Saturday, April 20, 2024

Texas State University Mass Comm Week to Include Hispanic Marketing & Public Relations Book

Posted by Elena del Valle on October 17, 2005


Federico Subervi, Ph.D., contributing author of Hispanic Marketing & Public Relations

Texas State University has included the Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book in its upcoming Communications Week events next week. Federico Subervi, Ph.D., co-author of the chapters on "Latino Identity and Situational Latinidad" and "Latino Media: A Cultural Connection" and Elena del Valle, project director, book editor and author of the chapter on "Cultural Understanding Key to Effective Media Training"  will participate on a panel Thursday morning, October 20, 2005 entitled “Understanding and Targeting America’s Largest Minority.” Presentation details are available at the University website


Elena del Valle, Hispanic Marketing & Public Relations editor, contributing author