Posted by Elena del Valle on April 15, 2008
Zune home page – click on image to enlarge
Zune, MSN Latino and Remezcla.com will cross promote each other’s music in a new co-branded online platform scheduled to launch today, April 15. According to promotional materials, the new website will provide a forum for consumers to discover and purchase new music and artists, expanding the reach of the three partners among the Hispanic online community. One of the groups expected to have a prominent placement on the Zune Marketplace homepage and be artist of the month on MSN Latino in May is Belanova, a Mexican electropop band.
Denisse Guerrero of Belanova
“For artists it means getting maximum exposure through prominent sites and through a digital storefront,” said Denisse Guerrero, lead singer of Belanova. “We’re thrilled that we’re able to work with Zune to expose our music to fans through various online avenues.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
The arrangement with MSN Latino gives Zune the exclusive naming rights to MSN Latino’s music channel, which will be rebranded as Zune Musica through 2009. The collaboration between Zune and MSN Latino will include all pages within the MSN Latino Zune Musica music channel including editorial, graphics, photos, in-page video, special-event coverage and sponsorships related to music, such as the Latin Grammys and Latin Billboard Music awards. The Zune-MSN Latino collaboration will include a Zune-branded artist of the month and links into Zune Marketplace for users who want to buy music of featured artists.
“Zune continues its commitment to Latin artists and to the Hispanic community,” said Javier Farfan, senior manager of Lifestyle Marketing for Zune. “Through these business arrangements, Zune will continue to offer Latino music lovers the artists’ information and industry content they care about through Zune, Zune Marketplace and the Zune Social.”
Javier Farfan, senior manager of Lifestyle Marketing, Zune
“Remezcla.com prides itself in introducing readers to new trends in Latin culture,” said Andrew Herrera, chief executive officer of Remezcla.com. “We are excited to partner with Zune as we both value the importance of enhancing the Hispanic online experience. As people discover new content, especially through music, they also can venture across content that interests and connects with them culturally. Partnerships like this with Zune help content on our site reach new audiences, and that’s key as we expand into new markets.”
Through the Zune and Remezcla.com partnership, Zune will be the exclusive portable music device and online music store for Remezcla.com users. Additional Remezcla.com resources will include exclusive content, integrated Zune branding and promotions through 2009. Online users will be able to venture across sites, download music and join Zune Social, a social networking music community.
Launched in New York City in 2006, Remezcla.com is a network of bilingual sites showcasing local Latino and Latin American cultures, local and international trends in Latin music, visual arts, film, nightlife, and events. Remezcla.com plans to expand to Chicago, Los Angeles, Miami and San Francisco; and to partner with other online and social networking sites including MySpace Latino.
Zune is Microsoft’s music and entertainment brand that includes a line of wireless digital media players, the Zune Marketplace online store, and Zune Social online music community. Founded in 1975, Microsoft is a leader in software products.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on January 20, 2008
Presenter Michele Valdovinos, senior vice president, Phoenix Multicultural
A presentation by Michele Valdovinos and Q&A with Michele Valdovinos and HispanicMPR.com host Elena del Valle about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children ages 6-14 and their parents in 16 United States markets. During the study, company representatives interviewed 2,600 non Hispanic white, African American, Asian and Hispanic participants over several months.
“Marketing to Multicultural Kids” consists of 37 minutes of useful insights and information by a leading Latino market expert based on surveys and in-person interviews of multicultural children and their parents. The findings assist market researchers to identify what children do and why, the motivations behind Hispanic children’s purchasing behaviors. “Marketing to Multicultural Kids” was recorded in September 2007.
Available exclusively on HispanicMPR.com! For your convenience you may also purchase these materials on audio CD’s.
What you receive: Downloadable recording of a 37-minute presentation “Marketing to Multicultural Kids” and a bonus 44-minute interview of Michele Valdovinos.
Total: 81 minutes of recording, 37 minutes of presentation and 44 minutes of interview!
Downloadable “Marketing to Multicultural Kids” MP3’s $119.95
Audio CD’s of “Marketing to Multicultural Kids” $139.95
Not sure? Click here to listen to a short interview with Michele
Find out about the attitudes and behaviors of multicultural kids 6-14, a market segment with billions of dollars in buying power, and their parents in the United States so you can understand and reach them effectively.
We have direct access to Hispanic market and Hispanic media experts. They have shared some of their secrets and the benefits of years of experience and we will share them with you.
“Marketing to Multicultural Kids” (Poyeen Publishing, $119.95)
Presented by Michele Valdovinos and recorded September 2007
What you receive: Downloadable recordings of a 37-minute presentation “Marketing to Multicultural Kids” and a bonus 44-minute interview of Michele Valdovinos. Total: 81 minutes of recording time, 37 minutes of presentation and 44 minutes of interview time!
How it works: It’s easy! Once you purchase this outstanding recording only available here, you will receive instructions to download the file in MP3 format.
MP3 files are audio files that can be recorded and transferred easily, allowing you to listen to them on your computer or MP3 player (such as an iPod).
Similar presentations are only available by attending national conferences or teleseminars costing hundreds or thousands of dollars. And that is just to listen, without a copy of the audio recording! Now for a fraction of the cost of one of the teleseminars you can have the presentation to listen to whenever you want and as often as you want.
For a fraction of the cost you can listen to the recordings in the convenience of your office or home anytime you choose and as often as you like. Listen on your computer or MP3 player over and again. Rewind and listen to portions of particular interest. As a bonus you receive an interview of Michele Valdovinos in which she discusses her findings about multicultural kids 6-14 and their parents.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars in buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
• Quantitative and qualitative research findings
• Practical applications of information in marketing programs
• Areas of the country where the Latino kids market is booming
• Percent of kids 6-14 that is multicultural
• Ethnic breakdown of kids 6-14
• Hispanic kids characteristics
• Kid’s emotional state and aspirations
• Commonalities and distinctions
• Level of acculturation
• Acculturation versus assimilation
• Percent of kids, by ethnic group, that is less acculturated
• Percent of children, by ethnic group, speaking a second language
• Percent of children, by ethnic group, whose family speaks a second language
• Percent of children, by ethnic group, more comfortable speaking English than their parents
• Attitudes about The American Dream among kids
• Children’s attitude about culture and ethnic identity
• Parents’ attitude about the American Way and home country traditions
• Percent of parents whose kids are more home country oriented than U.S. oriented
• Percent of kids who are more home country than U.S. oriented
• Percent of non Hispanic white children with exposure to diverse kids
• Source of information for majority of kids about diverse kids
• Percent of kids, by ethnic group, who would like to speak a foreign language
• Which language most kids would like to speak
• How kids are accessing technology
• Highest and lowest income households in the US
• Technology characteristics in those households
• Source of technology input in the households
• Types of products kids buy
• Types of products older children buy
• Decision types parents seek input from their children on
• Importance of children’s empowerment in home
• Role of Hispanic kids in the family decision making process
• Role of language, messages when targeting Hispanic children
• Much more
Michele Valdovinos oversees the Phoenix Multicultural marketing functions and leads the Senior Management Analysis and Review Team to provide actionable insights and recommendations for the company’s clients. Michele brings more than twelve years of professional experience working in high-profile industries such as network television, entertainment, international marketing, and Hispanic market advertising.
If you’re ready to target one of the largest and most desirable market segments and need to understand what they think and how they make their decisions to maximize results, “Marketing to Multicultural Kids” (Poyeen Publishing, $119.95) presented by Michele Valdovinos senior vice president, Phoenix Multicultural, will get you started.
Find out what multicultural kids 6-14 and their parents across America think so you can focus your marketing efforts more effectively.
How it works: It’s easy! Once you purchase this outstanding presentation only available here, you will receive instructions to download the file in MP3 format.
Still not sure? Click here to listen to a short interview with Michele
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Posted by Elena del Valle on October 31, 2007
October/November 2007 Ser Padres cover
Photos: Meredith Corporation
Meredith Corporation will merge Healthy Kids en Español and Ser Padres, a parenting publication, to create one of the largest Spanish-language consumer magazines in the United States targeting Latino parents. The revamped free magazine, Ser Padres, will be published eight times a year with a circulation of 700,000. The February/March re-launched issue of Ser Padres, featuring a fresh look and new logo, will be available January 11, 2008.
Ruth Gaviria, executive director, Meredith Hispanic Ventures
“Ser Padres was first-to-market in the Hispanic parenting space and has been a trusted resource for more than 17 years,” said Ruth Gaviria, executive director of Meredith Hispanic Ventures. “Now, we are growing the brand and offering a superior publication to readers and advertisers. Readers will get more culturally-relevant editorial that focuses on the well-being of the Hispanic family, including finances, health, family activities and meal planning.”
The new Ser Padres promises concise articles for the multi-tasking parent, new sections on home décor, women’s health, pregnancy news and shopping guides. The magazine will also include articles on cultural heritage, values and education and signature sections like “Profile of a Hispanic Mom.”
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Ser Padres staff hope to encourage reader interaction with sections like “My Favorite Photo,” where parents are invited to submit family shots that may be considered for inclusion in a future issue of the magazine. Ser Padres is expected to feature a new look with more sophisticated visuals and photographs taken shot outside of the studio.
McDonald’s, Clorox, Fisher Price, Publix and the Milk Processor Education Program (PEP) plan to advertise in 2008. Meredith launched Ser Padres in the fall of 1990 as an off-shoot of Parents magazine. The magazine is distributed via pediatrician and gynecology offices.
Alberto Oliva, editor-in-chief, Ser Padres
“We’ll be able to get to know our reader better and deliver even more information to help her raise healthy and happy kids,” said Alberto Oliva, editor-in-chief, Ser Padres. “I’m excited for the next phase of Ser Padres.”
Meredith Corporation is a leading media and marketing company with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines and publishes 180 special interest publications under 80 titles. Meredith has more than 400 books in print and owns 13 television stations.
Additionally, Meredith has an online presence that includes more than 40 websites and two broadband channels, Better.tv and Parents.tv. Meredith has a consumer database of 85 million names available for magazine and television marketing and advertising campaigns. Meredith publishes three other Spanish language magazines, Espera, with a circulation of 375,000 and 12 Meses with a circulation of 300,000, published twice a year; and Siempre Mujer, a bi-monthly magazine for Hispanic women. Siempre Mujer averages 115 pages and has a circulation of 400,000. It is available in newsstands and by subscription.
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click for information on “Marketing to New Hispanic Moms – a case study”
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Posted by Elena del Valle on October 4, 2007
Alexandra Galindez, director, multi-cultural marketing Burger King Corporation
Photo: Burger King Corporation, Hispanic Youth Foundation
In support of Hispanic heritage, Hispanic culture and National Youth Soccer Month, Burger King Corporation sponsored six Soccer Immersion programs in Los Angeles, Washington, D.C., Chicago, Dallas and Houston, reaching 150 Latino youth. The company’s support will continue in November with a free community-wide outdoor event in conjunction with the 2007 MLS Cup in Washington D.C.
As part of the promotion, Burger King aspiring athletes were able to compete in MLS ¡Futbolito!Tournaments. Numerous clinics and games were scheduled to raise awareness and educate the public about youth soccer as part of the Fifth Annual National Youth Soccer Month. Marketing staff at Burger King believe soccer has regained popularity during recent years among athletes because of the superstars that have joined the game and the “sport’s positive, character-building lessons.” The hamburger maker declined to share budget numbers or details about its efforts to reach Latino consumers.
“Burger King Corporation recognizes the importance of physical activity and team sports, like soccer, as part of a child’s healthy upbringing,” said Alexandra Galindez, director for multi-cultural marketing. “Our desire is to help young athletes further develop their soccer skills and passion for the game by providing them with unique opportunities to compete in tournaments and meet some of their sports heroes.”
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Burger King sponsored several soccer initiatives in conjunction with MLS W.O.R.K.S. Throughout the year, the company sponsored teams’ registration fees, uniforms and other soccer gear to facilitate Hispanic adult and youth teams in 14 cities to be part of the MLS ¡Futbolito! Tournament. Additionally, Burger King sponsored some youth and their chaperones from local community organizations with enhanced treatment that included special recognition at select SuperLiga games, reserved seating during the game, and access to post-game meet and greet opportunities with soccer celebrities.
Rick Castillo, board member, Hispanic Youth Foundation
“As the demographic landscape continues to grow and change, so do the needs of communities and the kids that live within them,” said Rick Castillo, board member, Hispanic Youth Foundation. Physical and economic restraints often limit the reach and development of youth and it is great to see that companies like Burger King Corporation are taking an initiative to reach out to organizations like the HYF. With the help of BKC and its resources, more opportunities are made available to local children.”
The Burger King system operates more than 11,200 restaurants in 50 states and 69 countries and U.S. territories worldwide. According to promotional materials, 90 percent of Burger King restaurants are owned and operated by independent franchisees. No information was available on the number of Hispanic owned franchises.
According to the Burger King website, the company supports the Hispanic Heritage Council, Hispanic Association on Corporate Responsibility (HACR), League of United Latin American Citizens (LULAC), National Council of La Raza (NCLR), and the U.S. Hispanic Chamber of Commerce (USHCC). Since 1989, Bromley Communications has been the company’s agency of record for Hispanic market issues. The Hispanic Youth Foundation (HYF), a nonprofit organization, funds educational programs and other initiatives for at-risk Hispanic children and youth.
Posted by Elena del Valle on September 6, 2006
Colonel Al Rodriguez
Photo: You Don’t Speak For Me
For many Latinos May 2006, when numerous immigration related rallies and walkouts took place, will be remembered for the solidarity and determination of the Hispanic community. Different generations of Hispanics, and non Hispanics, took part in the demonstrations, from high school walkouts to retired immigrants marching in one of the many rallies throughout the country. Among the reasons they took a stand was to protest the criminalization of immigrants. Many demonstrators were against undocumented immigrants being labeled felons which would happen if some of the proposed legislatin is approved. More immigration related events are scheduled this month as a reminder to the rest of the country of the value and contributions of Latinos to America and a way to urge Congress to take immigration reform seriously. As additional demonstrations surface another Latino voice, albeit a much softer one, has risen with an opposing point of view.
You Don’t Speak For Me (YDSFM), a self described national coalition of concerned Americans of Hispanic heritage brought together by Colonel Al Rodriguez, charges that individuals and groups claim to speak on behalf of the Hispanic community in the United States as a whole without making homeland security a priority. The group is said to include first and second generation Americans as well as recent legal immigrants who believe illegal immigration harms America and guest worker amnesty will do the same.
According to the group’s website its members espouse five main principals: All immigration should be legal; undocumented immigrants should receive no benefits or privileges; amnesty should not be allowed; securing national borders should be a priority and immigration laws should be enforced; and immigrants should learn English.
“Homeland security is not a racial or ethnic issue, nor is it a partisan one. It is a matter of life and death, as current events have once again demonstrated how vulnerable our nation remains to fanatic Islamic terrorists,” said Rodriguez. “Our southern border is a sieve, a dangerous, life-threatening sieve. Criticism of the failure to control that border is, by no stretch of the imagination, an attack on any particular ethnic group. It is a legitimate criticism of the failure of the Bush Administration to protect the nation and of the people who violate our laws.
Rodriguez believes homeland security is at great risk due to the government’s failure to protect the nation’s borders. Rodriguez and his followers want to make it clear that the Hispanic community does not have a unanimous opinion on immigration issues. The organization’s members, scattered through out the country, are predominantly first generation American citizens. Coalition officers are Rodriguez, chairman, and four vice chairs, Mariann Davies, Claudia Spencer, Justin Rangel, and Maria Chojnowski.
“American Hispanics stand shoulder to shoulder with other Americans as our nation and our people face unprecedented threats to our security. If the terrorists succeed in breaching our borders and carrying out another attack, they will not discriminate in their campaign of mass murder. Pointing out that our borders are out of control is not offensive. The failure of either party to do anything about it is offensive, reckless and inexcusable,” said Rodriguez.
There are unconfirmed rumours that You Don’t Speak for Me has ties to FAIR, the Federation for American Immigration Reform, a national, nonprofit, public-interest, organization claiming 198,000 members dedicated to immigration reform. A You Don’t Speak for Me spokesperson didn’t respond to HispanicMPR.com questions on the subject. — Melissa Gonzalez contributed to this article.
Posted by Elena del Valle on February 3, 2006
January 2006 Fox en Español magazine cover
Los Angeles, CA – Fox Pan American Sports finalized a licensing agreement with Cuatro Media, Inc. (Cuatro Media), a leading developer of Spanish-language media content, to produce and distribute a monthly magazine titled Fox Sports en Español in the United States. Available in New York, Chicago, Miami, Los Angeles, Dallas and Houston through Hispanic newspapers, and nationally via paid subscription, the high-quality, saddle-stitched, full-color Spanish-language sports magazine is scheduled to debut March 23, 2006.
“I can’t think of a better way to kick off our countdown to our 10th anniversary in November than with the launch of what we hope will become the preeminent sports magazine among Latinos,” said David Sternberg, executive vice president and general manager of Fox Sports en Español. “We have a great partner in Cuatro Media and are confident that their expertise in publishing and sales, combined with Fox Sports en Español’s brand equity and unrivaled passionate fan base, uniquely positions us for great success.”
While the exact terms of the deal were not revealed, with a robust starting circulation of 750,000, the Fox Sports en Español magazine will initially be available through distribution agreements with leading Spanish-language newspapers in the top Hispanic DMAs including Los Angeles, New York and Chicago (Tribune’s Hoy Newspaper); Houston (Houston Chronicle’s La Voz and La Vibra); Dallas (Dallas Morning News’ Al Dia); Fort Worth (Knight Ridder’s La Estrella); and Miami (Knight Ridder’s El Nuevo Herald). The magazine will also be available through subscription on a nationwide basis. Cuatro Media expects to lock in additional distribution agreements over the next few months to augment the publication’s circulation to over one million.
Advertising sales responsibilities for the new venture will be led by Cuatro Media’s Director of Sales Jeffrey Duque in close cooperation with Publicitas-LHM and Fox Sports en Español’s advertising sales team led by senior vice president of Advertising Sales Tom Maney. Exectuvites hope Fox Sports en Español magazine benefits from the strength and success the Fox Sports en Español brand has enjoyed among consumers and advertisers as a widely distributed and watched Spanish-language sports cable network over the past ten years, in the United States and Latin America. The Fox Sports en Español magazine will cater to Latinos’ deep-rooted culture, heritage and passion for sports by offering quality sports content available for and by Hispanics. Among its many points of differentiation, the magazine’s editorial staff, led by editor in chief Luis Viñuales of Cuatro Media, is made up of Latino writers, columnists and opinion leaders that have grown up playing, watching, and/or reporting on sports throughout the U.S., Spain and Latin America.
“Among Hispanics, sports are a deep rooted passion. We created a magazine that respects our readers and takes this passion very seriously. We are particularly excited about launching in this very special year when the soccer and baseball world cups coincidem,” said Viñuales.
January 2006 Fox en Español magazine cover
Departing from the monolithic model followed by other magazine ventures targeting Latino sports fans, Fox Pan American Sports and Cuatro Media embarked on months of extensive consumer and market research and based on those findings decided on the creation of two distinct editions of the magazine, which will be published simultaneously, as the most effective content model for meeting the diverse interests of today’s Latino sports enthusiast. One version will have a Caribbean Hispanic feel and reflect the distinct preferences and sports profiles of Caribbean Hispanics such as baseball. The other version will be more heavily targeted to the passionate soccer fan. Although features will vary between versions, both editions plan to cover a representative cross-section of sports including soccer, baseball, boxing, tennis, basketball, football, and motor sports.
Starting out in six of the top 10 Hispanic DMAs, which were selected based on their large Hispanic populations and high concentration of Hispanic advertising agencies, the Fox Sports en Español magazine is poised to become a preeminent Spanish-language sports magazine and deliver to advertisers the strongest male composition in the competitive category. Later in 2006, as part of the agreement, Fox Pan American Sports and Cuatro Media will introduce a second title targeting sports enthusiasts across the Spanish-speaking Americas. Fox Pan American Sports LLC is an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International.
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at fse.yahoo.com.
Principally owned by Savoy Capital, a Houston-based private investment firm, Cuatro Media, Inc. (Cuatro Media) was founded in 2003 and is a leading international developer, producer and distributor of content for Hispanic audiences worldwide. Headquartered in New York with regional offices in Spain and Argentina, Cuatro Media has built one of the largest and most diverse networks of Spanish-language media properties and is now capable of reaching an audience of more than seven million in 16 countries. In addition to representing the Fox Sports en Español brand, Cuatro Media also produces and sells content through licensing agreements with Sesame Street, MTV, and Discovery Channel, among others. Cuatro Media is currently exploring other viable platforms for content distribution, including television and digital platforms such as web-based technologies, blogs and pod-casts. For more information, visit Cuatro Media
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Posted by Elena del Valle on January 16, 2006
Isabel González, editor-in-chief of Tu Vida
New York, NY – Isabel González was named editor-in-chief of Tu Vida, an English language bi-annual magazine “outsert” published by Hearst Magazines. The supplement, which was first introduced in November 2005, will be polybagged with select issues of Cosmopolitan, Country Living, Good Housekeeping, Harper’s Bazaar, House Beautiful, Marie Claire, O the Oprah Magazine, Redbook, and SHOP Etc. The publication, which will be sent with June and November 2006 issues of the host magazines, targets women who identify strongly with their Latin heritage and covers topics such as fashion, beauty, home, food, family and celebrity. Tu Vida’s content is almost exclusively in English.
Since July 2000, González has worked at Teen People, where she started the magazine’s Trendspotters™ program and then served as special projects editor. Since 2000, she also contributed fashion, trend, home, travel and lifestyle articles to TIME magazine and, since 2003, to the Washington Post. At Time Inc., González also co-founded the first-ever Hispanic employee affinity group, Hola@Time Inc. In 2001, she was awarded a President’s Award by the company’s chairman for her work on behalf of diversity.
Most recently, González co-authored the book Latin Chic (Rayo/HarperCollins), which was published in October 2005. She has also written about Latin culture and tradition for Bride’s, The Washington Post, and the Atlanta Journal-Constitution.
“I’m thrilled to be helping Hearst create a publication focused on Hispanic-American women who have style, passion and appreciate Latin traditions,” said González. “I have no doubt that Tu Vida will get a great response from the women who receive it.”
Hearst Magazines is a unit of The Hearst Corporation (www.hearst.com), one of the world’s largest publishers of monthly magazines, with a total of 19 U.S. titles and 145 international editions. The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.
Posted by Elena del Valle on August 29, 2005
Michael Schwimmer
Los Angeles (August 22, 2005) – Sí TV, the first English-language Latino television network, named Michael Schwimmer Chief Executive
Officer. The announcement was made by Jeff Valdez, co-Founder and chairman of Sí TV. Schwimmer, who most recently was executive vice president of Programming and Marketing for DISH Network, will take the helm as Sí TV’s first CEO on September 6th.
“Michael is one of the most respected executives in the industry with a unique understanding and successful track record regarding the large and rapidly growing Latino marketplace that we address,” said Valdez. “Michael has been a member of the board of directors since the inception of our network in March 2004 and he knows the company well. We look forward to his experience and leadership.”
“I am thrilled to be joining Jeff and his team, who have created one of the most exciting new networks in many years, and I’ve seen just about all of them,” says Schwimmer. “It’s amazing that, as an independent network, Si TV has already created award-winning original programming for an underserved English-speaking Hispanic audience representing more than 50% of all Hispanic households in the country.”
Sí TV is a television network dedicated to bringing entertainment to Hispanic audiences in English. As the U.S. Hispanic population continues to grow exponentially, one of its most coveted segments is the 18-34 demographic described by some as “Generation Si,” who are second and third-generation acculturated Hispanics. Most of them speak little or no Spanish and watch English-language media. At the same time they identify strongly with their Latino heritage and respond positively to Latino-oriented television programming.
Sí TV is an English-language, Latino network featuring hip and irreverent, culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “Top 10 Next Networks,” Si TV reaches 10 million homes nationwide. The network has forged affiliation agreements with Comcast Cable, Time Warner Cable, Cox Communications, Adelphia and Grande Communications, while EchoStar’s DISH Network features Sí TV as part of its “America’s Top 120” package. Investors in the network include Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners, company co-founder Barshop Ventures and EchoStar Communications Corporation (NASDAQ: DISH). Co-founded and chaired by Jeff Valdez, who was recently named a “Top 10 Player” in Hispanic media by Ad Age Magazine, Sí TV was established in 1997 as a production company to develop, produce and distribute original English-language, Latino-themed entertainment. For more information visit SiTV online at www.SiTV.com .
