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Burson-Marsteller Names New Head of U.S. Hispanic Practice

Posted by Elena del Valle on June 13, 2005

 Miami, FL–(HISAPNIC PR WIRE – BUSINESS WIRE)–June 13, 2005–Burson-Marsteller, a leading global public relations and communications consultancy, today announced it has appointed Al Quintana as chairman of its U.S. Hispanic Practice. Quintana will manage all aspects of the firm’s business in the U.S. Hispanic market from Burson-Marsteller’s Latin America headquarters in Miami, Fla. He will report to Santiago Hinojosa, CEO of Burson-Marsteller Latin America.

"Considering the importance of the U.S. Hispanic market and the value of our current investment in it, ours was a critical mission to find the right executive to take on the leadership of this Practice," said Santiago Hinojosa, CEO of Burson-Marsteller Latin America. "Al’s proven experience and accomplishments will not only help maintain Burson-Marsteller’s leadership position in the U.S. Hispanic market, but it also will allow him to enhance our offering to fulfill this vital market’s expanding needs."

Quintana will lead a national team of bilingual and multicultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. He will primarily be focused on providing strategic client counsel on developing and executing Hispanic market public relations campaigns and growing the practice.

"The 2000 U.S. Census validated what many of us already knew about the dynamic growth in the U.S. Hispanic market. Hispanic consumers play a critical role in our country’s economic engine and can not be ignored by any company looking to grow its business in the United States," said Quintana. 


Quintana has more than 20 years experience as a communications professional and was most recently the vice president of marketing communications for the Telefonica SA subsidiary in the United States. Among the accolades he has received during his career are the League of American Communications Professionals Excellence in Investor Relations Award and the National Association of Hispanic Publications Hispanic Corporate Achiever Award. He is a member of the National Hispanic Society of MBA, Public Relations Society of America and American Marketing Association.

About the U.S Hispanic Practice

The Burson-Marsteller U.S. Hispanic Practice includes a national team of bilingual and multi-cultural professionals based out of Burson-Marsteller offices in Austin, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco, San Juan and Washington, D.C. In addition to serving its diverse client partners in the U.S Hispanic market, the company also publishes, Lat-in-Buzz, a daily electronic newsletter on the latest news, information and research highlights on the U.S. Hispanic market.

About Burson-Marsteller

Burson-Marsteller (http://www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 45 wholly-owned offices and 49 affiliate offices, together operating in 57 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world’s leading communications services networks.