Posted by Elena del Valle on February 1, 2008
Click on image to enlarge
Women That Win selected Hispanic Marketing & Public Relations (HispanicMPR.com), Business of the Month for February 2008. As part of the recognition, HispanicMPR is featured on the Women That Win homepage and in the Business of the Month page.
Business of the Month features include a company overview, information about the business’ community involvement and recognitions, when and why the business owner established the business, accomplishments she is most proud of, and advice for women thinking of starting a new business.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
“I am the founder of this wonderful organization that is helping women, including the many Hispanic women in the U.S., take their careers and lives to the next level. As a woman who began working at the ripe age of 12, I understood very young the power behind a good work ethic,” said Kellie Kuecha, president of Women that Win
Previous Business of the Month companies include The Healing Center, LLC, The Fae Group Graphic Design Company, NuBarter, Judy Martin Speaks.com, Women with Dreams and Zable Fisher Public Relations.
Boca Raton, Florida based Women that Win is dedicated to women’s empowerment. The company offers educational seminars and networking forums to help entrepreneurial women define, develop and achieve their personal and professional goals.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on February 1, 2008
Event Partner
Measuring the effectiveness of your Digital Signage deployment
March 31 – April 3, 2008 • San Francisco, CA
Discover how Winning Organizations:
• Increase Brand Awareness and improve the customer experience through Digital Signage
• Manage Digital Signage Content and business results on a global basis
• Combine Digital Signage with Mobility to create a powerful tool for Lead Generation
• Measure the success of Digital Signage usage within the Internal Communications strategy
• Manage Digital Signage Content Approval Processes to ensure quality results
• Use Web-based Content Management to increase effectiveness and create User-Generated content
• Measure the ROI of the Digital Signage strategy
• Measure and define Pricing Models to demonstrate the benefits of Digital Signage
To receive your 20% discount, please mention code DS-HMPR when registering. To register call 1-800-882-8684 or visit us online at IQPC
Posted by Elena del Valle on January 31, 2008
H para Hombres Extremo October 2007 cover
Last year, Notmusa USA, the Mexican parent company of Maya Magazines, Inc. launched H para Hombres Extremo, an ad free adult photo magazine targeting Spanish dominant Latino men 18 and older in the United States. Partner to H para Hombres magazine, the new magazine averages 128 pages per issue and is published bimonthly.
It is available in California, Chicago, Florida, Georgia, New Jersey, New York, and Texas by subscription and at newsstands. It has a cover price of $6.95. The annual subscription costs $35.
Circulation started at 5,000 in the United States and has already reached 25,000. The Mexican edition has a circulation of 400,000. The magazine features scantily dressed and nearly naked young women in provocative poses in themed settings and costumes. Magazine representatives are considering building a matching website for H para Hombres Extremo this year.
Notmusa has been in business for 51 years in Latin America. Other publications in its roster include Veintitantos, Ser Mama, and Notas Para Ti. In the United States, where it is represented by Miami Beach based Maya Magazines, its first publication was TVnotasUSA.
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Filed Under: Media
Posted by Elena del Valle on January 30, 2008
FOR IMMEDIATE RELEASE
Contact:
Elena del Valle
elena@lnaworld.com
Kellie Kuecha
kellie@womenthatwin.com
January 30, 2008
Boca Raton, FL – Hispanic Marketing & Public Relations, HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently selected Women that Win February 2008 Business of the Month. More information is available online at https://www.hispanicmpr.com/
Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.
Visitors may sign up for daily email updates, search the website for Hispanic market information; watch videos and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.
The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book.
Florida based Women that Win founded by Kellie Kuecha, is dedicated to empowering women to continuously seek new horizons in their careers by providing educational seminars, unique opportunities to form strategic alliances and unlimited resources that enable them to define, develop and achieve their personal and professional goals.
Posted by Elena del Valle on January 30, 2008
Actor Eduardo Verástegui and Charles Ogilvie, director of Inflight Entertainment and Partnerships, Virgin America
Photo: Virgin America
Virgin America is offering passengers Spanish-language independent films and television program as part of its Red Inflight Entertainment System. According to promotional materials, the discount airline offers the most foreign language films and television entertainment content on any U.S. domestic airline.
Virgin America launched service on August 8, 2007, and already has had 100,000 passengers. It has agreements with Disney, Fox, Paramount Pictures, NBC Universal Studios, Venevision International, Sony Pictures Entertainment, Terry Steiner International and Warner Brothers to provide major theatrical content at every seat and all its flights through its interactive in flight entertainment system. In addition to English language choices, the company boasts of film, television and audio programming in Cantonese, Mandarin, Japanese, Korean and Spanish.
Spanish-language offerings planned for this year on Virgin America flights to San Francisco, Los Angeles, New York, Washington DC, Las Vegas, San Diego and Seattle include: “Bella,” a film; “Mujeres Infieles” (Unfaithful Women), courtesy of Venevision International; and two programs from Florida based WSBS Mega TV, “El Circulo”and “Xpediente.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
“As the only California-based airline, we want to our entertainment line-up to be as diverse, sophisticated and smart as our guests,” said Charles Ogilvie, director of Inflight Entertainment & Partnerships, Virgin America. “Finding compelling Spanish-language content is a priority and we’ll continue to search out cutting-edge projects at Sundance and beyond. We’re thrilled that award-winning films like ‘Bella’ with acclaimed actor Eduardo Verastegui can be seen in their native language on Virgin America.”
“Bella” will premier on Virgin America in April 2008. The film recently won the People’s Choice Award at the Toronto Film Festival and the filmmakers were honored with the Smithsonian Latino Center’s prestigious Legacy Award.
“Mujeres Infieles” was directed by Rodrigo Ortuzar and features Maria Jose Prieto. In “El Circulo,” host Ana Remos showcases parties and elegant homes. In “Xpediente,” host Allan Villafana, examines unsolved cases.
“On long-haul flights we find that more than 90 percent of our passengers engage with Red, our in-flight entertainment system. A large percentage of those guests may do something either on-demand (movie, video, music video, or short film) or might listen to or watch a linear channel. In both areas we have multilingual content,” said Abby Lunardini, director of Corporate Communications, Virgin America.
Red offers passengers 25 on-demand films, live TV, audio music entertainment including the ability to compile individual play lists, videogames and meals on-demand. Virgin America is a San Francisco based low-fare carrier. Executives for the airline hope to serve 10 cities within a year of operation, and up to 30 cities within five years.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on January 29, 2008
Event partner
February 7 :: Hilton San Francisco
Whether you are a consultant, site designer, website owner, or in-house marketing professional, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy. No matter where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills and tools to improve your business results and take your search engine marketing to another level.
Link Building Tactics, Tools & Techniques
How to Effectively Use Social Media for Search Marketing Campaigns
Click here for information about Search Engine Strategies Search Training Workshops
Posted by Elena del Valle on January 29, 2008
Fabiola Trujillo, Rudy Lopez, Gonzalo Soaresgache, Sonia De Leon
and Lucina Rodriguez, grant recipients
Photo: National Association of Latino Arts and Culture
The San Antonio based National Association of Latino Arts and Culture (NALAC) recently recognized 24 United States Latino artists and 26 Latino arts and culture organizations for their uniqueness, artistic significance and excellence. The NALAC Fund for the Arts (NFA) distributed $143,505 in grant funding to noteworthy individuals and organizations from across the nation.
Individual artists in nine states received grants ranging between $1,500 and 6,800. California and Texas each had six grant recipients. Among the recipients, there were also five New York artists, two artists from Massachusetts, and one each from Connecticut, Indiana, Minnesota, Pennsylvania, and Virginia.
Organizations in 11 states including nine in California and four each in Texas and New York, received grants ranging from $2,000 to $4,500. Arizona, Colorado, Florida, Illinois, Minnesota, Oregon, Rhode Island, and Tennessee also had grant winners.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
“NALAC’s support of Latino artists and organizations ensures that the nation’s cultural life is enriched and made vital through the diverse artistic and cultural expressions of our artists. We are pleased to support the creative process of Latino artists and organizations across the country that are engaging communities, stimulating ideas and local economies, and building audiences for all of the nation’s arts,” said Abel Lopez, chair, NALAC Board.
Two multidisciplinary peer review panels examined eligible applications from among the 202 submissions using established criteria and made recommendations to the NALAC Board of Directors. The selection was made on the basis of artistic merit, funding impact, and capability. “In an effort to preserve the integrity of the peer review process” NALAC declined to identify individual judges and panel members.
According to an organization representative, NALAC is the only national Latino arts service organization in the United States. NALAC headquarters have been in San Antonio, Texas for almost 19 years. The NALAC Fund for the Arts (NFA), a grant program to support Latino artists and cultural organizations, is the only national arts fund in the country that provides support specifically for Latino artists and arts organizations working in music, dance, performance art, theatre, visual arts, media and literary arts.
Since its inception in 2005, the Fund has provided 128 grants totaling more than $379,000 to Latino artists, ensembles and small and mid-size Latino arts and culture organizations throughout the U.S. The NALAC Fund for the Arts is made possible with funding from the Ford Foundation, the JPMorgan Chase Foundation, the Andy Warhol Foundation for the Visual Arts, the Cultural Collaborative, Heineken and Southwest Airlines.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Posted by Elena del Valle on January 28, 2008
Michele Valdovinos, senior vice president, Phoenix Multicultural
Photo: Michele Valdovinos
A podcast interview with Michele Valdovinos, senior vice president, Phoenix Multicultural is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Michele discusses her company’s national third research study on multicultural children with Elena del Valle, host of the HispanicMPR.com podcast.
Michele oversees the firm’s marketing functions and leads the Senior Management Analysis and Review Team to provide actionable insights and recommendations for the company’s clients. Michele has more than 12 years of professional experience working in high-profile industries such as network television, entertainment, international marketing, and Hispanic market advertising.
Michele began her career at Univision, where, as audience research director, she conducted Nielsen television ratings analysis and market research. She went on to work at 20th Century Fox, where she was manager of research in the International Television department. In New York, Michele worked as senior manager, Client Services for IBOPE International/WPP, an international research company.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
She later joined The Bravo Group, Young & Rubicam’s Hispanic arm. As vice president, Research & Strategic Planning, she was responsible for all research and strategic planning for leading national advertisers such as AT&T, United States Postal Service, and Unilever/Best Foods.
Michele obtained a Bachelor of Arts degree in Media Management from Pepperdine University and is a graduate of the University of Southern California’s Annenberg School of Communications with a Masters Degree in Communications Management. She is on the Board of Directors for the National Society of Hispanic MBAs, a non-profit organization dedicated to promoting graduate education for U.S. Hispanics. Michele is Mexican-American, fully bicultural and bilingual, and has traveled throughout Latin America and Europe.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Michele Valdovinos,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2008 section of the podcast archive.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
• Quantitative and qualitative research findings
• Practical applications of information in marketing programs
• Areas of the country where the Latino kids market is booming
Click here for information on “Marketing to Multicultural Kids”
A video message in Spanish from one of our sponsors
Posted by Elena del Valle on January 25, 2008
“Shoot Down” poster
Photos, video: Rogues Harbor Studios
For three years film director Cristina Khuly and producer Douglas Eger, co-founders of Rogues Harbor Studios, worked on a documentary film that opened in theaters last week. They dedicated their financial resources and countless hours to researching, documenting, interviewing and creating “Shoot Down,” an 88-minute documentary film about the tragedy that befell four members of the Miami based Brothers to the Rescue volunteer group.
On February 24, 1996, the volunteers were shot and killed by two Cuban military fighter jets while flying, unarmed, over the area between Florida and Cuba, in international waters, in search of Cuban refugees. Scroll down to watch “Shoot Down” video clip.
Cristina Khuly, director of “Shoot Down”
Cristina’s uncle was Armando Alejandre Jr., one of the four American’s killed that day. The other three men were Carlos Costa, Mario De La Peña and Pablo Morales. As part of the production for the documentary the producers scoured government documents, transcripts and never-before seen news footage of Fidel Castro. According to promotional materials, the film features voice recordings from the MiG pilots and their controllers in Havana; and the cockpit recordings from the Cessna planes, edited to re-enact the moment when they were shot down.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
During the film, winner of the 2007 Sonoma Film Festival Award for Best Documentary, interview subjects speak English and Spanish. “Shoot Down” includes English subtitles for Spanish speakers. In some theaters, there will be Spanish subtitles for the English speakers. Residents of Chicago, Houston, Los Angeles, Raleigh, South Florida, and Washington, D.C. will be able to watch the film in a local theatre. Rogues Harbor Studios is expected to release the film on DVD following the theater showings.
Twenty people related to the deceased Brothers to the Rescue volunteers or involved in the case share their thoughts during the film including Miriam de la Peña, Eva Barbas and Mirta Costa Sr., mothers of a victim; Maggie Alejandre Khuly, Nancy Morales and Mirta Costa-Mendez, sisters of a victim; Marlene Alejandre-Triana, daughter of a victim; and Mario T. de la Peña, father of a victim.
Khuly co-founded Rogues Harbor Studios with Eger in 2005. Khuly, a former model and commercial actress, is an artist. Eger served as chairman and chief executive officer of Eger, Inc., a company that creates, builds, and manages high growth enterprises. Since 1997, Eger has served as president of Taconic Enterprises, Inc., a merchant bank that specializes in investing in and advising high growth companies.
Posted by Elena del Valle on January 24, 2008
Monica Gil, vice president,
Communications and Community Affairs, The Nielsen Company
Photos: The Nielsen Company, Todobebé, Inc.
In an effort to expand their reach among Latino families, The Nielsen Company and Todobebé, Inc. will collaborate and provide measurements for Todobebé’s upcoming Viva la Familia Fiestas, a program for Hispanic mothers. As part of the agreement, Nielsen will provide Todobebé and participating advertisers audited data about the event hosts and the guest participants. At the same time, Todobebé will promote The Nielsen Company and its services for Hispanic ratings participation among its Viva la Familia Fiestas audiences.
“As Nielsen continues to grow its measurements of the Hispanic consumer, part of our mission is to inform the community about who we are, what we do and the importance of accurately measuring television viewing behavior,” said Monica Gil, vice president of Communications and Community Affairs, The Nielsen Company. “Our agreement with Todobebé will have an important role in strengthening and expanding our relationships with the Hispanic communities.”
Nielsen and Todobebé plan to also explore ways to seek ongoing input from clients and consumers and to develop new and enhanced metrics to measure advertising exposure among Hispanic audiences. The Todobebé Viva la Familia Fiestas is a 60-day media campaign expected to generate 30,000 consumer impressions via national television, radio DJ endorsements, online promotions and direct mail. Planned national public relations activities include celebrity appearances with Todobebe hosts Aracely Arámbula, Karen Martinez and Jeannette Kaplun and center around making “family miracles” happen.
Discover from a new mom market expert how to reach Latino moms by listening to
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
Todobebe representatives are inviting 10,000 moms to host simultaneous parties on April 26, 2008 for 100,000 of their friends and family members in 150 cities. Organizers hope the gathering will be the largest known party held on a single day dedicated to celebrating family life and motherhood. Nielsen staff plan to conduct on-line surveys to gather attendance and attitudinal information.
“This is an ongoing integrated media campaign which culminates in these large events so it is an ongoing multi-year program,” said Cynthia Nelson, chief operating officer Todobebé. “This relationship presents an opportunity for both companies to leverage their respective strengths in order to reach and measure this dynamic and growing market. There are four million births per year and of those 25 percent are to Hispanic parents. Every year, new moms, new babies. This is a growing and dynamic market year over year and reaching them via an integrated plan that also leverages in-home events plus our celebrities and Nielsen research is very compelling for our clients.”
Cynthia Nelson, chief operations officer, TodoBebe
“In addition to the numerous Latino clients we serve (Spanish and bilingual networks, television stations, Hispanic ad agencies, etc) Nielsen works with dozens of community based organizations that reach Hispanic/Latino audiences, both Spanish dominant and bilingual. We are always looking for ways to enhance our outreach to ethnic markets. The Todobebe agreement is one example of how we work with community organizations and programs that have relationships with the diverse Latino population,” said Gil.
In the past, Nielsen has worked on similar projects with National Council of La Raza, Para Los Ninos in Los Angeles, and Spanish Coalition for Jobs in Chicago. The Nielsen Company offers marketing information, audience measurement, and business media products and services. The privately held company is active in more than 100 countries. It has headquarters in Haarlem, the Netherlands, and New York in the United States.
Todobebé Inc. reaches United States Spanish speaking Latino parents with books, television programs, radio, events and online. Todobebé focuses on families planning, expecting and raising babies through varied media platforms.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
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Filed Under: Media
