Posted by Elena del Valle on February 16, 2006
Heidi Eusebio, vice president, Edelman/Diversity Solutions and Federico Subervi, Ph.D., professor, School of Journalism and Mass Communications, Texas State University-San Marcos
The Public Relations Society of America will host two Hispanic market teleseminars based on three chapters of Hispanic Marketing & Public Relations. Entitled “The Changing Face of Public Relations: Latino Media Issues, Including Electronic Publicity and Media Training,” this teleseminar is delivered as a two-part series. The audience may register for one or both parts.
Part one, scheduled to take place March 1, 2006, is a 90-minute interactive teleseminar with Heidi Eusebio, vice president, Edelman/Diversity Solutions; and Federico Subervi, Ph.D., professor, School of Journalism and Mass Communications, Texas State University-San Marcos, director Latinos and Media Project and covers the topic “Latino Media: A Cultural Connection.”
Elena del Valle, principal, LNA World Communications and David P. Henry, president TeleNoticias
Part two, scheduled to take place a week later March 8, 2006, is a 90-minute interactive teleseminar with Elena del Valle, principal, LNA World Communications; and David P. Henry, president TeleNoticias, NovoMedia.
Part two covers the topics of “Cultural Understanding: Key to Effective Hispanic Media Training,” and the importance of “Electronic Publicity and Public Relations.”
One registration per site, per teleseminar is required. Registration deadline is 24 hours prior to the call. Each registration entitles the person registered to one telephone connection with as many people as they wish to listen to the teleseminar on their speakerphone.
The Public Relations Society of America based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members.
The cost of registrations is $290 for each teleseminar. Registrations must be in writing by fax to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003. Registration information is available via Palisades Convention Management at 800-350-0111 or 212-460-9700 and online at PRA.org