Posted by Elena del Valle on December 20, 2006
2006 Events
Multicultural Market Intelligence Summit
Register Today with Code: HispanicMPR and SAVE $530 off Registration and Lodging
Registration: $1,650 and Lodging: $85/night (Taxes Included)Event: Multicultural Market Intelligence SummitDate: October 25-27, 2006Location: Miami, FLVenue: Mandarin Oriental Hotel (5 Diamond Hotel)Agenda:Brochure:Registration: 1-888-309-2005
Online: http://www.geoscape.com/conference/registration.aspx
Transform Market Intelligence into Intelligent Marketing
- Attend the premier conference on capturing diverse customers
- Access the most up-to-date and definitive market data for American consumers
- Learn best practices from top industry leaders.
- Case Studies: Get an executive briefing via case Studies from leading companies such as: Allstate Insurance, Albertsons, Americatel, Comcast, Goodyear, MTV Networks, Nestle and United Healthcare
- Play Golf at the Multicultural Masters Invitational at the scenic Biltmore Hotel in Coral Gables
Indulge in 5-Diamond luxury at the Mandarin Oriental Hotel
- Live Entertainment featuring Soul singing sensation: Goapele, Latin fusion artist Javier Garcia and Brazilian-jazz singer Rose Max.
Experience priceless interactions with senior level marketing, media and distribution executives from Fortune 1000 companies throughout the nation and internationally: AAA, ACE Hardware, Allstate, AOL, American Express, Amerigroup, Anheuser-Busch, AstraZeneca, AT&T, Avon Products, Bank of America, Bellsouth, Burger King, Blue Cross Blue Shield, Cendant, CAN, CVS, DirecTV, Fannie Mae, Firestone, FOX, Macy’s, NBA, New York Life, Nextel, Office Depot, Starbucks, State Farm Insurance, Telemundo NBC, Time Warner Cable, Toyota, Univision, USPS, Verizon, Walgreen, Wells Fargo, Yahoo…
Registration: 1-888-309-2005
Online: http://www.geoscape.com/conference/registration.aspx
U.S. Hispanic Marketing Conference
September 26-28, Hilton Del Mar, San Diego, CA
Participants at this event will hear innovative marketing approaches from a fresh speaking faculty as well as the latest “success story” case studies and best practices presented by industry trailblazers.
Speaking companies include:
- McDonald’s Corporation
- Houston Astros
- Nortel
- Ford Motor Company
- TodoFut.com
- AOL Latino
- Harley Davidson
- Staples
- CitiGroup
- and so much more!
Attend this event and you can expect:
– Case-study driven presentations
– Marketing experts from a wide array of industries
– Discussion panels providing a multi-faceted view of the market
– Eight brand new workshops offering an in-depth look into important niche topics
– Priceless networking opportunities with your colleagues dealing with the same issues you are facing
Be sure to register early to receive the best early bird pricing. Please visit http://www.ushispanicmarketing.com/ or call 800-882-8684 for full details.
Gold Coast PR Council “How to Reach and Pitch Hispanic Media”
September 19, 2006 Boca Raton, Florida
Carlos Alfaro, editor, Hispanic Trends and Elena del Valle, editor, HispanicMPR.com
This month’s lunch meeting of the Gold Coast Public Relations Council will focus on Hispanic media. During the September 19 meeting, the editors of three Hispanic publications and one website will discuss “How to Reach and Pitch Hispanic Media” with public relations professionals at The Atrium in Boca Raton. Editors Elena del Valle of Hispanic Marketing & Public Relations.com, Carlos Alfaro of Hispanic Trends magazine, Em Mendez of La Palma, and Debbie Ramirez of El Sentinel will explain their editorial operations. The cost for lunch is $15 for members and $20 for guests.
Gary Schweikhart, co-founder and president, Gold Coast PR Council
“Lunch meetings of the Gold Coast PR Council give our members a chance to meet and network with media decision-makers. With the growing influence of Hispanic media in South Florida, this will be a valuable opportunity to find out important information, such as deadlines and the way in which the editors like to receive pitches (by phone or email), even something as important as to whether or not they accept press releases written in English or should we have them translated into Spanish first,” said Gary Schweikhart, co-founder and president of the Gold Coast PR Council. “This is really a great opportunity to get one-on-one with some key editors, so the next time one of our PR professionals call the editor of these Hispanic publications, they can say, ‘Hey, remember me? I met you at the Gold Coast PR Council lunch, and do I have a great story for you…”
“How to Reach and Pitch Hispanic Media” will be divided into three segments. From 11:30 a.m. to 12 p.m. attendees will have an opportunity to network; from 12 to 12:15 p.m., there will be lunch and organizational announcements; and from 12:15 to 1:15 p.m., there will be a presentation followed by a question and answer session.
The Gold Coast PR Council is an independent group of public relations, marketing and communications professionals from Palm Beach and Broward counties. The Gold Coast PR council holds networking and educational lunch meetings, such as this one, on the third Tuesday of every month. More information is available online at GCPRC.com — Sergio Carmona
September 19, 2006 Boca Raton, Florida
Posted by Elena del Valle on December 5, 2006
Antonio Mugica, founder and CEO, Smartmatic Group
Photo: Latin CEO International
Boca Raton, Florida – The First Annual Latin CEO International Summit, to be held April 19-22, 2007 at the Boca Raton Resort and Club in South Florida, will focus on international commerce, politics, real estate, energy and security issues in the Americas. Antonio Mugica, founder and CEO of Smartmatic Group, described in promotional materials as one of Latin America’s largest technology companies, will address attendees during the conference.
Mugica is expected to discuss how to make sure technology benefits society. Organizers, who expect more than 100 Latin CEOs to attend, plan to recognize Domino’s Pizza Founder Tom Monaghan during the event for his efforts establishing Ave Maria University of the Americas in Nicaragua.
“We envision a world in which secure technology will greatly improve all business and government processes and we are actively working to materialize the future now,” said Mugica.
“We’re thrilled Mr. Mugica will share his vast knowledge and experience with our illustrious attendees,” said Jorge Palacios, President of Latin CEO International. “We also look forward to honoring another great entrepreneur, Tom Monaghan, for his support of higher education in Latin America.”
Latin CEO International, based in Boca Raton, is a professional organization serving the special needs, interests and aspirations of Latin chief executives. The company serves as a facilitator, providing opportunities for CEOs to share business information with peers, test ideas and strategies, and learn from their colleagues
Posted by Elena del Valle on December 1, 2006
Eva Yerbabuena
Photo: José Luis Álvarez
Miami, Florida — Eva Yerbabuena, described in promotional materials as one of the biggest names in the flamenco world, will make her Miami debut, along with her company of dancers and musicians at Carnival Center for the Performing Arts on Saturday, December 2 with a second performance on Sunday, December 3. The performances of Eva Yerbabuena Ballet Flamenco, presented by Carnival Center in collaboration with Fundación Autor, will take place at 8 p.m. in the Sanford and Dolores Ziff Ballet Opera House with cost of admission beginning at $15.
For the first time in Miami, after sellout shows and superlative reviews in London, Paris, Tokyo, and New York, Yerbabuena and her company promise Miami audiences “an expressive, intense combination of palos, the varied subsets of flamenco, including buleria, guajira, alegrias and seguirilla.”
As a child growing up in Granada, Eva Yerbabuena studied with some of the great teachers of the city, traveling to Seville to study dramatic arts when she was in her teens, and later to Havana to study choreography with Johannes García. In 1985, she began dancing professionally with Rafael Aguilar and then joined Paco Moyano in a Hispanic–Cuban production. Over the next few years, she collaborated with other flamenco artists, including Javier Latorre, Manolete, and Merche Esmerelda.
In 1997, she appeared in “Flamenco Women,” a documentary by filmmaker Mike Figgis, who also directed “Leaving Las Vegas.” In the same year, she choreographed her first full–evening work, “La Garra y el Ángel.” A year later, the choreographer Pina Bausch asked her to dance at her company’s 25 anniversary celebrations in Germany, where she appeared with Mikhail Baryshnikov.
The same year, she choreographed her show “Eva,” which had its premiere at the Seville Biennale. She followed with “5 Women 5.” In 2001, she appeared in “Hotel,” an experimental film by Mike Figgis, with John Malkovich, Burt Reynolds and Selma Hayek. Soon after, she appeared in “Pulse,” Stomp’s award–winning IMAX film. Yerbabuena received the prestigious Giraldilla award at the Seville Biennial, was awarded the Flamenco Today prize three years in a row, the Spanish National Dance prize in 2001 and a Time Out Best Performance award for her British debut in 2002.
In conjunction with these performances, Carnival Center’s education and outreach department will offer master classes featuring live musical accompaniment taught by Ballet Flamenco company member Mercedes Ruizon on Sunday, December 3, for beginners and intermediate/advanced dancers. For additional information on Carnival Center’s education programs, visit CarnivalCenter.org
Posted by Elena del Valle on October 25, 2006
Summit speakers Otilia Barrett, Nancy Lopez Pedrosa and Selma Bouhl
Photos: Geoscape International
Experts from leading marketing corporations and research firms will share insights with attendees on how they can better serve growing ethnic groups, including Hispanics, in this year’s Multicultural Intelligence Summit. Presented by Geoscape International, the event will be held at the Mandarin Oriental Hotel in Miami, Florida from October 25-27 and will include keynote presentations, workshops, case studies, and entertainment. Ethnic marketing experts, mostly Geoscape staff, clients and partners, will discuss Hispanic, Asian, African American, Middle-Easterner, and Eastern European markets in the U.S. during the event.
“Participants are CEOs (chief executive officers) and vice presidents of marketing that want to understand and have major access and data,” said Smilka Valenzuela, director of the summit. “That way, they can do a benchmark on how many customers they have. For example, if a company comes and understands total population of Hispanics, then they can do a benchmark of analysis and that’s a benefit of data.”
Some of the experts will focus on reaching the ever-growing Hispanic market. Carl Kravetz, chairman of the Association of Hispanic Advertising Agencies and chairman/chief strategic officer of cruz/kravetz:Ideas, will present the workshop “Hispanic in New Economy: Growing and Thriving” on October 26. He is expected to discuss the latest trends and issues in the market and present information and projections for 2007.
“Hispanics form about fifteen percent of the population,” said Valenzuela. “In terms of multicultural markets, the case studies deal more with Hispanic markets than Asians and African Americans due to the population [size].”
The case studies scheduled for discussion during the three-day summit are “Insurance and Financial Services,” presented by Selma Bouhl, marketing manager of Allstate Insurance; “Consumer Packaged Goods,” presented by Nancy Lopez Pedroza, Foreign Trade Brand marketing manager of Nestlé; “Telecommunications,” presented by Anderson Hernandez, sales director of Americate; and “Pharmaceutical and Health Care,” presented by Otilia Barrett, vice president of Latino Health Solutions, United Healthcare.
Additional experts giving presentations include Jo Muse, chairman/CEO of Muse Communications, Julia Huang, president of the Asian American Advertising Federation and CEO of InterTrend Communications, and Cesar Melgoza, CEO of Geoscape International. Other activities offered to attendees are yoga and live music, including a performance by Javier Garcia of Latin Fusion. –Sergio Carmona
Posted by Elena del Valle on October 16, 2006
Click here to sponsor a HispanicMPR.com podcast
Cesar Melgoza
Photo: Geoscape International, Inc.
A podcast interview with Cesar Melgoza, president and founder, Geoscape International, Inc., is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Cesar discusses the 3rd Annual Multicultural Market Intelligence Summit with Elena del Valle, host of the HispanicMPR.com podcast.
Cesar has been an innovator in the development of market intelligence data, systems and analytic services. In 1995, he formed Geoscape International to focus on the application of marketing intelligence services, data and technology towards the multicultural and multinational markets. He has led growth at Geoscape by developing products and services that provide geo-demographic, marketing and media data, highly predictive database modeling, and information enhancement systems. Most recently, he launched the Geoscape Intelligence System (GIS) and the DirecTarget® system for database enrichment.
Cesar’s career is a blend of information technology and market research. While completing his undergraduate degree at the University of California, Santa Barbara he helped build computer hardware for Information Magnetics Corp. While earning his master’s degree in at the University of Texas at Austin, César was a research associate at one of the first Hispanic market research companies and also at the University’s Center for Mexican American Studies. His master’s professional report, published in 1986 and entitled Hispanics in the New Economy, utilized advanced statistical research techniques and was awarded special recognition by the university.
In the late 1980s, he developed and led desktop mapping and workgroup computing initiatives at Apple Computer in Cupertino, California. He went on to lead marketing and international business development at venture-funded Strategic Mapping, Inc. where he was instrumental in achieving annual revenue growth from $2 million to $35 million in four years. Born in Michoacán Mexico, Cesar grew up in California and has been a resident of various rural and urban population centers in the U.S.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Cesar Melgoza” click on the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the October 2006 section of the podcast archive.
Click the button to hear the podcast:
Click here to sponsor a HispanicMPR.com podcast
Posted by Elena del Valle on September 26, 2006
Conference panelists Paco Olavarrieta, president and creative director, OLE; Gustavo de Mello, vice president and strategic planning director, Lapiz USA; and Ida Chacon, manager, Ethinic Marketing Capabilities, Procter and Gamble
Photos: Elena del Valle
The Association of Hispanic Advertising Agencies (AHAA) held its 21st Semi-Annual Conference in Miami September 19-21, 2006. During the event, hundreds of advertisers listened to presentations about Hispanic advertising and the nature of Latino identity. On Wednesday, Carl Kravetz, chairman, AHAA dedicated an hour to “A New Latino Identity.” Immediately after his presentation five panelists shared their insights on the topic during “Putting Identity to Work” in a standing room only session.
A second panel of six continued the discussion in the afternoon during the “Ask a Latino” session. The following morning the Latino identity discussion was furthered by another panel during “Judges of Character.” “Latino Characters: Drawing the Line” focused on El Hijo del Santo and Baldo. From 11:30 a.m. to 12:30 p.m. six panelists and a moderator discussed “Rewarding Identity.” The final panel group met on the afternoon of September 21 to discuss country specific issues during “Not so Secret Identities.”
Conference attendee Samantha Balassa
“I liked the sense of ‘unionship’,” said Samantha Balassa, a representative of Motive, a New York music production company. “It feels like everyone is part of this one group and that is great about this conference.”
Lunch meetings during the two-day conference were dedicated to account planning, youth creativity awards and the Eduardo Caballero Lifetime Achievement Award. The 8th Annual Advertising Age Hispanic Creative Advertising Awards were presented during the closing gala.
Advertising veterans and first time attendees mingled in the hallways and meeting rooms. Exhibit booths peppered the entrance area for the main meeting room with exhibits for American Airlines, Diario La Estrella, MegaTV/Spanish Broadcasting System, Geoscape, Rumbo, and TransitTV among others.
Posted by Elena del Valle on September 22, 2006
Presenter Federico Subervi, Ph.D., professor School, Journalism and Mass Communication, Texas State University-San Marcos
Next week, marketing experts will present different ways on how marketers can reach Hispanic consumers at the U.S. Hispanic Marketing Conference, held at the Hilton Del Mar in San Diego, California from Monday through Thursday. During the conference, which is produced by the International Quality and Production Center, speakers will share marketing approaches and available strategies to brand products to the escalating Hispanic consumer population in the United States.
“The conference is not just about a marketing division, but on how people can market Hispanic brands,” said Naomi Secor, conference director for IQPC. “It’s a certain market and certain messages need to be branded a certain way.”
Presenters Derene Allen, senior vice president, Santiago Solutions and Elena del Valle, MBA, principal, LNA World Communications
The event will include case study driven presentations, discussion panels, and several workshops. Those expected to speak during the workshops include Elena del Valle, editor of Hispanicmpr.com, Cary Davis, vice president of Multicultural Advertising Sales for ABC Radio Networks Inc, Claudia Phillips, COO of Hispanic Digital Network, Lee Vann, principal of Captura Group, and Derene Allen, senior vice president of Santiago Solutions. Federico Subervi, Ph.D., professor School, Journalism and Mass Communication, Texas State University-San Marcos, will conduct an hour long keynote address on “Understanding Latino Identity and Situational Latinidad: Implications for Marketing Outreach and Research” based on a chapter he co-authored in the Hispanic Marketing & Public Relations book.
“Everyone speaking has already put award-winning campaign,” said Secor. “Those attending will learn new ways to market, and they could learn how to take an existing brand and market it to Hispanics. There are now Hispanic figures for kids and network opportunities for marketing professionals.”
The workshops topics include Developing a Multi-cultural, Multi-Platform Hispanic Marketing Strategy, Developing Effective Campaign Measurement & Interactive Marketing, Understanding Hispanic Media and Media Training Issues, Discovering Strategies and Tactics for Success in the Hispanic Online Market, Building the Business Case to Enter the Hispanic Market, Effective Retail Marketing to Hispanic Shoppers, Tailoring Your Marketing Plan to Appeal to Hispanic Young Adults, and Delivering Full Growth Potential from the Hispanic Market Opportunity Through Portfolio Prioritization. More information is available online at U.S.HispanicMarketing.com — Sergio Carmona
HispanicMPR.com courtesy admission recipient
Shayne Walters, president and founder, Carmen’s Cupones y Consejos™ was the first HispanicMPR.com subscriber to respond to a HispanicMPR.com email invite. He will attend the event with a complimentary admission courtesy of HispanicMPR.com and IQPC.
Hispanic Marketing and Public Relations book
To purchase a copy of the Hispanic Marketing & Public Relations book featuring “Latino Identity and Situational Latinidad,” a chapter co-authored by Federico Subervi, Ph.D., “A Deeper Look into the U.S. Hispanic Market,” a chapter co-authored by Derene Allen and “Cultural Understanding Key to Effective Hispanic Media Training” by Elena del Valle visit the HispanicMPR.com Resoures Section
Posted by Elena del Valle on September 15, 2006
Las Florecitas
Photos: Pochteca Media
The city of Laughlin in Nevada will salute Hispanic Heritage Month with the third annual Viva Laughlin! from October 6 through October 9. The event will offer Latino entertainment options in Laughlin’s casino resorts. This small city in Nevada experienced a surge of casino construction in the 1980s. Today there are nine hotel casinos, where Los Angeles Hispanics alone make an average of 3.2 casino visits per year.
“It’s a smaller scale and it has a small town feel and more people feel at home,” said Minerva Partida, media director for Pochteca Media, which helped organize and produced the event with the Laughlin Tourism Committee and the Las Vegas Convention & Visitors Authority. “In the last two years, there is combined revenue of $4 million and last year it sold out. This event has also introduced the city to the public.”
Malo band
This year’s version of Viva Laughlin! will appeal to an older crowd by showcasing music veterans who established their careers over twenty years. Three-time Grammy Award winning Tejano singer La Mafia will perform every night at Don Laughlin’s Riverside Resort in Don’s Celebrity Theater. Legendary Tejano superstar Little Joe y La Familia will also perform on October 7 at the Flamingo Laughlin at 8 p.m. Varied music from bands such as Malo and Las Florecitas will be part of the event including rancheras, polkas, and cumbias.
Viva Laughlin will also include a beauty contest featuring Miss Hawaiian Tropic Latina models on Saturday, October 7 at the Colorado Belle Hotel Casino; as well as the first Mexican poker tournament hosted by the Colorado Belle Hotel in the Casino Poker Room on Saturday, October 7 at 1 p.m. More information is available at VisitLaughlin.com — Sergio Carmona
Posted by Elena del Valle on September 12, 2006
Carlos Alfaro, editor, Hispanic Trends and Elena del Valle, editor, HispanicMPR.com
This month’s lunch meeting of the Gold Coast Public Relations Council will focus on Hispanic media. During the September 19 meeting, the editors of three Hispanic publications and one website will discuss “How to Reach and Pitch Hispanic Media” with public relations professionals at The Atrium in Boca Raton. Editors Elena del Valle of Hispanic Marketing & Public Relations.com, Carlos Alfaro of Hispanic Trends magazine, Em Mendez of La Palma, and Debbie Ramirez of El Sentinel will explain their editorial operations. The cost for lunch is $15 for members and $20 for guests.
Gary Schweikhart, co-founder and president, Gold Coast PR Council
“Lunch meetings of the Gold Coast PR Council give our members a chance to meet and network with media decision-makers. With the growing influence of Hispanic media in South Florida, this will be a valuable opportunity to find out important information, such as deadlines and the way in which the editors like to receive pitches (by phone or email), even something as important as to whether or not they accept press releases written in English or should we have them translated into Spanish first,” said Gary Schweikhart, co-founder and president of the Gold Coast PR Council. “This is really a great opportunity to get one-on-one with some key editors, so the next time one of our PR professionals call the editor of these Hispanic publications, they can say, ‘Hey, remember me? I met you at the Gold Coast PR Council lunch, and do I have a great story for you…”
“How to Reach and Pitch Hispanic Media” will be divided into three segments. From 11:30 a.m. to 12 p.m. attendees will have an opportunity to network; from 12 to 12:15 p.m., there will be lunch and organizational announcements; and from 12:15 to 1:15 p.m., there will be a presentation followed by a question and answer session.
The Gold Coast PR Council is an independent group of public relations, marketing and communications professionals from Palm Beach and Broward counties. The Gold Coast PR council holds networking and educational lunch meetings, such as this one, on the third Tuesday of every month. More information is available online at GCPRC.com — Sergio Carmona
Hispanic Marketing and Public Relations book
To purchase a copy of the Hispanic Marketing & Public Relations book edited by Elena del Valle, principal LNA World Communications, visit the HispanicMPR.com Resoures Section
Posted by Elena del Valle on September 5, 2006
Jaime Contreras, president, National Capital Immigration Coalition and District Chair and Supervisor of SEIU Local 32BJ
Photo: National Capital Immigration Coalition
Washington, DC – The National Capital Immigration Coalition (NCIC) in partnership with the We Are America Alliance (WAAA) is planning to make a statement on September 7, 2006. They expect hundreds of thousands of immigrants, business people, students, people of faith, working families, and other supporters to converge in Washington, D.C. to urge members of Congress to pass comprehensive immigration reform before the November elections. The rally will take place on the National Mall, 3rd Street NW between Constitution and Independence Avenues, at 4 pm and will end with a march around the Capitol.
“An overwhelming majority of Americans believes that our immigration system is broken and wants Congress to find a real solution,” said Jaime Contreras, president of the National Capital Immigration Coalition and District Chair and Supervisor of SEIU Local 32BJ. “On September 7th, we will call for comprehensive immigration reform to protect all workers and stop dividing our families.”
The Washington rally is one of a series of Labor Day weekend events across the country. Other events planned include a Chicago march to the house of Speaker Dennis Hastert starting on September 1, and rallies in Phoenix on September 4 and Los Angeles on September 9. Each is unified in the call for comprehensive immigration reform they belive protects workers; stops massive deportations that divide families and communities; and provides an earned path to citizenship to undocumented people living and working in the U.S.
The mobilizations are part of the civic participation and voter registration effort announced by the WAAA in the spring. Since then, immigrants across the country have been participating in Democracy Summer, which has included advocacy drives, voter registration, and workshops on becoming a citizen.
NCIC is a group of organizations dedicated to advocating, educating, and mobilizing the immigrant community in the Washington, D.C. metro area toward citizenship and civic participation. We Are America Alliance is a newlyformed national alliance of immigrant, grassroots, labor, local, statewide and national organizations such as Coalition for Humane Immigrant Rights of Los Angeles (CHIRLA), Center for Community Change, Illinois Coalition for Immigrant and Refugee Rights (ICIRR), New York Immigration Coalition (NYIC), and National Korean American Service & Education Consortium (NAKASEC) among others. Additional information on the events is available online at NCIC.org
