Posted by Elena del Valle on January 6, 2006
The Innovations in Hispanic Marketing 2006 will be held March 14-16, 2006 in Miami, Florida at the Radisson Hotel Miami. Building on the success of Innovations in Hispanic Marketing 2003, 2004 and 2005, MFM Trade Meetings will again present this breakthrough conference, March 14-16, 2006, at the new Radisson Hotel in Miami, Florida.
Over the years the Conference participants have delivered timely and innovative information that provides a blueprint for success which can be implemented in day to day operations and campaigns. Conference planners expect the Innovations in Hispanic Marketing Conference to touch on some of the most relevant and current topics that continuously face marketers including product placement and traditional advertising, online strategies and new research data .
This is the planned agenda:
Wednesday, March 15, 2006
8 AM Attendee Breakfast and Registration
9 AM-9:45AM Catering to and Developing Brand Loyalty Among U.S. Hispanic Consumers
9:45AM-10:30AM Engaging the Language Debate: Which is the Best Idioma to Use to Best Reach a Particular Hispanic Consumer
10:30AM-11AM Networking Break
11AM-12PM The Role of Today’s Hispanic Ad Agency- Navigating the Hispanic Campaign Landscape
12 PM-2 PM Luncheon and Special Presentation
2PM-2:45PM Driving Brand Awareness and Short Term Sales Through Promotional Campaigns
2:45PM-3:30PM Developing and Implementing a Successful Segmented Marketing Strategy to Target Specific Groups Within the Latino Market
3:30PM-3:45PM Networking Break
3:45PM-4:30PM Creating Online Marketing and eCommerce Initiatives that Speak Directly to the Hispanic Market
4:30PM-5:15PM Maximizing Brand Exposure and Marketing Value by Implementing Innovative Event and Experiential Marketing Strategies
5:30PM-7 PM Cocktail Reception
Thursday, March 16, 2006
8 AM-9AM Attendee Breakfast and Registration
9 AM-10:30AM Implementing a U.S. Hispanic Marketing Strategy to Activate Consumers into Purchasing Your Product
10:30AM-11 AM Networking Break
11AM-12 PM Reaching the Young Hispanic Consumer Where and When They Want to be Reached
12 PM-1:30PM Luncheon and Special Interest Roundtables
1:30PM-2:30PM Product Placement and Branded Entertainment- Reaping the Benefits of Integrating Your Products with Entertainment and Media Properties
2:30PM-3PM The Role of Public Relations in Hispanic Marketing Campaigns
3 PM-3:15PM Networking Break
3:15PM-3:45PM Successful Strategies for Marketing to the Older Hispanic Consumer
3:45PM-4:30PM Partnering with Entertainment Properties to Boost Brand Awareness and Promote Marketing Message
4:30PM Closing Remarks
For further conference details and information visit www.trademeetings.com
Posted by Elena del Valle on December 22, 2005
Photos: Elena del Valle, principal LNA World Communications and editor Hispanic Marketing & Public Relations; Manny Ruiz, president and CEO, Hispanic PR Wire; Ray Durazo, president, Durazo Communications; PRSA Fellow and chairman, Latin Business Association; Armando Azarloza, president, Axis, The Multicultural Agency and Brian Pittman, content director for Bulldog Reporter’s PR University.
Four Hispanic market experts will discuss “Tapping the Explosive Latino Media Market: Experts in Hispanic PR Reveal How to Reach Over 43.5 Million Americans” during an upcoming national audio conference presented by PR University on January 5, 2006. During the conference a panel of leading Hispanic public relations experts will discuss key DMAs, what journalists in these areas want, how they want it, and what steps practitioners should take to successfully add multicultural outreach to their public relations mix.
Conference attendees will have an opportunity to speak with Manny Ruiz, president and CEO, Hispanic PR Wire; Elena del Valle, president, Hispanic Marketing & Communication Association; principal, LNA World Communications; editor, Hispanic Marketing & Public Relations; Ray Durazo, president, Durazo Communications; PRSA Fellow; chairman, Latin Business Association and Armando Azarloza, president, Axis, The Multicultural Agency. Conference details and registration at infocomgroup.net/hispanicpr
Manny Ruiz is the CEO of Hispanic PR Wire, a leading Hispanic press release wire service and a major partner in several Hispanic marketing communications companies. In addition to his duties at HPRW, Manny is a managing partner of Hispanic Market Pro, Hispanic Digital Network, and ConTexto Latino. Manny also co-publishes one of the nation’s only monthly Hispanic public relations newsletters, The Hispanic PR Monitor. Prior to HPRW, Manny was a founder and media relations director of the national Hispanic market practice of Porter Novelli.
Elena del Valle is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations.Elena is editor of Hispanic Marketing & Public Relations, the first title published on this topic, and author of the first chapter on Hispanic media training. A 20-year marketing and public relations veteran, she has worked extensively in health care and with U.S. and international Hispanic markets.
Ray Durazo, a Public Relations Society of America fellow, is president of Durazo Communications and chairman of the Latin Business Association. Ray is a 25-year advertising and public relations veteran and a nationally-recognized authority on Hispanic marketing. Prior to forming his own firm, Ray spent three years as a partner in the public relations firm of Moya, Villanueva & Durazo. Before that, he headed the Los Angeles office of Ketchum Public Relations.
Armando Azarloza is president of the Axis Agency, Weber Shandwick’s multicultural marketing partner. Armando is responsible for all day-to-day operations of the agency as well as leading the teams to provide clients with the best insights into the U.S. multicultural markets. He has handled assignments for Azteca America, Univision, Nintendo, U.S. Treasury, Latin Grammy, Kohl’s, Absolut Vodka, Islands of the Bahamas, M&Ms, Dulce de Leche, Los Angeles Police Department and Philip Morris.
Brian Pittman is content director for Bulldog Reporter’s PR University and the weekly email newsletter Journalists Speak Out. Previously, Brian served as editorial director at Infocom Group, where he edited, reported for and launched titles such as Media Relations Insider, PR Agency Insider, Ad Agency Insider and Managing Partner. Prior to that, he served as editor of Utah Business magazine. He is a seasoned reporter with extensive experience interviewing such personalities as Steve Forbes, Bob Edwards and Margaret Thatcher.
Posted by Elena del Valle on December 19, 2005
January
January 23 – "Best Practices Webinar Series-Diversity Councils," DiversityInc, 732-509-5211, www.diversityinc.com/webinars
January 26 – "1st Hablamos Espanol Conference," Salt Lake City, Latin-American Chamber of Commerce, 801-274-8814, www.hispanic-yellow-pages.com
January 29-31 – "12th Annual Marketing to U.S. Hispanics and Latin America, "Miami Beach, Florida, Strategic Research Institute, 212-967-0095 ext. 252, www.srinstitute.com/cm459
February
February 7 – "The U.S. Diversity Markets Report,"Miami, Synovate, 305-716-6776, www.synovate.com
February 14 – "The U.S. Diversity Markets Report," New York City, Synovate, 305-716-6776, www.synovate.com
February 16 – "The U.S. Diversity Markets Report," Los Angeles, Synovate, 305-716-6776, www.synovate.com
February 21 – "The U.S. Diversity Markets Report," Chicago, Synovate, 305-716-6776, www.synovate.com
February 22-24 – "The Multicultural Media Expo 2006," Los Angeles, Multicultural Holdings, LLC., 949-474-4373, www.mcmexpo.com
Posted by Elena del Valle on November 25, 2005
Miami, FL–(Hispanic PR Wire)–November 2, 2005–Hispanic PR Wire and HispanicAd.com (Adnotas.com in Puerto Rico) partnered to establish Hispanic Market Pro (HMP), a service to provide Hispanic marketers professional development Webinars led by industry talents. HMP plans to leverage the resources, insights and relationships of three leading Hispanic Market industry communications companies. Hispanic Market Pro plans trainings every Thursday on a variety of career-building topics expected to appeal to executives across advertising and PR disciplines ranging from media buying to media relations.
“HMP represents a significantly more economical and practical approach to professional development,” said HMP partner and co-founder Manny Ruiz. “Our Webinars will feature our industry’s most respected presenters in an audio conference format that saves marketers money in time, travel, lodging, meals and conference registrations.”
“The timing of what we have to offer has never been more critical,” said HMP partner and co-founder Gene Bryan. “The accelerating growth of our industry means that practical, high level trainings like the ones we offer are needed to update Hispanic marketers about the latest tactics, technologies and insights.”
Gene Bryan, HMP partner and co-founder
HMP Webinars will be part of a virtual training program of 90- and 60-minute Web/audio conferences organizers call Hispanic Market University(TM) (HMU). HMU conferences will be divided into advertising and public relations tracks with occasional overlaps. HMU plans to target advertising, marketing, media and public relations communities for the U.S. Hispanic and Puerto Rico markets.
Two programs are scheduled for this year: First an advertising oriented program on Thursday December 1, 2005 called “Latin Star Power: How to Maximize Your Endorsements and Partnerships with Hispanic Celebrities.” Invited panelists are Gabriel Reyes, president of Reyes Entertainment, Bel Hernandez, co-founder and publisher of Latin Heat Magazine and Latin Heat Online, Ana Lydia Ochoa, supervisor for the Los Angeles office of RL Public Relations+ Marketing, Inc. (RLPR), Paul Stringer, managing director and founder of Experiencia and Manny Ruiz, president & CEO of Hispanic PR Wire as moderator. The cost is $215. A second public relations oriented program is scheduled for Thursday, December 8, 2005 and is titled “Editors Reveal Secrets of Pitching Top U.S. Hispanic and Puerto Rico Women’s Magazines” Panelists invited are Cathy Areu Jones, publisher of Catalina Magazine, Robert Bard, publisher, LATINA Style, Johanna Buchholtz-Torres, editor-in-chief of Siempre Mujer, Betty Cortina, editorial director of Latina Magazine, Patricia de la Torre, editorial director of CARAS (Puerto Rico) and Sandra Bernardo, president Hispanic Public Relations Association as moderator.
Hispanic Market Pro’s staff is led by marketing executive and former CNN correspondent Ronnie Lovler, who is HMP’s managing director. Collaborating closely with Hispanic Market Pro will be editors from The Hispanic PR Monitor, LatinClips, Hispanic Digital Network and ConTexto Latino. Co-headquartered in Miami and New York, Hispanic Market Pro is a joint venture of Hispanic PR Wire and Bryan Communications (HispanicAd.com/AdNotas.com).
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is one of the leading press release newswire services for Hispanic and Puerto Rico journalists and marketers. Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free newsfeed. Hispanic PR Wire is a sister company of editorial features service ConTexto Latino, Hispanic monitoring service LatinClips, Hispanic professional development service Hispanic Market Pro, Hispanic Web marketing firm Hispanic Digital Network and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire distributor Business Wire and public affairs news distribution leader US Newswire.
HispanicAd.com, and its sister online company, AdNotas.com are leading Hispanic advertising and media news and information sites in the U.S., Latin America and the Caribbean. They offer daily news updates on Hispanic Market issues as well as separate weekly newsletters and weekly articles on key industry topics, individuals and corporations. HispanicAd.com is owned and operated by Hispanic Media Sales, Inc., while AdNotas.com is an undertaking of Adnotas, Inc. The two companies feature regular contests and reader forums, polls and other feedback opportunities. HispanicAd.com and AdNotas.com rely on advertising as their principle source of revenue and access to its information is free of charge.
Posted by Elena del Valle on November 22, 2005
The Public Relations Society of America (PRSA) Gulfstream Chapter’s Annual Meeting with featured speaker Elena del Valle offering “Insights on Effective Hispanic Media Training”
Wednesday, December 7, 2005
The Riverside Hotel
11:30 – 12 noon for registration & networking
12 noon – 1:30 p.m. for lunch & presentation
Sponsored by
PRSA Gulfstream Friends of the Chapter
Bacon’s Information, Business Wire, JKG Group, Republic Services, Inc., PR Newswire, TEKgroup International, Inc., Video Monitoring Services (VMS)
As of the 2000 Census, Latinos are America’s largest minority market. Although many Hispanics are Spanish dominant, a significant percentage of the Latino population is highly acculturated and English dominant or bilingual. This makes for a complex Hispanic media mix.
There are hundreds of newspapers, magazines, television and radio programs and online websites targeting Hispanic consumers and because Latino consumers spend a high percentage of their disposable income on food, transportation, clothing and housing, an increasing number of communicators and marketers are beginning to focus their efforts on them.
Want to learn how to make the most of this growing audience?
Don’t miss Elena del Valle, President of LNA World Communications, on December 7.
Elena del Valle, Editor Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority
— Following our program will the present the installation ceremony for the 2006 Board of Directors, Officers and Committee Chairs. —
WHEN:
Wednesday, December 7, 2005
11:30 – 12 noon for registration & networking
12 noon – 1:30 p.m. for lunch & presentation
WHERE:
The Riverside Hotel
620 East Las Olas Boulevard
Fort Lauderdale, FL 33301
954-467-0671
For driving directions, may we suggest utilizing: http://www.mapquest.com
COST:
$20 for PRSA Members (pre-registered)
$25 for guests (pre-registered)
$30 for any members/guests at the door.
No-shows will be billed.
Lunch included
Parking is available: on the street (meter), at the valet or in the hotel garage at each guest’s personal expense.
RSVP:
Space is limited & reservations are required.
Registration deadline is Monday, December 5, 2005
Register On-Line at www.sporg.com and enter event #35222, or contact Lahoma Scarlette at lscarette@broward.org.
Information on the event and the PRSA Gulfstream Chapter is available at http://www.prsagulfstream.org/index.asp?strPage=event_dec7hispanicmedia
Posted by Elena del Valle on October 20, 2005
Salsa dancers
First Annual World Salsa Championships to be broadcast on ESPN International and ESPN Deportes
New York, NY–(Hispanic PR Wire)–October 12, 2005–Thousands of salsa dancers from more than100 nations will meet for the "1st Annual World Salsa Championships" in Las Vegas from December 14th-17th, a event to be broadcast in multiple languages and on several international TV stations including ESPN International and ESPN Deportes.
The four-day event will bring together dance partners and groups who have received awards at previous competitions held around the world. This event will take place in the Orleans Arena, a Las Vegas’ performance venue with seating for over 9,000 spectators.
Production of the "1st Annual World Salsa Championship" is led by the group Salsa Seven, whose organizers include12 time Emmy winner and renowned producer Rob Beiner and promoters Albert Torres, Leo Tizol, Willie Torres and Don Elbaum. Rob Beiner has produced or directed more than 2000 sports and entertainment telecasts on cable, network or Pay-Per-View television for major TV networks such as ABC Sports, CBS, NBC Sports, USA Network and ESPN. His production and direction career includes seven Olympic Games, Boxing Championship Fights like Mike Tyson versus Evander Holyfield, and NCAA Basketball and Football, Comedy Central, Kentucky Derby.
During this international competition, salsa dancers will put their artistic abilities to the test in various categories: group and individual (New York and LA style), and groups/cabaret. Prizes of up to approximately $20,000 will be awarded in each category.
Competitors and others will be invited to attend seminars, daily performances, and several other salsa events led by favorite artists including Victor Manuelle, Grammy winners Spanish Harlem Orchestra, Michael Stuart, Hollywood actress Sully Diaz, Brenda K Starr, etc. Tere will be a Reggaeton surprise. After the tournament, the enormous Arena dance floor will open featuring a different theme every night, from “Vive la Salsa” (Contemporary Salsa) to Mambo and Rumba nights evoking the genre’s golden age legends Tito Puente, La Lupe, Tito Rodriguez, Celia Cruz, Desi Arnaz, Hector Lavoe and others. The event also coincides with the 100-year anniversary celebration of Las Vegas and December 17, the grand finale night celebrating 100 years of Las Vegas and Rumba.
“Everyone has witnessed the rebirth of ballroom dancing on British and Spanish international Reality TV shows as well as in the United States with programs like ‘Dancing with the Stars’ and, more recently, ‘So You Think You Can Dance’, which broke ratings records. The main difference between these types of Reality TV shows and the "1st Annual World Salsa Championships" is that these are professional dancers. What’s more, our event is on a global scale, not a regional one, and [through it] we want to show the world who the greatest salsa dancers on the planet are,” explained Albert Torres, promoter of the WSC and over twenty Salsa Congresses worldwide..
Event producers have put together “all inclusive” travel packages starting at $349 including hotel accommodations at the Orleans Hotel and tickets for all competition nights with live music on the Arena dance floor. Aditional information is available at http://www.worldsalsachampionships.com
Posted by Elena del Valle on October 19, 2005
The Census revealed Hispanics are the largest minority in the U.S. In Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95), the first book to address marketing and public relations as a means to reach Latino audiences, 19 Hispanic market experts tell you what to do about it. Several of those experts will attend the PRSA 2005 International Conference, October 22-25 at the Fontainebleau Resort in Miami Beach. Book editor and contributing author Elena del Valle and Heidi Eusebio, David Henry and Federico Subervi, Ph.D., also contributing authors, will be presenters at the Multicultural Communications Section Master Class Session “Changing the Face of Public Relations: Latino Media Issues including Electronic Publicity and Media Training” Monday October 24 at 8:30 a.m.
They will also participate in a book signing hosted by PRSA and Hispanic PR Wire from 5:30 to 6:30 pm during the Exhibit Hall Reception Sunday, October 23, 2005. Book copies will be available for purchase at the PRSA bookstore near the registration booth for the duration of the conference. Book authors will gather at the Hispanic PR Wire booth for the book signing. Hispanic Marketing & Public Relations benefits the Hispanic Marketing & Communication Association, a national 100 percent volunteer driven professional association.
Confirmed authors
Elena del Valle, editor, project director and contributing author
Principal, LNA World Communications
Heidi Eusebio, contributing co-author
Vice president Diversity Solutions, Edelman
David Henry, contributing author
President and founder, TeleNoticias
Federico Subervi, Ph.D., contributing co-author
Professor School of Journalism and Mass Communication, Texas State University-San Marcos
Christine Clavijo-Kish, contributing co-author
CEO LatinClips
Hispanic Marketing & Public Relations provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts and benefits HMCA. Information on the book, including a list of authors and newsletter sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who’s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
Posted by Elena del Valle on October 19, 2005
Event to Feature Keynote Address from Florida FTAA President Jorge L.Arrizurieta
Miami, FL — Oct. 14, 2005 — The Spanish-language weekly newspaper, Tiempos del Mundo, will mark its milestone 100,000 pan-regional circulation, recently audited by BPA Worldwide, with a 100 Grand Breakfast to be held at 7:30 a.m. on Thursday, Oct. 20, at the Four Seasons Hotel in Miami, which is located at 1435 Brickell Avenue. Florida Free Trade Area of the Americas (FTAA) President Jorge L. Arrizurieta will discuss Florida’s efforts to promote free trade following approval of DR-CAFTA.
Frank Grow, associate publisher of Tiempos del Mundo and Carlos Verdecia, editor-in-chief, will welcome Rich Murphy, senior vice president of media auditing organization BPA WorldWide, and Laura Latshaw, Global Account Management senior director of Gfk Custom Research Worldwide, for a discussion about recent developments in U.S. Hispanic and Latin American media markets. Reservations at (305) 477-8991 or frontdesk_miami@tdm.com.
Posted by Elena del Valle on October 17, 2005
Federico Subervi, Ph.D., contributing author of Hispanic Marketing & Public Relations
Texas State University has included the Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book in its upcoming Communications Week events next week. Federico Subervi, Ph.D., co-author of the chapters on "Latino Identity and Situational Latinidad" and "Latino Media: A Cultural Connection" and Elena del Valle, project director, book editor and author of the chapter on "Cultural Understanding Key to Effective Media Training" will participate on a panel Thursday morning, October 20, 2005 entitled “Understanding and Targeting America’s Largest Minority.” Presentation details are available at the University website http://www.masscomm.txstate.edu/masscommwk.pdf
Elena del Valle, Hispanic Marketing & Public Relations editor, contributing author
Posted by Elena del Valle on October 11, 2005
Miguel Gomez Winebrenner contributing author of Hispanic Marketing & Public Relations
Miguel Gomez Winebrenner, contributing author of two chapters in Hispanic Marketing & Public Relations, will be a panelist at the Reed Television Hispanic Television Summit taking place October 18-19, in Miami, Florida at the Omni Hotel Coral Gables. He is the author of the chapters on "Qualitative and Quantitive Research" and "Segmentation by Level of Acculturation" in Hispanic Marketing & Public Relations.
Cynthia Nelson, contributing coauthor of Hispanic Marketing & Public Relations
Cynthia Nelson, coauthor of the chapter on "Marketing to U.S. Hispanics Online" in Hispanic Marketing & Public Relations will be in attendance and/or speaking at several upcoming conferences as follows:
Latin Business Association – (book signing) October 14-15, Los Angeles, California (Los Angeles Convention Center)
Reed Television Hispanic Television Summit, (on panel), October 18-19, Miami, Florida (Omni Hotel Coral Gables)
Association of Diversity in Advertising and Marketing, Executive Summit, October 25-27, Raleigh, North Carolina (speaking) Sheraton Research Triangle Park
ANA (Association of National Advertisers) Multicultural Marketing Conference – November 6-8 Miami, Florida (attending) Ritz Carlton Miami Beach
Book readers and anyone interested in learning more about the project and the authors chapters are invited to contact Cynthia and Miguel during those events or by leaving a comment on their bio pages on this website.
