Posted by Elena del Valle on April 14, 2010
By Marcelino Miyares, Jr.
Director, Mercury Media en español
Marcelino Miyares Jr., director, Mercury Media en español
Photo: Mercury Media en español
A bottom line is a bottom line no matter what we call it. That is why I am a convert to the strategic importance of Hispanic Direct Response TV (DRTV). Taking a DRTV approach to the Hispanic market is a proven and valid model for Hispanic marketing because it focuses attention on the bottom line, not just the investment.
The Hispanic segment has reached critical mass as a demographic and few argue its potential contribution to virtually any brand’s performance in the general marketplace. Thanks to Hispanic DRTV, this is now measurable; and more to the point, allows marketers to forecast and optimize the ROI of a Spanish-language media budget.
Click here to read the complete article Hispanic Direct Response TV Apples are Manzanas