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Hundreds attend 19th Annual Billboard LatinMusic Conference & Awards, 4th Annual Voz Latina Hispanic Marketing Conference

Posted by Elena del Valle on April 16, 2008


4th Annual Voz Latina Hispanic Marketing Conference

Hundreds of Latin music industry professionals gathered at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida for the 19th Annual Billboard LatinMusic Conference & Awards April 7-9, 2008 and the 4th Annual Voz Latina Hispanic Marketing Conference April 10. The four-day event concluded with the Billboard Latin Music Awards and concurrent Latin Billboard Latin Music Awards Show, produced and broadcast by Thursday night at the Hard Rock Live in the Seminole Hard Rock complex.

The conference, organized with the support of 35 sponsors, began Monday, April 7 at noon with a half day dedicated to radio featuring panelists from Arbitron, SBS, Clear Channel Communications, Univision Communications, La Ley, Univision Radio, WCMQ, WYMY, and KQSP.

Tuesday, panelists from Alliance Entertainment, MusicNet, Universal Music Distribution, Music Amazon, Select-O-Hists, Univision Music Group, Sei Track, DBC Entertainment, Sony BMG/Day 1 Entertainment, Roptus, EMI Televisa Music, Batanga, MySpace Latin America, SanDisk Corporation, Universal Music Group Distribution, Terra Networks USA, MTV3s, and mun2 discussed distribution, digital forums, new business, and Latin youth issues. There was also an artist panel about song writing.

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Identifying and characterizing the booming Hispanic online market

JoelBary Alex Carvallo Matias Perels

Joel Bary, Alex Carvallo and Matias Perel

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“You have to start from square one now,” said Angela Sanchez, senior director of Marketing/Digital, Universal Music Group Distribution and one of the panelists of The Digital Arena, From Distribution to New Opportunities panel Tuesday morning.

“We need to appeal to the advertising world,” said her co-panelist Angel Sepulveda, executive director of Programming, Terra Networks USA.

“It’s great because everyone seems to want to work with you and you’re taking on a new role,” said Judy Canton-Navas, panel moderator and managing editor of the newly launched


Panelists Kymber Umana, Christine Webster Moore, Maribel Viteri and Gonzalo Perez discussed emerging media platforms

Wednesday, there was a presentation about the Latin digital market by a representative of Music Ally followed by artist discussions about urban music and reggaeton. These were followed by a Q & A session with Enrique Iglesias. Thursday’s program was marketing oriented with a mix of speakers from Creative Artists Agency, HipCricket, Conill and Target and panelists from LatinWorks, Batanga, Motivo Insights, Sprint, ESPN Deportes, Best Buy, Telemundo Network, People en Español, and Verizon.

Billboard is part of the Billboard Information Group, which also owns,, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Billboard Radio Monitor. Billboard’s sister companies are Nielsen SoundScan and Nielsen Broadcast Data Systems.

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Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

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