Posted by Elena del Valle on September 20, 2005
HMCA and PRSA Present
A Hispanic Marketing & Public Relations Book Related Teleconference
HMCA invites you to a teleconference based on the first chapter of a new book, Hispanic Marketing & Public Relations – Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). The first title published on reaching Latinos with marketing and public relations strategies, Hispanic Marketing & Public Relations is appropriate for marketing professionals and students.
The teleconference entitled "A Snapshot of the U.S. Hispanic Market," has the same title as the first chapter of the book and will be presented by the chapter authors, Jonathan Ashton and Michele Valdovinos of Cultural Access Group. Attendees at the virtual seminar will call a toll-free number where they will hear the presenters and access visual materials online. Admission is $85 per site for HMCA members, $150 for PRSA members and $250 per site for nonmembers.
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website (www.hmca.org) The Public Relations Society of America (www.prsa.org ), based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members.
Register Today!
HMCA member cost per site: $85 (join HMCA today http://www.hmca.org/join.htm)
Nonmember cost per site: $250
Registrations must be in writing,
Choose one of the links below, print and complete the form to register.
Download in Adobe Acrobat Format (requires Adobe’s free reader)
Download in Microsoft Word Format
Fax your completed form to 212-460-5460,
-OR-
Mail to
PRSA Registration
411 Lafayette Street, Suite 201,
New York, NY 10003
Posted by Elena del Valle on September 20, 2005
Marketing Consumer Products to Multicultural Markets
Reaching Hispanics, Asian- and African-Americans
December 8-9, 2005 Miami, FL
Marcus Evans will hold a conference on marketing consumer products to multicultural audiences December 8-9, 2005 in Miami, Florida. Totaling more than 85 million people, the multicultural consumers – comprising of Hispanics, Asian and African Americans – have replaced the Baby Boomer generation as the most lucrative market in North America. By 2050 these three groups are projected to account for approximately half of all consumers in the U.S.
The conference program will combine case studies and conference sessions and offer an agenda of senior level strategy sessions delivered by industry leaders. Cnference organizers say it will provide attendees with workable and proven solutions. The event focuses on current industry trends and initiatives that are changing the way marketing executives view multicultural marketing and identifying where their concentration will be for the future.Presenters include Santiago Blanco, director, Hispanic Marketing, North America, The Coca Cola Company, Berrece Andrews, associate director, Multicultural External Relations, The Procter & Gamble Company, Chiqui Cartagena, managing director, Multicultural Communications, Meredith Corporation, Kassim Dawson, Emerged Markets lead, Mercedes Benz.
There will be case studies and presentations on Capital Procurement: A Call for Bigger Multicultural Marketing Budgets to Capture the Growing Ethnic Consumer, National vs. Regional Promotion – Which Way to Go? Corporate Commitment: A Prerequisite to Successful Multicultural Marketing Efforts, Ensuring New Product Development Considers the Ethnic Segment, First and Foremost: Understanding the Consumer Through Segmentation, Effectively Measuring Return on Marketing Investment to Build a Proper Business Case to Offset Spending, and Consumer Assimilation – Discover the Best Strategic Approach.
Organizers say this completely editorial conference is a good fit for CMOs, heads of U.S. Hispanic, African-American, Asian Markets, segment, special or secondary markets, VPs, and directors of marketing, multicultural, ethnic and diversity marketing, market research and segmentation, direct or database marketing, product development or management, product and services development, business development, consumer markets, corporate strategy or strategic planning, marketing, promotions, advertising, brand management, public relations and communications and sales executives.
Conference details and registration information at www.marcusevansbb.com/consumerproducts
Posted by Elena del Valle on September 14, 2005
Multicultural Market Intelligence Summit
October 5-7, 2005 – Ritz-Carlton Resort Key Biscayne, FL in Miami
An advertorial event, the Second Annual Multicultural Market Intelligence Summit, is scheduled to take place October 5-7 at the Ritz-Carlton Resort Key Biscayne in Miami. Geoscape, organizers of the event, expect an attendance of 200 senior level executives. The Summit is designed for “busy executives who want to capture the rapidly growing multicultural consumer and business-to-business market opportunities and learn about research and business practices.” The conference brings together market data, workshops and case studies by marketing, media and distribution executives who pay to be presenters. Conference admission is $1850.
Organizers indicate there will be case studies from leading companies such as AOL Latino, Citigroup, Bally Total Fitness, Blockbuster, Bally, Sigma Alimentos and Delta Dental; and workshops providing in-depth coaching on direct target segmentation, retail distribution planning and strategic media planning. Attendees can expect to receive statistical and visual information of America’s diverse population as of 2006 and 2011 presented by event sponsors and the American Marketscape DataStream: 2006 Series Summary Report produced by the conference organizers.
Senior marketing executives from Fortune 1000 companies such as AAA, ACE Hardware, Allstate, AOL, American Express, Amerigroup, Anheuser-Busch, AstraZeneca, AT&T, Avon Products, Bank of America, Bellsouth, Burger King, Blue Cross Blue Shield, Cendant, CAN, CVS, DirecTV, Fannie Mae, Firestone, FOX, Macy’s, NBA, New York Life, Nextel, Office Depot, Starbucks, State Farm Insurance, Telemundo NBC, Time Warner Cable, Toyota, Univision, USPS, Verizon, Walgreen, Wells Fargo, Yahoo are expected to attend. Geoscape® International, Inc. provides market intelligence through information, software and consulting services. Conference details are available at www.geoscape.com/summit
Posted by Elena del Valle on September 1, 2005
-More than 2,000 Latinas expected to celebrate Latina leadership at Phoenix Civic Plaza A Youth Leadership Conference will kick off two-day celebration-
PHOENIX, Ariz., Aug. 22, 2005 – The Hispanic Women’s Corporation (HWC) is hosting the 20th National Hispanic Women’s Conference in Phoenix, Ariz. Sept. 15-16, 2005 at the Phoenix Civic Plaza. The two-day conference is one of the largest gatherings of Latinas in the country expected to provide leadership and professional development to over 2,000 participants while raising money for college scholarships to benefit young Latinas. There is also a youth leadership component to the conference.
This year’s special guest speaker at the corporate luncheon on Friday, September 16, is Cristina Saralegui, host of Univision’s "El Show de Cristina." She is a 30-year veteran journalist. Myrka Dellanos, who returns to television soon on a new Univision national show, will make a guest appearance. For more than a decade she has been a top bilingual broadcast journalist. Special guests also include Jessica Mendoza, U.S. Olympic Gold Softball player, Anne Marie Tallman, President of the Mexican American Legal Defense Fund and youth keynote speaker Ret. Colonel Consuelo Castillo Kickbusch. During this luncheon, Raul Yzaguirre, past president of the National Council of La Raza, will receive a special recognition award.
"Latina Power: Legacies in Leadership is this year’s theme; and celebrates our 20th anniversary and recognizes Latina leaders who have paved the way for all of us. We are extremely excited about hosting 400 high school youth this year," said Sonja Mazon-Rubalcava, the conference chairwoman. "
Special Guest Myrka Dellanos
The conference, which will highlight influential Latinas sharing their stories of success, will include an exhibitor pavilion to promote products and services. There will also be a series of workshops and presenters on education, financial planning, parenting, voter outreach, careers, and literature.
Linda Mazon Gutierrez, president of the Hispanic Women’s Corporation, is bringing in presenters from across the country to celebrate one of the largest gathering of Latinas across the country. "Providing attendees and high school seniors the top line of nationally recognized speakers in best practices for business, law, education, health, and wealth-building seminars shows the strength this national conference delivers to Latina women," said Mazon Gutierrez. "The message we send to corporations, government and non-profits is that it is not enough to open the doors for Latinas. It is expected that political leaders and corporate CEO’s mentor and create pathways toward personal and financial success if we are to escape being paid the lowest wages on the earning spectrum. Expanding math, science and entrepreneurial programs in the elementary schools is the beginning toward increasing earning and purchasing power for a lifetime. The investment is great."
This year, more than 20 scholarships ranging from $1,000 to $3,000 to attend Arizona State University will be awarded to students. Incoming freshmen who apply for the HWC tuition waiver must have a 3.0 grade point average. Sophomores, juniors and seniors or transferring students also must have a cumulative 3.0 average. This year’s scholarship winners will focus on engineering, health and sciences and will be recognized during Friday’s corporate luncheon. Five scholarships will be awarded at the University of Arizona in partnership with Canyon Ranch Resort.
During the conference there will be a Latina art exhibit, fashion show and all-day Resume Review Station. Other workshops include: financial management, education, political empowerment, business, health, domestic violence prevention, leadership skills, goal setting, entrepreneurial opportunities, parenting, time management and a salsa workshop.
Key sponsors for the conference include: APS, Bank of America, Arvizu Advertising & Promotions, Arizona Department of Health Services, Bashas’ Food City, Blue Cross Blue Shield of Arizona, Canyon Ranch Resort, General Motors, Maricopa County Community College District, Qwest, Prensa Hispana, State Compensation Fund, State Farm Insurance Co., Univision, Wells Fargo and Wal-Mart Stores, Inc.
The Hispanic Women’s Corporation, founded in 1981, seeks to empower women through its commitment to the culture by promoting higher education, community involvement, professional advancement and leadership development for the improvement of Latinas’ cultural quality of life. For more information on HWC or to register for the conference, please visit www.hispanicwomen.org or 602-954-7995.
Posted by Elena del Valle on August 15, 2005
Multicultural Market Intelligence Summit
October 5-7, 2005 – Ritz-Carlton Resort Key Biscayne, FL (Miami)
More than 200 senior level executives are expected to convene again this year in Miami to discuss American consumer marketing updates. Attendees will be able to hear presentations from and network with top corporations and research firms who pay to be presenters at the conference. The Summit is designed for busy executives who want access to readily available information in a single high end venue and are seeking to capture the rapidly growing multicultural consumer and business-to-business market opportunities, and receive research updates. The Summit serves as a showcase for Geoscape services. It also brings together current market data, workshops and case studies by the marketing, media and distribution executives who are selected on an advertorial basis.
Features include case studies from large companies such as AOL Latino, Citigroup, Bally Total Fitness, Blockbuster, Bally, Sigma Alimentos and Delta Dental; coaching on subjects like direct target segmentation, retail distribution planning and strategic media planning; data, including statistical figures of America’s diverse population as of 2006 and 2011; and the American Marketscape DataStream: 2006 Series Summary Report.
Organizers also anticipate the attendance of senior marketing executives from Fortune 1000 companies such as: AAA, ACE Hardware, Allstate, AOL, American Express, Amerigroup, Anheuser-Busch, AstraZeneca, AT&T, Avon Products, Bank of America, Bellsouth, Burger King, Blue Cross Blue Shield, Cendant, CAN, CVS, DirecTV, Fannie Mae, Firestone, FOX, Macy’s, NBA, New York Life, Nextel, Office Depot, Starbucks, State Farm Insurance, Telemundo NBC, Time Warner Cable, Toyota, Univision, USPS, Verizon, Walgreen, Wells Fargo, and Yahoo.Details at Geoscape
Posted by Elena del Valle on July 20, 2005
Hispanic Retail 360 Conference & Expo
September 26-27, 2005
Wyndham Anatole Hotel
Dallas, Texas
The first conference and exposition aimed at helping retailers maximize their business with the growing Hispanic market in the U.S. will be held September 26-27, 2005 in Dallas, Texas While the Hispanic consumer market represents a significant growth opportunity for both retailers and suppliers, it is also one of the most complex markets for researchers, marketers, buyers, and sales professionals to understand. Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.
This first-of-its-kind event also features a product exposition showcase where suppliers will have the opportunity to display their latest and greatest offerings aimed at the Latino shopper. Visit exhibitors from top Consumer Product Goods and Services companies, such as ADVO, Anheuser-Busch, Ben Casa, Coca-Cola, Energizer, and Procter & Gamble.
Sessions will include:
· Proven Practices to Success in the Hispanic Market: Leveraging Your Retail Environment to Reach the Hispanic Consumer
Jim Perkins, President, ULATAM
· Vision 2020: Integrating Multicultural Merchandising & Marketing Into the Fundamental DNA of Your Organization
Rhonda Harper, Founder and CEO, RTM&J – Real Truth Marketing & Joy
· Bringing Consumer Understanding to Life at the Retail Level: The Implementation of Hispanic Consumer Programs at the Store Level
Santiago Blanco, Director, Hispanic Marketing, Coca-Cola
Information and registration at www.hispanicretail360.com or call 800.933.8735 / 770.291.5409
Posted by Elena del Valle on June 17, 2005
Thursday, June 23, 2005
Palmer House Hilton – Chicago, IL
The 20th Annual Chicago Career Conference will offer:
On-site interaction with over 80 leading employers
Career Help Center
Resume Critiques
Professional Development Workshops
Conference participants have free entrance to the evening Mega Networking Fiesta. This unique professional recruitment event will feature leading companies, non-profits, government agencies, academic institutions and other employers truly engaged in Latino diversity. Attendees can speak directly with recruiters and hiring managers to find a job and enhance their careers. Entrance to the conference is free with a resume; pre-registration is required.
Companies that attended and hired as a result of last year’s Conference and other HACE programs:
Caterpillar
CHAC, Inc.
City Colleges of Chicago
CNA Insurance
Erie Family Health Center
Lehman Brothers
JP Morgan Chase
Morgan Stanley
Target
USG
Walgreens
Posted by Elena del Valle on June 9, 2005
Bridging the Diversity Divide in Advertising
Business Leaders Convene in New York at the First National EXPO of Ethnic Media
How do businesses reach America’s exploding ethnic and minority markets?
On June 9 in New York, New California Media, the Independent Press Association and Columbia Graduate School of Journalism are hosting The First National Expo of Ethnic Media to explore strategies for communication between business, government, community organizations and the ethnic media that represent more than 50 million ethnic Americans.
Attendees at the Expo networking lunch will meet leaders from around the country, showcasing their most successful marketing campaigns, and will choose from workshops and roundtables to discuss the role of ethnic media in advertising, journalism, community building, and political campaigns.
The newest edition of the NCM National Directory of Ethnic Media, the most comprehensive database of ethnic media in the country, will be released, along with the results of the first national multilingual poll documenting the reach and impact of ethnic media. Ethnic media reach 50 million Americans, or one in four American adults, according to the poll, which surveyed 1895 Hispanics, Asian Americans, African Americans, Native Americans and Arab Americans in 10 languages.
Ethnic media leaders and practitioners will convene with advertisers and business leaders to strategize on strengthening old and building new collaborations. Featured speakers include leaders from McDonald’s, Pfizer, Comcast, Boeing, NBC/Telemundo, Bank of America, Ford Motor Company and American Association of Advertising Agencies.
Special guest presenters include New York City Mayor Michael Bloomberg, renowned Hispanic pollster Sergio Bendixen of Bendixen & Associates, Lionel Sosa, founder of Sosa, Bromley, Aguilar & Associates (now Bromley Communications), the largest Hispanic-advertising agency in the U.S., Pulitzer Prize-winning New York Times reporter Judith Miller, who faces jail time for refusing to reveal her sources, and Leonard Rodriguez, former Associate Director to the Office of Political Affairs in the White House. For more information about the First National EXPO of Ethnic Media on June 9, 2005 at Columbia University, go to http://expo.ncmonline.com or call toll free 1(877)NCM-EXPO. To access the poll, go to www.ncmonline.com/polls
Posted by Elena del Valle on June 2, 2005
6th Annual Latin Alternative Music Conference (LAMC) New York City August 3 – 6, 2005
Live performances by GRAMMY nominated artists including a homecoming by electro-rock act Kinky, winners of the first LAMC Battle of the Bands contest; Colombia’s famed Aterciopelados; quadruple GRAMMY nominee Natalia Lafourcade, and Monterrey Mexico’s dynamic duo, Plastilina Mosh.
Additional performers include punk/emo band Coheed and Cambria, headed by frontman Claudio Sanchez; platinum selling techno-pop trio Moenia; Spain’s newest singer/songwriter sensation, Bebe; Venezuelan party boys, Los Amigos Invisibles; Miami teen rocker JD Natasha; Flamenco-rock fusion act Martires del Compas; Spanish electro-pop songstress Ana Laan; Argentine rockers Catupechu Machu; debuting music from their highly anticipated forthcoming album, Tijuana’s critically acclaimed Nortec Collective; and some of Latin Hip Hop’s best wordsmiths for the event’s first ever Lyrical Hip Hop Slam Night.
Past conferences have averaged more than 1,000 music industry attendees and 20,000 concert fans each year. This four-day conference providing networking opportunities with the genre’s leading artists, label executives, journalists, marketers, managers, retailers and programmers, is among the most extensive available.
Posted by Elena del Valle on May 12, 2005
CBI’s Inaugural Forum on Pharmaceutical Market Segmentation June 27-28, 2005 Doubletree Hotel Philadelphia, PA
CBI’s Inaugural Forum is a must-attend event for pharmaceutical companies who are developing customized marketing campaigns targeted at specific patient populations. This event focuses on strategic initiatives surrounding marketing segmentation that are critical to not only reaching specific target markets that often get overlooked, but developing customized messages that will resonate with them.
This event is a first-in-class conference providing the only opportunity for product and brand managers, as well as those charged with marketing strategy and business development, to attend one event that addresses all their consumer marketing segmentation challenges. This experience offers a full afternoon of plenary keynote sessions on day one, leading up to a second day packed with three comprehensive, concurrent tracks:
- Demographic Segmentation
- Multicultural Segmentation
- Behavioral and Attitudinal Segmentation
This format allows attendees to design their own agenda by moving between the tracks and choosing the sessions that best fit their learning and networking needs.
Topics for discussion include:
- Women’s health marketing
- Men’s health marketing
- Marketing to the senior population
- Understanding consumer attitudes and their impact on marketing
- Developing a long-term ethnic marketing project
- And many more
For more information or to register, contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com.
