Posted by Elena del Valle on March 31, 2008
Artist and singer Aurora Flores also practices public relations
Photo: Aurora Flores
A podcast interview with artist Aurora Flores is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Aurora discusses her career and targeting Latinos with entertainment products with Elena del Valle, host of the HispanicMPR.com podcast. Click here to read about her band Zon del Barrio, Cortijo’s Tribe its first album, watch a video and listen to “El Negron Bembon,” a song from the album
Aurora is a journalist, historian, artist, and cultural activist she is the quintessential Nuyorican born and bred in the City. She attended Lehman College and Columbia University under scholarship. At the cutting edge of Latino identity, Aurora writes on culture and music for the Daily News and produces concerts and artistic showcases in New York City. Since 1974, she has published thousands of articles for mainstream and ethnic publications. Since 1987, she runs her own public relations and cultural marketing firm.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Aurora cut her teeth in the music industry as the first woman editor of Latin New York Magazine in 1973 and the first woman music correspondent for Billboard Magazine in 1975 covering the Latin music and R&B scene. She was the first to write about Puertorican folk music in the publication highlighting the Fiestas de Loiza Aldea and an interview she did with Don Rafael Cepeda in 1977.
She appears with the late Tito Puente in the Edward James Olmos docudrama Americanos: Latino Life in the U.S.; on the Bravo documentary Palladium: When Mambo Was King; and on the accompanying film for the newly opened Smithsonian Exhibit LatinJazz, La Combinación Perfecta speaking on the history of Latin music.
She wrote the foreword and edited ¡Salsa Talks! A Musical Heritage Uncovered, a book on Latin music. She teaches History of Latin Music at City Universities of New York (CUNY). She finds time to write songs, dance, and play the cuatro (ten string) and pandero.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Aurora Flores,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2008 section of the podcast archive.
A word in Spanish from one of our sponsors
Click here to purchase Cortijo’s Tribe CD
Posted by Elena del Valle on March 28, 2008
America Beyond Black and White book cover
In America Beyond Black and White Immigrants, Fusions, and the Radical Reconfiguration of American Culture (Perseus Distribution Services, Inc., $29.95), Ronald Fernandez, Ph.D., a professor of sociology in the Criminal Justice Department at Central Connecticut State University, examines the issue of race in America.
Fernandez makes an impassioned argument for reassessing America’s understanding of race and ethnicity. He believes that for the first time in U.S. history, the black and white dichotomy that historically defined race and ethnicity faces a cultural revolt from minorities, the fastest-growing and arguably most vocal segment of America’s people. Fernandez believes this population segment is breaking down and recreating the definitions of race.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
In addition to the introduction, the hardcover 285-page book published in 2007 is divided into eight chapters: A Historical Opportunity, Dead End, Murals and Mexicans, Asian Americans, The Other Others, The Caribbean, The Question Marks, and A Heart Transplant.
The author relied on interviews with Americans who don’t fit conventional black and white categories to make his arguments. Fernandez, with his wife’s help, conducted hundreds of in-person interviews, in English and Spanish, over the three year stretch that it took to research and write the book.
They interviewed attendees at: Intercollegiate Conference of Multiracial Students in Claremont in 2004, Unity Conference of Journalists in Washington in 2004, and 75 anniversary of the Japanese American Citizen’s League in Hawaii. He also included findings gathered during three student trips to Cuba, Puerto Rico, and Jamaica.
Between 1995 and 2004, Fernandez was director of the University of Connecticut’s Center for Caribbean and Latin American Studies. From 2000-2002, he served as a monthly op-ed columnist for The Hartford Courant. He has published 13 books and his articles have been published in Newsday, and The New York Daily News and Viva New York!
Click here to buy America Beyond Black and White:
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Filed Under: Books
Posted by Elena del Valle on March 27, 2008
Mark Carr and Octavio Sacasa
Photos: CMG Partners
Competition for Latino retail banking customers and the number of players competing for those customers is increasing, according to a 21-page white paper published by CMG Partners last month. In “Innovative Approaches to the Hispanic Retail Banking Market How retail banks are capitalizing on the Hispanic market opportunity” Mark Carr, partner, CMG Partners, and Octavio Sacasa, manager, CMG Partners, the authors of the white paper, address the issue.
The 2008 report, with 14 color graphics, looks at Latino identity and acculturation; differences between U.S.-born and foreign-born Hispanics; location of the Latino population and recent domestic migration patterns; economic power; players in retail banking and qualitative competitive analysis of 11 companies; a possible Hispanic lifetime model for banking; segmentation and related issues including remittances; and opportunities and challenges.
To reach their conclusions, Carr and Sacasa conducted secondary research and analysis of existing data sources, including the U.S. Census. They also based their conclusion on a 2004 white paper authored by Blair Kendall, former director, CMG Partners, and Carr; and the experience of their firm and team members working on initiatives in the Hispanic market.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
They believe that the Hispanic population is becoming less geographically concentrated and new markets are emerging as important growth opportunities; U.S. born Hispanics represent the primary growth driver, which is leading to a more acculturated and nuanced market; and within an already heterogeneous market, economic and demographic shifts are giving rise to new segments such as the Hispanic mass affluent.
Carr and Sacasa concluded that in order to remain competitive bankers must take the initiative and establish focused strategies for the various market segments. They also believe banks must focus on the long term and anticipate future trends to capture Latino consumers.
CMG Partners, LLC, a North Carolina based marketing consultancy company, was established in 1998 and has consultants in Washington DC, New York City, and Boston. CMG Partners is an independent, privately-held strategic consulting firm owned by three partners.
Carr has focused on market plans and segment entry strategies for companies for more than a decade. Recently, he has led project teams assisting a Latin American telecommunications provider and a leading financial institution identify and size opportunities in the Hispanic market. Sacasa, who is originally from Nicaragua, assists clients to develop business and marketing strategies. Prior to joining CMG Partners, he developed Hispanic focused customer acquisition and retention initiatives at DIRECTV and Citi-Smith Barney.
“Segmentation by Level of Acculturation” audio recording
Presenter Miguel Gomez Winebrenner
Discusses
- Assimilation versus acculturation
- Factors that affect Latino acculturation
- How to know if someone is acculturated
- Number of years necessary for acculturation
- Effects of immigration debate on acculturation
- Three main ways of segmenting Latinos
Click here for details about “Segmentation by Level of Acculturation”
Posted by Elena del Valle on March 26, 2008
June 23 -24, 2008
Hyatt Regency New Brunswick – New Brunswick, NJ
The 9th Annual Multicultural Pharmaceutical and Healthcare Marketing Conference once again brings you the most cutting edge information on innovative marketing efforts by pharmaceutical and healthcare companies in the multicultural arena. The special focus of our 9th Annual event is: Partnerships to Promote Wellness and Manage Chronic Disease.
Please join the Strategic Research Institute along with leading pharmaceutical, healthcare and distinguished non-profit organizations as they discuss partnerships to promote wellness and manage chronic disease in ethnically and racially diverse populations. At this must-attend event pharmaceutical and healthcare marketing professionals will find out how healthcare leaders and pharmaceutical brand teams are engaging patients and consumers to understand chronic disease management and encourage wellness.
www.almevents.com/pharmamarketing
Posted by Elena del Valle on March 26, 2008
New technology pages in Spanish – click on image to enlarge
Photos: CNET, Univision
Last week, CNET and Univision Online, Inc. announced the launch of a new Spanish language technology section within the Univision website. The new portal pages provide users product reviews, breaking news about technology, and original videos for Spanish speakers wanting to navigate the web and learn about the digital world.
The product reviews are available in five categories: cell phones, MP3 players, televisions, computers, and digital cameras. Spanish language videos include First Look, expert reviews on the latest gadgets, and Product Spotlight, an in-depth look at the most popular products. In addition, two of CNET’s help and how-to shows, Insider Secrets and Quick Tips, will offer technology product advice.
Joe Gillespie, executive vice president, CNET
“CNET is widely recognized as one of the most relied upon resource for trusted and unbiased product reviews and tech news, and we’re very excited to bring our content to the Hispanic community,” said Joe Gillespie, executive vice president, CNET. “With this partnership, we continue to expand our footprint and U.S. Hispanics now have access to even more vital information for the digital world.”
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Javier Saralegui, president, Univision Online
“As one of the most highly-trusted online resources for U.S. Hispanics, Univision.com continues to partner with leaders such as CNET to ensure that its audience receives the latest and most comprehensive technology information on the Internet,” said Javier Saralegui, president, Univision Online. “The expansion of our technology section is yet another resource we offer to keep U.S. Hispanics abreast of the evolving landscape of technology.”
CNET, owned by CNET Networks, Inc., is an online portal with technology and consumer electronics information including news, lab-tested product reviews, safe and spyware-free downloads, and user-generated content. Founded in 1992, CNET Networks boasts a strong presence in the U.S., Asia, and Europe.
Univision Online, Inc. is the interactive division of Univision Communications Inc. Univision Communications Inc. is a United States Spanish-language media company. In addition to Univision Online, its operations include Univision Network, TeleFutura Network, Galavisión, Univision Television Group, Univision Radio, and Univision Music Group.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
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Filed Under: Media
Posted by Elena del Valle on March 25, 2008
Opportunity:
The Sacramento office of Ogilvy Public Relations is seeking a
media-savvy communications professional to join the Social Marketing
team as a Senior Account Executive.
Responsibilities Include:
-Conceptualize and write documents including client memos, news
releases, media coverage reports, fact sheets, brochures and collateral
materials
Click here for the full text of Senior Account Executive, Sacramento Social Marketing Practice
Posted by Elena del Valle on March 25, 2008
QuieroLatino homepage – click on image to enlarge
Photos: QuieroLatino, nocheLatina
In December 2006, Ariel Oxman and Joe Spector, students at the University of Pennsylvania at the time, started working on a new business concept, an online dating site for Latinos in the U.S. They entered a business plan competition and incubator program. When it came time to graduate, they passed up potential Wall Street jobs to dedicate all their time to QuieroLatino, the San Francisco, California company they established in June 2007.
NocheLatina website – click on image to enlarge
Beginning in February, QuieroLatino and nocheLatina, another website targeting young Latinos, have developed a partnership agreement. NocheLatina, based in New York, offers an event directory, a lifestyle magazine, music, and video content in English online for Latinos. According to Spector, the two websites combined receive several hundred thousand unique monthly visitors. He declined to disclose the financial impact, price range and terms of the partnership agreement.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Joe Spector, co-founder, QuieroLatino
“QuieroLatino’s users, comprised of single Latinos in the U.S., are involved with Latino culture and their local social scene,” said Spector, co-founder of QuieroLatino. “By teaming up with nocheLatina, we’re providing users with the most relevant entertainment options.”
Since the QuieroLatino launch in early February, 1,000 people have registered on QuieroLatino and have looked at over 80,000 pages. There are about as many men as women registered to date. As part of the cross promotional agreement, QuieroLatino is providing visitors to nocheLatina with dating content and access to its singles database. NocheLatina in turn promises QuieroLatino visitors local information on nightlife, concerts and other Hispanic lifestyle content in Los Angeles, Miami and New York.
“NocheLatina is all about the socializing aspect of events and entertainment,” said Alex Frias, founder and managing director of nocheLatina. “By working with QuieroLatino, we’ll be able to help our users connect not only via events but online as well.”
Alex Frias, founder and managing director, nocheLatina
Spector grew up in San Francisco. Prior to co-founding QuieroLatino, he worked as a banker at JPMorgan in New York City. He has a master’s degree in Business Administration from the Wharton School at the University of Pennsylvania.
Oxman, whose family is from South America, grew up in the Maryland suburbs of Washington, D.C. and received a law degree from the University of Pennsylvania Law School. He was a Public Policy Fellow at the Congressional Hispanic Caucus Institute. He also started La Familia, a Latino peer mentoring program.
QuieroLatino, an English language website with some Spanish content, offers a free General Membership and a Premium Membership for a monthly fee of $24.99. General Members can create a profile, search for other members, rate profiles, and use the website’s internal chat function. Premium Members can also message other users and upload videos to their profile.
NocheLatina provides an interactive portal for bi-cultural young Latinos. The nocheLatina website lists a presence in Boston, Chicago, Houston, Las Vegas, Los Angeles, Miami, New Jersey, New York, Orlando, Phoenix, San Antonio, and San Diego. NocheLatina is a division of Track Entertainment, an entertainment company that offers real life and digital programs.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
Posted by Elena del Valle on March 24, 2008
Sueño New Yorkino album cover
Photos, video: Lokixximo
Promoters of Lokixximo, made up of two enterprising New York singers and song writers, believe initial promotional efforts and developing an audience, instead of just focusing on radio hits, will lead them to long term commercial success. That is why the Latino duo is giving away an album, Sueño New Yorkino. Fans can download 14 songs, the entire album, and receive CD copies during personal appearances. Scroll down to view a video of El Perro.
Lokixximo is Bonao and Josexx
Argenis Gomez “Bonao” and Jose Perez “Josexx” make up Lokixximo with the help of Alex Mono “Add On Music” who contributes the music. After meeting in high school they participated in local talent shows. Lokixximo is a play on the word in Spanish for very crazy, loquísimo, which they feel represents their “crazy good music.” In 1996, they released their first underground Latin Urban promotional CD. By 1997, they were performing in the Bronx and in 2005 they produced their first video which was released via Verizon V Cast.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
In 2005, they appeared on the compilation “Reggaeton Nacion” and reached the Latin billboards charts in the compilation “Megaton 2006.″ That same year, they received the 2006 Reggaeton Usa award for Best Dominican Republic Latin Urban duo. In 2007, MTV Roadgames licensed nine songs for the international reality show Road to Menudo. The band received the Talento popular 2007 Award from Univision Radio.
Lokixximo
Through Sueño New Yorkino they attempt to recapture the essence of their New York storytelling skills. Lokixximo went back to their old rhyme books to create a new mix they consider more exciting than their last one. Lokixximo will distribute 3,000 promotional copies of the new release at their shows and promotional appearances.
Los Locos Tambien Comen, Lokixximo’s new album, will be released June 6 by Jet Speed Records. A music video for the new album will be recorded in The Bahamas July 5.
“We are very much looking forward to the release of Lokixximo’s Los Locos Tambien Comen album as they are our first Latin Urban group. We at JetSpeed are very excited to be expanding our label and market to the Spanish speaking community,” said Dawn Cotter, vice president New Media JetSpeed Records. “I feel that Lokixximo is the absolute best group that we could have to do so. We are expecting the album to do tremendous and will be releasing it shortly in North America after doing so we’d like to follow up with advertising and expand our distribution.”
Click on the play button to listen to Mi Barrio from the Sueño New Yorkino album.
A word in Spanish from one of our sponsors
Posted by Elena del Valle on March 21, 2008
Days of the Embassy and Los días de la Embajada book covers
Photos: RJ Gagnon Publishing Video: Rogues Harbor Studios
In 1980, Argelio “Alejandrin” Del Valle was one of 10,800 desperate people who sought refuge in the Embassy of Peru in Cuba. More than 20 years after this life changing experience and now settled in a new country he shares his tale of sorrow and despair in English and Spanish in two books. Scroll down to see a clip from Shoot Down, a recent movie.
After three weeks without food he surrendered to the communist government. Harassed by communist gangs, and forced to run a gauntlet of attackers, Del Valle reached the shores of America via the Mariel Boatlift a few weeks later. In his books, Days of the Embassy (RJ Gagnon Publishing, $13.95) and Los días de la Embajada he describes his views on the differences between democracy and communism.
Author Argelio “Alejandrin” Del Valle
Del Valle was born in a suburb of Havana ten years before the communist revolution in Cuba. Under Castro’s rule, he was indoctrinated into the communist mentality, despising capitalism, and the American way of life. As a young adult, he began to question the communist doctrine after he was denied further education because of his disagreement with the communist doctrine. After many failed attempts to escape Cuba he was caught and awaiting trial when the opportunity to seek asylum at the Peruvian Embassy presented itself.
In 1987, he wrote and obtained copyrights to Los días de la Embajada in Spanish although the book was only published in May 2007. Convinced many second and third generation Hispanics are better able to read in English than Spanish, he found a small English language publisher. The book was rewritten, edited and published in English first.
Following the publication of the English edition, Del Valle and two Spanish professors converted and edited the English version into Spanish in late 2007. Del Valle, in the U.S. since 1980, works as a Volkswagen technician in West Palm Beach.
Click here to buy Days of the Embassy
Click here to buy Los dias de la Embajada
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Filed Under: Books
Posted by Elena del Valle on March 20, 2008
The Regional Transportation Authority (RTA), located in downtown Chicago, is currently accepting applications to fill the position of Manager, Public Outreach.
Under the direction of the Director of Communications, leads, coordinates and implements public outreach activities to engage the general public and key stakeholders to sustain and enhance support for a coordinated and sufficiently funded regional transit system.
To apply online, go to: https://www.rtachicago.com/jobposting/?job=14
Click here for the full text of Manager, Public Outreach
