Posted by Elena del Valle on August 30, 2006
Actress Eva Longoria
Photo: Eva Longoria
Phoenix, Arizona — The Hispanic Women’s Corporation (HWC) is hosting a two-day conference, the 21st National Hispanic Women’s Conference, October 12-13, 2006 at the Phoenix Convention Center. According to their promotional materials the conference, with expected attendance of 2,000, is the largest gathering of Latinas in the country offering leadership and professional development. A corporate luncheon honoring Latinas Eva Longoria, Julie Stav and Maria Marin is scheduled for Friday, October 13.
The program will highlight influential Latinas who are expected to share their success stories. There also will be a series of workshops on financial planning, professional development, entrepreneurship, and leadership. The event kicks-off October 12 with a youth leadership conference targeting 400 local area school students. On site registration costs $300. Early registration is available for $200 and $275 depending on the registration date.
Actress Longoria, of the television program Desperate Housewives, will make a special appearance sponsored by Qwest Communications, to receive the Latina Visionary and Community Empowerment Award.
“I am honored to be part of this important conference that educates and improves the lives of Latinas,” said Longoria.
State Farm Insurance Co., will present the conference honorary luncheon chair and international financial expert Stav, founder and owner of Retirement Benefit Systems and Julie Stav Inc. Stav is also an author and host of a daily radio show.
Marin will receive this year’s Latina Excellence Award for her successful career and contributions to the Hispanic Women’s Corporation. She is a motivational trainer in personal empowerment and The Art of Negotiation. Marin is also a national newspaper columnist, who writes on personal growth topics for women. Her column Mujer Sin Límites (Woman Without Limits) is published weekly in the U.S. and Puerto Rico.
The Conference and this year’s theme, Latina Power: The Billion Dollar Markets, have attracted well known companies such as General Motors, State Farm, Wall-Mart, Sam’s Club, Qwest Communications, Ford, Univision, Wells Fargo and Dillards as sponsors.
The Hispanic Women’s Corporation, a 501 C (3) non-profit organization, was founded to promote higher education, community involvement, professional advancement and leadership development for the improvement of Latinas cultural quality of life.
Posted by Elena del Valle on July 24, 2006
Carlos A. Alfaro, editor, Hispanic Trends Magazine
Photo: Seth Bennett
A podcast interview with Carlos A. Alfaro, editor Hispanic Trends Magazine, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses an upcoming Hispanic Trends magazine event with Elena del Valle, host of the HispanicMPR.com podcast.
Carlos joined Page One Media in October 2005, and was named editor of Hispanic Trends a few months later. He is also responsible for Internet related projects of the company including Poder magazine’s blog. He is a monthly contributor to the gadgets section of Hispanic magazine.
Before joining Page One Media, Carlos was sections editor for lifestyle magazine Loft where he was responsible for producing the content for 12 sections of the magazine. He joined Zoom Media Group, Inc., Loft’s parent company in 2000 as staff writer for Internet magazine Punto-Com focusing on technology stories. Punto-Com later evolved into the business magazine Poder where Carlos still contributes to the travel and technology sections.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Carlos A. Alfaro,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast.
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Posted by Elena del Valle on July 13, 2006
Maria Cisneros, agent, State Farm Insurance
Photos: State Farm Insurance, Siren Studios
The National Hispana Leadership Institute (NHLI) selected Miami and Indianapolis as the final two of seven cities for its empowerment conferences. A half-day professional development and motivational conference will be held July 14, 2006 at the Biltmore Hotel in Coral Gables. Admission for the event, which begins at 8 a.m., is $25.
Amy Serrano, director, writer and producer, Siren Studios
Following a 30 minute discussion about NHLI, there will be a presentation: “The Seven Demands of Leadership,” and a panel discussion, “Latinas Sharing Their Secrets of Success.” Speakers include Zulma Barrios, L.H.D, senior advisor, Gallup University; Anitere Flores, representative, Miami-Dade county; Maria Cisnero, agent, State Farm Insurance; Raquel Egusquiza, director community development & international strategy, Ford Motor Company; Ana Acle-Menendez, editor, The Miami Herald; Amy Serrano, director, Siren Studios; and Marisa Rivera-Albert, president, NHLI.
The Virginia based organization provides leadership training opportunities for Latinas as “ethical world leaders.” The next NHLI event will be in Indianapolis, Indiana at the Westin Indianapolis Hotel on August 18, 2006. More information is available online at NHLI.org — Melissa Gonzalez.
Posted by Elena del Valle on June 20, 2006
Motivational Speaker Joachim de Posada
Photo: MeetOurSpeaker.com
Coral Gables, Florida – Joachim de Posada will discuss “Don’t Eat the Marshmallow…Yet!” during a two-hour evening discussion in Spanish Tuesday, June 20 at the Sheraton Miami Mart Hotel in Miami. The program, based on his book by the same title, is designed for Spanish-speaking audiences interested in opening a business and recently established companies who are not obtaining the results they expected. The evening will close with music “Fiesta Samba” by Brazilian singer and dancer Marta Rhaulin. Cost of admission is $97.
A recently published research study by the U.S. Census Bureau Survey of Business Owners, “Hispanic-Owned Firms: 2002,” shows that growth of Hispanic-owned businesses is triple the national average, revealing a 31 percent increase between 1997 and 2002. This is potentially good news for U.S. Hispanic business owners.
According to event organizers past studies have shown that the majority of new businesses only survive two years. Even though information and data varies between studies, some indicate that between 20 percent and 40 percent of past startups failed during the first two years. This is reflected in a study conducted by Wells Fargo and The National Federation of Independent Business’ Education Foundation which discovered that only 50 percent of businesses with employees continue operating after five years. Startups are mainly micro business, two thirds of which are home-based, and only 21 percent of these enterprises employ additional personnel.
Some believe there is an unifying factor preceding the three major reasons for business failure: inexperience, insufficient capital, and bad location. They are convinced companies who lack knowledge of methodology and strategies used by Fortune 500 companies are less likely to succeed. They believe it is these methodologies and strategies that have guaranteed the success of the Fortune companies after years of research, experimentation, and millions of dollars in investment.
According to marketing and motivational speaker de Posada, it’s all about human behavior, psychology, and emotions. He hopes to share his secrets and teach the audience how to overcome internal obstacles that stop business owners from succeeding. These psychological aspects, he says, are the main reason for the high failure rates in business.
“The goal is to identify my strengths, my weakness, what do I need to change, what needs to be strengthened and what tools do I have to be successful. This is how I can obtain what I want with what I have,” said de Posada.
During the event, de Posada, described in promotional materials as an international business expert, consultant and speaker will review the main 10 factors “all entrepreneurs need to understand to be effective.
“People will leave with a basic plan they can apply the very next day,” said Juan Esteban, the event organizer and executive producer of MeetOurSpeaker.com. For information online visit MeetOurSpeaker.com
Posted by Elena del Valle on June 14, 2006
Cynthia Nelson, contributing co-author, Hispanic Marketing & Public Relations book
Photo: Cynthia Nelson
Cynthia Nelson, contributing co-author of the “Marketing to Hispanics Online” chapter in the Hispanic Marketing & Public Relations book, will be a speaker at the upcoming 2006 7th Annual Hispanic Boom conference at the Wilshire Grand in Los Angeles.
On Thursday, June 15 she will discuss “Branded Entertainment: Looking beyond the 30 Seconds Spot to Cultivate Relationships with the Target Market (Case Study)” from 11:30 a.m. to 12. That same day, from 3 p.m. to 4:30 p.m., she will discuss “How to Get the Most from Branded Entertainment Tie-Ins Breakthrough Strategies.” She will be available to sign copies of Hispanic Marketing & Public Relations during the conference.
Cynthia is chief operations officer of Spanish language media company TodoBebé™, Inc. In her current position, she is responsible for operations and business development of TodoBebé™, Inc., a leading integrated media company (television, radio, online, events) dedicated to providing information around babies and pregnancy for Spanish speakers worldwide.
Posted by Elena del Valle on June 8, 2006
Seminar presenters Ira Guevara and Cynthia Zak
Photo: El Paracaidista
Miami Beach, Florida – El Paracaidista, the Coral Springs International Partnership and the City of Coral Springs are offering a two-hour Spanish-language seminar in Coral Springs for professionals graduated from foreign universities seeking certification and licenses in Florida. The seminar, scheduled for 10 a.m. to noon Saturday June 10, is part of an on-going series established in 2004. It will take place at the Northwest Regional Library Multi-Purpose Room, 3151 University Drive, Coral Springs. Admission is $40, including materials.
Seminar organizers hope to assist Spanish speaking residents to practice their professions or occupations under Florida law, and find a better qualified job in their fields. Seminar presenters, Ira Guevara and Cynthia Zak, will cover information on requirements, exams to take, costs, application processes, tips on academic credential evaluations, description and contacts of government regulatory entities involved in the licensing and certification process in Florida, and at the national level (when required). They will also discuss procedures on alternative licensing routes for substitute teachers, certified nursing assistants, dental hygienists, and foreign legal advisors.
Participants will receive information about licensing and certification procedures for professions and occupations such as: Accountants (CPA), architects, audiologists, auto mechanics, barbers and cosmetologists, counselors, dental hygienists, dentists, electricians, engineers, general contractors, interior designers, laboratory technicians, lawyers, medical doctors, certified nursing assistants, pharmacists, physical therapists, physician assistants, psychologists, real estate agents, registered nurses, teachers, technical radiologists, speech pathologists, and veterinarians.
El Paracaidista, a free monthly printed and online newspaper and orientation guide in Spanish, was established in 2001. It is distributed in Miami-Dade, Broward, and Palm Beach counties. The Coral Springs International Partnership is a Coral Springs non profit organization. For information online, visit ElParacaidista.com
Posted by Elena del Valle on May 30, 2006
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Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute
Photo: Rupa Ranganathan
A podcast interview with Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Rupa discusses the 2006 7th Hispanic Boom conference in Los Angeles with Elena del Valle, host of the HispanicMPR.com podcast.
Rupa is responsible for a portfolio of 65 conferences in the multicultural marketing, market development in healthcare, branding, e-marketing, relationship marketing, healthcare and disease management areas. Prior to joining the Strategic Research Institute, Rupa was a conference producer for Global Business Research in New York City. Before that she was general manager of marketing and public relations for the Apollo Hospitals Group in Chennai, India.
Rupa received a Bachelor of Arts in Public Relations from Madras University. She has been a multicultural columnist for Retailwire since 2004 and was a judge of the Asian American Advertising Creative Awards for 2005.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rupa Ranganathan,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast archive.
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Posted by Elena del Valle on May 23, 2006
Marcelo M. Suárez Orozco, Ph.D. professor and co-director, Immigration Studies New York University
Photo: Marcelo M. Suárez Orozco, Ph.D.
Immigration Studies at New York University, the Pew Hispanic Center, and the David Rockefeller Center for Latin American Studies at Harvard University will hold a one-day conference of international scholars to explore new empirical, conceptual, and theoretical work on global migration to the United States. The conference, “Rethinking Global Migration: New Realities, New Opportunities, New Challenges,” will examine basic research on a timely topic of increasing public interest.
Speakers will specifically highlight new work on Mexican migration to the United States. The conference will be held at Hemmerdinger Hall, New York University, 100 Washington Square East, New York, New York on May 25, 2006 from 9 am to 3:45 pm.
According to the event organizers, 53 percent of all immigrants to the United States originate in Latin America with Mexico leading the way; in 2000 there were many more legal immigrants from Mexico than from all of Europe combined. The purpose of the conference is to locate the current immigration debate and policy initiatives in a robust scholarly context. The conference was designed as a forum to explore the causes and consequences of international migration as a regional formation involving the flow of people, resources, and symbols across international boundaries.
The Hon. Mary Robinson, former President of Ireland and United Nations high commissioner for Human Rights will deliver the inaugural address entitled “A Human Rights Approach to Migration,” and the Hon. Luiz Ernesto Derbez Bautista, Mexico’s minister of foreign affairs will deliver the closing address entitled “Towards a New Global Migration Policy: A Mexican Perspective.” For more information online, visit NYU.edu
Posted by Elena del Valle on May 17, 2006
The Pinker Tones and Belanova will perform at 2006 LAMC
Photos: LAMC
The 7th annual Latin Alternative Music Conference, LAMC, will continue its tradition of gearing people towards the marketing of Spanish-language alternative music and will once again be held in New York August 2-5, 2006. There is an early bird registration rate of $199 for those who those who register no later than June 1. Registration after that date is $249 and the price moves up to $299 a month before the event.
The event will feature free concerts in Central Park Summerstage, celebrate Brooklyn Festival at Prospect Park Bandshell and Museo del Barrio as well as daytime performances by independent artists in Manhattan’s Puck Building in SoHo. This year’s conference will expose Latin music trends such as reggaeton, rock, pop, electronica and hip-hop merged with local traditions.
“We take pride in being ahead of the curve in exposing people to the latest trends in Latin music,” said Josh Norek, LAMC co-founder and organizer. “We’ve grown every year since we put on this event. It’s a lot of work, and the industry recognizes LAMC is a leading forum to hear music.”
Josh Norek, LAMC co-founder and organizer
The conference will provide networking opportunities for leading artists, label executives, journalists, marketers, managers, retailers and programmers. Independent artists Chetes, The Pinker Tones, Motel, La Monareta, Superaquello, and Spigka have been invited to perform. In addition to the music, industry panelists will also be on hand and to discuss dealing with digital media, Spanish and English concerning American Latinos, revenue streams artists should know about, and artists crossing over, which Jose Tillan, president of MTV Latin America and MTV Tres, will cover.
Tomas Cookman, LAMC co-founder
Norek and Tomas Cookman founded LAMC in 2000. According to them, the event has averaged more than 20,000 concert fans and 1,000 music industry attendees. Past performers include Jorge Moreno, Si Se, Cielo Ceniza, and Los Abandoned. Past panelists include Stella Mars, marketing manager for DMX Inflight, and David Chitel, chairman and CEO for LatCom Communications. For additional information online, visit LatinAlternative.com. — Sergio Carmona
Posted by Elena del Valle on May 11, 2006
Robert E. Bard, president, Latina Style magazine
Photo: Latina Style magazine
Latina Style magazine with the participation of the U.S. Small Business Administration, will host the 2006 Latina Style Business Series from 8 a.m. to 4 p.m. on Friday, May 12, 2006 at the Hyatt Regency Albuquerque Hotel. Admission to the advertorial event costs $60.
The event centers on exhibits and presentations from sponsors American Airlines, ExxonMobil, McDonald’s, New York Life Insurance, State Farm Insurance, Wal-Mart and Wells Fargo. The registration fee includes seminars, networking opportunities in the exhibit area, breakfast, lunch, a commemorative gift bag and a two-year subscription to Latina Style magazine, a lifestyle magazine for professional Hispanic women.
“The emergence of the Latina entrepreneur as a catalyst for prosperity is a welcome change in our community. Latinas are starting and succeeding in business all across the country,” said Robert E. Bard, president, Latina Style magazine. “Latinas are outpacing all other business startups three to one.”
Event topics include “Access to Capital” with Kim Sanchez Rael, venture capitalist, Fly Wheel Venture Capital, as moderator and Ed Cadena, acting district director, U.S. Small Business Administration and Cathy Sorenson, lending coordinator, New Mexico Community Development Loan Fund as panelists. “SBA Certifications/Facilitating Teaming Agreements/Federal & Prime Contractor’s Contracting Opportunities” with Anna Muller, president, NEDA Business Consultants, as moderator and Geraldine Garcia, assistant director, U.S. Small Business Administration; Theresa Armijo, chief, Contracting Division U.S. Army Corps of Engineers and Bonnie L. Apodaca, director, Supply Chain Management, Sandia National Laboratories and panelists.
Another discussion will be about “Basic of a Business & Developing a Business” with Patricia Chavez, PLC Enterprises as moderator and Lillian Apodaca, attorney, Bingham, Hurst, Apodaca Wile; Valerie Borrego, certified public accountant; Adam Roberts, Webmaster technology, ABQ Hispano Chamber of Commerce and Theresa Saiz-Wilmert, Agent, State Farm Insurance, as panelists. “Taking Control: A Session for Latina Professionals and Entrepreneurs” will feature Carla Aragon, anchorwoman, KOB-TV as mistress of ceremony and Maria Marin, president, Voice of Empowerment will present the keynote address.
During “Latina Entrepreneur Panel: Lessons Learned” Maria Elena Alvarez, president, Primetime Monthly News will be moderator with Ana Segura, president, Stubblefield Screen Print Co. LLC; Debbie Harmon, president, US Supply & Distribution and Kimberly de Castro, president, Wildflower International Ltd., as panelists. A networking reception will follow. More information is available online at LatinaStyle.com
