Posted by Elena del Valle on February 28, 2006
Alma Magazine cover February 2006
Alma Magazine, a Spanish language publication, was created for the U.S. Hispanic market by CBA, a partnership that includes Editorial Atlántida, one of the most prestigious publishers in Argentina. Following several initial issues in 2005 and 2006, Alma Magazine publishers are poised for growth and hope to secure a strong position in the market.
Cover pages have featured Madonna, Andy Garcia, Tom Cruise, Penelope Cruz and Cameron Diaz. Content focuses on literary, cultural and political themes, as well as fashion, liquors, cars, and lifestyle. The February 2006 issue included articles on Google, Johnny Depp, Frank Sinatra, Evo Morales, and Khaled Al Masri. The October 2005 issue included articles on Penelope Cruz, Truman Capote, Samuel Huntington, Hugh Hefner, and Antonio Villaraigosa.
“The selection criterion for our database considers both economic and educational factors, as we understand that intellectual development is a crucial component of any individual,” said Alejandro Gasquet, publisher and editor of Alma. “Alma is a media vehicle where intelligence meets good taste, representing the values and interests of our readers.”
The magazine’s circulation strategy is based on a proprietary database of 100,000 that allows the execution of a highly targeted controlled distribution plan aimed towards upscale socioeconomic U.S. Hispanic households. The majority, 80 percent, of the magazine distribution is by mail, certifiable by the U.S. Postal Service. The rest is distributed through business centers, offices, and events. Annual subscriptions cost $49 for 10 issues.
Alma Magazine cover October 2005
Starting in February, Source Interlink began to distribute Alma nationwide, making it available at Barnes & Noble, Borders, and other major bookstores and selected newsstands across the country. The magazine is in the process of reaching an agreement to be audited starting in May.
“We are proud to represent such an exceptional product as Alma and to be able to offer national advertisers this unique opportunity to reach upscale Hispanics in their language of preference on a national level,” said Amelie Ferro, vice president of business development.
Publicitas LHM, with offices in Miami, New York, Dallas, and Los Angeles, is the national advertising sales arm of Alma. Publicitas is the U.S. Hispanic division of Publicitas Latin America (originally Charney/Palacios). For more information about the Magazine call 305- 416-6001 or visit Alma.
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Posted by Elena del Valle on February 27, 2006
Elena del Valle, principal, LNA World Communications
Photo: LNA World Communications
Elena del Valle, editor and contributing author of Hispanic Marketing & Public Relations, will be the keynote speaker of “Hispanic Market: What’s in it for You?” a lunch presentation taking place Wednesday, March 1, 2006 in Naples, Florida. The event, sponsored by Fifth Third Bank, Naples Sun Times, The Greater Naples Chamber of Commerce and Edison College was organized by Eyes Wide Open and will take place at the Edison College Conference Center from 12 to 2 p.m.
Elena is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is the director and editor of Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95). A 20 year marketing and public relations veteran, she has worked extensively in health care and with U.S. and international Hispanic markets. Prior to founding her own marketing and public relations firm nine years ago, she was a key member of the health care team and headed the Hispanic practice at the largest independent public relations firm in Florida. Before that, she attended law school nights while she was in charge of domestic and international Hispanic marketing and public relations for a major private South Florida health care company. Details and regsitration information are available at (239) 775-6080 ext. 305.
Posted by Elena del Valle on February 24, 2006
By Elena del Valle, president, LNAWorld Communications
There is good news for Hispanic families on a budget searching for a way to pay for higher education costs: College bound Hispanics can benefit from increasing scholarship opportunities. This year, Hispanic students have a wealth of scholarship options. Just as frenzied students are selecting college programs or planning their return to school, many Hispanic organizations are announcing scholarship funding programs and guidelines for the school year beginning this fall.
Click here to read the entire article and for a list of scholarships
Posted by Elena del Valle on February 23, 2006
Cathy Baron Tamraz, Business Wire president and chief executive officer
Photo: Business Wire
San Francisco — Business Wire, Black PR Wire and Hispanic PR Wire, who have an affiliate relationship, were collectively been named official sponsors of two ethnic media awards programs administered by New California Media/New America Media, NCM/NAM according to Sandy Close, executive director of NCM/NAM. The news services worked together in the promotion of the Seventh Annual NCM Awards in San Jose, California, a January 2006 event which recognized ethnic media accomplishments.
The list winners of the Seventh Annual NCM Awards follows. Exceptional Communicators: Hardy Brown, executive editor, Black Voice News; Rick Rodriguez, ASNE president and executive editor, ASN Sacramento Bee; and James Yee, author and chaplain. Lifetime Achievement Award: Lillian Howell, founder, KTSF. Advocacy Voice: Vivian LeTran, Annie Han Nguyen, Julie Vo, Viet Weekly.
In the Print and Online category, the Best Investigative/In-Depth (English) winner was Lisa Tsering, India West. The Best Investigative/In-Depth (In-Language) winner was Hiram Soto, Enlace. The International Affairs winner for journalist in English was Grace E. Jang, KoreAm Journal and for reporting In-Language Benito Ortiz, Noticiero Semanal received the award. In Health Care, the winner was Yi-Fen Lan, Singtao Daily; in Arts Sports And Entertainment (English) the winner was Sadanand Dhume, Little India, and Arts Sports And Entertainment (In-Language) the winner was Monica (Minzi) Xu, The World Journal. In Commentary/Editorial Writing in English the winner was Ky-Phong Tran, Nguoi Viet and for Commentary /Editorial Writing In-Language the winner was Maria Luisa Arredondo-Pagaza, La Opinion. For Jobs, Workplace Issues And The Economy, the winner was Lavina Melwanii, Little India. The Women’s Issues winner was Corina Knoll, KoreAm Journal; The Best Youth Voice winner was Son Tran, Nha Magazine.
In Photojournalism the winner was Aurelia Ventura, La Opinion. In Inter-Ethnic Relations the winners were Alex S. Fabros Jr. and Daniel P. Gonzales, Filipinas Magazine. For Environment And Natural Resources, the winner was Nancy Lan-Hsin Kao, World Journal, “AXT’s Lesson;” the Religion And Spirituality winner was Julie Gruenbaum Fax, The Jewish Journal of Greater Los Angeles. In Broadcast, May Sheng Zhu of Singtao Chinese Radio won for Best Community Talk Show. In the Best Investigative/In-Depth category the winners were Kwokshu Leung and Cecilia Im, KTSF 26.
Aurelia Ventura of La Opinión received the Photojournalism Award
Photo: New California Media/New America Media
Next, the wire services companies will combine resources to help promote the first National NAM Awards in Washington, D.C. November 14, 2006. Business Wire will provide a bridge to the mainstream media, while Black PR Wire and Hispanic PR will reach the specialized news media, political organizations, and decision-makers in their respective communities. The news services maintain an affiliate relationship, promoting each other’s services based on release content and the target audience.
“The role of ethnic media is constantly being magnified as America evolves into a more dynamic society due to its cultural diversity,” said Cathy Baron Tamraz, Business Wire’s president and chief executive officer. “Business Wire is proud to be an official sponsor of these two prestigious awards competitions, and to be affiliated with the mushrooming ethnic media movement. Business Wire was among the very first sponsors when NCM hosted its 1998 EXPO at Pier 35 in San Francisco. And they were there helping promote our First National EXPO at Columbia last year. We’re proud to have Business Wire as collaborators.”
“This partnership underscores Hispanic PR Wire’s vigorous commitment and mission to empower Hispanic–and all ethnic media, by raising its visibility,” said Manny Ruiz, chief executive officer of Hispanic PR Wire.
Business Wire was founded in 1961 by chairman Lorry I. Lokey, a veteran journalist and public relations executive. Business Wire electronically disseminates some 1,000 full-text news releases daily to the media, the Internet, online services and databases, and the global investment community in 150 countries in 45 languages. Business Wire has 24 U.S. offices, Paris, Frankfurt, London, Brussels, Tokyo and Sydney offices, and reciprocal offices throughout the world.
NCM/NAM (New California Media/New America Media) is a nationwide association of more than 700 print, broadcast, and online ethnic media organizations founded in 1996 by Pacific News Service, non-profit media organization founded in 1969. NCM/NAM’s goal is to build a more inclusive public forum by raising the visibility of ethnic media and their audiences.
Black PR Wire, Inc. (BPRW) is one of the nation’s first and largest Black news distribution wire services. The company’s database holds a listing of more than 1,700 Black-owned publications and media including a listing of key Black journalists and organizations in the United States and the Caribbean. Black PR Wire delivers its clients’ press releases, video and audio news releases, electronic video messages and electronic newsletters to reporters, writers, and influential grassroots, social and civic community leaders throughout the country.
Manny Ruiz, chief executive officer, Hispanic PR Wire
Photo: Hispanic PR Wire
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is a leading press release newswire service for Hispanic and Puerto Rico journalists and marketers. Through scores of news partnerships with many Hispanic newspapers, magazines and Internet portals, HPRW offers clients more than 75 online placements with any geographic distribution. Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free news feed.
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Posted by Elena del Valle on February 23, 2006
Cynthia Nelson, COO, Todobebé and
Miguel Gomez Winebrenner, director, C & R Research
Hispanic Marketing & Public Relations contributing co-author Cynthia Nelson will be a presenter at two upcoming conferences. She will discuss Branded Entertainment at the Fourth Annual Innovations in Hispanic Marketing Conference taking place in Miami, March 14-16, 2006 Miami, Florida. She will discuss “Branding Hispanic Moms: Before, During & After Pregnancy” at the Youth Mega Expo, scheduled for March 26-28, 2006 in Huntington Beach, California. Click here to read Cynthia’s biography.
Miguel Gomez Winebrenner, contributing author of two chapters of the book, will be a panelist at the Fourth Annual Innovations in Hispanic Marketing Conference. The panel will discuss “Developing and Implementing a Successful Segmented Marketing Strategy to Target Specific Groups Within the Latino Market.” Click here to read Miguel’s biography. For more information about the book including the table of contents go to Hispanic Marketing & Public Relations.
Posted by Elena del Valle on February 22, 2006
Jim Estrada, managing partner, Estrada Communications Group, Inc.
Photo: Estrada Communications Group, Inc.
Miami, Florida – Hispanic Market Pro (HMP) will host a national audio conference Thursday, February 23 at 2 p.m. ET to discuss ways in which public relations practitioners and marketing executives can maximizing their Hispanic Cause-related Marketing initiatives. The cost of the audio conference is $215.
The one hour and 30 minute audio conference, “How to Maximize Your ROI on Hispanic Cause-Related Marketing Partnerships and Social Campaigns,” is part of the company’s Hispanic Market University series of professional development audio conferences for Hispanic communicators. Topics slated for inclusion are: Common pitfalls when working with Hispanic organizations and how do you avoid them; crucial ingredients to a successful Hispanic cause-related marketing alliance and/or campaign; how to calculate how much money or in-kind services to donate to a partner organization; causes that strike the biggest chord among Hispanics; how to measure the effectiveness of a CSR campaign among Hispanics; and how to form and sustain local CSR partnerships with Hispanic organizations.
Liz Blacker, senior vice president, Media Division, One Economy Corporation
Photo: One Economy Corporation
Speakers will be Liz Blacker, senior vice president, Media Division, One Economy Corporation; Jim Estrada, managing partner, Estrada Communications Group, Inc. and Ileana Fernandez, vice president and COO of the Hispanic College Fund. Sandra Bernardo, associate vice president at Euro RSCG Magnet, will moderate the conference.
Co-headquartered in Miami and New York, Hispanic Market Pro, HMP, provides Hispanic marketing executives professional development teleseminars. A joint venture of Hispanic PR Wire and Bryan Communications (HispanicAd.com and AdNotas.com), HMP presents trainings every other Thursday on a wide variety of topics for executives across advertising and public relations disciplines. Details and registration are available online at Hispanic Market Pro.
Posted by Elena del Valle on February 21, 2006
Ray Rodriguez, president and chief operating officer, Univision Communications.
New York, New York – Univision Communications Inc (NYSE: UVN), and Nielsen Media Research, agreed to have TeleFutura join the Nielsen’s national television ratings service, the Nielsen Television Index (NTI), the service that provides television ratings for all the major U.S. networks such as ABC, CBS, NBC, FOX and Univision. NTI data for TeleFutura will be available as of February 27, 2006.
“This is another important step towards completing the broadcast picture,” said Ray Rodriguez, president and chief operating officer, Univision Communications. “Being part of the big picture makes it easier for advertisers and agencies to connect with us and ultimately with U.S. Hispanics.”
Prior to joining NTI, both Univision and TeleFutura solely subscribed to Nielsen’s National Hispanic Television Index (NHTI), which measures only Hispanic households. Both will maintain their current subscription to NHTI until September 2007 when Nielsen will report all TV viewing only in NTI.
“We are delighted to have TeleFutura join its sister network Univision as a reported network in our NTI Service” said Sara Erichson, general manager of Nielsen’s National Services. “This is an important time for Spanish-language media and we look forward to expanding our relationship with Univision Communications.”
“We are thrilled that TeleFutura will now be reported in NTI,” says Ceril Shagrin, senior vice president of Corporate Research, Univision Communications. “This is the next big step towards an accurate total network landscape. We will continue to monitor the characteristics of the sample and work with Nielsen to achieve a total representative sample.”
Univision Communications Inc. is a premier Spanish-language media company in the United States. Its operations include Univision Network, one of the most-watched Spanish-language broadcast television network in the U.S. reaching 98 percent of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86 percent of U.S. Hispanic Households; Galavisión, one of the country’s leading Spanish-language cable networks; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, a leading Spanish-language radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and four stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50 percent interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, a premier Spanish-language Internet destination in the U.S. For more information visit Univision.net, and Univision Online.
Nielsen Media Research is a leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in seven local markets (10 markets by 2006) and electronic set-metered service in 51 markets.
Nielsen Media Research, outside the U.S. and through international partnerships, operates TV ratings panels in 45 markets. Nielsen Media Research also offers radio audience measurement, print readership, direct mail measurement and customized media research services outside the U.S. In addition, Nielsen Media Research provides competitive advertising intelligence information in the U.S. and in 29 markets worldwide. Through a network of affiliates, advertising intelligence coverage is extended to more than 70 countries, representing 85 percent of the world’s advertising spending. For more information, visit NielsenMedia.com.
Nielsen Media Research is a unit of VNU, a global information and media company with leading market positions and recognized brands in marketing information, media measurement and information and business information VNU is active in more than 100 countries, with headquarters in Harlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues under IFRS amounted to EUR 3.3 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange.
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Posted by Elena del Valle on February 20, 2006
Jaime Suchlicki, Ph.D., editor, Cuban Affairs
Photo: University of Miami
A podcast featuring an interview with Jaime Suchlicki, Ph.D., editor of Cuban Affairs, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Dr. Suchlicki discussed the new journal with Elena del Valle, host of the HispanicMPR.com podcast.
Cuban Affairs is a quarterly, peer reviewed electronic journal which publishes articles on economic, political and social issues in contemporary Cuba. It is published by the Institute for Cuban and Cuban-American Studies (ICCAS) of the University of Miami.
Jaime Suchlicki is the Emilio Bacardi Moreau Distinguished Professor of History and International Studies and director of the Institute for Cuban and Cuban-American Studies (ICCAS) at the University of Miami. He directs the Cuba Transition Project sponsored by the United States Agency for International Development. He was the founding executive director of the North-South Center at the University of Miami. For the past decade he was also the editor of the
Journal of Interamerican Studies and World Affairs.
He is the author of a dozen books on Cuba and Latin America. His best-known books are Cuba: From Columbus to Castro, now in its fifth edition, and editor with Irving L. Horowitz of Cuban Communism, now in its eleventh edition. He is also the author of Mexico: From Montezuma to the Fall of the PRI. Dr. Suchlicki is a consultant to the private and public sector on Cuba and Latin American affairs. To read a related article on this topic click here .
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Jaime Suchlicki,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast.
Posted by Elena del Valle on February 17, 2006
Rosalba Verdugo, president and CEO of SGM Records
Photos: SGM Records
SGM Records Record Label & Production Company, LLC appointed Rosalba Verdugo president and chief executive officer. Prior to joining SGM Records, Rosalba Verdugo, a native of Chihuahua, Mexico was director of Contract Services and marketing manager at the Beacon Foundation in Tucson, Arizona. She started with Beacon Group as a program manager in 1993 and began her career as program manager at T.A.D.R.E. in 1988.
“I am privileged to be named president of SGM records. I am certain this will be a successful affiliation. The company has continuously made progress within the industry; I look forward to joining this group of talented people and to experience the remarkable growth” said Verdugo
Verdugo feels her strong marketing background has been key to her successful career. One of her major achievements was significantly increasing contracts with multiple businesses and being responsible for the growth of the company she represented.
Soledad Herrada, SGM Records co-founder
”SGM Records is very fortunate to have Rosalba as a member of its management team; her experience and capabilities are needed to lead the company through its next phase of growth” said Soledad Herrada, SGM Records co-founder.
SGM Records, a record label and production company, conducts digital video production specializing in music videos, TV commercials and public service announcements. It manages and promotes the career of Latin Pop singer Diana Mera who is working on her second album with Grammy award winning producer Gustavo Borner. SGM Records is a young enterprise owned and operated by Hispanic women committed to excel “in all areas of the business by working with the most competitive and dynamic professionals in each field.”
Posted by Elena del Valle on February 16, 2006
Heidi Eusebio, vice president, Edelman/Diversity Solutions and Federico Subervi, Ph.D., professor, School of Journalism and Mass Communications, Texas State University-San Marcos
The Public Relations Society of America will host two Hispanic market teleseminars based on three chapters of Hispanic Marketing & Public Relations. Entitled “The Changing Face of Public Relations: Latino Media Issues, Including Electronic Publicity and Media Training,” this teleseminar is delivered as a two-part series. The audience may register for one or both parts.
Part one, scheduled to take place March 1, 2006, is a 90-minute interactive teleseminar with Heidi Eusebio, vice president, Edelman/Diversity Solutions; and Federico Subervi, Ph.D., professor, School of Journalism and Mass Communications, Texas State University-San Marcos, director Latinos and Media Project and covers the topic “Latino Media: A Cultural Connection.”
Elena del Valle, principal, LNA World Communications and David P. Henry, president TeleNoticias
Part two, scheduled to take place a week later March 8, 2006, is a 90-minute interactive teleseminar with Elena del Valle, principal, LNA World Communications; and David P. Henry, president TeleNoticias, NovoMedia.
Part two covers the topics of “Cultural Understanding: Key to Effective Hispanic Media Training,” and the importance of “Electronic Publicity and Public Relations.”
One registration per site, per teleseminar is required. Registration deadline is 24 hours prior to the call. Each registration entitles the person registered to one telephone connection with as many people as they wish to listen to the teleseminar on their speakerphone.
The Public Relations Society of America based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members.
The cost of registrations is $290 for each teleseminar. Registrations must be in writing by fax to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003. Registration information is available via Palisades Convention Management at 800-350-0111 or 212-460-9700 and online at PRA.org
