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Hispanic Market Pro to Host Audio Conference on Hispanic Cause Marketing

Posted by Elena del Valle on February 22, 2006

Jim Estrada

Jim Estrada, managing partner, Estrada Communications Group, Inc.

Photo: Estrada Communications Group, Inc.

Miami, Florida – Hispanic Market Pro (HMP) will host a national audio conference Thursday, February 23 at 2 p.m. ET to discuss ways in which public relations practitioners and marketing executives can maximizing their Hispanic Cause-related Marketing initiatives. The cost of the audio conference is $215.

The one hour and 30 minute audio conference,  “How to Maximize Your ROI on Hispanic Cause-Related Marketing Partnerships and Social Campaigns,” is part of the company’s Hispanic Market University series of professional development audio conferences for Hispanic communicators. Topics slated for inclusion are: Common pitfalls when working with Hispanic organizations and how do you avoid them; crucial ingredients to a successful Hispanic cause-related marketing alliance and/or campaign; how to calculate how much money or in-kind services to donate to a partner organization; causes that strike the biggest chord among Hispanics; how to measure the effectiveness of a CSR campaign among Hispanics; and how to form and sustain local CSR partnerships with Hispanic organizations.


Liz Blacker, senior vice president, Media Division, One Economy Corporation

Photo: One Economy Corporation

Speakers will be Liz Blacker, senior vice president, Media Division, One Economy Corporation; Jim Estrada, managing partner, Estrada Communications Group, Inc. and Ileana Fernandez, vice president and COO of the Hispanic College Fund. Sandra Bernardo, associate vice president at Euro RSCG Magnet, will moderate the conference.

Co-headquartered in Miami and New York, Hispanic Market Pro, HMP, provides Hispanic marketing executives professional development teleseminars. A joint venture of Hispanic PR Wire and Bryan Communications ( and, HMP presents trainings every other Thursday on a wide variety of topics for executives across advertising and public relations disciplines. Details and registration are available online at Hispanic Market Pro.