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Chilean rock band Los Tres to release new album in September

Posted by Elena del Valle on September 1, 2006

Los Tres 

Los Tres

Photo: Los Tres

Chilean rock band Los Tres is releasing a new album, “Hagalo Usted Mismo” (Do It Yourself), on September 26, 2006. A follow up to 2001’s “Freno de Mano,” it combines melodic rock with traditional Chilean folkloric influences and instruments, and classic rock sounds.  “Camino,” the first single, is described in promotional materials as having an upbeat, vintage rockabilly sound. “Camino” broke radio records for initial airplay on its Chilean release and has been going strong on rock stations throughout Mexico. 

The album, produced by Joe Blaney (The Clash, Prince, Charly Garcia) was recorded earlier this year in New York City and features the participation of drummer Steve Jordan (Bob Dylan, The Rolling Stones, Eric Clapton, Aretha Franklin); and Café Tacuba’s Emmanuel del Real, who participated as an invited musician and produced and mixed several of the songs. 

The collaboration with Café Tacuba was a natural step after the success of Tacuba’s four-song EP of Los Tres covers “Vale Callampa,” which brought Los Tres back into the spotlight and introduced the trio to an international audience.  Del Real accompanied Los Tres before a crowd of 30,000 fans in Santiago, Chile and also at their performance at the Latin American equivalent of Coachella, Vive Latino in Mexico City.

Los Tres, originally formed in Concepcion in the late 80s, is Alvaro Henriquez (vocals, guitar, piano), Angel Parra (lead guitar) and Roberto “Titae” Lindl (bass). To listen to “Camino” from the new album, “Hagalo Usted Mismo” click on the play button below.

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Latino artist Sonia Romero first solo show to kick off September 9

Posted by Elena del Valle on August 25, 2006

Tree Full of Life by Sonia Romero 

“Tree Full of Life” by Sonia Romero (2005)
Acrylic and block printing on canvas

Photo: Sonia Romero

Los Angeles, California —  Avenue 50 Studio will present Sonia Romero’s first solo show of paintings, prints and mixed media from September 9 to October 8, 2006 in Highland Park, California. The opening reception will take place Saturday, September 9, from 7 p.m. to  11 p.m. Sonia’s new technique fuses the graphic character of block printing with painting.

The series takes inspiration from the universal idea of the Tree of Life, incorporating early folk art and iconography, children’s stories and fairy tales, and the contemporary urban landscape of Los Angeles. The collection is described as “laden with intensely personal and evocative stories that invite the viewer into a world of rich and quirky imagery.”

Romero is a full time artist. She was part of a recent exhibition in Lyon, France, “Five L.A. Chicano Artists” at Galerie Par-ci, Par-la and “Latino Artists of Los Angeles – Defining Identity,” at the Millard Sheets Gallery. Recent public works include a mural commission and award at the Gene Autry Museum, and the Caltrans Metro Neighborhood Poster Award.

She received her formal education at the Los Angeles County High School for the Arts and her bacheor of fine arts BFA from the Rhode Island School of Design, with an emphasis in printmaking. Romero is the daughter of renowned artists, Nancy and Frank Romero, and the granddaughter of Edith Wyle, founder of the Craft and Folk Art Museum. Additional information is available online at SoniaRomero.com  

ABC Entertainment chooses Arenas for Hispanic outreach

Posted by Elena del Valle on August 23, 2006

Marla Provencio

Marla Provencio, co-senior vice president, Marketing, ABC Entertainment

Photo: Marla Provencio/American Broadcasting Companies, Inc., Arenas

ABC Entertainment has selected Arenas as Hispanic agency of record. Arenas will be responsible for Hispanic strategy, media planning and buying, as well as creative targeting of the burgeoning U.S. Hispanic market. Shows selected by ABC for Hispanic targeted marketing efforts are primetime’s “Ugly Betty” and “Desperate Housewives.”

“Bringing Arenas on board, a recognized leader in the field of Hispanic marketing, is an integral part of our strategy to reach the estimated 44.1 million Hispanics in the United States, most of which are bilingual and bicultural,” said Marla Provencio, co-senior vice president, Marketing, ABC Entertainment. “Adding Arenas to our cache strengthens our brand identity in the Hispanic community.”

 

Santiago Pozo 

Santiago Pozo, CEO, Arenas

“We commend the ABC Television Network executives, in their efforts to expand their audience base, for having the vision to aggressively target the U.S. Hispanic market. I’d like to personally thank ABC for their faith in Arenas to deliver more bilingual and monolingual English Hispanic viewers to their shows. I also feel that in winning this account it is a testament to the high caliber of professionals that make up the Arenas team,” said Santiago Pozo, CEO, Arenas.

Based in Beverly Hills, and started 18 years ago by Pozo, Arenas is one of the oldest Hispanic marketing agencies in entertainment. Their client roster has included studios Disney, Universal, Paramount, Warner Bros., DreamWorks and MGM, as well as Universal Home Entertainment, Buena Vista Home Entertainment, PBS and Universal Studios Hollywood.         

Primetime Entertainment on ABC crosses various programming genres with hit series like “Desperate Housewives,” “Lost,” “Grey’s Anatomy, ” “Extreme Home Makeover: Home Edition,” “Boston Legal,” “According to Jim,” “George Lopez,” “Dancing with the Stars,” “America’s Funniest Home Videos,” “Supernanny” and “Wife Swap.” ABC Entertainment is part of the ABC Television Network and is managed by the Disney-ABC Television Group, a division of The Walt Disney Company.

Music and religion oriented event targets Hispanic youth

Posted by Elena del Valle on August 22, 2006

Scoob Serious 

Grammy nominated gospel rapper Scoob Serious

Photos: GL Media Company

Hispanic Heritage Month doesn’t begin until September 15, but Logo Enterprises and the Zera foundation will present Faith Fighter Live 2006 at El Camino College in Hispanic populated Torrance, California on August 25. The presentation will showcase Holy Hip-Hop performers, all of them Hispanic, in an effort to appeal to the Hispanic market.

“All performers are Hispanic because we want to appeal to the majority of the people in the community of Torrance who are Hispanic,” said Charlene Turner, CEO of GL Media Company. “We want to reach out to Hispanic people and community and to inform them that the Hispanic market is not forgotten by Holy Hip hop.”

T-Bone

Grammy nominated T-Bone

Faith Fighter Live will also attempt to bring the gospel to today’s. Business owners and ministries will perform bible studies and special events focusing on spiritual development for young adults. The event will kick off with Big City of Mind Right Productions leading a bible study meeting. Holy Hip Hop Artist and Grammy nominated T-Bone will headline a concert.

Other artists scheduled to perform include DJ Gabriel, Christside Souljahz and five time Grammy nominated gospel rapper Scoob Serious. A “Rock The Mic” contest sponsored by Gospellinks.com and WePraise.fm will allow audience members to perform with the artists and give them the opportunity to showcase their talents. General admission tickets are $20 and VIP tickets cost $30 each. More information is available at FaithFighterLive.com .  — Sergio Carmona.

Sony releases Quinceanera, movie about a Latino neighborhood in transition

Posted by Elena del Valle on August 18, 2006

Magdalena in Quinceañera

Emily Rios as Magdalena in “Quinceañera

Photos: Sony Pictures Classics

Sony Pictures Classics recently released “Quinceañera,” (Spanish for 15 year old girl), winner of the Audience Award and Grand Jury Prize for Best Dramatic Feature at the Sundance Film Festival 2006. According to the film’s promotional materials, the 90-minute “Quinceañera” is a look at what happens when teenage sexuality, age-old rituals, and real estate prices collide.  It is described as a “reinvention of Kitchen Sink drama, fueled by the racial, class, and sexual tensions of a Latino neighborhood in transition.”

In the movie, Magdalena (Emily Rios) is the daughter of a Mexican-American family who run a storefront church in Echo Park, Los Angeles. With her fifteenth-birthday approaching, all she can think about is her boyfriend, her Quinceañera dress, and the Hummer Limo she hopes to arrive in on her special day.

A few months before the celebration, Magdalena falls pregnant. As the elaborate preparations for her Quinceañera proceed, her religious father finds out about the pregnancy and rejects her.

Herman, Carlos and Dancing Boy in Quinceañera

J.R. Cruz as Herman, Jesse Garcia as Carlos and Hector Quevedo as Dancing Boy

Forced out of her home, Magdalena moves in with great-great uncle Tomas (Chalo Gonzalez), a gentle man who makes his living selling champurrado (a Mexican hot drink) in the street.  Already living with him is Carlos (Jesse Garcia), Magdalena’s cousin, a tough young cholo who was thrown out by his parents for being gay.

The back house rental where Tomas has lived happily for many years is on a property that was recently purchased by an affluent white gay couple (David Ross and Jason L. Wood), pioneers of gentrification in the neighborhood. Carlos quickly attracts the couple’s attention and they soon make him their plaything in an ongoing three-way.

As Magdalena’s pregnancy grows more visible, she, Carlos, and Tomas pull together as a family of outsiders.  But the economics of the neighborhood are turning against them.  Ultimately, this precipitates a crisis that threatens their way of life.

Quinceañera” was written and directed by Richard Glatzer and Wash Westmoreland.  Cast members include Emily Rios, Jesse Garcia, Chalo Gonzalez, David Ross, and Jason L. Wood.  

StarMedia relaunches women’s channel

Posted by Elena del Valle on August 15, 2006

Juan Jose Nunez

Juan Jose Nuñez, vice president, Operations, StarMedia

Photo: StarMedia
 
Miami, Florida – StarMedia a Wanadoo company and leader in Internet media for the global Spanish-speaking audience, announced the re-launch of its new woman-themed channel, StarMedia Mujer.  Promotional materials promise a new style and expanded content intended to appeal directly to the portal’s existing audience and draw new users. 

The new service is the latest in a series of upgrades to the portal. StarMedia recently announced strategic alliances with Hotels.com to launch travel channel StarMedia Viajes, its first and most extensive travel booking engine for Spanish-speaking web users; and also with Voy Music in launching its online digital Latin music service, StarMedia Radios. 

“StarMedia Mujer brings a new and welcome touch of glamour to the portal,” said Juan José Nuñez, vice president, operations, StarMedia.  “In developing the new women’s channel we’ve implemented many excellent suggestions submitted to us by our users, including the expansion of content generally, particularly in the Fashion & Beauty as well as Diet & Nutrition areas.  StarMedia has continually sought to strengthen its brand by developing the relevance and selection of its content; we’re certainly very proud of this latest addition, which we’ll continue working hard to improve, in consideration of our users and advertisers.”

A key feature of StarMedia Mujer is the new “Tu Espacio” (Your Space) section, with family, work, travel and leisure content.  Consistent with the portal’s new image and re-design, StarMedia Mujer plans to feature an intuitive menu and navigation meant to allow easy access to its content with a design pallet in lightly shaded orange and gray tones over white.

StarMedia.com is a free-to-web service. According the company, their portals connect more than 20 million Spanish-speakers through the Internet. StarMedia has local operations in Mexico and Spain as well as Los Angeles, Miami and New York in the United States. It is wholly owned by Wanadoo, Europe’s second largest online company and a subsidiary of the France Telecom Group.

New Mexico author shares thoughts on family, food and culture in A Taco Testimony

Posted by Elena del Valle on August 11, 2006

A Taco Testimony cover 

A Taco Testimony cover

Photo: Rio Nuevo Publishers

Denise Chavez who defines her roots as being from New Mexico, Texas, and México is the author of the newly released A Taco Testimony Meditation on Family, Food and Culture (Rio Nuevo Publishers). The 207-softcover book on “ruminations on a life lived among tacos” is set in the U.S.-Mexico border and written as a memoir to the author’s parents and family. Although it includes some recipes it is not a cookbook. The cover price is $16.95.

A Taco Testimony is peppered with words in Spanish and recepies. Although it has menu like section titles it is about Chavez’ memories of growing up in a Mexican American home more than it is about Mexican food.

An award-winning fiction writer, playwright, actress, and teacher, Chávez considers herself a “performance writer.” In 1995 her first novel, Face of an Angel, won the American Book Award. She authored the novel Loving Pedro Infante, as well as nonfiction, fiction for children, and more than 45 plays.

According to her biography, her writing and many community projects have been supported by the Fulbright Commission, the Lannan Foundation, and a Lila Wallace-Reader’s Digest Award. Chávez founded the Cultural Center of Mesilla and the Border Book Festival, of which she is executive director. She lives with her husband in Las Cruces, New Mexico.


A Taco Testimony

Click here to buy A Taco Testimony: Meditations on Family, Food and Culture


Las Vegas Caliente brings varied Latin music genres to Vegas

Posted by Elena del Valle on August 10, 2006

El Gran Combo 

El Gran Combo

Photos: El Gran Combo, Mariachi Plata de Las Vegas

The world of Latin music is coming to Las Vegas with Las Vegas Caliente, a two-day multi-genre festival, Friday, August 11 and Saturday, August 12. The event, produced by Worldwide Vegas in association with Telemundo and Pochteca Media, will feature 14 bands from different Latin music genres including Salsa, Mariachi, Mexican Regional, Reggaeton, and Latin Jazz in four venues throughout the Vegas Strip. Producers are hopeful that this could add a new element to the city.

“There are people who are music fans, and if they are fans of Latin genres, this is going to help out city and introduce city to people who haven’t been there,” said Minerva Partida, media director for Pochteca Media. “You think of Vegas, you think of gambling, but there are many things they can do.”

One of the things going for Las Vegas Caliente is that Las Vegas is one of the preferred leisure destinations for Hispanics, which represent one of the fastest growing segments of U.S. tourism.

Mariachi Plata de Las Vegas

Mariachi Plata de Las Vegas

“I’ve seen growth and everyone is excited as Hispanics come from different parts, such as Central America or South America, and there are different varieties to fulfill musical taste,” said Partida. “Expectations are to continue event for following year and start new trend in Vegas.”

The concerts for Las Vegas Caliente are Salsa Vegas at the Stardust Hotel and Casino, Viva Vegas at Cox Pavilion, Mariachi Vegas at Cashman Theater, and Latin Jazz Vegas at Mandalay Bay’s House of Blues.  The artists include El Gran Combo de Puerto Rico, Jose Alberto “El Canario,” Mañana de Havana, Banda El Limon, Los Freddy’s, Mariachi Plata, Suzette Marquez, and Zulema Villela Rick Arroyo. Tickets cost $20 in advance and $30 at the door.  Sergio Carmona

Yahoo! Telemundo launches Hispanic short film festival

Posted by Elena del Valle on August 9, 2006

Jose Rivera Font

José Rivera Font, general manager Yahoo! North Latin America

Photo: Yahoo!

Coral Gables and Hialeah, Florida — Yahoo! Telemundo, leaning on Toyota sponsorship muscle, is launching a Hispanic short film festival, the Yahoo! Telemundo Short Film Festival.  This festival is designed as a competition which promoters promise will enable Hispanic filmmakers to showcase their independently produced work to millions online, and allow online visitors to cast votes for the best short films in four different genres.  

The winning U.S. filmmaker will travel to the Sundance Film Festival January 25 to 29, 2007; and the winning short will be featured on the Yahoo! Telemundo front page for 24 hours and on Telemundo and Mun2 networks.

Filmmaking enthusiasts have until September 5, 2006 to submit their two-to-ten minute short films on Yahoo! Telemundo Cine, the recently re-launched online movie channel. Films can be submitted in English or Spanish, or both, in the following categories: Comedy, Horror, Action/Drama and Animation. The online voting begins September 11 and runs through October 20. 

“The Yahoo! Telemundo Short Film Festival was created for filmmakers in need of an outlet for their boundless creativity, talent and imagination,” said José Rivera Font, general manager, Yahoo! North Latin America.

“We are committed to the next generation of creatives whose stories need to be heard, with no limitation of language or media, by giving them access to a media world only Yahoo! Telemundo can offer.  This is a groundbreaking competition where we may find the next Alfonso Cuarón or Alejandro González Iñárritu,” said Antoinette Zel, senior executive vice president, network strategy, Telemundo.

Festival organizers hope online visitors will vote weekly for their favorite film in each of the four genres.  During the final week, the films with the greatest number of votes in each genre will compete to become the overall users’ choice. The short film which earns the most votes will air on Telemundo’s broadcast network in its Weekend Prime Time Movie Block and on mun2’s soon to be premiered movie-driven show, “Have you Cine?” 

“We are targeting a market that is young, fresh and full of creative energy, much like the spirit evident in the new Yaris,” said Teri Hill, car advertising manager, Toyota Motor Sales, U.S.A., Inc.

Toyota, the exclusive sponsor of the festival, is learning on the Festival and Yahoo! networks’ 12.8 million U.S. Hispanic online visitors* to promote Yaris, its new sub-compact model. The sponsorship is part of a multi-channel marketing campaign created by Conill, Toyota’s Latino communications agency. Additional information is available online at Yahoo!Telemundo Festival

*comScore Media Metrix, May 2006

U.S.-Mexico produced show focuses on soccer, Hispanic fans

Posted by Elena del Valle on August 8, 2006

Luis Baraldi

Luis Baraldi, CEO,  Baral

Photo: Baral Group Studios

Coral Springs, Florida – “Mexico Lindo y Futbol,” produced in the Baral Group Studios in Coral Springs, Florida and in Mexico City, covers soccer, the lives of Mexicans living in the U.S., their culture, and their interest in Mexican soccer. The program, which claims a viewer ship of 11 million homes, has been broadcast since May 2006 on GolTV Monday through Friday at 11 p.m.

“This program gives us a chance to show Mexico through various points of view.  Soccer is a universal sport and the leagues in Mexico are among the most important in the world,” said Luis Baraldi, CEO, Baral. “However we don’t only show soccer since Producer Alina Baraldi and Exec Producer Julio Sonino from GolTV can be very creative in including the culture, and lifestyles from the major Mexican cities, and the beauty of Mexico and how they relate to soccer.”

The show anchor is Javier Vargas. Other staff include co-anchor Gerardo Ruiz, and Paloma Marquez from the studios in Coral Springs. Vargas reports on soccer while Marquez focuses on Mexicans living in the U.S., their cultures, and their continued dedication to Mexican soccer. Gustavo Ramírez España, Santiago Cortes, Víctor González, Guillermo Portillo, and Alfonso Hidalgo are the Mexican correspondents and Luis Arrieta is the reporter in Los Angeles, California.

Other programs produced by Baral Group include, “Tenis Con Clerc”-ESPN, “A Year in the Life of Lorena Ochoa” for ESPN and“Soccer Legends” for HBO and Canal+. GolTV is devoted exclusively to soccer, 24 hours a day, broadcasting over 1,500 games per year, in English and Spanish. Baral Inc. specializes in the production of programming for various networks in the U.S. and Latin America.