Posted by Elena del Valle on February 24, 2010
Do race and ethnicity influence attitudes toward clothes? Probably. And, the concept of work clothes changes over time. Suits, for example, are required less frequently for women overall today than they were some years ago. While the suit has fallen out of popularity in general, it seems to have remained a staple in the wardrobe of black women. Black working women are three times more likely than average to have bought a suit in the last year, according to a recent Mintel survey. They are more likely to rely on shoes, boots, belts and jewelry to complete their outfit.
In spite of their conservative dress attitudes regarding suits black women respondents said they are much more likely to take fashion chances; and try out new designers and new brands before they become mainstream. Hispanic working women who responded to the survey said they consider designer labels important. At the same time, it appears from their responses to the survey questions that black, Asian and Hispanic working women are much more likely to visit a retailer in search of brand names.
For some women brand names provide an image boost; for the white women surveyed they represent a comfort zone. Researchers were left with the impression that once these consumers identify a brand they like they tend to return to it. As a result retailers that carry different brands all the time may have difficulty drawing these shoppers.
Hispanic, black, and Asian women said it is much more likely that they are no longer wearing the clothes they wore last year, suggesting that these women shop for work clothes much more often than non-Hispanic white women.
Perhaps because they are young as a group (the Latino population is generally younger than the overall population.) Hispanic women respondents are significantly less likely to say that they look for timeless or conservative looks.
Most survey takers, except white women, said they are much more likely to agree that fashion magazines help them decide which clothes to buy. Since they find high value in designer labels this makes sense. At the same time, white women who participated in the survey said are least likely to say that they are influenced by fashion magazines. This is curious since many or most fashion magazines primarily target a white women.
According to a company representative, fieldwork was conducted online in August 2009 among a sample of 503 working (outside the home) women parents 18 and older with access to the internet. Mintel is an international supplier of consumer, product and media intelligence.
Posted by Elena del Valle on February 17, 2010
Photos: Hulu, YouTube, Tremor Media
Americans’ thirst for online videos seems unquenchable (also see Americans are viewing online videos in record numbers). Last December, 178 million Americans watched 33.2 billion videos online, and Google was by far the main player in that space, according to information released earlier this month by the comScore Video Metrix service. ComScore is a Virginia based company specializing in digital media usage measurement. Most people connected to the Internet, 86.5 percent, watched videos with an average duration of four minutes.
Google sites visitors watched 13.2 billion videos and YouTube.com accounted for almost 99 percent of all videos viewed there. For the first time Hulu (NBC Universal, News Corporation and The Walt Disney Company share in the ownership stake of the company and are content providers) surpassed one billion monthly video streams or 3 percent of the market. Other significant players in the online video space included Microsoft sites, in third place, with 561 million or 1.7 percent; Fox Interactive Media with 551 million also 1.7 percent and Yahoo! sites with 539 million or 1.6 percent.
Each viewer watched an average of 187 videos in December. Some 136 million unique viewers visited Google sites watching 97.5 videos each during the month; 59.8 million Yahoo! sites fans viewed 9 videos each; and 56.8 million visitors on Fox Interactive Media watched 9.7 videos per viewer. Hulu viewers watched 22.9 videos each during the month, another record for the website.
Click on image to enlarge
What about ad reach? With a potential reach of 103.7 million viewers, 58.3 percent of the total audience, Tremor Media and BBE with a potential reach of 101.1 million viewers, 56.9 percent penetration, were the top video ad networks. The Advertising.com Video Network with 83.6 million viewers, 47 percent, was in third place.
Jason Glickman, chief executive officer, Tremor Media
“With our Acudeo technology tightly integrated within the player-environment across all of the sites in our in-stream network, Tremor Media is able to continually introduce new and innovative ad formats that can be reliably delivered at scale. These new formats benefit the entire video value chain – from advertisers to publishers to the end consumer – by putting the viewer in control, enhancing engagement, and making video advertising more effective for brands,” said Jason Glickman, chief executive officer, Tremor Media in a press release.
Things must be going well in the online video ad business. Tremor announced six new ad formats last month: Pre-Roll Plus Overlay, a clickable overlay that appears over the publisher’s content following a standard pre-roll; vChoice Select, allows the user to choose which video ad to watch before it’s delivered; vChoice Rotator, rotates multiple brand videos in a single unit, allowing advertisers with multiple video assets to offer fewer options as thumbnails within the vChoice menu, and rotate the options each time an impression is served to the same user; Data Feed, dynamically populates brand or location specific data within the ad unit automatically or via user input such as a zip code; Sequencer, offers a different creative for every sequential impression delivered; and In-Stream Live, a live video feed within the ad.
”Requests for Hispanic targeted campaigns tend to be geo-targeted to TX and CA,” said Shane Steele, vice president, Marketing, Tremor Media when asked about Hispanics and online video ads.
Very little information seemed to be available about online video ads targeting or viewed by Hispanics. No ethnic breakdown was included in the comScore data and none of the three ad leaders mentioned Latino ad campaigns specifically in their promotional materials online.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on February 16, 2010
Since 1973, National Ag Day is celebrated on the first day of Spring to provide recognition of the food and fiber industry’s contributions to America, the food many of us eat every day. The National Agri-Marketing Association (NAMA) and the American National CattleWomen (ANCW) planned the first National Agriculture Day nearly 30 years ago. Beginning in 1979, The Agriculture Council of America (ACA) has coordinated the National Agriculture Day celebration in Washington, D.C.
The idea is to unite the food and agricultural communities and educate the non-farm public about the industry which is mostly, 98 percent, family owned, according to the AdDay Blog. For a glimpse of the new animated Public Service Announcement see our Public Service Section on the right side of the page. Click on the ad to visit the AgDay.org website for event information. Nonprofit organizations are eligible for free public service announcement ad space on HispanicMPR.
Posted by Elena del Valle on February 8, 2010
Maria Azua, vice president, IBM Enterprise Initiatives
Photo: IBM
A podcast interview with Maria Azua, vice president of Cloud Computing Enablement, IBM Enterprise Initiatives, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Maria discusses Latino culture in social networks and cloud computing with Elena del Valle, host of the HispanicMPR.com podcast.
Maria has deep technical skills and extensive experience in software development, managing new innovation projects, start-ups, acquisitions, solution delivery and process excellence. She is responsible for the technical implementation, deployment and operations of the Common Cloud Platform Living Lab share service, as well as the IBM Smart Business Development and Test on the IBM Cloud. She is also responsible for the creation of a community of independent software vendors, business partners, and technical community that fosters cloud computing IT methodologies and applications.
Maria is also the author of The Social Factor Innovate, Ignite, and Win Through Mass Collaboration and Social Networking (2009 IBM Press, Pearson Education), a book about social networking based on Maria’s leadership in social networking tools at IBM (see IBM Executive discusses social media business benefits).
Prior to her current role, Maria was vice president of Technology and Innovation, reporting to the IBM chief information officer. In that role, she focused on the development of innovative IT solutions and the integration of new technologies. She created and managed the Technology Adoption Program (TAP) innovation program, where more than 120,000 IBM employees participate to create innovations in a development community. Her responsibilities in the CIO office also included the creation of the first IBM Green Data Center.
Maria was inducted into the Women In Technology International (WITI) Hall of Fame, and was named one of the “100 Most Influential Hispanics” by People magazine in 2006. She has 50 patents and 39 patents pending that span a wide spectrum of technologies. In 2006, the Society of Hispanic Professional Engineers (SHPE) recognized Maria with The Star Award for her contributions and dedication to the Hispanic community.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Maria Azua,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2010 section of the podcast archive.
Click here to buy The Social Factor
Posted by Elena del Valle on February 1, 2010
Many young women wear comfortable shoes to work and change into stylish shoes on arrival
Many moons ago, I won’t say how many, someone I held in high regard said to me that a lady could always be identified in two ways, by her hair style and the shoes on her feet. Yesterday’s lady is today’s working woman. Whatever the driver is many women who work today have a fondness or fascination for shoes. For career minded women shoes, 64 percent according to a recent Mintel survey, are the preferred accessory to complete an ensemble.
Respondents to the survey on women’s attitudes towards work attire indicated they favor shoes and dress boots over other types of accessories. After footwear jewelry was the second most popular embellishment while purses, belts and scarves were the least likely additions; 52 percent of working women said they finish their looks with necklaces, earrings and bracelets. Only one third of women said they rely on purses, belts and scarves.
As women age they are less likely to change from comfortable into stylish shoes once they are at work. About 44 percent of women surveyed aged between 35 and 44 said they change into more stylish footwear on arrival at work while only less than a third of women 35 and up said they do that.
“Shoes and boots have come into the fashion forefront as women look for ways to make their outfits stand out,” said Kay Fay, senior analyst at Mintel, in a press release. “Demanding shoe styles, especially those with sky high heels, aren’t ideal for walking long distances. But many young women don’t care; they’re perfectly content to cart in a second pair of shoes so they can commute in comfort yet look stylish in the office.”
Most women who participated in the survey, 82 percent, said they dress for themselves; and only 34 percent said they dress to be fashionable. Among respondents, young women were the most concerned with trends; 46 percent of young women, aged 18 to 34, like to follow trends. While only 33 percent of women overall said they like to try new styles, 47 percent of women aged 18 to 24 responded that they like new designs. No information on preferences by ethnic or racial group was available from the survey.
The survey was conducted online in August 2009 among a sample of 503 women parents aged 18 and older who had access to the internet and who worked outside the home. Mintel is an international supplier of consumer, product and media intelligence.
“Happy for No Reason” audio recording
Presenter Marci Shimoff, author, Happy for No Reason
What: An audio presentation by Marci Shimoff and Q&A with Marci Shimoff and HispanicMPR.com audio program host Elena del Valle about finding happiness.
Available exclusively on HispanicMPR.com!
Click here to listen to a short interview with Marci
Click here for more information on “Happy for No Reason” audio recording with Marci Shimoff
Posted by Elena del Valle on January 27, 2010
Angela M. Kelley, vice president, Center for American Progress
Photo: Center for American Progress
While everyone is talking about unemployment and the recession who is paying attention to the increasing costs of maintaining our borders safe? Miles and miles of fence and even a portion of wall mar the United States Mexico line. Taxpayers are footing the ever growing bill that has jumped from $326 million in 1992 to $2.7 billion last year (The Economist, January 20, 2010).
At the same time, recent data indicates the cost of catching illegal immigrants is on the rise. In 2008, the border patrol made more than 791,000 arrests. Each one cost a little more than $3,000. Some question the efficacy of these efforts since illegal immigration tripled in those 17 years. In part, they believe, it is because many immigrants arrive into the country legally with tourist visas and remain illegally.
Looking inward, the question remains of how to deal fairly with the 12 to 15 million undocumented immigrants that are now in the country. Deporting 12 million illegal immigrants would require a convoy of more than 200,000 buses over more than 1,800 miles and that mass deportation would cost nearly $300 billion over five years, according to Principles for Immigration Reform Guidelines for Fixing Our Broken Immigration System, a report of the Center for American Progress (CAP) written by Marshall Fitz and Angela Maria Kelley and published December 2009. The Center for American Progress is a Washington, D.C. based think tank dedicated to “improving the lives of Americans through ideas and action.”
Some believe legalizing the status of the millions of undocumented residents would boost the economy over the long term. Raúl Hinojosa-Ojeda, Ph.D., founding director of the North American Integration and Development Center at the University of California, Los Angeles conducted research that leads him to believe that legalization of unauthorized workers would yield $1.5 trillion to the U.S. gross domestic product in 10 years. In three years it may generate $4.5 to $5.4 billion in tax revenue and consumer spending to support 750,000 to 900,000 jobs. In these days of economic contraction, unemployment and outsourcing, shouldn’t the powers that be listen to credible people promoting ways to generate jobs and additional GDP while saving millions in deportation costs?
“These are stark and significant numbers that lawmakers should commit to memory,” said Kelley, vice president for Immigration Policy and Advocacy at the Center for American Progress. “We have got an issue where we know we can improve the economy. It would be to their peril for lawmakers to be short sighted and not pass comprehensive immigration reform legislation that will reverberate and rev up the economy and help all Americans.”
According to Dr. Hinojosa’s research, a comprehensive immigration reform plan that legalizes the status of unauthorized workers and establishes a flexible visa program could result in higher wages for all workers in the country; while deporting the workers could cost $2.5 trillion over 10 years. That would be in addition to the costs of deportation of at least 12 million people.
Posted by Elena del Valle on January 25, 2010
A mother and her daughter enjoy an embrace
Photo: U.S. Census Bureau, Public Information Office (PIO)
Native born Americans are people who are born in the United States and its territories or born of one or both parents who are United States citizens. Naturalized Americans are foreign born although their children, whether they are born in the United States or abroad, may claim United States citizenship. In 2007, one out of eight residents (38.1 million people out of a total population of 301 million) of the United States was foreign born. In contrast to the last 40 years when most immigrants haled predominantly from Europe, in 2007, 80 percent of all foreign born residents was born in Latin America or Asia.
While the majority of the native born, 78 percent, was White only 46 percent of the foreign born self reported their race as White. The second largest racial group among the foreign born was Asian, 23 percent; and Some Other Race was the final group with 21 percent. Looking at it another way, the race with the highest proportion of foreign born was Asian with 67 percent, followed by Some Other Race (43 percent), and Native Hawaiian and Other Pacific Islander (24 percent).
Foreign born Mexicans represented the largest subgroup among the foreign born (see Mexico remains top country of origin of foreign born); they reported 53 percent White and 45 Some Other Race. That represents a contrast with Cubans which reported 87 percent White; and people born in Vietnam (99 percent), China and Korea (98 percent), the Philippines (97 percent) and India (94 percent) who reported Asian race.
At the same time 47 percent (18 million people) of the foreign born self reported being of Hispanic ethnicity. Among them 54 percent were White and 43 Some Other Race. More than 75 percent of Hispanic foreign born residents were from Mexico and Central America and 83 percent of those were from Mexico originally.
Forty percent of the 45.4 million Hispanics in the United States was foreign born. Among those the percent that is foreign born varies depending on the country of origin. For example, 40 percent of Mexicans was foreign born; 61 percent of Cubans was foreign born and 66 percent Salvadoreans was born on foreign land.
This data is based on Race and Hispanic Origin of the Foreign-Born Population in the United States: 2007, a report by Elizabeth M. Grieco of the United States Census Bureau released last week.
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording
Posted by Elena del Valle on January 20, 2010
Click on image to enlarge
Between 2007 and 2009 unemployment for couples with children under 18 years of age doubled, according to the United States Census Bureau. Two parent families were more affected than single parent families and Hispanic and black families were also more affected than non Hispanic white families, according to the March 2009 Current Population Survey. While in 2007 in 67 percent of households with a married couple both parents worked by 2009 only 59 percent of those households had both parents working.
In homes with married couples and children 6 percent of husbands and 4 percent of wives were unemployed last year compared to 3 percent of husbands and 2 percent of wives two years earlier. Children living with two parents varied greatly by ethnicity with Asian children being the most likely to live in a dual parent home, 85 percent. Among non Hispanic whites 78 percent of children lived with both parents while 69 percent of Hispanics and 38 percent of blacks shared that type of home.
At the same time, the number of interracial and mixed ethnicity marriages increased. Last year, in 7.6 percent of couples the husband and wife were of different races or a Hispanic was married to a non Hispanic. In 2003, the percent of such marriages was 6.4.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Posted by Elena del Valle on January 13, 2010
Click on image to enlarge
Graphic: Organization for Economic Co-operation and Development (OECD)
With an additional 85,000 jobs lost in the United States last month there is no doubt that joblessness has become the leading and most serious indicator of our nation’s economic crisis. According to a recent The New York Times article, as of December 2009 most unemployed Americans remain in that state for 29 weeks, the longest since the government began tracking that data in 1948. In order just to keep pace with new arrivals into the workforce the country needs 100,000 new jobs a month. There simply are not enough jobs. Worst of all there is no prospect of enough new jobs developing anytime soon. Are things getting better elsewhere?
At the end of last week the Organization for Economic Co-operation and Development (OECD) which tracks changes in 29 countries announced its composite leading indicators or CLIs for November 2009 point to “stronger signals for recovery than last month’s assessment.” Researchers calculated CLIs for 29 OECD countries and 9 zones.
Analysts at the Paris-based organization interpret the new data to indicate an upward movement in the index of industrial production for the seven countries they examined, except Canada and the United Kingdom. The release also indicates that the CLIs for those major seven countries (Canada, France, Germany, Italy, Japan, United Kingdom and United States) moved above their long-term trend, indicating “an expansionary outlook relative to trend.” The organization’s data for major non member countries economies points to a recovery.
Specifically, the CLI for the OECD area increased by 1.0 point in November 2009 and was 8.2 points higher than in November 2008. The CLI for the United States increased by 1.0 point in November, 6.8 points higher than a year earlier. The Euro area’s CLI increased by 1.1 point in November, 10.9 points higher than a year ago. The CLI for Japan increased by 1.2 point in November, 5.4 points higher than a year ago.
The CLI for the United Kingdom increased by 1.2 point in November 2009, 10.7 points higher than a year ago. The CLI for Canada increased by 1.0 point in November, 9.4 points higher than a year ago. The CLI for France increased by 1.2 point in November, 11.9 points higher than a year ago. The CLI for Germany increased by 1.4 points in November, 12.3 points higher than a year ago. The CLI for Italy increased by 0.9 point in November, 13.8 points higher than a year ago.
The CLI for China increased 0.2 point in November 2009, 7.6 points higher than a year ago. The CLI for India is remained the same in November and 4.3 points higher than a year ago. The CLI for Russia increased by 1.0 point in November, 3.4 points higher than a year ago. The CLI for Brazil increased by 0.8 point in November, 1.3 points lower than a year ago.
What these numbers mean to everyday people in practical terms is anyone’s guess. For now, it seems to offer a small glimmer of hope that the famous V shape of the economic trend is moving up and away from the bottom in some countries.
OECD provides a forum for member governments to compare policy experiences, “seek answers to common problems, identify good practice and coordinate domestic and international policies.” The OECD-Total covers 29 countries: Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovak Republic, Spain, Sweden, Switzerland, Turkey, United Kingdom, and United States. The Euro area (only Euro area countries that are members of OECD) covers 13 countries: Austria, Belgium, Finland, France, Germany, Greece, Italy, Ireland, Luxembourg, the Netherlands, Portugal, Slovak Republic and Spain. The Major Five Asia area covers China, India, Indonesia, Japan and Korea.
Posted by Elena del Valle on January 11, 2010
Chocolate brownie, dark chocolate tablets and cocoa powder
Photos: Simon & Baker, National Confectioners Association
When I think of chocolate my mouth waters. I, like millions of people around the world, especially in the West, think this derivative of the cocoa bean delicious. It is interesting to note that western nations seem to be the most fond of chocolate. While 85 percent of cocoa is imported from West Africa 70 percent of the profit from chocolate sales is made in western countries; and 80 percent of the chocolate market is controlled by only six companies such as Nestle, Mars and Cadbury, according to the World Atlas of Chocolate website.
Could weather play a role? According to Chocolate.org, chocolate is consumed by more people in the winter than in other seasons. This might explain why 16 of the top 20 chocolate consumers are European; they are said to eat 40 percent of the chocolate produced. In the United States, sales of chocolates are more or less even nationally with the exception of the southern states in summer where sales drop slightly. Peak chocolate periods, as might be expected, are Valentine’s Day, Christmas, Halloween and Easter.
In 2009, in spite of the economic hardships faced by so many people across international boundaries, chocolate sales increased. Perhaps not unexpectedly chocolate candy sales in China and the Ukraine rose 18 percent and 12 percent, respectively. Both countries have exhibited steady sales increases since 2005 and some market researchers believe the growth will continue through 2013.
“It’s clear that despite economic trouble this year, the world’s chocolate lovers didn’t deviate from their favorite treat. Chocolate is a small, affordable indulgence for shoppers who are cutting back on spending elsewhere. Even in countries not known for chocolate consumption, sales are on the rise,” said Marcia Mogelonsky, global food and drink analyst at Mintel, an international supplier of consumer, product and media intelligence.
Chocolate truffles
Last year, in Great Britain chocolate sales grew 5.9 percent while in the United States there was an increase of 2.6 percent in chocolate sales compared to 2008. Chocolate sales in Argentina rose 1.8 percent from the previous year; and sales of the brown treats went up 3.2 percent in Belgium. The sales increase in the United States may be the result of inflation, population growth, and new product development, according to Susan Whiteside, spokesperson for the National Confectioners Association, a trade organization dedicated to “advancing and promoting the interests of the confectionery industry and its consumers.”
“We agree with the Mintel findings that chocolate sales in the United States increased (last year). Sales for the period ending November 1 (2009) increased 2.8 percent while unit sales dropped slightly,” said Whiteside, who explained by phone that a 1 to 3 percent annual total revenue increase is normal in this market regardless of what may be happening in the economy.
Perhaps people concerned, depressed, anxious or just waiting to see how and when international economic woes will settle down are turning to chocolate for solace. To take advantage of the trend chocolate makers offered the same or a greater number of chocolate products in 2009 compared to 2008. According to the Mintel Global New Products Database (GNPD), in Latin America, Asia, the Middle East and Africa, companies released more new products than they did in 2008.
Swiss shoppers spend the most for chocolate per person per year, spending the equivalent of $206. Belgians and Brits spend $90 and $106. Consumption of chocolate in the Americas is more moderate with individuals in the United States spending $55 each, and Argentinians buying an average of $35 per year of chocolate candy.
While revenue from chocolate sales in the United States increased the actual number of chocolate products sold decreased (the difference was made up by an increase in the price of chocolates), according to Whiteside. Perhaps because of the price increases representatives from United States chocolate makers Hershey’s (who also make Cadbury in the United States), Nestle’s and Ghirardelli did not reply to email and telephone request for comment.
According to a July 2008 Mintel survey, 78 percent of respondents to a United States survey buy chocolate for themselves and 47 percent bought the sweet treat for others in the past year. The most common reason (two thirds of respondents) they gave for purchasing chocolate was because they had a craving. Two thirds of respondents bought dark chocolate, half bought premium brand chocolate, 16 percent bought sugar-free and 13 percent purchased organic chocolate.
In recent years Americans have been purchasing an ever growing number of premium chocolate products from brands like Ghirardelli, Ferraro and Lindt. In the United States, consumers prefer milk chocolate but their preference for dark chocolate is increasing. This change in the market might be explained by the aging adult population’s preference for stronger flavors, according to Whitewise.
Target Latinos effectively by understanding how they shop
“Hispanic Holiday Shopping Patterns” audio recording
Manuel Delgado, CEO Agua Marketing, gives a presentation and participates in an extended Q&A discussion about
- Hispanic shopping patterns national survey
- Why Latino consumers may be more desirable than general market shoppers
- Hispanics holiday shopping patterns and behaviors
Click here for information on “Hispanic Holiday Shopping Patterns” audio recording
