Saturday, November 19, 2022

Texas State University Mass Comm Week to Include Hispanic Marketing & Public Relations Book

Posted by Elena del Valle on October 17, 2005

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Federico Subervi, Ph.D., contributing author of Hispanic Marketing & Public Relations

Texas State University has included the Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book in its upcoming Communications Week events next week. Federico Subervi, Ph.D., co-author of the chapters on "Latino Identity and Situational Latinidad" and "Latino Media: A Cultural Connection" and Elena del Valle, project director, book editor and author of the chapter on "Cultural Understanding Key to Effective Media Training"  will participate on a panel Thursday morning, October 20, 2005 entitled “Understanding and Targeting America’s Largest Minority.” Presentation details are available at the University website http://www.masscomm.txstate.edu/masscommwk.pdf

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Elena del Valle, Hispanic Marketing & Public Relations editor, contributing author