Posted by Elena del Valle on April 18, 2006
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Singer Celia Cruz and documentary director Joe Cardona
Photo: CeliaCruzonline.com and WPBT South Florida
PBS (Public Broadcasting Service) will broadcast a 90-minute documentary, directed by Joe Cardona, about Cuban singer Celia Cruz during the 2006 Hispanic Heritage Month. Titled “Celia: The Queen,” the documentary recounts the life and music of Celia Cruz from her humble beginnings in Cuba to international fame.
Cardona includes first hand testimonies from the “Queen of Music” herself, musicians, artists and friends such as Quincy Jones, Johnny Pacheco, and Gloria Estefan. The documentary attempts to capture the impact Cruz had on music and her contribution to universal culture.
“She was there, in spirit, in the faces of the dancing crowd and through her treasured belongings, from her make-up table and small statuettes of saints, to her show-stopping gowns,” said Cardona, who was also co-curator of a 2005 Celia Cruz exhibit at the Smithsonian National Museum of American History, “Azúcar! The Life and Music Celia Cruz.”
A Celia fan since childhood, Cardona was working on her documentary when she passed in 2003. He completed the project with the cooperation of her family and friends.
The documentary will debut in private screenings in Miami, New York and Los Angeles, and will later air nationally on PBS. Publicitas LHM, headquartered in Miami, is managing limited marketing sponsorship opportunities for the media showings and the broadcast premier.
Cardona was born in San Juan, Puerto Rico, of Cuban parents. Some of his recent films, include “Bro,” a 2000 feature film which made its way to more than 15 film festivals, won the 2001 Flickapalooza Best Script Award and in that same year was nominated for an Alma Award in the Best Indie Film category; in 2001, he directed “Nuestra Risa,” a 60-minute documentary in English providing a look into the world of Latino humor.
He was also responsible for “Jose Marti: Legacy of Freedom,” a 2002 documentary narrated by Pulitzer Prize winning journalist Liz Balmaseda and Academy Award nominee, Andy Garcia. The film won the 2002 Best of Show Aurora International Platinum Award. Most recently he released “Cafe con Leche II,” a documentary sequel to the 1997 film about Cuban identity and a growing young Cuban-American generation.
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Posted by Elena del Valle on April 7, 2006
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Maxim en Español Rockz! cover
Photo: Dennis Publishing
Pasadena, California/New York, New York — Dennis Publishing, Inc., JMuzic, in collaboration with Maxim en Español magaine, recently released the compact disc music compilation “Maxim en Español Rockz!” in the U.S. The first brand licensing offshoot of American flagship Maxim’s successful Hispanic Americas edition, this eclectic compilation showcases the diversity of talent in popular Latin music, with acts spanning rock en Español, reggaeton, hip-hop, punk, Latin alternative, and trip hop.
Featured artists are break-out rocker JD Natasha, Grammy-nominated Andrea Echeverri, and Plastilina Mosh (whose contribution is the brand new track “Nalguita” from the band’s forthcoming Greatest Hits collection).
“Maxim en Español Rockz!” is enhanced with two music videos, “La Receta” by Kemo the Blaxican and “Amortiguador” by Andrea Echeverri, screensavers and wallpapers for download. On the pop side, Jennifer Pena makes an appearance with the song “Corazon Bandido.” Rock and punk are represented by buzz bands as Go Betty Go (“Saturday”), Lucybell (“Salvame La Vida”) and Seis Pistos (“El Punk No Morira”). Hip-Hop and urbano abound with acts such as Kemo the Blaxican of Delinquent Habits (“La Receta”), Phame (“Arriba”), and T-Weaponz (“Mira, Mira”).
Backed with an upcoming national television and print campaign, “Maxim en Espanol Rockz!” represents one of the most extensive efforts to date to represent a cross-section of Hispanic youth culture in Spanish and English on one single album.
“Maxim en Español Rockz!” tracks include: 1. “Mira, Mira” by T-Weaponz, 2. “Wepa” by C-Note, 3. “Plastico” by JD Natasha, 4. “Corazon Bandido” by Jennifer Pena, 5. “La Receta” by Kemo The Blaxican, 6. “Amortiguador” by Andrea Echeverri, 7. “Salvame La Vida” by Lucybell, 8. “Bounce” by T-Bone, 9. “Nalguita” by Plastilina Mosh, 10. “Saturday” by Go Betty Go, 11. “El Punk No Morira” by Seis Pistos, 12. “Lado Este” by Sara Valenzuela, 13. “Under My Skin” (Ocean Radio Mix) by Fhernando, 14. “Ghetto Mambo” by Peter Michael Escovedo (available on the HispanicMPR.com podcast), 15. “Libertad” by F.I.L.T.H.E.E. Immigrants, 16. “Arriba” by Phame, 17. “Loving You” by Solid, and 18. “Penumbra” by Cronicas del Eco.
Dennis Publishing, Inc. is a media company that publishes the two modern men’s lifestyle magazines in America, Maxim (2.5 million rate base) and Stuff (1.3 million rate base). The company also publishes general interest music magazine Blender (Advertising Age’s Launch of the Year and Adweek’s Hot List), and The Week, a distillation of the week’s most important news and opinion from the U.S. and international media (Advertising Age’s A-List). Maxim Radio is broadcast on Sirius Satellite Radio on channel 108. JMuzic , based in Pasadena, California, is an independent record label that specializes in signing and developing Latino talent for the U.S. bilingual market.
To listen to “Ghetto Mambo” by Peter Michael Escovedo from the “Maxim en Español Rockz!” soundtrack, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Ghetto Mambo,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the April 2006 section of the podcast.
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Posted by Elena del Valle on March 8, 2006
Yahoo! en Español Premios de la Academia web page
Photos: Yahoo!
Miami, Florida — Warner Brothers signed on as the exclusive sponsor of Yahoo! en Español’s “Premios de la Academia” site, a Spanish-language entertainment destination dedicated to coverage of the Academy Awards reaching 11.1 million Hispanics. The sponsorship includes Yahoo! Entretenimiento (Entertainment) roadblocks, content integration, Yahoo! en Español home page visibility, and other placements designed to increase awareness among online U.S. Hispanics. It also marks the first time that one sponsor has exclusive rights to featured positions on every entertainment page on Yahoo! en Español. Warner Bros.’ sponsorship promotes the movies “16 Blocks”, “V for Vendetta”, and “ATL.”
“This is a great way for Warner Bros. to further extend their reach in the U.S. Hispanic market,” said Don Buckley, senior vice president, Interactive Marketing for Warner Bros. Pictures. “This placement enables us to reach the important U.S. Hispanic demographic in a medium that is engaging and that will make our movies part of their daily entertainment intake.”
Adam Chandler, national sales manager, U.S. Hispanic Sales, Yahoo! Inc.
“The U.S. Hispanic audience is already predisposed to seeking entertainment online and through Yahoo! en Español’s Premios de la Academia coverage, Warner Bros. will reach this captive audience, said Adam Chandler, national sales manager, U.S. Hispanic Sales, Yahoo! Inc. “This arrangement enables Warner Bros. to provide a branded entertainment experience to Yahoo!’s entertainment-hungry U.S. Hispanic users.”
The online U.S. Hispanic market is an attractive niche for entertainment companies. According to comScore, the number of U.S. Hispanics online grew 5.3 percent from 13.8 million in 2004 to 14.6 million in 2005. Furthermore, research shows that online Hispanics are more likely to be moviegoers (64 percent) than their offline counterparts (46 percent) and online Hispanic adults go more frequently to the movies (attending movies once a month or more) than those with no online access.**
Yahoo! en Español’s Premios de la Academia coverage features six main categories related to the Academy Awards show including: Best Film, Best Director, Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress. The site provides detailed coverage of each of the five nominees in the six categories. In addition, every page includes a newly created section called “Latin Radar,” which features Latin facts related to cinema and changes every week.
For example, a recent Latin Rader feature was news on Argentine Gustavo Santaolalla and Spaniard Alberto Iglesias who competed for an Oscar in the same category, best original score; Santaolalla for “Brokeback Mountain” and Iglesias for “The Constant Gardener.” Additional sections include: The top ten box office hits, Oscar Polls, photo gallery page, news page, community page for users to join chats or groups and discuss their opinions and thoughts on the Oscars.
Other advertisers that have bought significant sponsorships in the past include GM, Pepsi, and Verizon. Yahoo! en Español is one of the 25 worldwide properties of Yahoo! Inc. and is part of Yahoo!’s U.S. Hispanic network. According to comScore, The Yahoo! network is the most trafficked Internet destination for U.S. Hispanics,* boasting more than 11.1 million Hispanic monthly users in the U.S. and Puerto Rico. Yahoo! seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! Inc. is headquartered in Sunnyvale, CA. and Yahoo! en Español is based in Coral Gables, Florida. Academy Awards ®, Oscar ®, and Premios de la Academia are the trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Yahoo! en Español and its coverage of these events are neither endorsed by nor affiliated with the Academy of Motion Picture Arts and Sciences. For more information visit Yahoo en Español.
*comScore Media Metrix, Dec 2005
** Mediamark Research, Inc., Spring 2005, wave 52. Base: US Hispanics Age 18+
Posted by Elena del Valle on March 6, 2006
Jeffrey Duque, commercial director U.S., Cuatro-Media
A podcast featuring an interview with Jeffrey Duque, commercial director U.S., Cuatro-Media, Inc, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Jeffrey discussed Fox Sports en Español magazine with Elena del Valle, host of the HispanicMPR.com podcast.
“Among Hispanics, sports are a deep rooted passion. We created a magazine that respects our readers and takes this passion very seriously. We are particularly excited about launching in this very special year when the soccer and baseball world cups coincide,” said Duque, who is director of sales for the magazine.
Duque has managed Latin America and U.S. content sales for Time Inc.’s Licensing & Syndication Division where he held sales responsibilities for Sports Illustrated, Popular Science, Fortune, and Time. Prior to this post, he was manager of production and editorial operations for Time Inc.’s internationally licensed publications and syndication initiatives. In 2004, Duque was awarded the Time Inc. President’s Award, a special
recognition to individuals who make extraordinary contributions. Duque, of Colombian origin, holds a bachelors degree in health and exercise science from Syracuse University. He completed the New York University and Stanford University publishing courses. Luis Viñuales is editor-in-chief of Fox Sports en Español magazine.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jeffrey Duque,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your MP3 player or iTunes program listed under the “advanced” column. The podcast will remain in the March 2006 section of the podcast.
Posted by Elena del Valle on March 3, 2006
Jeff Zucker, chief executive officer, NBC Universal Television Group
Photo: NBC Universal
Burbank, California – In a landmark move, NBC Universal Television Group signed a two-year, first-look development deal with Galán Entertainment for the production of telenovelas and other Spanish-language formats in English across its many networks. In contrast to other similar network arrangements, NBC Universal, Galán Entertainment and Telemundo will leverage the existing assets and expertise of the novela (soap opera) production system perfected by Telemundo, the second-largest Spanish language content producer in the United States, for the Spanish language market. Telemundo will license all its formats, in addition to other acquired formats, to Galán Entertainment to re-develop into English.
“This represents a fantastic opportunity to achieve many of our goals at NBCU,” said Jeff Zucker, chief executive officer, NBC Universal Television Group. “With this, we can better integrate our English and Spanish-speaking audiences in a way that no other broadcaster can do. It shows the tremendous promise we first saw when we brought Telemundo into the NBC family.”
Don Browne, president, Telemundo
Photo: Telemundo
“The deal further highlights the value of GE’s and NBCU’s investment in Spanish language television,” said Don Browne, president, Telemundo. “Nely Galán provides the perfect bridge to transport the great development, production and writing talents of the Telemundo team into English language.”
Nely Galán, president, Galan Entertainment
Photo: Galan Entertainment
“It is a dream come true to take the genre I grew up with and be able to cross it over. I expect to see novelas as a staple of American TV,” said Nely Galán, president, Galan Entertainment. “My experience producing programs in both English and Spanish will allow me to fine tune these formats and maximize their impact on the American television audience.”
As part of the deal Gálan Entertainment will re-shape Telemundo and other suppliers’ Spanish language formats for the English market, first for NBC, USA and Bravo, and then for other networks. Galán, who is the former president of Entertainment for Telemundo, has produced more than 600 episodes of television in Spanish and English. Most recently, she created the show “The Swan” for Telemundo.
The first project to be developed for production this summer will be the Telemundo production “Body of Desire,” written by Julio Jimenez. Key players in the Telemundo Studios team are Patricio Wills, head of Telemundo Studios; Marcos Santana, head of development; and Derek Bond, head of production.
Posted by Elena del Valle on February 28, 2006
Alma Magazine cover February 2006
Alma Magazine, a Spanish language publication, was created for the U.S. Hispanic market by CBA, a partnership that includes Editorial Atlántida, one of the most prestigious publishers in Argentina. Following several initial issues in 2005 and 2006, Alma Magazine publishers are poised for growth and hope to secure a strong position in the market.
Cover pages have featured Madonna, Andy Garcia, Tom Cruise, Penelope Cruz and Cameron Diaz. Content focuses on literary, cultural and political themes, as well as fashion, liquors, cars, and lifestyle. The February 2006 issue included articles on Google, Johnny Depp, Frank Sinatra, Evo Morales, and Khaled Al Masri. The October 2005 issue included articles on Penelope Cruz, Truman Capote, Samuel Huntington, Hugh Hefner, and Antonio Villaraigosa.
“The selection criterion for our database considers both economic and educational factors, as we understand that intellectual development is a crucial component of any individual,” said Alejandro Gasquet, publisher and editor of Alma. “Alma is a media vehicle where intelligence meets good taste, representing the values and interests of our readers.”
The magazine’s circulation strategy is based on a proprietary database of 100,000 that allows the execution of a highly targeted controlled distribution plan aimed towards upscale socioeconomic U.S. Hispanic households. The majority, 80 percent, of the magazine distribution is by mail, certifiable by the U.S. Postal Service. The rest is distributed through business centers, offices, and events. Annual subscriptions cost $49 for 10 issues.
Alma Magazine cover October 2005
Starting in February, Source Interlink began to distribute Alma nationwide, making it available at Barnes & Noble, Borders, and other major bookstores and selected newsstands across the country. The magazine is in the process of reaching an agreement to be audited starting in May.
“We are proud to represent such an exceptional product as Alma and to be able to offer national advertisers this unique opportunity to reach upscale Hispanics in their language of preference on a national level,” said Amelie Ferro, vice president of business development.
Publicitas LHM, with offices in Miami, New York, Dallas, and Los Angeles, is the national advertising sales arm of Alma. Publicitas is the U.S. Hispanic division of Publicitas Latin America (originally Charney/Palacios). For more information about the Magazine call 305- 416-6001 or visit Alma.
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Posted by Elena del Valle on February 23, 2006
Cathy Baron Tamraz, Business Wire president and chief executive officer
Photo: Business Wire
San Francisco — Business Wire, Black PR Wire and Hispanic PR Wire, who have an affiliate relationship, were collectively been named official sponsors of two ethnic media awards programs administered by New California Media/New America Media, NCM/NAM according to Sandy Close, executive director of NCM/NAM. The news services worked together in the promotion of the Seventh Annual NCM Awards in San Jose, California, a January 2006 event which recognized ethnic media accomplishments.
The list winners of the Seventh Annual NCM Awards follows. Exceptional Communicators: Hardy Brown, executive editor, Black Voice News; Rick Rodriguez, ASNE president and executive editor, ASN Sacramento Bee; and James Yee, author and chaplain. Lifetime Achievement Award: Lillian Howell, founder, KTSF. Advocacy Voice: Vivian LeTran, Annie Han Nguyen, Julie Vo, Viet Weekly.
In the Print and Online category, the Best Investigative/In-Depth (English) winner was Lisa Tsering, India West. The Best Investigative/In-Depth (In-Language) winner was Hiram Soto, Enlace. The International Affairs winner for journalist in English was Grace E. Jang, KoreAm Journal and for reporting In-Language Benito Ortiz, Noticiero Semanal received the award. In Health Care, the winner was Yi-Fen Lan, Singtao Daily; in Arts Sports And Entertainment (English) the winner was Sadanand Dhume, Little India, and Arts Sports And Entertainment (In-Language) the winner was Monica (Minzi) Xu, The World Journal. In Commentary/Editorial Writing in English the winner was Ky-Phong Tran, Nguoi Viet and for Commentary /Editorial Writing In-Language the winner was Maria Luisa Arredondo-Pagaza, La Opinion. For Jobs, Workplace Issues And The Economy, the winner was Lavina Melwanii, Little India. The Women’s Issues winner was Corina Knoll, KoreAm Journal; The Best Youth Voice winner was Son Tran, Nha Magazine.
In Photojournalism the winner was Aurelia Ventura, La Opinion. In Inter-Ethnic Relations the winners were Alex S. Fabros Jr. and Daniel P. Gonzales, Filipinas Magazine. For Environment And Natural Resources, the winner was Nancy Lan-Hsin Kao, World Journal, “AXT’s Lesson;” the Religion And Spirituality winner was Julie Gruenbaum Fax, The Jewish Journal of Greater Los Angeles. In Broadcast, May Sheng Zhu of Singtao Chinese Radio won for Best Community Talk Show. In the Best Investigative/In-Depth category the winners were Kwokshu Leung and Cecilia Im, KTSF 26.
Aurelia Ventura of La Opinión received the Photojournalism Award
Photo: New California Media/New America Media
Next, the wire services companies will combine resources to help promote the first National NAM Awards in Washington, D.C. November 14, 2006. Business Wire will provide a bridge to the mainstream media, while Black PR Wire and Hispanic PR will reach the specialized news media, political organizations, and decision-makers in their respective communities. The news services maintain an affiliate relationship, promoting each other’s services based on release content and the target audience.
“The role of ethnic media is constantly being magnified as America evolves into a more dynamic society due to its cultural diversity,” said Cathy Baron Tamraz, Business Wire’s president and chief executive officer. “Business Wire is proud to be an official sponsor of these two prestigious awards competitions, and to be affiliated with the mushrooming ethnic media movement. Business Wire was among the very first sponsors when NCM hosted its 1998 EXPO at Pier 35 in San Francisco. And they were there helping promote our First National EXPO at Columbia last year. We’re proud to have Business Wire as collaborators.”
“This partnership underscores Hispanic PR Wire’s vigorous commitment and mission to empower Hispanic–and all ethnic media, by raising its visibility,” said Manny Ruiz, chief executive officer of Hispanic PR Wire.
Business Wire was founded in 1961 by chairman Lorry I. Lokey, a veteran journalist and public relations executive. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Paris, Frankfurt, London, Brussels, Tokyo and Sydney offices, and reciprocal offices throughout the world.
NCM/NAM (New California Media/New America Media) is a nationwide association of more than 700 print, broadcast, and online ethnic media organizations founded in 1996 by Pacific News Service, non-profit media organization founded in 1969. NCM/NAM’s goal is to build a more inclusive public forum by raising the visibility of ethnic media and their audiences.
Black PR Wire, Inc. (BPRW) is one of the nation’s first and largest Black news distribution wire services. The company’s database holds a listing of more than 1,700 Black-owned publications and media including a listing of key Black journalists and organizations in the United States and the Caribbean. Black PR Wire delivers its clients’ press releases, video and audio news releases, electronic video messages and electronic newsletters to reporters, writers, and influential grassroots, social and civic community leaders throughout the country.
Manny Ruiz, chief executive officer, Hispanic PR Wire
Photo: Hispanic PR Wire
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is a leading press release newswire service for Hispanic and Puerto Rico journalists and marketers. Through scores of news partnerships with many Hispanic newspapers, magazines and Internet portals, HPRW offers clients more than 75 online placements with any geographic distribution. Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free news feed.
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Posted by Elena del Valle on February 21, 2006
Ray Rodriguez, president and chief operating officer, Univision Communications.
New York, New York – Univision Communications Inc (NYSE: UVN), and Nielsen Media Research, agreed to have TeleFutura join the Nielsen’s national television ratings service, the Nielsen Television Index (NTI), the service that provides television ratings for all the major U.S. networks such as ABC, CBS, NBC, FOX and Univision. NTI data for TeleFutura will be available as of February 27, 2006.
“This is another important step towards completing the broadcast picture,” said Ray Rodriguez, president and chief operating officer, Univision Communications. “Being part of the big picture makes it easier for advertisers and agencies to connect with us and ultimately with U.S. Hispanics.”
Prior to joining NTI, both Univision and TeleFutura solely subscribed to Nielsen’s National Hispanic Television Index (NHTI), which measures only Hispanic households. Both will maintain their current subscription to NHTI until September 2007 when Nielsen will report all TV viewing only in NTI.
“We are delighted to have TeleFutura join its sister network Univision as a reported network in our NTI Service” said Sara Erichson, general manager of Nielsen’s National Services. “This is an important time for Spanish-language media and we look forward to expanding our relationship with Univision Communications.”
“We are thrilled that TeleFutura will now be reported in NTI,” says Ceril Shagrin, senior vice president of Corporate Research, Univision Communications. “This is the next big step towards an accurate total network landscape. We will continue to monitor the characteristics of the sample and work with Nielsen to achieve a total representative sample.”
Univision Communications Inc. is a premier Spanish-language media company in the United States. Its operations include Univision Network, one of the most-watched Spanish-language broadcast television network in the U.S. reaching 98 percent of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86 percent of U.S. Hispanic Households; Galavisión, one of the country’s leading Spanish-language cable networks; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, a leading Spanish-language radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and four stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50 percent interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, a premier Spanish-language Internet destination in the U.S. For more information visit Univision.net, and Univision Online.
Nielsen Media Research is a leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in seven local markets (10 markets by 2006) and electronic set-metered service in 51 markets.
Nielsen Media Research, outside the U.S. and through international partnerships, operates TV ratings panels in 45 markets. Nielsen Media Research also offers radio audience measurement, print readership, direct mail measurement and customized media research services outside the U.S. In addition, Nielsen Media Research provides competitive advertising intelligence information in the U.S. and in 29 markets worldwide. Through a network of affiliates, advertising intelligence coverage is extended to more than 70 countries, representing 85 percent of the world’s advertising spending. For more information, visit NielsenMedia.com.
Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information, media measurement and information and business information VNU is active in more than 100 countries, with headquarters in Harlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues under IFRS amounted to EUR 3.3 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange.
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Posted by Elena del Valle on February 20, 2006
Jaime Suchlicki, Ph.D., editor, Cuban Affairs
Photo: University of Miami
A podcast featuring an interview with Jaime Suchlicki, Ph.D., editor of Cuban Affairs, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Dr. Suchlicki discussed the new journal with Elena del Valle, host of the HispanicMPR.com podcast.
Cuban Affairs is a quarterly, peer reviewed electronic journal which publishes articles on economic, political and social issues in contemporary Cuba. It is published by the Institute for Cuban and Cuban-American Studies (ICCAS) of the University of Miami.
Jaime Suchlicki is the Emilio Bacardi Moreau Distinguished Professor of History and International Studies and director of the Institute for Cuban and Cuban-American Studies (ICCAS) at the University of Miami. He directs the Cuba Transition Project sponsored by the United States Agency for International Development. He was the founding executive director of the North-South Center at the University of Miami. For the past decade he was also the editor of the
Journal of Interamerican Studies and World Affairs.
He is the author of a dozen books on Cuba and Latin America. His best-known books are Cuba: From Columbus to Castro, now in its fifth edition, and editor with Irving L. Horowitz of Cuban Communism, now in its eleventh edition. He is also the author of Mexico: From Montezuma to the Fall of the PRI. Dr. Suchlicki is a consultant to the private and public sector on Cuba and Latin American affairs. To read a related article on this topic click here .
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Jaime Suchlicki,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast.
Posted by Elena del Valle on February 15, 2006
Doug Darfield, senior vice president of Hispanic Services for Nielsen Media Research
Photo: Nielsen Media Research
New York, New York – Azteca America became the fourth fully reported Spanish language broadcast network to be monitored by Nielsen Media Research’s Hispanic Service. Overnight data is available beginning December 26, 2005 to those clients who subscribe to the service. The first monthly report will begin with January 2006 data, and will be delivered to all Nielsen Hispanic Television Services’ (NHTI) clients.
“This agreement continues Nielsen’s commitment to providing Azteca with quality and competitive television data to make more effective business decisions,” said Doug Darfield, senior vice president of Hispanic Services for Nielsen Media Research. “The addition of Azteca to our service offers our clients even more extended insight into Spanish-language television.”
Nielsen Media Research’s local and national Hispanic services are the first and only ratings services fully dedicated to monitoring the television viewing habits of the diverse Hispanic community in the U.S. These services enable clients to use Spanish-language television effectively and to evaluate it with a research methodology of the same quality as Nielsen Media Research’s general market services.
Luis J. Echarte, chairman of Azteca America
Photo: Azteca America
“This is one more step in our push to be a major player in the US Hispanic market,” said Luis J. Echarte, chairman of Azteca America.
Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in seven local markets (10 markets by 2006) and electronic set-metered service in 51 markets.
Nielsen Media Research, outside the U.S. and through international partnerships, operates TV ratings panels in 45 markets. Nielsen Media Research also offers radio audience measurement, print readership, direct mail measurement and customized media research services outside the U.S. In addition, Nielsen Media Research provides competitive advertising intelligence information in the U.S. and in 29 markets worldwide. Through a network of affiliates, advertising intelligence coverage is extended to more than 70 countries, representing 85% of the world’s advertising spending.
Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information, media measurement and information and business information VNU is active in more than 100 countries, with headquarters in Harlem, the Netherlands and New York, USA. The company employs 38,000 people. More information on Nielsen is available at Nielsenmedia.com
Azteca America, one of the fastest-growing Hispanic networks in the United States, is a wholly-owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish language television content in the world. Azteca America has presence in more than 40 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Albuquerque, San Diego, Fresno-Visalia, Sacramento-Stockton-Modesto, Denver, Orlando, Austin, Tampa, Corpus Christi, Tucson, Las Vegas, Colorado Springs, Monterey-Salinas, Hartford, Salt Lake City, Bakersfield, West Palm Beach-Ft. Pierce, Santa Barbara, Palm Springs, Omaha, Amarillo, Yakima, Naples-Ft. Myers, Wichita, Reno, Boise, Victoria, Oklahoma City, Charleston and Chattanooga. For more information, visit Azteca America
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