Posted by Elena del Valle on July 20, 2005
Hispanic Retail 360 Conference & Expo
The first conference and exposition aimed at helping retailers maximize their business with the growing Hispanic market in the U.S. will be held September 26-27, 2005 in Dallas, Texas While the Hispanic consumer market represents a significant growth opportunity for both retailers and suppliers, it is also one of the most complex markets for researchers, marketers, buyers, and sales professionals to understand. Hispanic Retail 360 is the only conference designed to help retailers target, segment, and execute merchandising and marketing plans effectively to Latino shoppers.
This first-of-its-kind event also features a product exposition showcase where suppliers will have the opportunity to display their latest and greatest offerings aimed at the Latino shopper. Visit exhibitors from top Consumer Product Goods and Services companies, such as ADVO, Anheuser-Busch, Ben Casa, Coca-Cola, Energizer, and Procter & Gamble.
Sessions will include:
· Proven Practices to Success in the Hispanic Market: Leveraging Your Retail Environment to Reach the Hispanic Consumer
Jim Perkins, President, ULATAM
· Vision 2020: Integrating Multicultural Merchandising & Marketing Into the Fundamental DNA of Your Organization
Rhonda Harper, Founder and CEO, RTM&J – Real Truth Marketing & Joy
· Bringing Consumer Understanding to Life at the Retail Level: The Implementation of Hispanic Consumer Programs at the Store Level
Santiago Blanco, Director, Hispanic Marketing, Coca-Cola
Information and registration at www.hispanicretail360.com or call 800.933.8735 / 770.291.5409