Posted by Elena del Valle on May 9, 2006
Manuel Chinea, senior vice president, marketing, Banco Popular North America and conference presenter
Photo: Manuel Chinea
The 3rd Marketing Financial Services to Hispanics conference will be held in New York on July 27-28, 2006. Conference speakers will explore how financial institutions are using non-traditional methods to market effectively to the Hispanic segment and increase their profitability. Admission costs $2,349, and post conference materials are available for $737. The objective for the conference is to allow senior level financial marketing executives to learn about the current industry trends and initiatives that are changing market executives’ view on the Hispanic market.
“Our goal is to parlay demographic information and discuss up and coming trends in order to provide finance industry professionals with up to date knowledge on this subject, and the way to do this is through focused presentations on key areas of interest,” said Donna Chandler, sector manager of the business information company, marcus evans. “These speakers have done something special within a specific area and they were chosen because of what they have to say.”
The conference will focus on remittances as a point of entry for the Hispanic consumer into the financial system; immigration reform and how the immigrant population impacts business today; the use of prepaid and gift cards as well as bank compliance and the ability to accept alternate forms of identification from the “unbanked.” Speakers are expected to identify where their marketing efforts will be centered for the future.
According to conference organizers, speakers were selected based on their knowledge of the subject mater, as well as for their contributions, including books, in their particular industry. Confirmed speakers include: Liz Alicea-Velez, senior vice president and general manager, Domestic Money Transfer and Retail Money Order, Western Union Financial Services; Manuel Chinea, senior vice president, marketing, Banco Popular North America; Sylvia Haro, senior vice president, Community Outreach, Zions Banks; and Judith Lockhart, special activities case manager, Federal Deposit Insurance Corporation.
Topics scheduled for discussion are: “Where’re the Banks heading?” “The Use of Non-Traditional Methods of Doing Business with Hispanics,” “Bank Compliance – Money Laundering and the U.S. Bank Secrecy Act,” “Providing Strong Financial Education Information for U.S. Hispanic Consumers,” “Remittances: Integrating Latin American Immigrants into the Economic Mainstream,” and “Immigration Reform – Working with the Regulatory Concerns Applicable to Banking Immigrants.” For more information online visit MarcusEvansbb.com.
Sergio Carmona contributed to this article.
Posted by Elena del Valle on May 5, 2006
Dora O. Tovar, MPA, contributing author, Hispanic Marketing & Public Relations
Photo: Tovar Public Relations
Dora O. Tovar, MPA, contributing author of the Hispanic Marketing & Public Relations book, will be at the 4th Annual Edward James Olmos Houston Latino Book and Family Festival May 6-7, 2006. She will be at the Nuestra Palabra Booth during the Festival, which will take place from noon to 6 p.m. at Houston Community College Central.
Dora, president of Tovar Public Relations, has more than 17 years experience providing strategic counsel to nonprofit, governmental and corporate clients in the areas of Hispanic marketing, crisis and litigation communications and public affairs. Dora wrote the “Hispanic Public Relations and Its Emergence as an Industry” chapter in the Hispanic Marketing & Public Relations book.
Posted by Elena del Valle on May 2, 2006
Basilio Vargas from “The Devil’s Miner”
Photo: Kief Davidson & Richard Ladkani / ITVS
Washington, D.C. – The Independent Television Service (ITVS), Maryland Public Television (MPT), WHUT, and the Social Action and Leadership School for Activists (SALSA) will co-present two special screenings of “The Devil’s Miner” in Washington D.C. in May. The screenings are free and open to the public.
The film is an award-winning documentary in Spanish with English subtitles about two brothers who work in the Cerro Rico mines of Bolivia. Living in poverty with their mother in the mountains of Bolivia, 14-year-old Basilio and his 12-year-old brother, Bernardino, work long shifts in the silver mines, braving deadly conditions to earn enough money to attend school.
The first screening is at the American Film Institute Silver Theatre at 11 a.m. Saturday, May 6, 2006. The second screening is at Busboys and Poets at 5 p.m. Sunday, May 21, 2006. Both screenings will be followed by a discussion with Oscar Ordenes, a Bolivian native and promoter of Latin American humanities in D.C., and Kevin Healy, adjunct assistant professor, International Affairs, The Elliott School.
The Devil’s Miner received Chicago Film Festival Silver Hugo Best Documentary, Woodstock Film Festival Best Documentary, Humanitarian Award Mexico City Festival, Fipresci Prize International Film Critic’s Award in Toronto, German Camera Award Special Mention and Jerusalem Film Festival Spirit of Freedom Award Best Documentary awards.
The film will premiere on PBS’s Independent Lens, the Emmy Award-winning series hosted by Edie Falco, at 10 p.m. on Tuesday, May 23, 2006. Independent Lens, an anthology series, features documentaries and a limited number of fiction films of independent producers. Independent Television Service (ITVS) funds and presents award-winning documentaries and dramas on public television, innovative new media projects on the Web and Independent Lens.
Posted by Elena del Valle on April 28, 2006
Sam Diaz, NAHJ conference presenter and board member
Photo: Sam Diaz
The National Association of Hispanic Journalists, NAHJ, will hold the 24th Annual NAHJ Convention and Media & Career Expo, June 14 to 17, 2006 in Fort Lauderdale, Florida. It will be held at the Greater Fort Lauderdale Broward County Convention Center with the theme “Fuente de Diversidad Hispana” (Source of Hispanic Diversity). The cost of on-site registration for the convention for the public is $525. Special rates are available for members, students and one-day passes.
Attendees will be able to participate in day-long sessions as part of the ñ Media Training Series about: Better Watchdog Journalism, Photojournalism A to Z, Business Journalism Boot Camp, Leadership: Less Stress, More Success, TV News Reporting, Boot Camp. Hands-on Multimedia Storytelling: There’s More Than One Way to Tell a Story, TV News Producer Workshop, Covering Latino Healthcare Disparities, Immigration: A Hands-On Workshop for Better Coverage in Your Community, El buen uso del español y ejercicios de redacción (presentador: Alberto Gómez-Font),and Visual editing for everyone.
Workshops will cover: Analizando la ética en los medios en español; Back Pack Journalists; Becoming a Multimedia Savvy Manager; Brave New World: Your Future In Online, Print, Broadcast or All Of The Above; Building the Latino News Room Pipeline; Citizen Media: Fad or Future; Covering A Pandemic – How to Build Awareness without the Hype; Covering Cuba after Fidel; El “boom” de los medios en español; From The Street: To the Photo Desk; Improve Your Voice Improve Your Confidence; Impunity and Human Rights in Latin America; Opinion Writing: Make Your Voice Count; Sound Salon; Surviving the First Five Years; and The Good, the Bad, and the Ugly about Spanglish.
The National Association of Hispanic Journalists is dedicated to the recognition and professional advancement of Hispanics in the news industry. Established in April 1984, NAHJ was created to serve as a national voice and unified vision for Hispanic journalists.
The Association is governed by an 18-member board of directors that consists of executive officers and regional directors who represent geographic areas of the United States and the Caribbean. The national office is located in the National Press Building in Washington, D.C. NAHJ has approximately 2,300 members, including working journalists, journalism students, other media-related professionals and journalism educators. Additional information on the Convention is available online at NAHJ.org. Gabrielle Sarnese contributed to this article.
Posted by Elena del Valle on April 26, 2006
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Julie Roehm, Wal-Mart Stores
Photo: Wal-Mart Stores
Strategic Research Institute’s 7th Annual Hispanic Boom conference is scheduled to take place at the Wilshire Grand Hotel in Los Angeles on June 14-15, 2006. The event’s advertorial content will include presentations by Monica C. Lozano, who will open the conference, Felipe Korzenny, Ph.D., and Robert Smith, a Baruch College sociologist. Julie Roehm, who has taken the marketing reigns at Wal-Mart Stores, will deliver a keynote presentation on partnership strategies.
Speakers from the Sporting Goods Manufacturers Association, Information Resources Inc., and Forrester Research will share new data and insights of interest to packaged goods, entertainment brands, financial services, retail, and health and beauty industries represenatives.
“The agenda mirrors strategic initiatives in brand engagement being worked upon at Fortune 1000 companies. Clearly, Hispanic marketing and advertising have evolved way beyond the 30-second commercial and so the conference revisits new segmentation models, emerging product placement, brand activation and event marketing tools to help your brand teams keep pace with the energy and growth levels shown by the consumer,” said Rupa Ranganathan, senior vice president and ethnic strategist, Strategic Research Institute.
There will be two workshops entitled “Brand Activation Through Event Marketing” and “Brand Engagement and Product Placement Strategies.” Themes and topics will include: Transnationalism and new immigrants, new segmentation challenges for marketers, Spanish language usage and growing role for English, cultural nuggets from brand leaders, branded entertainment, product placements and tie-in promotions, cause marketing and celebrity volunteers, sports marketing builds Latino access, ROI issues: A look at what clients are looking at next, creative breakthroughs- beyond stereotypes, and new shopper data for CPG brands. More information is available at SRInstitute.com.
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Posted by Elena del Valle on April 25, 2006
“The Hug” by Romero Britto
Photos:David Siqueiros, 2006. All rights reserved. Ricardo Serpa/Lux Images
Internationally-known South Florida artist Romero Britto will sign “The Hug” posters during a visit to Fort Lauderdale from 1 to 4 p.m Thursday, April 27, 2006. The event, sponsored by the Broward County ”Public Art and Design” program, will take place at the Rental Car Center of the Fort Lauderdale-Hollywood International Airport.
Britto’s work, popular among many Hispanics, was nurtured in South Florida, where many Latinos make their home. Twenty one percent of the population in Broward is Hispanic, according to Broward representatives.
Artist Romero Britto
In the last 16 years, Britto’s reputation as one of the most famous new artists of his generation has been firmly established. Today his work is collected by many including personalities such as Arnold Schwarzenegger, Michael Jordan, Dustin Hoffman, Gloria Estefan, Andre Agassi, Eileen Guggenheim, and David Rockefeller.
Britto has been part of the international art scene since 1989 when he was commissioned by Absolut Vodka along with Keith Haring, Kenny Scharf and the estate of Andy Warhol, to design a bottle label for their advertising campaign. His recent corporate requests include: Disney, Evian, Pepsi-Cola, Volvo, Royal Caribbean, Unilever and BMW. He was also invited to paint eight cows for the famous public art exhibit, CowParade in New York.
In January 2006, he spoke at the World Economic Forum in Davos, Switzerland along with artists Christo and Jean-Claude, actors Warren Beatty, Michael Douglas, Morgan Freeman and Angelina Jolie as well as architect, Rem Koolhaas. Also in 2005, he was named the state of Florida’s Ambassador of the Arts.
Founded in 1976,the Broward County public art program took a dramatic shift in 1995 when the allocation from county construction was changed to two (2) percent. The program was renamed “Public Art and Design” to reflect a renewed dedication to enhancing architecture and urban spaces through the ideas and creations of visual artists.
Posted by Elena del Valle on April 13, 2006
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Carlos Garcia, partner and chief strategist, Nobox Marketing Group, Inc.
Juan Alberto Arteaga, director, Arteaga Interactivo
Photos: Hispanic Market Pro
Miami, Florida – Hispanic Market Pro (HMP) will host a 90 minute national audio conference Thursday, April 20 at 1 p.m. ET to discuss the growth of the interactive and Internet advertising markets in Puerto Rico. The teleconference, to be conducted in Spanish, will cost $100 per site.
“Puerto Rico’s Digital Frontera: Increasing Your Market Share by Developing the Right Internet Strategy” is part of a series of professional development audio conferences for Hispanic communicators. Speakers include Carlos Garcia, partner and chief strategist of Nobox Marketing Group, Inc.; Juan Alberto Arteaga, director of Arteaga Interactivo and Rene Juan de la Cruz-Napoli, director, DLC Digital. Bill Gato, president and partner of Hispanic Digital Network, will moderate the audio conference.
Some of the topics slated for discussion during the audio conference include: An in-depth market profile of Puerto Rico’s Internet marketplace featuring key facts and figures about the island’s online market space; the effect of Puerto Rico’s bilingual and bicultural heritage on online marketing campaigns and Web sites have to be conducted; differences between Puerto Rico’s online marketing arena and the U.S. Hispanic Internet; examples of campaigns or Web sites that have crossed over from Puerto Rico to the U.S. Hispanic market and vice versa; news about Puerto Rico’s interactive boom for 2006; the five leading online media players in Puerto Rico and the key audience and content differentiators among them; technical and legal issues particular to do Internet marketing in Puerto Rico; industries, companies and brands that are investing most aggressively in the Puerto Rico interactive marketplace; companies and organizations that have the most effective Puerto Rico-focused Web sites and what makes them stand out; and the importance of volume discounts for interactive advertising. Registration information is available online at HispanicMarketPro.com
Co-headquartered in Miami and New York, Hispanic Market Pro provides Hispanic marketing executives professional development teleseminars. A joint venture of Hispanic PR Wire and Bryan Communications, the company offers audio conferences every other Thursday on a wide variety of career-building topics that appeal targeting executives in advertising and public relations.
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Posted by Elena del Valle on April 12, 2006
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Performer Eva Ybarra
Photos: Guadalupe Cultural Arts Center
San Antonio, Texas – Tejano artist Ram Herrera and Conjunto performers Mingo Saldivar and Flaco Jimenez will be among the headliners at the 25th Annual Tejano/Conjunto Festival to be presented by the Guadalupe Cultural Arts Center May 10-May 14 at Rosedale Park in San Antonio, Texas. Texas-based acts and three out-of-state bands will take the stage during the festival: Juan Chapa of Azusa, California; Grupo Xpresión of Lakin, Kansas; and Los Cuatro Vientos de Jimmy Bejarano of Freemont, Ohio. Festival tickets are $7.50 and a four-day “Festival Pass” is available for $25.
Kicking off the five-day event on Wednesday, May 10, 6-9 p.m., will be a fundraising “mixer” at the Guadalupe Theater, featuring the sounds of Juan Tejeda y Conjunto Aztlan. Other performaners include: Henry Zimmerle, Los dos Gilbertos, the Hometown Boys, Eva Ybarra y Su Conjunto, Mingo Saldivar y Los Tremendos Cuatro Espadas, Joel Guzman y Los Aztecs with Special Guest Sarah Fox, Guadalupe Students, Los Cuatro Aces, Santiago Jimenez Jr., Linda Escobar y Su Conjunto, Ruben Vela y Conjunto, Los Texmaniacs, Angel Flores, and Chano Cadena.
Conjunto performer Mingo Saldivar
Organizers say the five-day celebration of music and culture has become a major annual event in the Alamo City, drawing visitors from across the country, Mexico and overseas. In addition to showcasing these music forms, the festival also includes cultural and educational activities, food booths, and games.
Conjunto music began more than 100 years ago when the native Mexican population living in South Texas and northern Mexico adopted the lively button accordion from the German settlers, and combined it with the Spanish guitar, or bajo sexto (a 12-string bass guitar). Conjunto musicians mixed European rhythms such as polkas and waltzes with indigenous Mexican musical forms, creating a highly stylized form of music.
Eventually, the Conjunto sound became influenced by American big bands of the 1930s and 1940s, creating a new music form known as Orquesta Tejana, which featured horns, saxophones, trumpets, pianos and guitars. Conjunto and Orquesta Tejana continued to evolve parallel to each other until the mid-1970s, when the two merged into what we now know as Tejano, a highly danceable music featuring colorful light shows, pyrotechnics, smoke machines and flashy outfits. It is one of the fastest growing segments in the music business. San Antonio has emerged as a capital for Conjunto and Tejano.
The Guadalupe Cultural Arts Center is one of the premier cultural and educational centers of San Antonio. Since its founding in 1980, it has created and carried out programming that reaches tens of thousands of people annually and has earned a national reputation for celebrating and preserving the rich cultural heritage of the Chicano, Latino and Indigenous peoples of the United States, particularly in the Southwest.
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Posted by Elena del Valle on April 6, 2006
Diana Rios, Ph.D., associate professor Department of Communication Sciences and Puerto Rican/Latino Studies Institute (PRLS), University of Connecticut
Federico Subervi, Ph.D., professor School of Journalism and Mass Communication, Texas State University-San Marcos and director Latinos and Media Project
Photos: Diana Rios, Ph.D. and Federico Subervi, Ph.D.
Diana Rios, Ph.D., and Federico Subervi, Ph.D., contributing co-authors of chapter 2 of the Hispanic Marketing & Public Relations book, will speak at day long symposium, “Latino Strategies: Media and the Public Good,” on Friday, April 7, 2006 from 9 a.m. to 5 p.m. at the Dodd Center, Konover Auditorium at the University of Connecticut, Storrs. The event is open to the public and admission is free.
Other invited speakers include Ron Taylor, Ph.D., vice provost, Office of Multicultural and International Affairs of the University, Gil Cardenas, Ph.D., and Jaime Gomez, Ph.D. Issues to be addressed include: “Demographics & Latino USA,” “Freedom of Speech During Ideological Wars,” “Who is covering us: Puerto Ricans in Orlando, Florida,” “Drafting a Blueprint for a far-reaching Latino Communication Research Agenda,” “Responsibility of Latino TV Producers in Mainstream Media,” “Working towards a new Latino Imagination,” “The Future of News and Broadcast Education,” and “A New Latino Media Coalition.”
This symposium, organized by professor Rios and sponsored by the Institute of Puerto Rican and Latino Studies, is designed for experts in mass communication, journalism, research and Latino and Chicano studies. It will include information on Latino-centered efforts in media research, policies impacting Latino communities, documentary production, and mass communication and journalism training in broadcast, web, and print media. More information on the symposium is available at Web.Uconn.Edu
Diana Rios is Associate Professor in the Department of Communication Sciences and the Puerto Rican/Latino Studies Institute (PRLS) at the University of Connecticut. Her research and teaching include minorities, women and media, media effects, and cross-cultural communication. She earned her Ph.D. at the University of Texas at Austin.
Dr. Federico Subervi is a professor at the School of Journalism and Mass Communication, Texas State University-San Marcos. Since the early 1980s, he has been conducting research, publishing and teaching on a broad range of issues related to the mass media and ethnic minorities, especially Latinos in the United States. His research also includes assessments of the images of Black in Brazilian television advertisements, and the media system of Puerto Rico, his place of origin.
Posted by Elena del Valle on April 5, 2006
Elena del Valle, editor, Hispanic Marketing & Public Relations, and Amy Rodriguez, principal, Volverde & Rodriguez Advertising
Photos: LNA World Communications and Amy Rodriguez
Elena del Valle, editor and contributing author of the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), and Amy Rodriguez, principal, Volverde & Rodriguez Advertising will speak on April 7 at the Miami Herald Travel Experience and Tourism Industry Conference 2006. Del Valle and Rodriguez will address travel industry professionals during a 90-minute presentation entitled “Defining the Hispanic Travel Market.”
The Conference, offered for the first time this year as part of the fourth annual Miami Herald Travel Show, will provide travel professionals, national and international tour operators and regional associations information on the latest trends and travel industry news. Other presenters include Peter Greenberg, Today Show travel editor; Arthur and Pauline Frommer, guidebook authors; Paul Prudhomme, chef; and Doug Duda from A&E Well Seasoned Traveler.
Del Valle is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is the director and host of the Hispanic Marketing & Public Relations website and podcast.
A 21 year marketing and public relations veteran, she has worked extensively in health care and with U.S. and international Hispanic markets. Prior to founding her own marketing and public relations firm nine years ago, she was a key member of the health care team and headed the Hispanic practice at the largest independent public relations firm in Florida. Before that, she attended law school nights while she was in charge of domestic and international Hispanic marketing and public relations for a major private South Florida health care company. She is the recipient of the 2004 D. Parke Gibson Pioneer Award Multicultural Communications Professional Interest Section of the Public Relations Society of America (PRSA) and the 1988 Up & Comers Award in Public Relations.
Rodriguez has more than 17 years of experience in the U.S. Hispanic market and Latin America. Her focus is on analyzing client needs and providing insightful, highly researched strategic solutions that are culturally relevant to Hispanic consumers; and creating enduring relationships with Hispanic consumers, to fuel long-term growth for brands and services.
She began her career managing national and international efforts for American Airlines in the Caribbean, Latin America and U.S. Hispanic markets. Rodriguez was tapped as vice-president, strategic planning for Accentmarketing, guiding large regional accounts such as Physician Healthcare Plans, and launching Chevrolet’s first major effort in the U.S. Hispanic market. She returned to V & A in 1994, later named The Rodriguez Group, and became partner in 1998 when the company was named agency of record for Visit Florida for the U.S. Hispanic and Latin American markets. Rodriguez considers herself an expert at navigating local clients through the complete Latino Universe. She completed her Bachelors in Business from Marymount University and her MBA in International Business from George Washington University in Washington.
