Posted by Elena del Valle on August 27, 2018
H. John Oechsle, CEO, Swiftpage
Photo: Swiftpage
A podcast interview with H. John Oechsle, chief executive officer, Swiftpage, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses what to look for in a CRM for your small business with Elena del Valle, host of the HispanicMPR.com podcast.
John joined Swiftpage in July 2012, arriving with 30 year track record. Prior to joining Swiftpage, he served as the executive vice president of Strategy and Product for DigitalGlobe. Prior to DigitalGlobe, John was the senior vice president of Technology and Content as well as chief information officer for IHS Inc. Before that he was the chief information officer and vice president of Information Management Worldwide for Ortho-Clinical Diagnostics, a Johnson & Johnson company, where he was responsible for all technology and e-business.
John is an advocate for technology and education in Colorado. He served as 2007 Chairman of the Colorado Technology Association (CTA). John supports Open World Learning, an organization which uses the power of technology and peer teaching to develop leadership and ignite a love of learning among children. John also supports Kidstek, an organization dedicated to making technology accessible to youth.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR H. John Oechsle” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2018 section of the podcast archive.
Posted by Elena del Valle on August 23, 2018
Gulag 401K
Photos: Richard A. Marin
For 20 years Richard A. Marin (see Podcast with Richard Marin, CEO, Low Emissions Resources Corporation, on how retirement is not for wimps) gathered personal stories. In the last six months of 2017 he wrote more. Over a three month period he dedicated his efforts into making the stories into Tales of a Modern Prisoner Gulag 401K (Lulu Publishing Services, $20), a 220-page softcover book. His intended audience was general although he felt the stories would appeal most to Baby Boomers.
When asked by email what motivated him to write the stories he replied, “I am a student of the retirement topic and hence the overall subject matter, but mostly I am a storyteller who finds the topic of retirement to be a compelling human phase that is rich in social, psychological and economic reality with which everyone can relate.”
When asked what he meant when he said in the book that it’s not possible to build high enough walls he replied, “I mean that the retirement or pension crisis is so globally and demographically pervasive that you cannot insulate yourself from it. It is a problem that we as a species must face in the next 30 years. It will affect us all, regardless of how wealthy we are or where we live. We will all need to deal with the humanity of the issue.”
Richard Marin, author, Gulag 401K
As to in what ways he has marketed the book he said, “I hired a top-class publicist in Lavidge and I promoted it via Kirkus Review. The two have reached out to both professional and general populations that have a broad interest in the topic.”
Marin is a 42-year finance, real estate, and venture capital industry executive. He also is involved in managing private equity investments, consulting on major commercial real estate and attractions projects, and the retirement field. The book is divided into seven sections and 23 chapters.
Click to buy Gulag 401(k)
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Filed Under: Books
Posted by Elena del Valle on August 13, 2018
Andrew Conte, director, Center for Media Innovation, Point Park University
Photo: Point Park University
A podcast interview with Andrew Conte, director, Center for Media Innovation, Point Park University is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses media deserts with Elena del Valle, host of the HispanicMPR.com podcast.
Andrew joined Point Park University in 2005 as a part-time professor and founding director of the Point Park News Service. As an investigative reporter at the Pittsburgh Tribune-Review since 2001, he has covered a wide range of topics that include rising health care costs, offshore banking and the legalization of casino gambling across Pennsylvania.
He received national and local awards for his reporting, including a Scripps Howard Foundation award for business reporting, the Carnegie Science Award, and first-place honors from the Inland Press Association, the Association of Health Care Journalists, the Pennsylvania Associated Press Managing Editors, and the Associated Press Society of Ohio. His latest book, The Color of Sundays: The Secret Strategy that Built the Steelers’ Dynasty, won a Ben Franklin Silver Award from the Independent Book Publishers Association.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Andrew Conte” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2018 section of the podcast archive.
Posted by Elena del Valle on August 6, 2018
Author Seline Shenoy
A podcast interview with author Seline Shenoy is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses redefining beauty: Why are women still measured and defined by their looks? with Elena del Valle, host of the HispanicMPR.com podcast.
Seline is a podcast host who focuses on personal empowerment, self-esteem, productivity, and wellness. She is the founder of The Dream Catcher, a blog community that encourages people to live their ideal life, where she has been sharing her thoughts since 2014. Her book Beauty Redefined How to Feel Authentically Beautiful in Today’s World was published in June 2018.
Born and raised in Dubai, Seline has traveled to more than 35 countries across Europe, North America, Australia, Asia, the Middle East, and Africa. She holds a a Master’s in International Marketing from Emerson College, and has certifications in hypnotherapy, life coaching, and personality assessments.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Seline Shenoy” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2018 section of the podcast archive.
Posted by Elena del Valle on August 2, 2018
Theatrical one-sheet for Generation Wealth – click to enlarge
Photo, video: Lauren Greenfield, Amazon Studios
After 25 years as a photographer and filmmaker Lauren Greenfield became convinced that there was a theme to much of what she had observed. She felt a culture of wealth bound many of the images. She mounted a photographic exhibit of her work, published a book and released Generation Wealth, a 106-minute introspective film released via Amazon Studios. Scroll down to watch the film trailer.
The director and her family appear prominently in the film. She interviews them as well as people she knew in her high school years and the subjects of previous films and photography projects.
Questions about the film submitted via email to a representative remain unanswered as of this writing. The film was written by Greenfield who was also a producer. Frank Evers and Wallis Annenberg were also producers. Theater locations and additional information are available on the film website, generationwealthmovie.com
Greenfield is an Emmy-award-winning photographer, filmmaker, and chronicler of youth culture, gender, and consumerism. Other films by Greenfield include Queen of Versailles and Thin. The film was supported by a grant from the Sundance Institute Documentary Film Program with support from JustFilms and Ford Foundation Cinereach Project at Sundance Institute.
Posted by Elena del Valle on July 23, 2018
Richard Marin, CEO, Low Emissions Resources Corporation
Photo: Richard Marin
A podcast interview with Richard Marin, CEO, Low Emissions Resources Corporation, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses retirement is not for wimps with Elena del Valle, host of the HispanicMPR.com podcast.
Rich is a 42-year finance, real estate, and venture capital industry executive. He also is involved in managing private equity investments, consulting on major commercial real estate and attractions projects, and the retirement field.
Rich is a retired clinical professor from the Cornell’s Johnson Graduate School of Management, where he taught asset management, alternative assets, retirement and pensions and project financing. He authored Global Pension Crisis: Unfunded Liabilities and How We Can Fill the Gap. His latest book, Gulag 401k: Tales of a Modern Prisoner (Lulu Press, $20) was published in 2017.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Richard Marin” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the July 2018 section of the podcast archive.
Posted by Elena del Valle on July 19, 2018
Zen of Zinn Instant Wisdom from Silicon Valley’s Longest Serving CEO
Photo: Ray Zinn
Ray Zinn spent decades as head of Micrel, a financially successful Silicon Valley company. Now that he is retired he founded ZinnStarter to provide seed funding to college students launching new products. The program, still in the initial stages, is at five universities with plans on expansion next year. As part of his efforts to reach a young demographic he spent two years writing Zen of Zinn Instant Wisdom from Silicon Valley’s Longest Serving CEO ($9.95), a 195-page softcover book published this year.
His target audience? “Anyone who seeks understanding and wisdom concerning the dynamics of people, society, business and culture,” Zinn said via a spokesperson by email. His goal was “To impart 37 years of executive insight and 50 years of Silicon Valley experience concerning how people, organizations and society are interconnected.”
The book is divided into an introduction and ten chapters titled: Leadership, Entrepreneurial Lift, Management, Startup Life, Discipline, Determination, Government and Society, People, and Life. Each chapter is made up of small segments of text, many of them a paragraph long.
“Two factors fed into the book’s conception,” he said when asked what prompted him to write a collection of short tips for the entire book. “First, along with my daily observations about business and Silicon Valley that I shared on social media, I offered my insights and experiences into the soft side of people. It were these latter elements to which people reacted most positively. The second factor is that in the 21st century, people want content in small, bite-sized pieces. Hence, I designed the book as a collection of memes, that can be read quickly remembered discretely and shared easily.”
When asked how his first and second books differ he said, “Tough Things First was my management and leadership opus, one specifically for business leaders from founders of brand new startups to seasoned executives. Zen of Zinn is for them as well, but also for the masses. Many parts of Zen of Zinn deal with the spiritual essence of humans, and how that shapes communities and organizations. Anyone looking for insight and uplift will find value in Zen of Zinn.”
When asked “You discuss dignity and respect in the book, how does that align with the lack of diversity in Silicon Valley and elsewhere?” he replied, “Indeed, part of my goal with Zen of Zinn and Tough Things First was to show that dignity is tied to profitability. Respecting the dignity of all people was a cultural foundation of my company, Micrel, and we were profitable 36 of our 37 years (and the one unprofitable year was a paper loss due to the closing of a redundant facility).
As you suggested, a lack of dignity and a lack of diversity are often interrelated. Any action that marginalizes people because of their differences is a form of disrespect and an afront to their dignity. This in turn results in lower diversity. This is a shame because diversity breeds innovation. Too many Silicon Valley companies are losing out because they do not encourage a corporate culture that values diversity.”
When asked to share wisdom based on personal experience regarding diversity he said, “Two elements come to mind. First, leaders have to put effort into making diversity work. It is not automatic. Simply proclaiming that your company embraces diversity is insufficient. It takes commitment, monitoring, corporate culture shaping, and real work. Second, it requires diversity being part of the corporate culture, part of the organization’s mind set. If you force diversity onto employees that don’t fully embrace it, you may cause more problems.”
When asked if Silicon Valley has peaked he replied, “I say the best parts of Silicon Valley are being cloned elsewhere (my ZinnStarter program is one small piece of this process). Silicon Valley will continue to be itself, but it will slowly quit being the epicenter of technical innovation. That will be everywhere smart people live.”
Click to buy Zen of Zinn
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Filed Under: Books
Posted by Elena del Valle on July 12, 2018
Monica Escaleras, Ph.D., director, FAU BEPI
Photo: College of Business at Florida Atlantic University
Researchers at Florida Atlantic University (FAU) believe Hispanic consumer confidence stalled in the second quarter of 2018 compared to the first quarter of the year. They drew their conclusions from a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in FAU’s College of Business. The conclusions were derived from a recorded survey online and by landline of 850 Hispanics 18 years or older.
“Hispanics are less optimistic of their financial situation and the short-term economic outlook of the country,” said Monica Escaleras, Ph.D., director, FAU BEPI. “They’re concerned about what they perceive as a rising cost of living, gas prices and interest rates. All of this leads Hispanics to be less eager to consume more.”
The second quarter Hispanic Consumer Sentiment Index (HCSI) dropped from 98.9 in the first quarter to an 86.4 in the second quarter, according to the 11-page report titled Hispanics Consumer Confidence Stall in Second Quarter of 2018 Cost of Living on the Rise and Less Likelihood to Buy a House or Car. Information provided by the university indicates that the HCSI continues to trail the general population score of 98.2 as published by the University of Michigan in June 2018.
When asked by email how researchers identify respondents Escaleras said, “Respondents self-identify as Hispanics. Specifically, this is the question that we ask: Are you of Hispanic, Latino or Spanish origin? If the answer is yes, then they take the survey. If the answer is no, then the survey ends.”
The poll, available to respondents in English and Spanish, was funded by the Dean’s Office in College of Business at Florida Atlantic University, according Escaleras, who declined to disclose the budget for the project.
“We use two modes of data collection: online and landlines,” she said. “The online sample is supplied by Survey Sampling International. For the landlines, the Hispanic phone lists are supplied by Aristole, Inc and then the questions are recorded in both languages English and Spanish. Finally, the we use a computer software call Stratics to randomly pick phone numbers and call. The calls are automated and the questions are pre-recorded or what is call robocalling. IVR stands for Interactive Voice Response which is a technology that allows respondents to interact with surveyor (which pre-recorded the questions) via a telephone keypad or by speech recognition.”
Hispanics’ short-run economic outlook for the country dipped, with only 50 percent saying they expect the country as a whole to experience good business conditions in the upcoming year, down 11 points compared to the first quarter. Among survey takers 52 percent said they think it is good time to buy big-ticket items, compared to 69 percent in the first quarter.
Four out of five poll takers said the cost of living has gone up, a 21 percent rise since the first quarter. Per the press release, this perception, along with increasing concerns over their level of debt, rising gas prices and interest rate hikes, may explain why only 51 percent said they think it is a good time to buy a house (down from 59 percent in the first quarter), and only 49 percent said it is a good time to buy a car (down from 62 percent).
Sixty-eight percent of respondents said they were born in the United States; 65.5 percent self-identified as Mexican, Mexican-American or Chicano; 50.5 percent were men; 36.5 percent said they were employed full-time; 64 percent said they owned their home; and 42.5 percent were between 18 and 34 years of age.
According to a press release, the Florida Atlantic University Business and Economic Polling Initiative conducts surveys on business, economic, political and social issues with a focus on Hispanic attitudes and opinions at regional, state and national levels via planned monthly national surveys. Florida Atlantic University, established in 1961, officially opened its doors in 1964 as the fifth public university in Florida. The same release indicates the University serves more than 30,000 undergraduate and graduate students through 10 colleges at sites throughout its six-county service region in southeast Florida.
Posted by Elena del Valle on June 27, 2018
Eating Animals – click to enlarge
Photo, video: Courtesy of Sundance Selects. A Sundance Selects release.
Ever wonder where you eggs, dairy and meat come from? The makers of Eating Animals, a 94-minute film based on a book of the same title by Jonathan Safran Foer, went in search of answers. Over five years they visited farms, spoke with farmers, professors, industry experts, activists, and whistle blowers. They filmed in California, Nebraska, Iowa, North Carolina, China, Germany, India and Sweden. They imply that the factory farming practices of recent decades have degraded our humanity by making us part of the inhumane treatment of animals, polluted our environment and put our health in jeopardy. For animals lovers some scenes and images may be difficult to watch or forget. Scroll down to see film trailer.
Directed and produced by Christopher Quinn (Sundance award winner God Grew Tired of Us), the film was produced with Academy Award winner Natalie Portman (who also narrates it) and Foer. It indicates that nearly all Americans eat animals products produced in factory farms and that 30 states have passed Ag Gag laws to limit information and images of the harmful factory farming practices. The film opened in New York City June 15, 2018 and will roll out in theaters nationwide in the coming weeks. Information is available at the movie website Eatinganimalsmovie.com.
A statement about the film says: “Eating Animals aims to alter the very frame of public discussion about industrial agriculture and the future of meat, shifting media debates, minds, and markets alike. Moving past any sense that factory farming is a concern only for animal or environmental activists, we paint a vivid portrait of how industrial agriculture unraveled core national values and changed the world for the worse. The fight to end factory farming emerges not only as a fight to eliminate what may be the greatest crime against animal life ever committed, but as a commonsense and economic necessity.”
The film was made by Big Star Pictures in Association with Artemis Rising Foundation and The Neuman Family Foundation. Funding was provided by Obvious Group, LLC, Annenberg Foundation, Artemis Rising Foundation, Neuman Family Foundation, Jivan Fund, LLC, Simone Friedman, Samir and Puja Kaul and William Bettman.
According to promotional materials for the film the book Eating Animal is the only book in the category “animal rights” besides Peter Singer’s 1973 classic Animal Liberation that has remained a top ten Amazon bestseller since 2009; the U.S. version of the book has sold 400,000 copies and the book has become an international bestseller with language rights sold in 27 countries.
Click to buy Eating Animals
Posted by Elena del Valle on June 18, 2018
Amelia Geary, director of Program Development + Quality, Orbis International
Photo: Geoff Oliver Bugbee
A podcast interview with Amelia Geary, director of Program Development + Quality, Orbis International is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses eye healthcare and world’s only flying eye hospital with Elena del Valle, host of the HispanicMPR.com podcast.
Amelia has worked in the international non-governmental organization sector for 15 years, with a professional focus on program design, management and implementation. She obtained her master degree in International Affairs with a focus on infrastructure development from Columbia University. Her career has spanned across Africa, Asia and Latin America, where she delivered programs in prevention of blindness, maternal newborn and child health, water and sanitation, nutrition and training of medical professionals.
Prior to joining Orbis, Amelia worked with several emergency and development organizations, including Action Against Hunger – USA, United Nations Development Programme, The World Bank Water and Sanitation Program, and Concern Worldwide.
Amelia first joined Orbis in 2007 as the Flying Eye Hospital program manager. She returned in 2014 to her current position.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Amelia Geary” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home from the RSS feed. Some software will not allow flash, which may be necessary for the play button and podcast player. If that is your case, you will need to download the file to play it. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2018 section of the podcast archive.
