Posted by Elena del Valle on August 1, 2007
By Chelsea Starr Ph.D.
Qualitative Research Manager, Phoenix Multicultural
Photo: Phoenix Multicultural
Some medical recruiting projects are more challenging for multicultural markets than for the general market. For diseases that are fairly common in the Latino community, like diabetes, your recruit may not be particularly challenging. But with a less common disease, for example a particular type of cancer, there are both cultural and practical aspects to be considered in the Hispanic market.
“A Snapshot of the U.S. Hispanic Market” audio recording
Presenter Michele Valdovinos, Phoenix Cultural Access Group
Click here to purchase “A Snapshot of the U.S. Hispanic Market”