Posted by Elena del Valle on May 6, 2005
July 25-26, 2005 ·
Chicago · Omni Ambassador East
With Hispanic-American buying power expected to reach almost $1 trillion in the next five years, ignoring the many segments in this market – or marketing to them incorrectly – could cost you millions of dollars in missed opportunities.
Smart food and beverage companies are capitalizing on the increasing Hispanic spending power by developing and marketing products specifically for the Hispanic consumer by taking into consideration their culture and values. Food and beverage companies, as well as advertising agencies and the media, are striving to gain insight into the purchasing behaviors of the Hispanic consumer and are rethinking their general marketing strategies to capture their piece of this evolving market.
This event will bring together and showcase the insights and strategies of some of the leading and most successful Hispanic marketers and product development professionals for and from food and beverage manufacturers, retailers, foodservice, and restaurants.
Hear case study-driven perspectives from leading experts. Discover how:
• Knorr successfully reaches out to the acculturated Hispanic consumer in a relevant fashion without alienating their core un-acculturated consumer
• Tampico Beverages built a brand leader in the Hispanic market on a small budget
• Trinidad Benham partnered with Heinrich Hispanidad to successfully create culturally relevant product names and packaging concepts to increase product awareness and sales
• Diageo North America, Inc. uses event marketing and PR to promote its premium Scotch whisky brands
• Kraft Foods Global, Inc. details how the right strategic alliance expands to retail
• Pathmark Stores, Inc. developed and executed a comprehensive marketing and advertising strategy to connect with the Hispanic consumer
Learn specific tools and techniques needed to reach this Hispanic market. Learn how to:
• Examine the value of targeted consumer research and how findings impact product development and translate into effective packaging and graphic design elements
• Identify the critical success factors for the creation of an effective brand that resonates with the targeted consumer
• Build an internal infrastructure necessary to sustain a multi-cultural effort
• Reach an appropriate positioning that will appeal to the tastes and preferences of Hispanic consumers
• Craft a marketing program to reach the acculturated Hispanic, while maintaining continuity of the existing platform and relevancy to the un-acculturated Hispanic
• Understand the thought processes that lead to successful decision making and partnership between client and agency as they focus on the evolution of their U.S. Hispanic marketing programs
Leading food and beverage companies who participated in our previous events:
Hormel Foods ▪ Labatt USA ▪ Pepsi Cola North America ▪ Masterfoods USA ▪ Bueno Foods ▪ Nestle USA ▪ Jugos del Valle ▪ Domino Foods ▪ Sara Lee Coffee & Tea Consumer Brands ▪ Morningstar Goods ▪ Fiesta Mart ▪ Shaw’s Supermarkets ▪ Dole Packaged Foods ▪ Dr. Pepper Seven Up ▪ Agrilink Foods ▪ Minute Maid International ▪ Kehe Foods
Don’t overlook this rapidly growing market segment. Learn how to capture your share of the Hispanic consumer’s heart, mind and wallet.
Register 3 and the 4th is free.
Program and registration details: call 1-800-647-7600 or log onto http://www.worldrg.com/fw562
Posted by Elena del Valle on May 5, 2005
According to Portada, a subscription publication monitoring print media for Spanish-speaking audiences, a recent analysis indicates 67.4 % (203 of 301) of the largest publications targeting Spanish-speaking audiences are owned by Hispanics. However, the remaining 32.5%, which are non-Hispanic owned, generate the highest ad revenue.
Portada goes on to reveal that the top ad revenue is generated by large corporations such as Knight Ridder (El Nuevo Herald), Impremedia (La Opinion), Editora Paso del Norte (El Diario) for newspapers; and Time, Inc. (People en español), Latina MV (Latina), Reader’s Digest (Selecciones) for magazines. Portada on line
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Posted by Elena del Valle on May 4, 2005
When writing in Spanish, accents and special characters such as "ñ" "¡" "¿" are necessary. Words or sentences without them are incorrect. In the same way that leaving out an apostrophe in English is a misspelling, leaving out an accent or special character is Spanish is a misspelling. Although U.S. keyboards don’t usually include keys for these characters or for the "ñ," it is possible to type them using a standard U.S. keyboard on a PC. More
Posted by Elena del Valle on May 4, 2005
Show secures key renewals as producer readys for historic fourth season of Broadcast Syndication for 2005-06
New York, NY–(HISPANIC PR WIRE)–May 4, 2005–AIM TV GROUP announced today that American Latino TV (ALTV), the most widely distributed English language half hour culture and lifestyle program for young Latinos, confirmed renewals in key U.S. Markets clearing the way for a second season.
Stations renewing American Latino TV include KABC in Los Angeles, WCBS in New York, WBBM-CBS in Chicago, WFOR-CBS in Miami, KTXA-UPN in Dallas, KBHK-UPN in San Francisco, and KWY-CBS in Philadelphia to name a few.
“American Latino took culturally relevant programming for U.S. born Latinos to a higher level with its debut last season on a record number of affiliates. Our distribution recently surpassed 60 million homes (87% of Hispanic homes) making it the broadest reach vehicle available for advertisers interested in reaching the largest, untapped market today” states Robert Rose, CEO of AIM Tell-A-Vision Group.
American Latino TV is a cornerstone of AIM Tell-A-Vision’s Latino themed, English language programming roster, which is headed into its historic fourth season of broadcast syndication. AIM Tell-A-Vision’s production company, Maximás Productions, has back to back wins of the prestigious IMAGEN AWARD for 2003 and 2004 for Best National Informational Program. More
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Posted by Elena del Valle on May 3, 2005
Miami, FL–(HISPANIC PR WIRE)–May 3, 2005–Grupo Latino de Radio makes a differentiating mark in the landscape of Spanish language radio content syndication. With a long tradition of producing top quality journalism throughout the world, GLR has kept its US radio affiliates up to date in the latest breaking news events of this past month. Live breaking news coverage by GLR has included the death of Terri Schiavo (on March 31st), the death of Pope John Paul II (on April 2nd), the election of the new Pope Benedict XVI (on April 19th), and the Presidential coup in Ecuador, ousting President Lucio Gutierrez (on April 20th). In this eventful month, GLR affiliates have broadcast these live coverages in California, Florida, Nevada, North and South Carolina, Texas, Georgia, Washington and Oklahoma, among many other states.
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Posted by Elena del Valle on May 3, 2005
Los Angeles, CA–(HISPANIC PR WIRE)–May 3, 2005–In response to the lack of diverse programming currently available on Spanish television in the United States, the founders of Veranda secured US television distribution rights for the largest collection of programs and movies available to non affiliated Spanish language broadcast stations and cable networks in the United States. With many of the programs shown exclusively on Televisa in Mexico, Veranda will present the entire catalog to the US market for the first time.
Veranda’s content catalog targets the entire demographic spectrum – from Bulbo, an urban program made for Mexican youth by Mexican youth, to a prestigious collection of classical Mexican film features, a significant collection of documentaries and biographies produced by Clio, cartoons and an extensive sports series.
Prominent in Veranda’s line-up is the introduction of Clio, “Mexico Siglo XXI,” which marks the first and only distribution to U.S. television of first-rate documentaries well-known throughout Mexico and Latin America. The catalog spans entertainment, politics, history and sports and showcases popular biographies of iconic Hispanic figures from cinema, music, art and politics — similar to A&E or The History Channel – and documentaries on pivotal events in Mexico’s history, such as the Mexican Revolution. Well-known and respected in Mexico, Clio is owned by historian/publisher Enrique Krauze, who is an editor of the literary magazine Letras Libres, and recently inducted into the Colegio Nacional, the highest award for an academic in Mexico. Clio’s primary goal under Krauze is to use current broadcast technology to re-create and revive the past. TV Informa, a new Spanish television group and a division of Lotus Communications, has made the first commitment to broadcast the Clio programs in Houston, Phoenix and Tampa.
Another significant Veranda offering is an omnibus of over 225 important Mexican films, from classic to first-rate pop culture offerings, including selections from the superstar comedian Cantinflas, the beloved Sara Garcia “Mexico’s grandmother” and the influential Luis Bunel. Veranda is also poised to distribute a slate of one-hour popular sports shows, “Hazana el Deporte Vive,” to U.S. Spanish audiences. The series emphasizes “color” highlights from soccer, boxing, wrestling, car racing, baseball and bullfighting.
Additionally, Veranda will be re-introducing animation produced by Hannah Barbera studios, “The Cantinflas Show.” The 106 classic cartoons feature the humor of iconic Mexican performer Cantinflas visiting historic figures and places, which can aid in satisfying a station’s FCC kid friendly broadcast requirements. Veranda Distribution is a recently formed syndication company whose goal is to bring diversity and intelligent programming to Spanish television broadcasters in the United States.
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Posted by Elena del Valle on April 28, 2005
New York, NY–(HISPANIC PR WIRE)–April 26, 2005–People en Español’s top-selling franchise issue, the "50 Most Beautiful," hits newsstands on Monday, May 2, revealing the hottest Hispanic entertainers of 2005. With exclusive interviews and fashion-forward photography, the “50 Most Beautiful” celebrates today’s most-talked about Hispanic celebrities including Desperate Housewives’ Eva Longoria, That 70’s Show Wilmer Valderrama, megastar Jennifer López, actor Javier Bardem, model Daisy Fuentes, Hitch’s Eva Mendes, Gloria Estefan, Mexican superstar Thalía, Guess Who’s Zoë Saldaña, actor John Leguizamo, singer Paulina Rubio, Without a Trace’s Enrique Murciano, singer Ryan Cabrera & Desperate Housewives’ Ricardo Antonio Chavira.
The magazine secured nine of today’s hottest Hispanic women to appear on the cover—all adorned in skin-baring white couture and five million dollars worth of Tiffany diamonds. Gracing the history-making, roll gate cover are Daisy Fuentes, Paulina Rubio, Gloria Estefan, Dayanara Torres, Inés Rivero, Maria Celeste Arrarás, Karyme Lozano, Sonia Braga and Paola Rey.
Following the on-sale date, People en Español will air its “50 Most Beautiful” Telemundo TV special on Sunday, May 8 from 9:00pm-11pm. Now in its third year, the two-hour program will offer viewers a behind-the-scenes look into the making of the issue as well as intimate celebrity interviews and photo shoots.
On Wednesday, May 18, the "50 Most Beautiful" issue will come to life at the 4th annual celebrity gala at Capitale in New York City. Returning sponsors American Airlines, Biolage, Johnnie Walker, and Maybelline New York will help the magazine celebrate the star-studded, red carpet event.
This year’s complete “50 Most Beautiful” list includes:
Alejandro Fernández – Singer
Ana de la Reguera- Telemundo Telenovela Actress
Ana María Montero- CNN en Español TV Personality
Argelia Atilano- LA’s KLVE Radio Personality
Bárbara Bermudo- Univision TV Personality
Bárbara Mori- Univision Telenovela Actress
Charytín Goyco- Telefutura talk show host
Chayanne- Singer
Cristián de la Fuente- Univision Telenovela Actor
Daisy Fuentes- Model/TV personality
David Nalbandian- Tennis Pro
Dayanara Torres- Model /Actress
Eduardo Yáñez- Telenovela Actor
Enrique Murciano- Actor, “Miss Congeniality 2”
Eva Longoria- Actress, “Desperate Housewives”
Eva Mendes- Actress, “Hitch”
Fernando del Rincón- Univision TV Personality
Frankie J- R&B Singer
Franky G- Actor, FOX’s “Jonny Zero”
Gabriel Soto- Univision Telenovela Actor
Gloria Estefan- Singer
Inés Rivero- Supermodel
Jaime Camil- Actor/Singer
Javier Bardem- Actor and Academy Award Nominee
Jennifer López- Mega Superstar
Jimena- Singer
John Leguizamo- Actor
Juan Soler- Univision Telenovela Actor
Juanes- Singer
Karyme Lozano- Univision Actress/ Singer
Lili Estefan- Univision talk show host
Manolo Cardona- Telemundo Telenovela Actor
María Celeste Arrarás- Telemundo TV Personality
Miguel Bosé- Singer/Actor
Mike Lowell- Baseball player, Florida Marlins
Myrka Dellanos- Univision TV Personality
Paola Rey- Telemundo Telenovela Actress
Paulina Rubio- Singer
Pilar Montenegro- Singer/Actress
Poncho de Anda- Telemundo TV personality
Ricardo Antonio Chavira- Actor, “Desperate Housewives”
Ryan Cabrera- Singer
Sebastián Rulli- Univision Telenovela Actor
Shalim- Singer
Sofía Vergara- Model/Actress
Sonia Braga- Actress, “Alias”
Thalía- Singer/Actress
Víctor Manuelle- Singer
Wilmer Valderrama- Actor
Zoë Saldaña- Actress
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Posted by Elena del Valle on April 19, 2005
New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–April 18, 2005–As part of AOL(R) Latino’s ongoing efforts to develop the most comprehensive local community-based Spanish language programming, the company has partnered with Ford Motor Company to launch a Spanish language promotional city guide hub called "Hecho Para Lo Que Viene" (Built for the Road Ahead.) Available through AOL Keyword: Fin de Semana, this site features hundreds of articles in Spanish including local restaurant, music and cultural event reviews taking place in 16 cities nationwide including Miami, Chicago, Los Angeles, New York, Houston and San Antonio all powered by AOL(R) CityGuide. In addition the site also offers original lifestyle articles, on the road tips, news, community features and worldwide event information.
In addition, new Ford vehicles will be showcased and integrated into various lifestyle articles. The site will also include a special area called "Sea Activo" (Community Involvement), where members will have access to national and regional charitable/community organization information allowing them to read and learn about getting involved with a charity in their own community.
To entice users to the site, there will be a variety of promotions running throughout the year offering Grand Prizes like concert tickets to hot events such as meeting Los Lonely Boys in person to weekend fun prize packs including CDs, Movie Cash(TM), DVDs and gift certificates.
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Posted by Elena del Valle on April 19, 2005
LOS ANGELES, CA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 18, 2005–Underscoring the immense popularity of soccer among U.S. Hispanics, the Copa Libertadores continues to deliver big ratings for Fox Sports en Espanol, the nation’s first, largest and most watched Spanish-language all-sports network. With an average household coverage area rating of 6.0, three of the network’s exclusive telecasts of the Copa Libertadores in first quarter 2005, not only ranked among the top-ten Spanish-language cable programs overall, but also reigned supreme among all Spanish-language sports network programming, according to Nielsen Media Research.
Legendary Mexican Club "Las Chivas de Guadalajara" has led the ratings charge during this year’s Copa Libertadores. Las Chivas’ first round match against Peru’s Cienciano delivered a strong household coverage area rating of 4.9 and, in terms of national audience percentage delivery, ranked number seven among all Spanish-language cable programs for the week of February 14-20. Meanwhile, the team’s second-round battle with Once Caldas of Colombia delivered a household coverage area rating of 5.4, or tenth place national audience percentage delivery for the week of February 28 – March 6. Three weeks later, the much anticipated match up between Las Chivas and San Lorenzo of Argentina became the only sports telecast to crack the top ten in national audience percentage delivery for the week of March 21-27, placing fifth overall with an exceptional household coverage area rating 7.6, or 239,000 Hispanic households nationwide.
Fox Sports en Espanol’s latest ratings successes come on the heels of its live telecast of the InterLiga competition. The 14-game tournament featured 8 Mexican clubs competing for the chance to win two automatic berths to the prestigious Copa Libertadores. The final game, featuring Las Chivas vs. Jaguares, delivered a household coverage area rating of 6.7, representing a seventh place rank in national audience percentage delivery for the week of January 10-16. More
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Posted by Elena del Valle on April 15, 2005
Hamilton, BERMUDA–(HISPANIC PR WIRE – BUSINESS WIRE)–April 14, 2005–VistaPrint, the source for high-quality graphic design, Internet printing and premium service, today announced the availability of its new U.S. Hispanic site. The new site provides customized, high-quality, low-cost printed products for small businesses and consumers in Spanish and brings the total number of sites operated by the company to 18.
In the United States, there is a growing need for online business and consumer services to be in Spanish as Internet penetration among U.S. Hispanics grows quickly. Hispanic-owned businesses in the United States total 1.2 million firms, employ over 1.3 million people and generate $186.3 billion in revenues according to the Commerce Department’s Census Bureau 2001 Report. According to the 2000 Census, 29 million U.S. residents aged 5 and over speak Spanish at home, and eMarketer predicts that there will be 16 million Hispanic Internet users by 2007. More
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