Posted by Elena del Valle on April 17, 2008
La Fea Más Bella DVD cover
Photo: Xenon Pictures/Televisa Home Entertainment
Xenon Pictures and Televisa Home Entertainment continue to partner in their efforts to reach the booming Latino market with DVDs. On their behalf Lionsgate Home Entertainment recently released the 2007 telenovela La Fea Más Bella, a triple-disc DVD package with more than 10 hours (700 minutes) of PG content in Spanish with English subtitles for $24.98.
According to promotional materials, the Spanish language soap was among the highest rates programs in its category in Mexico. It was winner of the 2007 TV y Novelas award for Novela of the Year provided Univision the highest ratings it’s ever achieved, drawing an average audience of 7.4 million viewers for the finale, according to Nielsen; and comparable to that of Ugly Betty, the English language U.S. counterpart on ABC.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
La Fea Más Bella stars Angelica Vale (Soñadoras, Amigas y Rivales), Jaime Camil (7 días, Mi destino eres tu), Patricia Navidad (Sueños y caramelos, El Manantial), Niurka Marcos, Laisha Wilkins, and veteran telenovela actress Angélica María. The novela also marks the return to television of José José.The Spanish language telenovela stars Lety, a sweet, shy, romantic, intelligent girl considered less than attractive who evolves from an ugly duckling to a beauty. Graduating with honors in economics and a master’s in finance, she confidently enters the job market, never once considering her appearance to be an obstacle. In spite of her her skills and education she is rejected for employment repeated.
She finally accepts a secretarial position at a major production company run by the founder’s dashing but womanizing son, Fernando. Lety falls in love with him and rescues the company from disaster while dealing with office gossips and Fernando.
The program was based on the Colombian hit Yo soy Betty la fea. La Fea Más Bella was written by Fernando Gaitan, who also penned the novelas Destilando amor and Café con aroma de mujer, and produces Ugly Betty. It was directed by actor Sergio Jimenez (Vivo por Elena, Nunca te olvidare) before his passing in 2007.
Click here to buy La Fea Mas Bella
on DVD
Posted by Elena del Valle on April 16, 2008
4th Annual Voz Latina Hispanic Marketing Conference
Hundreds of Latin music industry professionals gathered at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida for the 19th Annual Billboard LatinMusic Conference & Awards April 7-9, 2008 and the 4th Annual Voz Latina Hispanic Marketing Conference April 10. The four-day event concluded with the Billboard Latin Music Awards and concurrent Latin Billboard Latin Music Awards Show, produced and broadcast by Telemundo.com Thursday night at the Hard Rock Live in the Seminole Hard Rock complex.
The conference, organized with the support of 35 sponsors, began Monday, April 7 at noon with a half day dedicated to radio featuring panelists from Arbitron, SBS, Clear Channel Communications, Univision Communications, La Ley, Univision Radio, WCMQ, WYMY, and KQSP.
Tuesday, panelists from Alliance Entertainment, MusicNet, Universal Music Distribution, Music Amazon, Select-O-Hists, Univision Music Group, Sei Track, DBC Entertainment, Sony BMG/Day 1 Entertainment, Roptus, EMI Televisa Music, Batanga, MySpace Latin America, SanDisk Corporation, Universal Music Group Distribution, Terra Networks USA, MTV3s, and mun2 discussed distribution, digital forums, new business, and Latin youth issues. There was also an artist panel about song writing.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
“You have to start from square one now,” said Angela Sanchez, senior director of Marketing/Digital, Universal Music Group Distribution and one of the panelists of The Digital Arena, From Distribution to New Opportunities panel Tuesday morning.
“We need to appeal to the advertising world,” said her co-panelist Angel Sepulveda, executive director of Programming, Terra Networks USA.
“It’s great because everyone seems to want to work with you and you’re taking on a new role,” said Judy Canton-Navas, panel moderator and managing editor of the newly launched Billboardenespanol.com.
Panelists Kymber Umana, Christine Webster Moore, Maribel Viteri and Gonzalo Perez discussed emerging media platforms
Wednesday, there was a presentation about the Latin digital market by a representative of Music Ally followed by artist discussions about urban music and reggaeton. These were followed by a Q & A session with Enrique Iglesias. Thursday’s program was marketing oriented with a mix of speakers from Creative Artists Agency, HipCricket, Conill and Target and panelists from LatinWorks, Batanga, Motivo Insights, Sprint, ESPN Deportes, Best Buy, Telemundo Network, People en Español, and Verizon.
Billboard is part of the Billboard Information Group, which also owns Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Billboard Radio Monitor. Billboard’s sister companies are Nielsen SoundScan and Nielsen Broadcast Data Systems.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on April 15, 2008
A large non-profit, Chicago-based financial services organization with over 400 staff and $2 billion in assets is conducting a confidential search for a Chief Marketing and Communications Officer.
We have an immediate opening for an experienced bilingual marketing and communications professional to lead our marketing and communications efforts. Our Chief Marketing and Communications Officer will develop, implement and maintain all marketing, communications, and community outreach plans and activities.
Click here for the full text of Chief Marketing and Communications Officer
Posted by Elena del Valle on April 15, 2008
Zune home page – click on image to enlarge
Zune, MSN Latino and Remezcla.com will cross promote each other’s music in a new co-branded online platform scheduled to launch today, April 15. According to promotional materials, the new website will provide a forum for consumers to discover and purchase new music and artists, expanding the reach of the three partners among the Hispanic online community. One of the groups expected to have a prominent placement on the Zune Marketplace homepage and be artist of the month on MSN Latino in May is Belanova, a Mexican electropop band.
Denisse Guerrero of Belanova
“For artists it means getting maximum exposure through prominent sites and through a digital storefront,” said Denisse Guerrero, lead singer of Belanova. “We’re thrilled that we’re able to work with Zune to expose our music to fans through various online avenues.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
The arrangement with MSN Latino gives Zune the exclusive naming rights to MSN Latino’s music channel, which will be rebranded as Zune Musica through 2009. The collaboration between Zune and MSN Latino will include all pages within the MSN Latino Zune Musica music channel including editorial, graphics, photos, in-page video, special-event coverage and sponsorships related to music, such as the Latin Grammys and Latin Billboard Music awards. The Zune-MSN Latino collaboration will include a Zune-branded artist of the month and links into Zune Marketplace for users who want to buy music of featured artists.
“Zune continues its commitment to Latin artists and to the Hispanic community,” said Javier Farfan, senior manager of Lifestyle Marketing for Zune. “Through these business arrangements, Zune will continue to offer Latino music lovers the artists’ information and industry content they care about through Zune, Zune Marketplace and the Zune Social.”
Javier Farfan, senior manager of Lifestyle Marketing, Zune
“Remezcla.com prides itself in introducing readers to new trends in Latin culture,” said Andrew Herrera, chief executive officer of Remezcla.com. “We are excited to partner with Zune as we both value the importance of enhancing the Hispanic online experience. As people discover new content, especially through music, they also can venture across content that interests and connects with them culturally. Partnerships like this with Zune help content on our site reach new audiences, and that’s key as we expand into new markets.”
Through the Zune and Remezcla.com partnership, Zune will be the exclusive portable music device and online music store for Remezcla.com users. Additional Remezcla.com resources will include exclusive content, integrated Zune branding and promotions through 2009. Online users will be able to venture across sites, download music and join Zune Social, a social networking music community.
Launched in New York City in 2006, Remezcla.com is a network of bilingual sites showcasing local Latino and Latin American cultures, local and international trends in Latin music, visual arts, film, nightlife, and events. Remezcla.com plans to expand to Chicago, Los Angeles, Miami and San Francisco; and to partner with other online and social networking sites including MySpace Latino.
Zune is Microsoft’s music and entertainment brand that includes a line of wireless digital media players, the Zune Marketplace online store, and Zune Social online music community. Founded in 1975, Microsoft is a leader in software products.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on April 14, 2008
Posted by Elena del Valle on April 14, 2008
Jose Uzal, general manager of WBWP, Channel 57
Photo: WBWP
A podcast featuring an interview with Jose Uzal, general manager of WBWP, Channel 57, an independent television station, and editor of El Latino Semanal is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses the Palm Beach County Hispanic market and his TV station with Elena del Valle, host of the HispanicMPR.com podcast.
Jose is a marketing analyst concentrating on the growth of Florida’s Hispanic community outside of Miami and Orlando. The Cuba born administrator writes a weekly column, published in 17 Spanish language publications in the U.S., about issues concerning Hispanics. Jose graduated suma cum laude from Barry University with a degree in Professional Administration and is the father of three grown children.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jose Uzal,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the April 2008 section of the podcast archive.
A word in Spanish from one of our sponsors
Posted by Elena del Valle on April 11, 2008
Information provided by our Event Partner
June 26 – 27, 2008
Marriott East Side Hotel – New York, NY
As a result of society’s fascination with looking youthful and beautiful, the global cosmeceuticals market is one of the fastest growing segments of personal care segment valued at $55 billion. Anti-aging products are set to maintain the leading category within the U.S. skin care market estimated to account for 60% percent of the overall cosmeceutical product demands in 2010. Natural and organic beauty brands have also become high in demand as consumers search for a more natural solution to looking beautiful inside and out. These emerging beauty trends are fueling new opportunities for product innovations.
Click here for information www.almevents.com/cosmeceuticals
Posted by Elena del Valle on April 11, 2008
Hispanic Customers for Life book cover
According to researchers, America’s demographic growth in the coming decades will be fueled mostly by emerging markets, especially Latinos. Most of that growth will be the result of U.S.-born Latinos. One author, M. Isabel Valdés, believes Hispanic generational crossover is critical for market segmentation and that the Hispanic market is experiencing its most important socio-demographic and cultural shift since its emergence as a powerful and distinct slice of the United States market.
In her new 194-page hardcover book Hispanic Customers for Life: A Fresh Look at Acculturation (Paramount Market Publishing, $49.95), Valdés explores the Hispanic generational crossover and related issues; and examines data and tools she believes may be useful to manage the generational and acculturation differences of foreign born and U.S. born Latinos. She peppered some of the chapters with charts and advertising case studies.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
The book, published in early 2008, is divided into 11 chapters: U.S. Latinos: From 15+ percent to 25+ percent; Born/Not Born in the USA; Recovering the Latino Soul; Latinos in Society; Marketing Today and Tomorrow: The Emotional-Cultural Paradigm; Share of Heart: The Philosophy; Revisiting the in-Language Approach; The GenAge Paradigm; The Youth Segments; The Adult Segments; and Making a Marketing Choice Based on Acculturation.
Valdés is the principal of Isabel Valdés Consulting (IVC), a consulting firm. Prior to this book, she published three books. She is a member of PepsiCo/Frito-Lay’s Latino Advisory Board, and the Advisory Board of Scholastic, Lee y Serás. She is also a member of the Advisory Board for Consumer Trends Forum International. Valdés is a Trustee of the National Council of la Raza and the Latino Community Foundation of San Francisco.
Click here to buy Hispanic Customers for Life
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Filed Under: Books
Posted by Elena del Valle on April 10, 2008
May 19 – 22, 2008
IQPC’s 15th Annual Kid Power Conference brings you the latest research and trends in youth and parent marketing. Kids of all ages are increasingly more engaged with e-games and expanding their universe of influencers through online communications. In addition, targeting kids is becoming taboo and in some industries illegal. In order to compete, you must understand the world today’s kids are living in. What better and more fun way to do so than with a 4 day summer camp getaway in Disney’s Yacht Club & Resort. This year’s event will feature 3 live focus groups with kids, parents, and grandparents in addition to learning all the newest research and trends in youth and parent marketing.
Posted by Elena del Valle on April 10, 2008
Cañita Hibisco Chucho t-shirt
Photo: Chucho
Beginning in March, MexGrocer online customers can purchase Latino themed 100 percent cotton t-shirts for men and boys from the Chucho brand. They can choose from three vintage designed styles in medium and large sizes for $20.
The styles are Canel’s Blanco Y Negro with Rafael Martinez, Cañita Hibisco and Roma. Canel’s is a brand of Mexican chewing gum and Rafa Martinez is a NASCAR driver. Cañita Hibisco is an Aguas Frescas beverage brand; and Roma is a laundry soap brand in Mexico.
“We have never sold apparel on line and feel the Chucho brand complements our product assortment,” said Hernandez, Jr. “We think the Chucho brand will do well; it is something unexpected yet curiously familiar.”
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Molly Robbins Chucho creator
Molly Robbins, a Mexico City native, created Chucho with the slogan Esta marca es para ti (Spanish for this brand is for you). To launch her clothing lines, she secured exclusive rights to use trademarks and vintage art from some Latino companies.
“I am so thrilled to be partnering with MexGrocer.com,” said Molly Robbins. “They get an enormous amount of traffic on their site and we are lucky to be part of it.”
Chucho incorporates black and white and colorf graphics and logos from beverages, confections, cement companies and tire manufacturers. Robbins launched Palomita, a similar line for women and girls, in 2007.
Founded by Ignacio Hernandez Sr. and Ignacio (Nacho) Hernandez Jr. seven years ago, San Diego based MexGrocer.com is an online seller of Mexican products and food.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
