for Hispanics was more severe reaching 95 compared to 103 in June 2006, according to the monthly Hudson Employment Index SM.
Worker confidence for African-Americans slumped, 5.8 points to register 88.2. The composite index, based on responses from 9,000 workers across races and ethnicities, also plunged in June, dropping 5.7 points to 101.2.
Other noteworthy findings from the June The Hudson Employment Index for Hispanic workers include: There was a substantial 12 point increase in the number of workers worried about losing their job in June (30 percent); fewer workers rated their finances as “excellent” or “good” in June (35 percent) than in May (45 percent); and more workers reported being happy with their job in June (78 percent) than in May (72 percent).
The Hudson Employment IndexSM measures the worker confidence in the United States. Based on monthly telephone surveys with 9,000 U.S. workers, the Index tracks aggregate employment trends on career opportunities, hiring intentions, personal finances, and job satisfaction. The Index is designed to reflect the opinions of a diverse cross-section of employees, across career levels within many industries. Researchers focus mainly on employees views.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
- About Hispanics who earn more than $100,000 annually
Click here for details on “Hispanic Projections”
Posted by Elena del Valle on July 25, 2007
Anti-Counterfeiting & Brand Protection
Combating the Escalating Danger of Global Counterfeiting
September 17 – 19, 2007
The Westin New York at Times Square, New York, NY
IQPC’s second event on Anti-Counterfeiting and Brand Protection will address the huge challenges associated with combating and preventing the manufacturing and distributing of counterfeit goods. Find out how to generate more profit and protect your company’s brand. Our speakers and panelists will share strategies for securing and enforcing Intellectual Property rights strategically overseas, particularly in China as well as others (Malaysia, Hong Kong, Taiwan, Russia, Pakistan, North and South Korea, Argentina, Brazil, Paraguay, among others). This conference will provide you with all the tools necessary to strengthen your organization’s brand protection strategy in order to ensure continuous growth and, most importantly, success in an ever competitive global marketplace.
Register now by calling 1-800-882-8684 or visiting us at: www.iqpc.com/us/anticounterfeit/hmpr
Posted by Elena del Valle on July 25, 2007
By Terry J. Soto
President and CEO, About Marketing Solutions Inc.
Terry J. Soto, president and CEO, About Marketing Solutions
Photo: Terry J. Soto
Managers often perceive that the process of setting Hispanic metrics is different and somehow more challenging than setting metrics for the rest of the organization. I propose that if a Hispanic market strategy has been well-conceived, planned and implemented, and top management answered the following questions at the outset, appropriate metrics become obvious and well-supported.
1. What is the company trying to achieve? The answer to this question should not be as vague as; to penetrate the Hispanic market; to capitalize on the growth of the Hispanic market now and in the future or; to position our company for growth in the future.
Click here to read the complete article
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here to receive a free copy of Emotional Branding
Posted by Elena del Valle on July 24, 2007
Demian Bellumio, president of Hoodiny Entertainment Group, LLC
Photo: Houdiny
Miami, Florida – Billboard and Hoodiny Entertainment Group agreed recently to a strategic alliance to strengthen the positioning of Hoodiny’s Latin music portal, elHood.com, and develop ad-supported online communities for music labels in the United States.
Hoodiny expects to leverage Nielsen’s United States digital sales organization and Billboard content to solidify elHood’s position as a Latin music website for artists and fans. As part of the agreement, Hoodiny will add Billboard content, music industry news, and chart information to elHood.com and make it available in Spanish and Portuguese. Hoodiny and Billboard plan to start in the Latin market in order to develop monetization platforms based on ad-supported revenue models.
“This alliance validates the importance of the work that Hoodiny has done over the past year in developing our content and community management technology, and we believe that our combined service will set a standard for the global music industry,” said Demian Bellumio, president of Hoodiny Entertainment Group, LLC. “This alliance comes at a very important time, as we prepare to launch the latest version of our platform, which will allow us to extend our reach beyond a single domain to powering other leading music and entertainment destinations.”
Brian Kennedy, vice president, Integrated Sales, Billboard
Although Hoodiny representatives would not disclose exact audience numbers for elHood, they indicate the website has a reach in the hundreds of thousands of visitors. About 40 percent of the music website’s target audience is made up of English dominant Hispanics in their 20s and 30s with an annual income in excess of $30,000.
“We are thrilled to join forces with Hoodiny Interactive and augment Billboard’s platform opportunities in the Latin genre,” said Brian Kennedy, vice president, Integrated Sales, Billboard. “This alliance will offer brand marketers the opportunity to one-stop-shop at Billboard for 360 degree programs targeting the Hispanic music enthusiast.”
Billboard, known for its Latin music ventures, such as the Billboard Latin Music Conference, has longstanding partnerships with Telemundo, Univision Radio, MSN Latino and Azteca America. Billboard is the flagship property for the Billboard Information Group. Other producst include Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records.
ElHood, Hoodiny Interactive, and Hoodiny Productions are the three business units of Hoodiny Entertainment Group. Hoodiny Interactive, the digital solutions arm of Hoodiny, creates custom online destinations for content providers based on Hoodiny’s proprietary Content and Community Platform. Hoodiny has offices in Miami Beach, Florida, Los Angeles, California and Madrid, Spain.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase “Marketing to Hispanics Online”
Posted by Elena del Valle on July 23, 2007
Cynthia Nelson, chief operations officer, TodoBebe
Photo: Cynthia Nelson
A podcast interview with Cynthia Nelson, chief operations officer, TodoBebe, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses marketing to Hispanic moms and Todobebe with Elena del Valle, host of the HispanicMPR.com podcast.
Cynthia joined the Todobebé team in 2004 as COO. In her current role, she is responsible for corporate operations, strategic partnerships, and product development and licensing for Todobebé’s media channels including TV, radio, Internet, direct mail, publishing, products, research, and events. This role includes global profit and loss responsibility and legal oversight.
Read Cynthia’s chapter about “Marketing to U.S. Hispanics Online” in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here to buy Hispanic Marketing & Public Relations today!
A serial entrepreneur, Cynthia founded several boutique strategy and branded entertainment consulting companies and has served on the board of several Silicon Valley start ups. In her most recent venture, Nexos Consulting, Cynthia worked with Fortune 500 clients and brand managers by providing research, strategic planning and business development for companies such as AOL, Omnicom, Volkswagen and Audi, Panasonic de Mexico, Kraft, Delta Airlines, and USA Networks.
She is a contributing co-author of a chapter in the Hispanic Marketing & Public Relations book. Cynthia started her career in 1984 as an independent computer consultant in Los Angeles. She then joined Ingram Micro, a global supplier of technology products and supply chain management services managing global accounts and supplier relations.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Cynthia Nelson” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
Click the button to hear the podcast:
“Marketing to New Hispanic Moms – a case stuy” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click here to purchase “Marketing to New Hispanic Moms – a case study”
Posted by Elena del Valle on July 20, 2007
2007 Search Engine Strategies San Jose
August 20-23, 2006
San Jose, CA
http://www.searchenginestrategies.com/sew/sj07/index.html?utm_source=his
panicmpr&utm_medium=bannerad&utm_campaign=sessanjose
Posted by Elena del Valle on July 20, 2007
Keeping the Faith cover
Photo: HarperCollins Publishers
In Keeping the Faith How Applying Spiritual Purpose to Your Work Can Lead to Extraordinary Success (Rayo, $22.95), Ana Mollinedo Mims describes how she arrived in the United States as a Cuban immigrant and eventually thrived in the corporate world. In the book, meant for anyone who has a job or hopes to be employed, she proposes to the reader that each struggle becomes an opportunity to grow spiritually, develop a purpose and achieve professional success. She believes that the answers we seek will reveal themselves more clearly and lead us to satisfaction through a blending of faith and work.
“My book is about developing a relationship with God that will lead to understanding one’s purpose and calling. I rarely talk about where I go to church because what is important is having the relationship not where you go to church. My book is not written from a denominational perspective and applies to everyone and anyone that has or is interested in developing a relationship with God regardless of where they go to church. God is the God of all not just one race or culture and I believe loves us all equally,” said Mollinedo Mims. “I was recently interviewed by Club 700 Hoy, the Hispanic version of the 700 Club and the response there was awesome. There are not many Hispanics, and specifically female Hispanics for the matter speaking about faith and how it applies to the workplace and to career development. So the response from all has been very rewarding.”
In Keeping the Faith, Mollinedo Mims, chief corporate communication officer, Cable & Wireless, Americas & Caribbean, discusses seven principles, faith, integrity, humility, prayer, forgiveness, stewardship, and legacy. The 256-page hardcover book is divided into three parts: Rebirth, Principles of the Spirit Led Career and On Reflection.
Mollinedo Mims has held executive positions with Fortune 500 companies and non profit organizations in strategic development, communications, media and corporate relations, government and investor relations, and website design. Prior to working with Cable & Wireless, she was global vice president of communications, Community Affairs & Diversity for Starwood Hotels & Resorts Worldwide, Inc.
Click here to purchase Keeping the Faith
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Filed Under: Books
Posted by Elena del Valle on July 19, 2007
David J. Perez, chief executive officer, Latin Force
Photo: Latin Force Group
New York, New York, – Latin Force LLC, a Hispanic marketing strategy firm, and Geoscape International Inc., a multicultural consumer intelligence and data analytics company, merged recently to form Latin Force Group. Existing staff will remain in place. The company plans to hire sales, finance and consulting staff.
The merger was made possible with the financial support of the Goldman Sachs Urban Investment Group (UIG). UIG is planning additional strategic investments in Hispanic marketing and related companies. Company representatives would not disclose the terms of the investment.
“The merged company will provide its existing and future customers with a clear competitive advantage in reaching America’s fastest growing demographic,” said Kevin Jordan, managing director, Goldman Sachs.
According to promotional materials, the new company provides integrated marketing services for over a quarter of the Fortune 100. Latin Force Group, with a staff of 30, will offer services and information to assist customers who want to identify and service ethnic consumers in financial, telecommunications, retail, insurance, health care, pharmaceuticals and consumer packaged goods. Latin Force Group clients include Allstate, Bank of America, Best Buy, Cranium, Direct TV, Epic Records, Humana, H&R Block, HSBC, ING, Kraft Foods, MTV, the NFL, Nickelodeon Networks, Toyota, Univision and Wells Fargo.
“This is an exciting first step in building out a full-service, integrated marketing company. The combination of Latin Force’s strategy consulting and Geoscape’s market intelligence data and systems form a unique and solid foundation for accelerated growth and future acquisitions,” said David J. Perez, chief executive officer of Latin Force.
Cesar Melgoza, managing director, Latin Force Group
The Latin Force Group will continue supporting Geoscape’s proprietary web-based platform, which draws upon database engines to reveal cultural attributes with dynamic segmentation, demographics and consumer spending data. Latin Force Group will operate from offices in Los Angeles, Miami and New York.
“Our industry leading products identify and segment customer data by ethnicity, acculturation, media preferences as well as consumer spending patterns,” said Cesar Melgoza, founder of Geoscape and now managing director of Latin Force Group.
The Goldman Sachs Urban Investment Group is part of the Merchant Banking Division of The Goldman Sachs Group, Inc. that invests capital in ethnic minority-owned or targeted businesses and urban real estate. Founded in 1869, Goldman Sachs is a leading global investment banking, securities and investment management firm. UIG makes corporate and real estate investments of $5 million to $50 million in various industries, project types, and financial structures.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Why it’s important to reach your clients in language
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Ins and outs of translations issues
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How to select a translator
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What to expect
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How to save on translation costs
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Much more
Click here to purchase “Hispanic Market Translation Issues”
