Posted by Elena del Valle on April 4, 2008
East LA Marine: The Untold True Story of Guy Gabaldon DVD cover
Photos, video: Arts Alliance America
On April 8, Arts Alliance America will release a new documentary on DVD about a Latino WWII war hero. The 77-minute film, East LA Marine: The Untold True Story of Guy Gabaldon, narrated by Freddie Prinze Jr. in English sets out to tell the story of U.S. Marine PFC Guy Gabaldon posthumously. The film producers support a national campaign to award the Congressional Medal of Honor to Gabaldon. Scroll down to watch a preview of East LA Marine: The Untold True Story of Guy Gabaldon.
Guy Gabaldon
Financed by Fast Carrier Pictures, the film was produced and directed by Steve Rubin in 2006. Gabaldon died on August 31, 2006 without ever receiving the recognition many believe was his due perhaps in part because of his Latino heritage. During the bloody struggle for Saipan in July 1944, Gabaldon is officially credited with capturing over 1,500 Japanese soldiers and civilians. This, according to the film promoters, was accomplished single-handedly and is a record in the annals of American military history.
Gabaldon’s war accomplishments were portrayed in the film Hell to Eternity around 1960. Some credit him with sharing his experience and using his celebrity to inspire new generations who valued bravery and bravado, and helping wayward teenagers in the Mariana Islands when he returned there in 1980.
Arts Alliance America, formerly known as Hart Sharp Video, was founded in January 2003. It is a home entertainment company that develops, acquires, markets and distributes DVDs in the film, documentaries, special interest and sports genres. The company has partnerships with TV Guide, E! Entertainment Television, Sundance Channel Home Entertainment, ESPN, MLB Productions, and Bombo Sports and Entertainment.
Posted by Elena del Valle on April 3, 2008
Raúl Alarcón, president and CEO of SBS
Photo: Spanish Broadcasting System
Spanish Broadcasting System, Inc. recently launched a wholly-owned film subsidiary, Megafilms, to produce Spanish-language full-length features, miniseries, telenovelas, documentaries and filmed entertainment for domestic and international distribution, including theatrical release, broadcast syndication and DVD commercialization. A company spokesperson declined to share financial, content or production details.
Agustin Fernandez was named managing director of the new SBS division which is expected to announce its first original production in the second quarter of 2008. SBS executives believe the new company will benefit from the resources, infrastructure and promotion provided by the SBS multimedia platforms and their proprietary brands, including the SBS radio and Mega TV television networks, the SBS online properties as well as the SBS Media Center, a five-acre high definition production facility under construction in Miami.
“Our entry into filmed entertainment is a natural follow-up to our 2006 debut of MegaTV and our successful efforts in the production of original programming for our network”, said Raúl Alarcón, president and chief executive officer of SBS. “Our foray into broadcast television alerted us to the staggering demand in the global marketplace for cutting-edge, high-quality filmed entertainment which, until now, has been dominated by a handful of foreign suppliers. And, of course, we intend our own Mega TV to be a primary beneficiary of the Megafilms production slate.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Fernandez, a producer, writer and director, specializes in modestly budgeted pictures. He is the founder and president of Babylegs Entertainment, a production company that offers full production support for several partners including direct-to-video films, television programming, commercials and music videos for traditional and new digital outlets.
Fernandez spearheaded El Vacilon The Movie which was released in 17 screens in the New York area and grossed $2.3 million. Fans have purchased more than 500,000 copies of the Lions Gate Films released DVD. His next feature, A Wonderful Christmas, Feliz Navidad, a Latino-themed Christmas film staring Raul De Molina, Giselle Blondet, Mariana Seoane and Jose Feliciano, was released in November 2007 by Lions Gate Films.
In the past five years, Babylegs has developed, produced, marketed and distributed 65 commercials, 28 music videos, and 10 feature films including, Ego with recording artist Eve, and Michael K. Williams, and El Cantante with Marc Anthony and Jennifer Lopez. Fernandez received two Emmy awards in 2007 and was nominated for an Emmy in 2006.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates Mega TV in Miami as well as 20 radio stations in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on April 2, 2008
Tony Malaghan, CEO, Arial International
Many companies have adopted strategies to welcome their newly acquired customers. These contacts most often take place in the form of letters or packets mailed to the customer via the postal service, an e-mail, a pre-recorded outbound broadcast message and/or a live outbound telephone call from a customer service representative. The type of industry, purpose of the initial contact and cost to deliver the message drives the strategy and the tools utilized in a welcome contact. We have seen that many companies underestimate the benefit of welcome calls, especially to their US Hispanic customers.
Click here to read the complete article
Read Tony’s chapter on “Effective Translations” in
Hispanic Marketing and Public Relations book
Click here for information on Hispanic Marketing & Public Relations
Posted by Elena del Valle on April 1, 2008
Maria Badillo, vice president of Programming, ¡Sorpresa! Network
Photo: ¡Sorpresa! Network
¡Sorpresa! Network and the Hamptons International Film Festival are partnering for the second year in a row on the ¡Sorpresa! Youth Film Competition at the 16th Annual Hamptons International Film Festival, October 15 to 19, 2008. For this year’s competition, ¡Sorpresa! is looking for outstanding Latino themed short films created by young people ages 17 and under that illustrate “The World You Imagine.”
¡Sorpresa! representatives are soliciting submissions of original three to five minute short videos or films depicting each participant’s Hispanic themed work by September 2008. Five finalists will be selected and screened at the Hamptons International Film Festival. Contest organizers declined to identify judges or their affiliations. In addition to press release announcements, event promoters will engage in outreach to schools and art programs.
“We are pleased to provide a platform for Latino youth to share their perspective,” said Karen Arikian, executive director of the Hamptons International Film Festival. “The ¡Sorpresa! Youth Film Competition offers a unique opportunity for the Festival to demonstrate its commitment to up-and-coming filmmakers from the Latino community by showcasing their short films before international film directors, producers and industry members.”
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
The competition winner will be announced at the Festival and featured in Luz, Camara, ¡Sorpresa!, one of the network’s programs. The winner will receive a $1,500 scholarship to attend the New York Film Academy’s Youth Film Training which includes a training component at Universal Studios in California.
“Our partnership with the Hamptons International Film Festival provides the perfect avenue to display the creative abilities of our audience,” said Maria Badillo, ¡Sorpresa! vice president of Programming. “Several of the films generated by the ¡Sorpresa! Youth Film Competition will not only be seen at the Festival, but also in the more than one million cable homes in which ¡Sorpresa! is available across the country.”
¡Sorpresa!, part of Juniper Content Corporation, is one the nation’s first Hispanic children’s television networks and digital communities. ¡Sorpresa! is available on Cablevision, Charter Communications, Comcast, Cox Communications, Time Warner, Verizon FiOS and participating National Cable TV Cooperative systems and in Puerto Rico on Liberty Cable Systems and OneLink. ¡Sorpresa! content is also available through third party multiplatforms, including: MobiTV, the provider of Spanish language video services to Alltel Wireless, AT&T & Sprint, Brightcove, the exclusive broadband video player to sorpresatv.com, and VOD providers Akimbo and AT&T Homezone.
The Hamptons International Film Festival was founded to celebrate independent film and to introduce a unique and varied spectrum of international films and filmmakers to the public. The festival is focuses on exhibiting films that express fresh voices and differing global perspectives, with the hope that these programs will enlighten audiences, provide invaluable exposure for filmmakers and present inspired entertainment.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Posted by Elena del Valle on March 31, 2008
Artist and singer Aurora Flores also practices public relations
Photo: Aurora Flores
A podcast interview with artist Aurora Flores is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Aurora discusses her career and targeting Latinos with entertainment products with Elena del Valle, host of the HispanicMPR.com podcast. Click here to read about her band Zon del Barrio, Cortijo’s Tribe its first album, watch a video and listen to “El Negron Bembon,” a song from the album
Aurora is a journalist, historian, artist, and cultural activist she is the quintessential Nuyorican born and bred in the City. She attended Lehman College and Columbia University under scholarship. At the cutting edge of Latino identity, Aurora writes on culture and music for the Daily News and produces concerts and artistic showcases in New York City. Since 1974, she has published thousands of articles for mainstream and ethnic publications. Since 1987, she runs her own public relations and cultural marketing firm.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Aurora cut her teeth in the music industry as the first woman editor of Latin New York Magazine in 1973 and the first woman music correspondent for Billboard Magazine in 1975 covering the Latin music and R&B scene. She was the first to write about Puertorican folk music in the publication highlighting the Fiestas de Loiza Aldea and an interview she did with Don Rafael Cepeda in 1977.
She appears with the late Tito Puente in the Edward James Olmos docudrama Americanos: Latino Life in the U.S.; on the Bravo documentary Palladium: When Mambo Was King; and on the accompanying film for the newly opened Smithsonian Exhibit LatinJazz, La Combinación Perfecta speaking on the history of Latin music.
She wrote the foreword and edited ¡Salsa Talks! A Musical Heritage Uncovered, a book on Latin music. She teaches History of Latin Music at City Universities of New York (CUNY). She finds time to write songs, dance, and play the cuatro (ten string) and pandero.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Aurora Flores,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2008 section of the podcast archive.
A word in Spanish from one of our sponsors
Click here to purchase Cortijo’s Tribe CD
Posted by Elena del Valle on March 28, 2008
America Beyond Black and White book cover
In America Beyond Black and White Immigrants, Fusions, and the Radical Reconfiguration of American Culture (Perseus Distribution Services, Inc., $29.95), Ronald Fernandez, Ph.D., a professor of sociology in the Criminal Justice Department at Central Connecticut State University, examines the issue of race in America.
Fernandez makes an impassioned argument for reassessing America’s understanding of race and ethnicity. He believes that for the first time in U.S. history, the black and white dichotomy that historically defined race and ethnicity faces a cultural revolt from minorities, the fastest-growing and arguably most vocal segment of America’s people. Fernandez believes this population segment is breaking down and recreating the definitions of race.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
In addition to the introduction, the hardcover 285-page book published in 2007 is divided into eight chapters: A Historical Opportunity, Dead End, Murals and Mexicans, Asian Americans, The Other Others, The Caribbean, The Question Marks, and A Heart Transplant.
The author relied on interviews with Americans who don’t fit conventional black and white categories to make his arguments. Fernandez, with his wife’s help, conducted hundreds of in-person interviews, in English and Spanish, over the three year stretch that it took to research and write the book.
They interviewed attendees at: Intercollegiate Conference of Multiracial Students in Claremont in 2004, Unity Conference of Journalists in Washington in 2004, and 75 anniversary of the Japanese American Citizen’s League in Hawaii. He also included findings gathered during three student trips to Cuba, Puerto Rico, and Jamaica.
Between 1995 and 2004, Fernandez was director of the University of Connecticut’s Center for Caribbean and Latin American Studies. From 2000-2002, he served as a monthly op-ed columnist for The Hartford Courant. He has published 13 books and his articles have been published in Newsday, and The New York Daily News and Viva New York!
Click here to buy America Beyond Black and White:
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Filed Under: Books
Posted by Elena del Valle on March 27, 2008
Mark Carr and Octavio Sacasa
Photos: CMG Partners
Competition for Latino retail banking customers and the number of players competing for those customers is increasing, according to a 21-page white paper published by CMG Partners last month. In “Innovative Approaches to the Hispanic Retail Banking Market How retail banks are capitalizing on the Hispanic market opportunity” Mark Carr, partner, CMG Partners, and Octavio Sacasa, manager, CMG Partners, the authors of the white paper, address the issue.
The 2008 report, with 14 color graphics, looks at Latino identity and acculturation; differences between U.S.-born and foreign-born Hispanics; location of the Latino population and recent domestic migration patterns; economic power; players in retail banking and qualitative competitive analysis of 11 companies; a possible Hispanic lifetime model for banking; segmentation and related issues including remittances; and opportunities and challenges.
To reach their conclusions, Carr and Sacasa conducted secondary research and analysis of existing data sources, including the U.S. Census. They also based their conclusion on a 2004 white paper authored by Blair Kendall, former director, CMG Partners, and Carr; and the experience of their firm and team members working on initiatives in the Hispanic market.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
They believe that the Hispanic population is becoming less geographically concentrated and new markets are emerging as important growth opportunities; U.S. born Hispanics represent the primary growth driver, which is leading to a more acculturated and nuanced market; and within an already heterogeneous market, economic and demographic shifts are giving rise to new segments such as the Hispanic mass affluent.
Carr and Sacasa concluded that in order to remain competitive bankers must take the initiative and establish focused strategies for the various market segments. They also believe banks must focus on the long term and anticipate future trends to capture Latino consumers.
CMG Partners, LLC, a North Carolina based marketing consultancy company, was established in 1998 and has consultants in Washington DC, New York City, and Boston. CMG Partners is an independent, privately-held strategic consulting firm owned by three partners.
Carr has focused on market plans and segment entry strategies for companies for more than a decade. Recently, he has led project teams assisting a Latin American telecommunications provider and a leading financial institution identify and size opportunities in the Hispanic market. Sacasa, who is originally from Nicaragua, assists clients to develop business and marketing strategies. Prior to joining CMG Partners, he developed Hispanic focused customer acquisition and retention initiatives at DIRECTV and Citi-Smith Barney.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Posted by Elena del Valle on March 26, 2008
June 23 -24, 2008
Hyatt Regency New Brunswick – New Brunswick, NJ
The 9th Annual Multicultural Pharmaceutical and Healthcare Marketing Conference once again brings you the most cutting edge information on innovative marketing efforts by pharmaceutical and healthcare companies in the multicultural arena. The special focus of our 9th Annual event is: Partnerships to Promote Wellness and Manage Chronic Disease.
Please join the Strategic Research Institute along with leading pharmaceutical, healthcare and distinguished non-profit organizations as they discuss partnerships to promote wellness and manage chronic disease in ethnically and racially diverse populations. At this must-attend event pharmaceutical and healthcare marketing professionals will find out how healthcare leaders and pharmaceutical brand teams are engaging patients and consumers to understand chronic disease management and encourage wellness.
www.almevents.com/pharmamarketing
Posted by Elena del Valle on March 26, 2008
New technology pages in Spanish – click on image to enlarge
Photos: CNET, Univision
Last week, CNET and Univision Online, Inc. announced the launch of a new Spanish language technology section within the Univision website. The new portal pages provide users product reviews, breaking news about technology, and original videos for Spanish speakers wanting to navigate the web and learn about the digital world.
The product reviews are available in five categories: cell phones, MP3 players, televisions, computers, and digital cameras. Spanish language videos include First Look, expert reviews on the latest gadgets, and Product Spotlight, an in-depth look at the most popular products. In addition, two of CNET’s help and how-to shows, Insider Secrets and Quick Tips, will offer technology product advice.
Joe Gillespie, executive vice president, CNET
“CNET is widely recognized as one of the most relied upon resource for trusted and unbiased product reviews and tech news, and we’re very excited to bring our content to the Hispanic community,” said Joe Gillespie, executive vice president, CNET. “With this partnership, we continue to expand our footprint and U.S. Hispanics now have access to even more vital information for the digital world.”
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Javier Saralegui, president, Univision Online
“As one of the most highly-trusted online resources for U.S. Hispanics, Univision.com continues to partner with leaders such as CNET to ensure that its audience receives the latest and most comprehensive technology information on the Internet,” said Javier Saralegui, president, Univision Online. “The expansion of our technology section is yet another resource we offer to keep U.S. Hispanics abreast of the evolving landscape of technology.”
CNET, owned by CNET Networks, Inc., is an online portal with technology and consumer electronics information including news, lab-tested product reviews, safe and spyware-free downloads, and user-generated content. Founded in 1992, CNET Networks boasts a strong presence in the U.S., Asia, and Europe.
Univision Online, Inc. is the interactive division of Univision Communications Inc. Univision Communications Inc. is a United States Spanish-language media company. In addition to Univision Online, its operations include Univision Network, TeleFutura Network, Galavisión, Univision Television Group, Univision Radio, and Univision Music Group.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
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Filed Under: Media
