Posted by Elena del Valle on March 8, 2010
Author Janet Fouts
Photo: Janet Fouts
A podcast interview with Janet Fouts, author, Social Media Success (see California coach discusses social media basics) is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Janet discusses social media issues based on her recently published book with Elena del Valle, host of the HispanicMPR.com podcast.
Janet, a seasoned entrepreneur, social media coach, author and speaker, co-founded Tatu Digital Media in 1996. She has been active in on-line community and web strategy for over 15 years. Her blog is JanetFouts.com.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Janet Fouts ” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the March 2010 section of the podcast archive.
Click here to buy Social Media Success
Posted by Elena del Valle on March 5, 2010
We Are Americans
William Perez, Ph.D., professor of education at Claremont Graduate University and an applied developmental psychologist, began interviewing undocumented students in 2006 to better understand their experiences growing up in the United States. To his surprise these students, part of a larger group of 3.1 million children and young adults whose immigration status in the country is illegal, exhibited a high percentage of civic involvement. He shared his findings and portions of the interviews with 16 undocumented students as well as four formerly undocumented students in a newly published book, We Are Americans Undocumented Students Pursuing the American Dream (Stylus Publishing, $22.50).
The 161-page book, published in 2009, is divided into five parts featuring the stories of high school, community college, and university students as well as college graduates, college graduates who were previously undocumented and a conclusion. He explains in the Conclusion that while 65,000 undocumented students graduate from high school in the United States every year, only one in five of these students is able to overcome the overwhelming odds to continue on to college.
He believes these undocumented students and their families are members of American society and should be granted legal status; that U.S.-born citizens have nothing to fear from these marginalized individuals and others who like them are impoverished in our nation. He advocates for the legal incorporation of undocumented youths and their families, indicating that for him it is a matter of “dignity and fundamental human rights.”
The book includes a Foreword by Daniel G. Solorzano, professor, Social Science and Comparative Education at the Graduate School of Education and Information Studies of the University of California, Los Angeles in which he sides with Perez: “Professor Perez’s research provides persuasive evidence that the talent we lose when we exclude undocumented students is a devastating loss to the United States…”
Click here to buy We Are Americans
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Filed Under: Books
Posted by Elena del Valle on March 4, 2010
Ivette Mendez-Kelly, vice president, Sales and Distribution, Olympusat
Photo: Olympusat
Tomorrow night, at 8 p.m. ET, TV Chile will launch a 24-hour telethon to raise what executives hope will be $27 million in funds to assist the victims of the 8.8-magnitude earthquake that struck Chile February 27, 2010. In the United States, TV Chile is available in select Cablevision, Charter, Comcast, Cox, Suddenlink, Time Warner Cable and Verizon FiOS markets.
TV Chile plans to telecast the marathon commercial-free with live performances from Don Francisco, a TV personality, singer Ricardo Montaner and Tito Bambino, a reggaeton musician. The funds are being designated to build 30,000 emergency homes and buy relief supplies for those affected by the earthquake.
“We are honored, on behalf of TV Chile, to be able to provide an international platform to reach a millions of potential donors in the U.S.,” said Ivette Mendez-Kelly, vice president of Sales and Distribution for Olympusat’s Hispanic networks, in a press release. “Our hearts go out to our brothers and sisters in Chile who have been impacted by this unprecedented natural disaster.”
The Bank of Chile will collect the funds for the project. Supporters include El Hogar de Cristo (Christ’s Home), Un Techo para Chile (A Home for Chile), and the Fundación para la Superación de la Pobreza (Foundation to Overcome Poverty) and its program Servicio País (Country Service).
TV Chile is a family-oriented general entertainment television channel with 18 hours a day of live programming for Spanish speaking Latinos distributed across five continents. The company is based in Chile and programming is distributed in the United States, where it has an audience of about 500,000, by Olympusat. Formed in 1999, Olympusat, Inc. owns, operates and distributes independent linear and video on demand digital networks.
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Filed Under: Media
Posted by Elena del Valle on March 3, 2010
By Martha Galindo
CEO and president, Galindo Publicidad Inc.
CEO and president, Galindo Publicidad Inc.
Photo: Martha Galindo
Press releases are a great way to get some coverage from media outlets, in any language.They’re also a great way to break into new markets, especially foreign language ones. That’s a strategy more companies are starting to adopt. There are thousands of non-English language media outlets, and they offer a great opportunity for companies to get their message in front of a new audience.
The non-English U.S. market can be substantial. According to recent reports there are 2,453 unique U.S. Hispanic media outlets, including more than 1,200 print publications, and more than 1,000 TV and radio outlets and shows. There are also twenty AP-style wire services and news syndicates. In some cases these are the only media serving a particular Hispanic community. Any company with a product that fits this market would do well to send press releases to these key outlets.
Click here to read the entire article
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Reach clients in language with ”Hispanic Market Translation Issues”
Posted by Elena del Valle on March 1, 2010
Click on image to enlarge
Photo: Census Bureau
Hoping to count every man, woman and child, including many whose first language is not English, in the country in its decennial tally the Census Bureau will mail out 120 million forms starting in March. The 2010 Census questionnaire will be available in six languages: English, Spanish, Russian, Chinese, Korean and Vietnamese. For the first time, the government entity will mail out 13 million bilingual, English-Spanish forms as part of the census taking effort mandated by the U.S. Constitution.
In an effort to allay the fears and overcome the language barrier for Spanish speakers living in the United States, the Census Bureau recently announced 2010.census.gov/espanol/, a Spanish language section of the census website. According to a spokesperson at the Census Bureau, the organization’s website is in English and Spanish is the only other language. The Spanish language pages are designed to inform “the more than 34 million Spanish-speaking people about the 2010 Census and to demonstrate to the Hispanic community that participation is easy, important and safe,” according to a press release distributed last month.
Robert M. Groves, director, Census Bureau
“Every decade, the census has to adjust how it reaches out to a diverse and growing population. These new and interactive Web pages are just such an example of how the Census Bureau is continuing to respond to new challenges,” said Robert M. Groves, director, Census Bureau. “Our hope is that visitors can relate and understand the importance of their participation in the 2010 Census and how they personally can have an impact on the well-being of their communities. Our Spanish language 2010 Census Web site demonstrates the Census Bureau’s commitment to ensuring a fair and accurate count of the Hispanic population. The 2010 Census is easy, important and safe, and we urge everyone to make sure they are counted.”
In addition to the Spanish version of the 2010 website, the Census Bureau plans a one-page description and a user guide explaining how to answer the census questionnaire in 59 languages. While the 2000 Census paid advertising campaign was in 17 languages, the 2010 Census plans to include 28 languages in its advertising campaign.
Posted by Elena del Valle on February 26, 2010
Social Media Success e-book cover
Photos: Janet Fouts
Janet Fouts, an educator, speaker and social media coach at Tatu Digital Media, dedicated time over six months to write her first non fiction e-book, Social Media Success (Happy About, $14.95). Her intention was to answer many questions from clients and blogs and share suggestions on how readers can take advantage of social media for their business needs. The 145-page e-book, also available as a 162-page print book ($19.95), outlines the basics of online social media issues. It includes a Foreword by Aaron Strout, chief marketing officer, Powered Inc.
“I wrote this book to pull together answers to the questions from my clients and on the blogs all in one place. I wanted to write a book that goes beyond telling people how they need to use social media and give them real actionable information they can use in their business,” said Fouts when asked why she wrote the book.
The e-book is divided into 23 chapters that discuss social media concepts, videos, blogging, etiquette, groups, nonprofits, measurement and some of the better known sites such as Twitter, Facebook, Flickr, FriendFeed, and LinkedIn. Some of the chapters such as Flickr, Measurement and Efficiency Matters are short, (one or two pages in length), while others like Set Some Rules have a more conventional length.
Author Janet Fouts
One of the nuggets of wisdom is in Strout’s words: “… social media is a slow waltz, not a frenetic boogie and it takes time for it to work.” While social media may offer a forum to accomplish amazing things, as Fouts says in the Introduction, it seems that to be successful and reap the benefits of social media outreach users must be diligent and patient. She drives home the point that social media is about developing relationships, having real conversations and establishing trust.
For social beings social media may be an ideal environment to connect with friends, followers and even customers. Through the vast networks of users social media can help an individual, organization or company promote products or services to people the initial user may have never even met. Fouts admiration for the tools is evident when she says: “It can open your eyes to the richness of human relationships and even find you a mate.”
As a senior partner at her company Fouts has worked with the online community for 13 years and with small businesses to develop their online presence. She dedicates some of her time to helping individuals and corporations understand how to use social media tools effectively and conducting in-house workshops and virtual training sessions on social media tools and strategy.
Click here to buy Social Media Success!
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Filed Under: Books
Posted by Elena del Valle on February 24, 2010
Do race and ethnicity influence attitudes toward clothes? Probably. And, the concept of work clothes changes over time. Suits, for example, are required less frequently for women overall today than they were some years ago. While the suit has fallen out of popularity in general, it seems to have remained a staple in the wardrobe of black women. Black working women are three times more likely than average to have bought a suit in the last year, according to a recent Mintel survey. They are more likely to rely on shoes, boots, belts and jewelry to complete their outfit.
In spite of their conservative dress attitudes regarding suits black women respondents said they are much more likely to take fashion chances; and try out new designers and new brands before they become mainstream. Hispanic working women who responded to the survey said they consider designer labels important. At the same time, it appears from their responses to the survey questions that black, Asian and Hispanic working women are much more likely to visit a retailer in search of brand names.
For some women brand names provide an image boost; for the white women surveyed they represent a comfort zone. Researchers were left with the impression that once these consumers identify a brand they like they tend to return to it. As a result retailers that carry different brands all the time may have difficulty drawing these shoppers.
Hispanic, black, and Asian women said it is much more likely that they are no longer wearing the clothes they wore last year, suggesting that these women shop for work clothes much more often than non-Hispanic white women.
Perhaps because they are young as a group (the Latino population is generally younger than the overall population.) Hispanic women respondents are significantly less likely to say that they look for timeless or conservative looks.
Most survey takers, except white women, said they are much more likely to agree that fashion magazines help them decide which clothes to buy. Since they find high value in designer labels this makes sense. At the same time, white women who participated in the survey said are least likely to say that they are influenced by fashion magazines. This is curious since many or most fashion magazines primarily target a white women.
According to a company representative, fieldwork was conducted online in August 2009 among a sample of 503 working (outside the home) women parents 18 and older with access to the internet. Mintel is an international supplier of consumer, product and media intelligence.
Posted by Elena del Valle on February 23, 2010
Information provided by our Event Partner
Branding to the Trillion Dollar U.S. Latino Market
2010 Hispanic Retail 360 Summit
August 8-10, 2010
Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch
The Hispanic Retail 360 Summit, now in its sixth year, is the retail industry’s premier event for retailers and marketers looking to grow their business with the Latino consumer market in the U.S. It is a high-level Conference & Tabletop Exhibition including an informative conference program and opportunities for face-to-face interaction between retailers, suppliers and experts in Latino marketing.
The conference provides retailers and suppliers a complete 360 degree look at the Hispanic shopper, using data from The Nielsen Company, retailer case studies, and noted experts on demographics, buying behavior, segmentation, marketing, merchandising, product sourcing, store design and in-store marketing to Latino consumers.
Special rate of $599 will be honored for HispanicMPR subscribers.
Go to www.hispanicretail360.com to register and use the code HISMPR to receive this special rate.
For more information on registering or sponsorship opportunities contact Michael Hatherill at 646-654-7501 or MHatherill@csnews.com.
Posted by Elena del Valle on February 22, 2010
Edna Chun, Ph.D., vice president, Broward College
Photo: Edna Chun, Ph.D.
A podcast interview with Edna Chun, Ph.D., vice president, Broward College is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Edna discusses bridging the diversity divide based on a book she co-authored by the same title with Elena del Valle, host of the HispanicMPR.com podcast.
In her job at Broward College, a large urban community college with four campuses and 60,000 students in Fort Lauderdale, Florida Edna oversees recruitment, professional development, staffing, diversity and affirmative action, employee and labor relations, compensation, records management, and benefits administration for the college. She has over two decades of human resource experience in public research universities in the California, Oregon, and Ohio state university systems. She holds a Doctor of Music degree from the Indiana University School of Music.
Edna is co-author, with Alvin Evans, of Bridging the Diversity Divide: Globalization and Reciprocal Empowerment in Higher Education (see University human resources administrators address diversity) (Jossey-Bass) published in 2009. They also co-authored Are the Walls Really Down? Behavioral and Organizational Barriers to Faculty and Staff Diversity published as part of the Association for the Study of Higher Education (ASHE) Higher Education Series (Jossey-Bass) two years earlier. The book discusses subtle and covert discrimination in the higher education workplace and provides a systematic institutional approach to diversity and inclusion. It received the Frances G. Hansen Publication Award by the College and University Professional Association for its contribution to the human resource profession at the organization’s 2007 national conference in Baltimore, Maryland.
Edna is co-author of articles on talent management, human resource strategies, and diversity published in Hispanic Outlook, Insight into Diversity, and Diverse. She was recently unanimously elected to serve on the editorial board of the Association for the Study of Higher Education. She is a regular contributor and member of the editorial board of Insight into Diversity magazine.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Edna Chun, Ph.D.,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2010 section of the podcast archive.
Click here to buy Bridging the Diversity Divide
