Posted by Elena del Valle on March 6, 2008
Aracely Arambula, co-host, ¡Viva la Familia! de Todobebé
Photos: Todobebe
Univision and Todobebé Inc. will produce ¡Viva la Familia! de Todobebé (Hooray for Families! from Todobebé), an hour long new program for mothers and young families hosted by Aracely Arámbula and Karen Martínez, telenovela actresses, as well as Jeannette Kaplun, editor and founder of Todobebé. No launch date was released for the program.
“Univision is a family network,” said Alina Falcón, executive vice president and operating manager of the Univision Network. “This new show will provide another strong connection with our viewers by offering a family program that not only provides the information that’s so important to new mothers and young families, but does so in such an innovative and entertaining way. And it will also provide advertisers with a powerful new platform to reach such a highly engaged group of consumers.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
According to promotional materials, the program, to be broadcast weekends, mixes humor, entertainment, “reality” segments, interactivity, and information about babies and childrearing. It also marks the return to television of actress and new mom Arámbula as host and executive producer.
“The news that ¡Viva la Familia! de Todobebé would be broadcast by Univision filled me with joy because I really feel at home here,” said Arámbula. “It’s so satisfying to see that our format was so enthusiastically embraced by both the network executives and sponsors, as well. I hope that the show becomes a favorite among viewers.”
Producers promise ¡Viva la Familia! de Todobebé will included humor, emotion-filled segments about making dreams come true for deserving viewers through hidden cameras, advice and tips from experts.
Karen Martínez and Jeannette Kaplun, co-host, ¡Viva la Familia! de Todobebé
“Our partnership with Univision opens a historic door for viewers and advertisers to be a part of the content that makes up the heart of Todobebé,” said Gillian Sandler, chief executive officer of Todobebé. “We look for opportunities to change lives and bring miracles and humorous situations to TV that celebrate the adventures of parents drawing from the experiences of millions of mothers, fathers, grandparents, aunts and uncles, siblings, and everyone who loves children.”
Born in Chihuahua, Mexico, Arámbula attended the Centro de Educación Artística de Televisa and following her graduation acted in several Mexican soaps. She is married to singer Luis Miguel; she also sings and has recorded albums in Spanish. In addition to her work in Spanish language soap operas, Martinez has starred in film and as a model. She is married to singer Juanes. Kaplun has experience in journalism, broadcast and online international media.
Todobebé Inc. reaches United States Spanish speaking Latino parents with books, television programs, radio, events and online. Todobebé focuses on families planning, expecting and raising babies through varied media platforms. Univision Communications Inc. is a United States Spanish-language media company. Its operations include Univision Network, TeleFutura Network, Galavisión, Univision Television Group, Univision Radio, Univision Music Group, and Univision Online.
Reach Latinos consumers with electronic publicity tools with
“Electronic Publicity and Broadcast Public Relations” audio recording
David Henry presenter
Broadcast publicity expert David Henry shares insights drawn from years of experience to help you target Latinos effectively during this presentation and interview.
Find out
- How to reach Latinos with electronic publicity
- How many TV stations offer news programming in Spanish in the U.S.
- Which markets have the number one newscasts in Spanish
- Which markets offer bilingual news TV programming
- Much more
Click here for information on Electronic Publicity and Broadcast Public Relations
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Posted by Elena del Valle on March 5, 2008
New discount dental plan Spanish language website – click on image to enlarge
Photo:DentalPlans.com
DentalPlans.com, an online marketer of discount dental plans, launched a Spanish-language version of its main website in January 2008 hoping to capture part of the growing Spanish dominant consumer demographic. The new website also includes information on the main differences between discount dental plans and dental insurance, discount plan details, translations of testimonials from plan members and frequently asked questions.
The new portal offers 279,000 Spanish language pages of the company’s 556,000 English language pages. It has information about 30 national and regional discount dental plans provided by 100,000 dentists. Company representatives were unable to provide an estimate of Spanish speaking dentists in their network.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
“PlanesDentales.com was created to offer Spanish-speakers an online experience that is virtually identical to DentalPlans.com,” said Josh Babyak, co-founder and chief executive officer of DentalPlans.com. “We’ve always given consumers the freedom to choose the discount dental plans that best suit their needs; now, they can compare and choose plans in Spanish and English.”
In addition to a press release announcement, the company will promote the new website to its network of affiliates and brokers; they have access to Spanish-language marketing materials, including website templates, web banners, emails, flyers, and rack cards.
DentalPlans.com’s third party marketing partners are expected to promote the Spanish language website via emails in Spanish. Also, the company hopes to establish partnerships with Spanish-language websites and membership-based groups; and promote the new website online through Search Engine Optimization and Pay-Per-Click campaigns in Google, Yahoo and MSN.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here for information on “Search Engine Marketing to Hispanics”
According to promotional materials, the DentalPlans.com dental plans offer between 10 percent and 60 percent discount on dental services like checkups, cleanings, braces, and cosmetic dentistry. Discount dental plans do not have annual limits, health restrictions or many other restrictions usually associated with dental insurance.
In Chicago, the company offers Sonrisas Plan Dental, a regional discount dental plan designed to increase access to dental care for Hispanic children and adults through specially discounted fees and access to Spanish speaking staff at dental offices whenever available.
DentalPlans.com, incorporated in 1999 in Florida, is owned by Babyak and George Michaelides, who is co-founder and president. The company employees a staff of 100 and has two offices, a corporate office in Dania, Florida and a Consumer & Member Services Department office in Des Plaines, Illinois.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on March 4, 2008
Latino Democratic Vote in 2008 Super Tuesday Elections – click on image to enlarge
Photo: Pew Hispanic Center
A report based on an analysis of Super Tuesday exit polling data in 16 states about Hispanics from Edison Media Research and Mitofsky International, the firm that conducts exit poll surveys for the National Election Pool, a national consortium of media organizations, indicates Latinos voters could play a deciding role in the selection of a primary Democratic candidate.
Could Latino voters tip the balance in the electoral competition between Hillary Clinton and Barack Obama? Young Latinos seem to be as enthusiastic about Obama as other young people. A string of straight victories for Obama makes the findings of the report ever more important since Clinton’s presidential hopes will rely heavily on the results of the Texas primaries and about one third of Texans are Hispanic.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
According to the authors of the report, Latinos have already influenced this year’s primaries and caucuses. At the same time Latinos’ share of the Democratic primary vote increased in 12 of the 15 states for which researchers had exit poll data. In the Super Tuesday primaries February 5, 2008 Latinos voted for Clinton (63 percent) almost twice as often as they did for Obama (35 percent).
In California, 30 percent of the voters were Latinos (compared to 16 percent in 2004) and they voted for Clinton by a greater margin than other voters in the state. This year, Hispanic voters have been younger compared to other ethnic groups. More than 20 percent of Hispanic voters on Super Tuesday were 17 to 29 years old, and more than 50 percent of Hispanic voters were younger than 45 years old. Only 33 percent of non Hispanic white voters in the Super Tuesday Democratic primaries were younger than 45.
Mark Hugo Lopez, associate director, Pew Hispanic Center
The report, published by the Pew Hispanic Center and written by Susan Minushkin, deputy director, and Mark Hugo Lopez, associate director, looks at the turnout, demographic characteristics, opinions and voting patterns of Latino voters in relation to the Democratic primaries and caucuses of 2008. Researchers also compared the voting patterns of mainstream, Latino and black voters as well as Latino turnout in 2008 and in 2004.
The Pew researchers aggregated the 16 exit polls and weighted them into a single dataset for each ethnic group voters. There were 1,809 Hispanic, 11,558 white non-Hispanic and 3,120 black non-Hispanic survey respondents. Data from the following 16 states was included: Alabama, Arizona, Arkansas, California, Connecticut, Delaware, Georgia, Illinois, Massachusetts, Missouri, New Jersey, New Mexico, New York, Oklahoma, Tennessee, and Utah.
Prior to working at Pew, Minushkin worked at the Centro de Investigaciones y Docencia Economicas (CIDE) in Mexico City, where she was a professor of international studies and director of an ongoing public and elite survey in Mexico on foreign policy and Mexican attitudes toward international issues. Prior to joining the Pew Hispanic Center, Lopez was research director of the Center for Information and Research on Civic Learning and Engagement (CIRCLE) as well as a research assistant professor at the School of Public Policy at the University of Maryland.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on March 3, 2008
Señor Flavio’s new album Supersaund 2012 cover
Photos, song: Nacional Records
Buenos Aires native Flavio Cianciarulo, known to his fans as Señor Flavio, will release his first solo album, the Supersaund 2012 album, March 4, 2008 in the United States. Cianciarulo is a bassist and songwriter and a founding member of Latin Rock band Los Fabulosos Cadillacs. His album will showcase garage rock, psychobilly and punk as well as the reggae and ska that characterize Senor Flavio and Los Fabulosos Cadillacs music.
Señor Flavio
Señor Flavio and his band, Los Fabulosos Cadillacs, are known for songs like “Matador,” “V Centenario,” “Mal Bicho” and “Vos Sabés.” The hit “Matador” was featured in the platinum-selling soundtrack to the film Grosse Point Blank.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
The Supersaund 2012 album songs are: “Malito,” “Ministra,” “Polaroid 66,” “El Apagon,” “Lo Mejor del Mundo,” “La Herida,” “Oportuna,” “Lucha Libre Lovers,” “Guamont,” “De Story of de Loko Univers-love,” “Tropicana 50,” “Cristina” and “Retirada Murguera Portena.” Argentina’s Grammy-Winning Los Fabulosos Cadillacs are a platinum selling rock band.
Click on the play button to listen to “Malito” from the Supersaund 2012 album:
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on February 29, 2008
“The Winged Man” poster
Photos: Theo Hand
Oscar-nominated screen writer Jose Rivera, known for his work on “The Motorcycle Diaries,” and producers Stephanie Bell and Camillia Sanes are releasing a new short film about a brief romance between a young girl and a dying angel. The national premier of “The Winged Man” will be March 3, 2008 in Los Angeles. A second screening is scheduled in May 2008 at the Gold Harmony Theatre in Hollywood.
Filmed on location in Los Angeles at The American Film Institute; Malibu Creek State Park Tapia Park, Griffith Park Bronson Caves and Echo Park, the 15-minute magic realism film features “Ugly Betty” star Ana Ortiz and “Heroes” star Shalim Ortiz (no relation). The producers are considering internet distribution options and hope to offer the film for purchase on DVD online.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
The film, which had a budget of $25,000, was funded from individual and in-kind donations, and a grant from the American Film Institute’s Directing Workshop for Women for their 2007 Class.
“Now in the age of the internet, we don’t buy into the mentality that a short-format film has to feel like a short,” said Sanes, known for her roles in from “Saving Grace,” “The Shield,” and “War of the Worlds.” “We are on the edge of a proliferation of new formats and new revenue streams. And, thus, the ability for a short to actually recoup its costs.”
With this project, veteran stage director, Marya Mazor, makes her film directing debut through AFI’s Directors Workshop for Women. The producers are donating a portion of the film’s financing to the Aspira Association, a non-profit organization devoted to the education of Latino youth.
Daysi (Marta McGonagle) discovers the Winged Man (Shalim Ortiz)
According to promotional materials, in “The Winged Man,” Daysi, a Latina high school girl, is pregnant. She believes she carries the son of a mystical winged man she discovered, wounded, in a cave. Her mother is convinced it’s the result of a one-night stand. The poetical film tries to examine beliefs and what it takes to let them go.
Daysi alternately describes the being as an angel and the last remaining member of an ancient race, while battling her mother’s and best friend’s doubts. As she gathers twigs for an enormous nest, and hides out in the treetops, the wind billowing in her hair, the girl’s sanity comes into question. Whether her visions of meeting the Winged Man are memories or fantasies remains a mystery for the audience to decide.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Posted by Elena del Valle on February 28, 2008
Information provided by our Event Partner
Sunday, May 18 – Tuesday, May 20, 2008
Naples Grande Beach Resort, Naples, Fla.
Survival of the Fleetest: Anticipate. Adapt. Act.
In today’s changing business climate, simply keeping up means falling behind. We’re all in the same place: winning business from, and competing against, companies that previously were not on our radar. At the Spring Conference, you’ll hear from a diverse group of leaders in communications, consulting, advertising, marketing, interactive and more. Their insights are what you need to get ahead of the curve and learn how to identify tomorrow’s clients.
Featured Speakers:
Peter Blackshaw, chief marketing officer for Nielsen BuzzMetrics and co-founder of the Word of Mouth Marketing Association
A former interactive marketer for Proctor & Gamble, Blackshaw is also the founder of PlanetFeedback.com and author of the ConsumerGeneratedMedia.com blog. His book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000,” is due for publication by Random House in Summer 2008. Blackshaw will demonstrate how the public relations profession is uniquely positioned to leverage six key drivers of brand credibility to forge a significantly stronger consumer relationship.
Peter Krivkovich, president and chief executive officer of Cramer-Krasselt, the third largest independent advertising agency in the U.S., and its integrated public relations arm, CKPR, one of the nation’s largest independent public relations firms
Krivkovich serves on the board of the American Association of Advertising Agencies and was recently tapped for AdvertisingAge’s “10 Who Made Their Mark.” He will lead a panel of CMOs from today’s hottest brands all of whom are in a real-time race to anticipate and adapt to ever-changing consumer demands.
Additional Conference Highlights:
Pre-Conference Seminar, “New Media Communications Boot Camp,” led by Eric Schwartzman, founder and chairman of iPressroom, managing director of Schwartzman & Associates and executive producer of the award-winning PR Podcast “On the Record … Online”
Networking Opportunity Roundtables and Breakout Sessions led by industry experts
“SAGE Counselors: You’ve Got Questions, We’ve Got Answers” interactive session, which will allow attendees to pick the brains of some of the best and brightest minds of the industry on topics of concern to agency leaders
Networking activities including the Counselors Academy Golf Tournament, offsite tours and much more!
Register at PRSA Counselors Academy Spring Conference
Posted by Elena del Valle on February 28, 2008
“Marimar” DVD cover
Photo: Xenon Pictures
Xenon Pictures, Televisa Home Entertainment and Lionsgate Home Entertainment released “Marimar,” a 14-year old Spanish language telenovela, on DVD. “Marimar” is the second installation of the “Maria Trilogy.” In it, Mexican actress Thalia played dual roles as Marimar and Bella Perez. The three-disc DVD set with 10 hours of content, in Spanish with English subtitles, is available at major retail stores for $24.98.
Other actors in the program are Eduardo Capetillo (“Baila Conmigo,” “Alcanzar Una Estrella“) and Chantal Andere (“Destilando Amor,” “Amor Real“). There is an appearance by actor Fernando Colunga (“Alborada,” “Abrazame Muy Fuerte“). The telenovela is also the last one actor Tito Guizar, who played Marimar’s grandfather, appeared in before his passing.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
The telenovela, a Spanish language type of soap opera, originally aired on primetime in 1994. “Marimar” was filmed mainly in Ixtapa, Zihuatanejo in Mexico. It was written by Ines Rodena and directed by Beatriz Sheridan. After its release, the soap aired in the United States, Mexico, and Philippines.
The telenovela producers believe one of the reasons for Marimar’s popularity was that it explored family, relationships, love, passion and socio-economic class issues. “Marimar” is the story of a beautiful young, but poor, girl who lives by the sea with her elderly grandparents. She falls in love with Sergio, the spoiled son of the wealthy Santibanez family. Sergio’s parents are withholding half of his inheritance until he is married.
He decides to use Marimar to placate and shame them. By choosing Marimar he will receive his entire inheritance and humiliate his parents by making “the dirty girl from the beach” their daughter-in-law. Because of the abuse Marimar receives at the hands of her in-laws she runs away to the city, hoping to escape the pain of her sham marriage. In the meantime, her birth father, an extremely wealthy man, is searching for his long lost daughter.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on February 27, 2008
Scott Painter, CEO, Zag
Photos: Zag, ImpreMedia
Online auto seller Zag, Inc. is teaming up with ImpreMedia, a Spanish language print media company, and Vast.com a vertical search platform for autos, travel, and real estate to create a website targeting Latino consumers in Spanish. Company representatives did not provide details regarding the launch date, investment resources or number of Spanish speaking representatives involved in the partnership and proposed web pages.
The three partners hope to create a new website, impreAutos, accessible from all of the websites of ImpreMedia publications to offer Latino consumers the option of reaching dealers that have Spanish-speaking representatives.
“This is a huge opportunity to radically improve the car-buying process for a large segment of the Hispanic population,” said Scott Painter, chief executive officer, Zag. “Our mission, first and foremost, is to give car buyers a better experience and to use technology to more efficiently connect ready buyers with exceptional dealers. We’re thrilled to partner with ImpreMedia to bring this new approach to the Hispanic market.”
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Arturo Duran, CEO of ImpreMedia Digital, LLC
“Our goal is to provide a unique car-buying experience for the Hispanic consumer,” said Arturo Duran, chief executive officer of ImpreMedia Digital. “The Zag platform helps facilitate the car buying process for the consumer, providing educational tools and eliminating the fear when buying a car. Our newspapers are trusted by the Hispanic communities they serve, and by partnering with Zag we can make buying a car fun and safe for our readers.”
Zag brings the promise of certified dealers who offer upfront prices, guaranteed in writing not to exceed the market average. The Zag platform enables new and used car buyers willing to make their purchase online to shop for a new vehicle on the web while integrating insurance and financing in the process.
“Like Zag, Vast.com is focused on delivering an exceptional shopping experience for the customer and ready buyers for the dealers. We are thrilled to partner with ImpreMedia and Zag to bring this integrated platform to ImpreMedia’s audience,” said Kevin Laws, CEO, Vast.com.
Vast.com claims an inventory of more than 3.5 million used cars, and promises “a rich set of search and filter tools” to facilitate the car buying process. As part of the agreement with ImpreMedia and Vast.com, Zag dealers hope to gain a sales channel to the Spanish dominant Latino market ImpreMedia reaches via its print publication.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on February 26, 2008
The U.S. Mexican border, U.S. is on the left side of the photo
Photos: Customs and Border Patrol (Gerald L. Nino, James Tourtellotte)
Plans for a 28-mile long virtual fence along the Arizona-Mexico border are moving forward and it looks like Congress may give final approval for the project, according to statements issued by Homeland Security Secretary Michael Chertoff recently.
Boeing Co. is in charge of an initial $20 million contract to establish a high-tech virtual fence along the Mexican border in Arizona. Although it is a public contract, according to a representative of Boeing Co. the company is under contractual obligation to refer all questions on the project to the U.S. Customs and Border Patrol. Representatives from the U.S. Customs and Border Patrol did not respond to repeated requests for project updates.
Customs and Border Patrol staff rely on high tech equipment atop this pole to spot illegal immigrants attempting to cross into the U.S.
The Arizona portion of the high tech fence is the first part of a multibillion-dollar government plan designed to reduce illegal immigration on foot and vehicles along the Canadian and Mexican borders. The project includes 98-foot unmanned towers with cameras and sensors capable of distinguishing people from cattle from up to 10 miles.
Click here to buy Hyperborder
Chicago based Boeing is a leading aerospace company and one of the largest manufacturers of commercial jetliners and military aircraft combined. Boeing also designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems.
The U.S. Customs and Border Protection, part of the Department of Homeland Security, is in charge of securing the United States borders and defending the country’s borders against terrorists and their weapons with detection technology, advanced information systems, risk-management, and collaborative ventures with the trade and foreign governments.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
• Quantitative and qualitative research findings
• Practical applications of information in marketing programs
• Areas of the country where the Latino kids market is booming
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on February 25, 2008
Todos Tus Muertos Greatest Hits album cover
Photos: National Records
Argentina punk reggae rock group Todos Tus Muertos released its latest album, Todos Tus Muertos Greatest Hits, in the United States February 19, 2008. Before that, their music had been out of print in the United States for almost 10 Years. The release makes the album available at digital outlets for the first time.
The Argentine rasta-punk band’s Greatest Hits album is described as a collection of the group’s classic tracks and several bonus songs. Highlights include “Dale Aborigen,” featuring Manu Chao as well as members of Los Fabulosos Cadillacs and Los Autenticos Decadentes.
Todos Tus Muertos
Todos Tus Muertos (“All Your Dead”) was established in 1985 with singer Pablo “Dronkit Master” Molina, guitarist Horacio “Gamexane” Villafañe, bassist Félix Gutiérrez, drummer Pablo Potenzoni and singer Fidel Nadal. The group named itself in honor of the tens of thousands of people killed by former Argentine dictator Jorge Rafael Videla. Todos Tus Muertos first became popular in the Buenos Aires music scene with its mixture of social messages and punk, ragga, reggae and raw mixes.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
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Click here for your free copy of Emotional Branding
Known for their explosive live shows, Buenos Aires based Todos Tus Muertos has toured across North America, South America, Europe and Asia. Previous albums include Dale Aborigen, Argentina Te Asesina – En Vivo, Subversiones, Todos Tus Muertos, El Camino Real, and Nena de Hiroshima.
Following is a list of the Greatest Hits 18 tracks: Andate, Rasta Vive, Sé Que No/Requebra, No Te La Vas A Acabar, Todo Lo Daría, Tu Alma Mía/Adelita, Mate, Asesinos Profesionales, Jah Lion, Mandela, Hijo Nuestro, Políticos, Dale Aborigen, Lehenbiziko Bala, Trece, Incomunicado, Mandela Dub, and No Más Apartheid.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here for information on Secondary Latino Markets
