Posted by Elena del Valle on June 9, 2005
Bridging the Diversity Divide in Advertising
Business Leaders Convene in New York at the First National EXPO of Ethnic Media
How do businesses reach America’s exploding ethnic and minority markets?
On June 9 in New York, New California Media, the Independent Press Association and Columbia Graduate School of Journalism are hosting The First National Expo of Ethnic Media to explore strategies for communication between business, government, community organizations and the ethnic media that represent more than 50 million ethnic Americans.
Attendees at the Expo networking lunch will meet leaders from around the country, showcasing their most successful marketing campaigns, and will choose from workshops and roundtables to discuss the role of ethnic media in advertising, journalism, community building, and political campaigns.
The newest edition of the NCM National Directory of Ethnic Media, the most comprehensive database of ethnic media in the country, will be released, along with the results of the first national multilingual poll documenting the reach and impact of ethnic media. Ethnic media reach 50 million Americans, or one in four American adults, according to the poll, which surveyed 1895 Hispanics, Asian Americans, African Americans, Native Americans and Arab Americans in 10 languages.
Ethnic media leaders and practitioners will convene with advertisers and business leaders to strategize on strengthening old and building new collaborations. Featured speakers include leaders from McDonald’s, Pfizer, Comcast, Boeing, NBC/Telemundo, Bank of America, Ford Motor Company and American Association of Advertising Agencies.
Special guest presenters include New York City Mayor Michael Bloomberg, renowned Hispanic pollster Sergio Bendixen of Bendixen & Associates, Lionel Sosa, founder of Sosa, Bromley, Aguilar & Associates (now Bromley Communications), the largest Hispanic-advertising agency in the U.S., Pulitzer Prize-winning New York Times reporter Judith Miller, who faces jail time for refusing to reveal her sources, and Leonard Rodriguez, former Associate Director to the Office of Political Affairs in the White House. For more information about the First National EXPO of Ethnic Media on June 9, 2005 at Columbia University, go to http://expo.ncmonline.com or call toll free 1(877)NCM-EXPO. To access the poll, go to www.ncmonline.com/polls