Posted by Elena del Valle on November 25, 2005
Miami, FL–(Hispanic PR Wire)–November 2, 2005–Hispanic PR Wire and HispanicAd.com (Adnotas.com in Puerto Rico) partnered to establish Hispanic Market Pro (HMP), a service to provide Hispanic marketers professional development Webinars led by industry talents. HMP plans to leverage the resources, insights and relationships of three leading Hispanic Market industry communications companies. Hispanic Market Pro plans trainings every Thursday on a variety of career-building topics expected to appeal to executives across advertising and PR disciplines ranging from media buying to media relations.
“HMP represents a significantly more economical and practical approach to professional development,” said HMP partner and co-founder Manny Ruiz. “Our Webinars will feature our industry’s most respected presenters in an audio conference format that saves marketers money in time, travel, lodging, meals and conference registrations.”
“The timing of what we have to offer has never been more critical,” said HMP partner and co-founder Gene Bryan. “The accelerating growth of our industry means that practical, high level trainings like the ones we offer are needed to update Hispanic marketers about the latest tactics, technologies and insights.”
Gene Bryan, HMP partner and co-founder
HMP Webinars will be part of a virtual training program of 90- and 60-minute Web/audio conferences organizers call Hispanic Market University(TM) (HMU). HMU conferences will be divided into advertising and public relations tracks with occasional overlaps. HMU plans to target advertising, marketing, media and public relations communities for the U.S. Hispanic and Puerto Rico markets.
Two programs are scheduled for this year: First an advertising oriented program on Thursday December 1, 2005 called “Latin Star Power: How to Maximize Your Endorsements and Partnerships with Hispanic Celebrities.” Invited panelists are Gabriel Reyes, president of Reyes Entertainment, Bel Hernandez, co-founder and publisher of Latin Heat Magazine and Latin Heat Online, Ana Lydia Ochoa, supervisor for the Los Angeles office of RL Public Relations+ Marketing, Inc. (RLPR), Paul Stringer, managing director and founder of Experiencia and Manny Ruiz, president & CEO of Hispanic PR Wire as moderator. The cost is $215. A second public relations oriented program is scheduled for Thursday, December 8, 2005 and is titled “Editors Reveal Secrets of Pitching Top U.S. Hispanic and Puerto Rico Women’s Magazines” Panelists invited are Cathy Areu Jones, publisher of Catalina Magazine, Robert Bard, publisher, LATINA Style, Johanna Buchholtz-Torres, editor-in-chief of Siempre Mujer, Betty Cortina, editorial director of Latina Magazine, Patricia de la Torre, editorial director of CARAS (Puerto Rico) and Sandra Bernardo, president Hispanic Public Relations Association as moderator.
Hispanic Market Pro’s staff is led by marketing executive and former CNN correspondent Ronnie Lovler, who is HMP’s managing director. Collaborating closely with Hispanic Market Pro will be editors from The Hispanic PR Monitor, LatinClips, Hispanic Digital Network and ConTexto Latino. Co-headquartered in Miami and New York, Hispanic Market Pro is a joint venture of Hispanic PR Wire and Bryan Communications (HispanicAd.com/AdNotas.com).
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is one of the leading press release newswire services for Hispanic and Puerto Rico journalists and marketers. Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free newsfeed. Hispanic PR Wire is a sister company of editorial features service ConTexto Latino, Hispanic monitoring service LatinClips, Hispanic professional development service Hispanic Market Pro, Hispanic Web marketing firm Hispanic Digital Network and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire distributor Business Wire and public affairs news distribution leader US Newswire.
HispanicAd.com, and its sister online company, AdNotas.com are leading Hispanic advertising and media news and information sites in the U.S., Latin America and the Caribbean. They offer daily news updates on Hispanic Market issues as well as separate weekly newsletters and weekly articles on key industry topics, individuals and corporations. HispanicAd.com is owned and operated by Hispanic Media Sales, Inc., while AdNotas.com is an undertaking of Adnotas, Inc. The two companies feature regular contests and reader forums, polls and other feedback opportunities. HispanicAd.com and AdNotas.com rely on advertising as their principle source of revenue and access to its information is free of charge.