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Wire News Distributors Cooperate to Promote Ethnic Media Awards

Posted by Elena del Valle on February 23, 2006

Cathy Baron Tamraz

Cathy Baron Tamraz, Business Wire president and chief executive officer

Photo: Business Wire

San Francisco — Business Wire, Black PR Wire and Hispanic PR Wire, who have an affiliate relationship, were collectively been named official sponsors of two ethnic media awards programs administered by New California Media/New America Media, NCM/NAM according to Sandy Close, executive director of NCM/NAM. The news services worked together in the promotion of the Seventh Annual NCM Awards in San Jose, California, a January 2006 event which recognized ethnic media accomplishments.

The list winners of the Seventh Annual NCM Awards follows. Exceptional Communicators: Hardy Brown, executive editor, Black Voice News; Rick Rodriguez, ASNE president and executive editor, ASN Sacramento Bee; and James Yee, author and chaplain. Lifetime Achievement Award: Lillian Howell, founder, KTSF. Advocacy Voice: Vivian LeTran, Annie Han Nguyen, Julie Vo, Viet Weekly.

In the Print and Online category, the Best Investigative/In-Depth (English) winner was Lisa Tsering, India West. The Best Investigative/In-Depth (In-Language) winner was Hiram Soto, Enlace. The International Affairs winner for journalist in English was Grace E. Jang, KoreAm Journal and for reporting In-Language Benito Ortiz, Noticiero Semanal received the award. In Health Care, the winner was Yi-Fen Lan, Singtao Daily; in Arts Sports And Entertainment (English) the winner was Sadanand Dhume, Little India, and Arts Sports And Entertainment (In-Language) the winner was Monica (Minzi) Xu, The World Journal. In Commentary/Editorial Writing in English the winner was Ky-Phong Tran, Nguoi Viet and for Commentary /Editorial Writing In-Language the winner was Maria Luisa Arredondo-Pagaza, La Opinion. For Jobs, Workplace Issues And The Economy, the winner was Lavina Melwanii, Little India. The Women’s Issues winner was Corina Knoll, KoreAm Journal; The Best Youth Voice winner was Son Tran, Nha Magazine.

In Photojournalism the winner was Aurelia Ventura, La Opinion. In Inter-Ethnic Relations the winners were Alex S. Fabros Jr. and Daniel P. Gonzales, Filipinas Magazine. For Environment And Natural Resources, the winner was Nancy Lan-Hsin Kao, World Journal, “AXT’s Lesson;” the Religion And Spirituality winner was Julie Gruenbaum Fax, The Jewish Journal of Greater Los Angeles. In Broadcast, May Sheng Zhu of Singtao Chinese Radio won for Best Community Talk Show. In the Best Investigative/In-Depth category the winners were Kwokshu Leung and Cecilia Im, KTSF 26.

Aurelia Ventura

Aurelia Ventura of La Opinión received the Photojournalism Award

Photo: New California Media/New America Media

Next, the wire services companies will combine resources to help promote the first National NAM Awards in Washington, D.C. November 14, 2006. Business Wire will provide a bridge to the mainstream media, while Black PR Wire and Hispanic PR will reach the specialized news media, political organizations, and decision-makers in their respective communities. The news services maintain an affiliate relationship, promoting each other’s services based on release content and the target audience.

“The role of ethnic media is constantly being magnified as America evolves into a more dynamic society due to its cultural diversity,” said Cathy Baron Tamraz, Business Wire’s president and chief executive officer. “Business Wire is proud to be an official sponsor of these two prestigious awards competitions, and to be affiliated with the mushrooming ethnic media movement. Business Wire was among the very first sponsors when NCM hosted its 1998 EXPO at Pier 35 in San Francisco. And they were there helping promote our First National EXPO at Columbia last year. We’re proud to have Business Wire as collaborators.”

“This partnership underscores Hispanic PR Wire’s vigorous commitment and mission to empower Hispanic–and all ethnic media, by raising its visibility,” said Manny Ruiz, chief executive officer of Hispanic PR Wire.

Business Wire was founded in 1961 by chairman Lorry I. Lokey, a veteran journalist and public relations executive. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Paris, Frankfurt, London, Brussels, Tokyo and Sydney offices, and reciprocal offices throughout the world.

NCM/NAM (New California Media/New America Media) is a nationwide association of more than 700 print, broadcast, and online ethnic media organizations founded in 1996 by Pacific News Service, non-profit media organization founded in 1969. NCM/NAM’s goal is to build a more inclusive public forum by raising the visibility of ethnic media and their audiences.

Black PR Wire, Inc. (BPRW) is one of the nation’s first and largest Black news distribution wire services. The company’s database holds a listing of more than 1,700 Black-owned publications and media including a listing of key Black journalists and organizations in the United States and the Caribbean. Black PR Wire delivers its clients’ press releases, video and audio news releases, electronic video messages and electronic newsletters to reporters, writers, and influential grassroots, social and civic community leaders throughout the country.

Manny Ruiz

Manny Ruiz, chief executive officer, Hispanic PR Wire

Photo: Hispanic PR Wire

Miami-based and Latino-owned Hispanic PR Wire (HPRW) is a leading press release newswire service for Hispanic and Puerto Rico journalists and marketers. Through scores of news partnerships with many Hispanic newspapers, magazines and Internet portals, HPRW offers clients more than 75 online placements with any geographic distribution. Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free news feed.