Posted by Elena del Valle on October 14, 2008
Hip Chicas homepage – click on image to enlarge
Images: HipChicas.com
After extensive research Lazaro Fuentes created animated characters with young Latinas in mind. In 2007, he launched HipChicas, a website for tween Latinas. The new virtual world is open to English and Spanish speaking girls in the Americas. Still in beta trials organizers hope to entice 100,000 registered users to the site with a special promotion.
The first 100,000 people to register for the HipChicas.com Beta trial will receive a Hip V.I.P. membership and online badges to show that they are the pioneers to the HipChicas.com world as a reward.
Hip Chicas – click on image to enlarge
In HipChicas.com, registered members follow the antics of the Hip Chicas, five Latina characters from different parts of the U.S. that are in a popular band on tour. Their personal mission while on tour is to Help Improve the Planet [HIP] at each stop.
Lazaro Fuentes, creator, Hip Chicas brand
“We felt that there was a need for content that kids would like that parents would approve of,” said Fuentes, creator of the Hip Chicas brand. “It’s as if somewhere along the line, someone decided that being hip meant that girls had to dress or act inappropriately, or had to fit into a specific mold and that their only interests are picking hair colors or shopping for clothes. They are far more than that and are looking for content that gets them; a higher level of engagement. These are kids that want to save the world, be in a band and start a blog all in one day.
Hip Chicas is a brand for the 21st Century, updated for a digitized, multi-screen and multi-lingual world, in order to be everywhere the audience is. We are proud of our efforts and feel confident that it will meet with the parents’ approval, and most importantly the users’. That is a must if you are going to succeed in digital media today.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Fuentes developed Hip Chicas to be an empowering brand option for tween girls; he hopes parents find the website smart and appropriate and young girls find the characters hip and fun.
The members of the Advisory Board are: Antonio Perez, president, Borough of Manhattan Community College; Maria Sanchez Smith, former advisor to the World Bank on Women’s Micro-lending; John Billock, former president of HBO and past chief operating officer, Time Warner; Jose Rodriguez, partner, Latin American Capital Partners private equity firm; Michael Barr, chief executive officer, iPromote.com and former managing director, Investment Banking at The Rothschild Bank; Walid Kamhawi, managing director, The Blackstone Group; Kenneth Lamb, partner, Gibson, Dunn and Crutcher; Dimitry Herman, partner, Hinckley, Allen and Snyder; Adam Pritchard, vice president, Yahoo, Inc.
Fuentes owns 100 percent of the shares of the Hip Chicas company. The Company is fully funded by him and he is the sole Board Member. Options for shares total 30 percent of the company and are held among the management team, partners and the advisory board.
In addition to Fuentes who is chief executive officer and director, the management team includes: Randy Baker, chief financial officer; Wendy DeMarco Fuentes, vice president, Marketing and Public Relations; Gabriel Magana , vice president, Operations, Mexico; and Hernan Sanchez, vice president, Operations, Argentina. The name of the vice president of Finance and Business Development was withheld “for privacy.”
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on October 13, 2008
Javier Farfan, multicultural marketing manager, Zune
Photo: Zune
A podcast interview with Javier Farfan, multicultural marketing manager, Zune is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Javier discusses Zune and the company’s efforts to target United States Latinos with Elena del Valle, host of the HispanicMPR.com podcast.
Javier joined Zune in March 2007 and is responsible for marketing and communications efforts within the U.S. Hispanic market. He is familiar with Latino and Urban music, especially in marketing, music and entertainment, and artist promotion. His also brings knowledge of Latin alternative, rap, reggaeton and regional Mexican music.
Farfan has a musical background working with artists and industry insiders. Prior to joining Zune, he was the director of marketing for MTV Networks where he helped launch the Latino broadcast channel, MTV Tr3s. At MTV Tr3s he spearheaded consumer marketing and strategic partnership initiatives to drive brand awareness, programming launches and key Hispanic marketing efforts. At MTV Networks, Javier was also a part of the Spike TV and Nickelodeon unit and worked with senior programming and distribution executives to develop, implement and market to U.S. Hispanics.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
Before helping to launch MTV Tr3s with MTV Networks, Javier spent four years in the personal finances business where he developed and implemented tactical plans to increase online account acquisition. He was also a co-founder of Jump Nation, a mentoring program that promotes education inner-city youth. Javier, a New York City native, holds a Master of Arts from Columbia University and a Master of Business Administration from the New York University.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Javier Farfan,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2008 section of the podcast archive.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on October 10, 2008
A mamá le va de maravilla… y al hogar también book cover
Photos: Grupo Nelson
Hada María Morales works as a communicator for the State of Florida, providing employment information to Spanish speakers seeking work across the state. In her free time, she volunteers for an organization of women who promote human rights. She also raises a family in Coral Gables, Florida with the help of her husband Roger. In spite of her busy schedule she has found the time to publish seven inspiration and self help books in Spanish. Her latest title, A mamá le va de maravilla… y al hogar también (Grupo Nelson, $12.99) was just published. The English translation of the title is Healthy Mom, Healthy Home.
In the 171-page hardcover book Morales invites women to appreciate themselves, seek a healthy lifestyle and enjoy their home life. She shares her belief that if the mother is satisfied her husband and children will likely be satisfied as well. The busy working mother dedicates 35 chapters to outlining a process readers may follow toward those goals.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Hada María Morales, author, A mamá le va de maravilla… y al hogar también
According to Morales, many women spend their time looking after their families, working in the unexpected roles of financial analyst, driver, maid, cook, lover, doctor, gardener and even become the emotional thermometer of the home. They take good care of everything except themselves and eventually find they are exhausted by the day to day grind. She suggests that women indulge themselves a little so that they may be satisfied and thrive along with their loved ones.
A native of Nicaragua, Morales graduated from the University of Miami with a degree in human resources. She works as an information coordinator for the Department of Labor of the State of Florida.
Grupo Nelson is the Spanish division of Thomas Nelson Publishers (founded in 1798), a publisher and distributor of books about business, culture, inspiration, Christian life, fiction and family value themes including distribution in Latin America and Spain. Thomas Nelson Publishers and Grupo Nelson are owned by Thomas Nelson, a provider of bibles, products, and live events emphasizing Christian, inspirational and family value themes.
Click here to buy A mama le va de maravilla… y al hogar tambien
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Filed Under: Books
Posted by Elena del Valle on October 9, 2008
Sarita Brown, president and founder, Excelencia in
Education
Photo: Excelencia in Education
Department of Education statistics from 2007 indicate that Hispanics are one third as likely as whites and about half as likely as blacks to earn a bachelor’s degree. For some people it seems evident education needs to become a priority among Latinos. To further this goal Excelencia in Education representatives decided to highlight educational institutions their representatives believe set the standard for excellence in education.
A 2008 Department of Education update indicates 12 percent of Hispanics have completed a college degree compared to 19.5 percent for blacks and 35.5 percent for whites. Hispanics are still about one-third as likely as whites but now less than half (40 percent as likely) as blacks to complete a bachelor’s degree.
As part of a national initiative to identify and honor programs and departments boosting Latino college enrollment, performance and graduation, the 2008 Excelencia in Education Selection Committee identified institutions of higher education in California, Arizona, and Texas as examples of excellence. Excelencia in Education representatives announced the winning programs during a recent event in Houston, Texas.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
The 2008 Examples of Excelencia are: Bilingual Nursing Fellows Program at South Mountain Community College in Phoenix, Arizona; Bachelor of Architecture Program at Woodbury University in Burbank, California; and Intellectual Entrepreneurship Pre-Graduate School Internship Program in the Division of Diversity and Community Engagement at the University of Texas at Austin, Texas.
“These programs are true examples of excellence and will provide a model for others to follow,” said Sarita Brown, president and founder of Excelencia in Education. “They equip students with the skills they need to succeed in an increasingly demanding workplace and offer institutions and policymakers powerful ideas and strategies to tap this generation of Latino college-going students.”
In making their selection the committee members looked for programs and departments with a record of achievement in graduating Latino students; leadership with demonstrated commitment to accelerating Latino student achievement by measuring progress and implementing practices and policies to achieve the goal; strong networks with other stakeholders, including schools and colleges, clinics, other community-based organizations, practitioners, and professionals; professional staff focused on addressing the needs of Latino and other students; and services and programs that integrate Latino culture and enhance Latino students navigation between their homes, community, schools and their professions.
At the associate level, the Bilingual Nursing Fellows Program (BNFP) at South Mountain Community College developed a curriculum and system of support services to guide students through the nursing program with the ability to practice in English and Spanish. BNFP uses a cohort model for its classes, closely monitors student progress, and coaches students in areas that need improvement. Latinos comprise 97 percent of the participating students and 90 percent of graduates work in hospitals whose patients are majority Latino.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
At the baccalaureate level, the Bachelor of Architecture Program at Woodbury University provides a globally oriented academic experience for its students, more than 40 percent of whom are Latino. The program integrates international study programs in Europe, Asia and Latin America. One of the program’s main focuses is embracing the cultural and academic diversity of its students. First-year retention rates for Latinos in the program surpass the university average by almost 5 percent, and 90 percent of Latino students graduate within five years.
The Intellectual Entrepreneurship Pre-Graduate School Internship Program at University of Texas at Austin offers undergraduate students an internship experience designed to encourage graduate study and career development to complement their personal interests and commitments to community. The program aims to increase diversity in graduate education by bringing underrepresented minorities and first-generation college students into the graduate school pipeline. Since 2003, the program has seen a dramatic increase in interns. Latino students make up the largest group of interns in the program, more than half of whom subsequently enroll in graduate school.
A new study from Sallie Mae and Gallup shows that Hispanic college students and parents believe in the value of a higher education. For example, 86 percent of Hispanic student respondents to the study strongly believe that college is an investment in their future, and 54 percent of parents strongly agreed with the same statement. At the same time, there are indications that many Hispanic families are not planning adequately for college prior to the end of high school.
More than two-thirds of Hispanic parents did not receive any financial aid while their child was in K-12 and more than half (56 percent) of the young adults who were not attending college indicated that they had not received any financial aid information in K-12, according to a report from the Tomás Rivera Policy Institute and The Sallie Mae Fund.
“Sallie Mae congratulates these outstanding institutions for their leadership in developing innovative programs that engage the talents of this country’s fastest-growing population group,” said Maria Frias, senior vice president of Sallie Mae’s south region. Sallie Mae was the signature sponsor of the 2008 Examples of Excelencia. “Through sponsorship of this Excelencia in Education initiative and other programs, Sallie Mae is committed to ensuring Latino students can achieve their dreams of a higher education.”
Sallie Mae’s philanthropic arm, The Sallie Mae Fund, sponsors the “First in My Family Scholarship Program” in partnership with the Hispanic College Fund. Last school year, through scholarships ranging from $500 to $5,000, the program helped more than 150 Hispanic-American students, the first in their families to attend college and continue their education.
The 2008 selection committee members were: Estela Lopez, senior fellow, Excelencia in Education and chair of the Selection Committee; Margarita Benitez, director of Higher Education, Education Trust; Sarita Brown, president, Excelencia in Education; Jacqueline King, assistant vice president, Center for Policy Analysis, American Council on Education; Mark Lopez, associate director, Pew Hispanic Center; Stella A. Perez, vice president, Operations & Technology Programs, League for Innovation in the Community College; Bruce Vandal, director, Postsecondary Education and Workforce Development Institute, Education Commission of the States; and Arturo Vargas, executive director, National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund.
Excelencia in Education is a Washington, D.C.-based nonprofit that administers the initiative and works to accelerate higher educational success for Latino students.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on October 8, 2008
JC Chavez DVD cover
Photo: ESPN Films
In an effort to capture the elusive market of young Latino men ESPN premiered its first Spanish language film September 27 on ESPN Deportes and ESPN Classic. The film, JC Chávez, chronicles boxer Julio Cesar Chávez’ rise in popularity. ESPN and Genius Products, L.L.C., planned to release JC Chávez on DVD September 30 for a suggested retail price of $19.95. Plans were also in the works for Red Envelope Entertainment to distribute the film digitally on Netflix on the DVD release date. Scroll down to watch a clip from the film in Spanish with English subtitles.
JC Chávez, part of the company’s Hispanic Heritage Month programming line-up, was scheduled to appear on ESPN Deportes in Spanish with Spanish graphics; and on ESPN Classic in Spanish with English subtitles and graphics.
Eric Conrad, director of Programming and Acquisitions, ESPN Deportes
“Julio Cesar Chávez is one of the most beloved boxing icons of all times,” said Eric Conrad, director of Programming and Acquisitions, ESPN Deportes. “We are excited to have the opportunity to present ESPN Film’s first Spanish-language films in primetime. His story resonates not only with his countrymen, but with all who have worked hard to be the best at their craft.”
The film also represents Diego Luna’s directorial debut. According to promotional materials, the 78-minute film portrays an intimate account of the struggle and success of Chavez, considered by some a national hero, from humble beginnings in Culiacan, Mexico to a boxer of international renown. The film features interviews with Chávez’ family and friends, Mike Tyson, Oscar De La Hoya and Mexico’s former president. JC Chávez was produced by Canana, a film and production company based in Mexico City.
A moment during the filming of JC Chavez
Click here to buy J.C. Chavez
“The story of Julio Caesar Chavez is one of struggle and perseverance,” said Tori Stevens, vice president, Multi-Platform Development, ESPN. “Chávez was the first boxer to rise out of Mexico and for that, he will always be a national hero. ESPN Home Entertainment is excited work with ESPN Deportes to present JC Chávez as its first Spanish-language DVD project in the Hispanic marketplace.”
The JC Chávez DVD special features include fight highlights, interviews from the ESPN archives and two different ESPN Deportes Profiles episodes on Julio Cesar Chávez. Additionally, the special features include original Spanish language audio with English translations or optional English subtitles.
ESPN Home Entertainment, a division of ESPN Enterprises, provides home entertainment sports products, including movies, documentaries and instructional DVDs. ESPN Home Entertainment is one of the business units within ESPN, Inc., a multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets.
Canana focuses on projects natured in Latin America with a worldwide perspective including the development of films in Spanish and English. It was founded in 2005 by Mexican actors Gael Garcia Bernal and Diego Luna, together with producer Pablo Cruz.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competition with “Hispanic Projections”
Posted by Elena del Valle on October 7, 2008
Luis Martinez, CEO, Punto Rojo Sports Marketing Group
Photo: Punto Rojo Sports Marketing Group
Punto Rojo Sports Marketing Group, a Hispanic market agency, and the Arsenal Football Club (Arsenal F.C.), an English professional soccer club, recently partnered to explore brand opportunities for the team within the United States Hispanic market.
As part of the agreement, the companies will target Hispanic soccer fans with an experiential tour and museum launching in Los Angeles and other markets. A 24 foot custom built vehicle filled with memorabilia is expected to tour Southern California in 2009 and New York, Chicago, Florida and Texas the following year. It will have glass walls and a lighted display and be manned by bilingual staff.
“Reaching out to the Hispanic market is an important step for the global branding of Arsenal,” said Angus Kinnear, head of marketing for Arsenal FC. “As the point of entry for Arsenal in the U.S., it will be a key component to the success of the Arsenal Experience in the U.S.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
There are also plans to organize as many as 40 retail events at a 20 foot mobile enclosed pop up temperature controlled dome. To reach young fans and families marketers envision a Youth Academy with a health and fitness theme. Former Arsenal FC players and coaches and local community coaches will staff academy activities. Organizers hope to reach 1.5 million Latino soccer fans with these programs.
According to a Punto Rojo spokesperson, although radio is being considered the promotional buy will likely be almost entirely television. Punto Rojo is negotiating on behalf of Arsenal with two major satellite TV companies for the broadcast rights.
Promotional materials mention three of the team players as having a Latino connection. They are: Mexican Carlos Vela, an Arsenal striker; as well as Spaniards Cesc Fabregas, a Midfielder, and Manuel Alumnia, a goalkeeper. To enhance their efforts and reach Latinos online the companies are planning an Arsenal website to capture new Latino fans. Participants who attend the tour will be invited to register on-site as a way to track attendance and a measure of acquisitions to the mobile experience.
“U.S. Hispanic sports fans are eager to experience soccer at a global level,” said Luis Martinez, president of the Punto Rojo Sports Marketing Group. “The Hispanic market has no borders when it comes to its economic and marketing potential, and Arsenal F.C. is creating a strategic opportunity to access these consumers.”
The Punto Rojo Sports Marketing Group is a division of Punto Rojo Communications, an independent Hispanic marketing and advertising consultancy in Los Angeles and London. The Punto Rojo Sports Marketing Group is affiliated with The Sports Consultancy, an independently owned full service sports marketing agency based in London.
The Arsenal Football Club is a Premier League soccer team based in Holloway, North London. Since its founding in 1886, it has won thirteen First Division and Premier League titles and ten FA Cups, and holds the record for the longest uninterrupted period in the English top flight.
Arsenal FC is one of the most financially successful soccer clubs in English soccer and was valued at over £600 million in 2008. It is owned by domestic and international shareholders including its board of directors who own almost 60 percent of the team.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on October 6, 2008
Gail Mills, author, Quinceañera Connection
Photo: Gail Mills
A podcast interview with Gail Mills, author of Quinceañera Connection: Your Dream Celebration On A Budget, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Gail discusses her book with Elena del Valle, host of the HispanicMPR.com podcast.
In her career Gail has built a multimillion dollar inventory reorder business, and worked as a life coach, business consultant, web business owner and author. Seven years ago she offered life-coaching and consulting services for injured workers in the California Worker’s Compensation Program. At that time, 70 percent of her clients were from the Latino Community. Many shared their heart-felt stories of hardships and their desire to make sure their children had a better opportunity in life than they had had.
Click here to buy Quinceanera Connection
Relying on their positive feedback for inspiration she wrote Quinceañera Connection, her first book. Later she launched a companion website to offer additional products for Latino teenage girls, their family and friends.Gail is a graduate of Harvard Business School-OPM program where she focused on entrepreneurial operations.
She attended New York City College and University of California at Los Angeles. She was the founder and chief executive officer of a multi-state inventory management reorder company for over 15 years with offices in Los Angeles, California and Seattle, Washington. She built the business from zero to $25 million in volume.
Gail has served on the non-profit boards of Harvard Business School Alumni Association of Southern California, Harvard Business School Alumni Association Board of Directors, Singing Earth Foundation and the Organization of Bilingual Rehabilitation Associates.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Gail Mills,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2008 section of the podcast archive.
Click here to visit the Quinceañera website
Posted by Elena del Valle on October 3, 2008
How to Get a Job in the USA and Ameri$peak book covers
Believing that there is a strong relationship between the right vocabulary and success in America, Nara Venditti, Ph.D., an immigrant herself, published Ameri$peak (Suceed in America, $14.99) a mini dictionary. Ameri$peak is a 95-page softcover book filled with common words and phrases for foreign born workers wishing to interact with Americans in a business setting.
In writing the mini-dictionary, published by her company in 2006, Venditti relied on her experience as an educational programs developer for international executives, translator, interpreter, and international relocation consultant. In the book, she focuses on units of general meaning that are commonly used in business, and words that are important in all areas of business. Readers are invited to visit the book’s companion website for updates.
Venditti also published a step by step guide for foreign nationals wishing to find a job in the United States, her second book that year. In How to Get a Job in the USA, a 112-page soft cover book, she shares insights on American job search and interviewing techniques.
She promises the reader insights on competing in the American job market, networking and making contact, finding out about job openings, preparing for an interview, following up on an interview, negotiating a job offer and getting the job desired.
Venditti is president and founder of Suceed in America, a consulting company that assists clients with workplace, career counseling and cultural understanding issues. She is an adjunct lecturer at Western Connecticut State University and the author of 61 published works.
Click here to buy How to Get a Job in the USA
Click here to buy Ameri$peak
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Filed Under: Books
