Posted by Elena del Valle on December 6, 2005
Christine Clavijo-Kish, contributing co-author Hispanic Marketing & Public Relations
Christine Clavijo-Kish, partner, LatinClips Inc.will attend this week’s Marcus Evans Marketing Consumer Products to Multicultural Markets taking place December 8-9, 2005 in Miami, Florida and will be available to answer questions about her chapter informally during the conference.
Clavijo-Kish is contributing co-author to chapter 14 of the Hispanic Marketing & Public Relations book entitled "Hispanic Public Relations Return on Investment." She directs all sales and marketing strategies, and jointly overseas the overall operations and client services for LatinClips. She has spent more than ten years as a public relations and marketing practitioner and is an expert in developing multicultural, multilingual strategies and promotions for the U.S. Hispanic and Latin American markets. Clavijo-Kish is a graduate of the University of Miami with a bachelor’s degree in Communication and English Literature.
Conference information is available at www.marcusevansbb.com/consumerproducts
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Posted by Elena del Valle on December 6, 2005
Kemo the Blaxican album cover
With three number one albums on iTunes and Nacional Records’ Label Sampler Recently Hitting number one on Emusic, the Latin Indie Record Company announced a new digital-only subsidiary “Nacionale”
Leading Latin-alternative label Nacional Records established a new digital-only E-label, Nacionale. The launch of Nacionale comes on the heels of Nacional Records unprecedented success for an indie Latin label in the digital world. Nacional has seen three of its releases hit number one on iTunes’ Top Latin Albums chart (Andrea Echeverri – "Andrea Echeverri"; Nortec Collective – "Tijuana Sessions, Vol. 3"; and KCRW "Sounds Eclectico"). Its compilation of label artists also hit the top spot overall on Emusic’s Top Albums chart, beating out releases from Coldplay and Ray Charles among others.
Nacional/Nacionale also established an exclusive digital distribution deals with key Indie labels PopArt (Argentina), La Oreja Bizarro (Chile), rising U.S. Indie acts like Kemo The Blaxican (Delinquent Habits), Reyes del Bajo Mundo, Bayú, and Hip Hop Hoodíos.
“We are particularly excited about Nacional’s new e-label, Nacionale,” says Ray Farrell, VP of Content Acquisition for Emusic. We have done very well with Nacional Records’ excellent catalog to date. The Nacionale e-label will bring an array of hard to find Latin artists to the forefront. We believe that the appeal of Latin alternative music extends to music fans of all cultures, and Emusic is proud to help bring this music to a new audience.”
“At a time when CD sales are dropping, we recognize that Latin Rock, Hip-Hop, and Electronic music are making great strides in the digital arena,” says Josh Norek, Nacional’s VP of Business Affairs & Media Relations. “We’ve been thrilled to see 15-20% of our album sales take place on iTunes and Emusic alone. We’re also seeing strong sales with iTunes Europe, with several releases charting on iTunes Spain.” Label President Tomas Cookman adds “With a nod to the future, we’re in a position to offer digital distribution and marketing to some of our favorite labels and artists, be it a rock label like Pop Art in Argentina or a veteran Hip-Hop MC like Kemo of Delinquent Habits. Because of the large college and youth audience for our music, we’re seeing extremely fast growth in the digital world from this internet-savvy demographic.”
Nacional/Nacionale is in the final stages of signing more indie labels and artists. Nacional/Nacionale’s initial exclusive E-label signings thus far include: Pop Art Records (Argentina), which is often hailed as the Argentine answer to Sub Pop. Pop Art remains the leading indie label in Argentina, and boasts an impressive roster of cutting-edge acts. La Oreja Bizarro Records (Chile), a fast-growing indie label in Chile, it is home to an eclectic roster of acts including electronic groovemeisters Bitman & Roban and Los Bunkers. MC Kemo the Blaxican (U.S.), a Los Angeles-based former frontman of popular Latin Hip-Hop act Delinquent Habits, which sold more than a million units worldwide in the late 90’s on the strength of singles like “Tres Delinquentes” and “The Kind”. His new solo album "Simple Plan" features the lead-off single “La Receta.” Reyes del Bajo Mundo is a El Salvador-by-way-of-NYC Hip-Hop crew that has been earning a name for itself with strong live performances and the videos for “Donde” and “Nuevo Musicon”, which have seen airplay on MTV-Espanol, Mun2, and SiTV. The tracks are from their new album ‘Nuevo Musicon.’
Hip Hop Hoodíos album cover
Others include: Hip Hop Hoodíos, for whom Nacionale is re-releasing the now out-of-print "Raza Hoodia" EP which features fan favorites “Havana Nagilah” and “Ocho Kandelikas.” The EP led to the group’s eventual signing with Jazzheads Records for their follow-up full length album "Agua Pa’ La Gente." Guests on the EP include members of Jaguares, Orixa, and Los Mocosos. Bayu, a popular Los Angeles indie band that has made a name for itself with their multicultural fusion of funk, rock, Brazilian, and Latin influences. Named by Los Angeles New Times as the “Best Latin Band” in 2002, Bayú has drawn favorable comparisons to kindred spirits Ozomatli, and have had numerous tracks featured on major label compilations. Bayú’s debut full length CD ‘Super Mofongo Beat’ is now available for the first time ever digitally via Nacionale. La Monaretta, one of Colombia’s leading electronic acts, has made its debut album "Electronoche" available for the first time digitally. Led by local BMX champions Andres Martinez and Camilo Sanabria, La Monaretta band members have performed at Colombia’s prestigious Rock al Parque festival and are continuing to create a buzz for their inspired brand of "Caribbean electroniche" and "negroclash" sounds.
Posted by Elena del Valle on December 5, 2005
Beginning today HispanicMPR.com will feature podcasts with Hispanic Marketing & Public Relations book information, Hispanic market news summaries and updates and more. To listen to the inaugural podcast visit the website at www.HispanicMPR.com and scroll down until you see the "Podcast" listing on the right hand side, then hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The first podcast is an audio summary of last week’s news (week of November 28, 2005).
Please take a moment to let us know how you like our first podcast and what you would like to hear in future podcasts by posting your comments here. You can also follow the instructions on the podcast to send story ideas, photos, propose topics and guests for future podcasts. If you would like to be interviewed or have a topic to propose, make sure to include an email address and a phone number where we can reach you. Thank you!
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Filed Under: Media
Posted by Elena del Valle on December 2, 2005
Patricia Lopez, Mex 2 The Max host
– Popular English/Spanish-Language Youth Network Makes on Demand Debut –
Los Angeles, CA — Time Warner Cable launched a new service available to its subscribers in the greater Los Angeles Area – LATV on Demand. The service allows Time Warner customers free, unlimited access to many of LATV’s most popular programs.
With its mix of English and Spanish-language music and lifestyle programming, LATV has solidified itself as a leading network among bicultural Latinos in Los Angeles, one of America’s top Hispanic markets. LATV’s content is predominantly in English, targeting bilingual Latino youth.
Using Time Warner Cable’s on demand technology, viewers can watch all or part of LATV’s programming at their convenience, using a remote control to pause, fast-forward and rewind, just like a VCR or DVD. Among the LATV shows available as part of LATV on Demand are “Mex 2 The Max,” “LATV Live,” “LATV Shadows,” “Request at LATV” and “LATV Late Night.”
LATV on Demand is available to all Time Warner Digital Cable customers in Los Angeles and Orange counties on Channel 1096. Time Warner Cable’s Los Angeles division serves more than 350,000 subscribers in Los Angeles and Orange counties with digital cable, digital phone, High Definition Television, video on demand, premiums on demand, Road Runner High-Speed Online and Wireless Road Runner. More information at www.latv.com
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Posted by Elena del Valle on December 1, 2005
Direct mail company Carmen’s Cupones y Consejos ads Hispanic Marketing & Public Relations book link to its website research page http://www.carmenscupones.com/research.html
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Filed Under: Book
Posted by Elena del Valle on December 1, 2005
"The Rub" from left to right: Sam Sarpong, Kristina Marie Guerrero, Diego Varas, and Kerri Kasem*
English Language Latino Net Enters into Deal with Sony Entertainment Television Latin America
Los Angeles (November 28, 2005) – Sí TV, a U.S. English-language Latino network, initiated international program syndication efforts with the distribution of its steamy talk show, “The Rub,” to more than 20 countries in Latin America via a distribution agreement with Sony Entertainment Television (SET) Latin America. The innovative talk show that tackles sensitive issues about sex and relationships began airing on November 12th in prime time on Sony at 9 p.m. in Argentina and at 8 p.m. in other major markets.
“The Rub,” hosted by Diego Varas, Kristina Guerrero, Kerri Kasem, and Sam Sarpong features candid talk about anything and everything related to sex, love, and relationships. Seasons one and two of “The Rub,” a total of 40 episodes, will be subtitled in Spanish and Portuguese and broadcast in more than 20 countries including Mexico, Central America, South America and the Caribbean Basin (excluding Puerto Rico and the U.S. Virgin Islands).
“We are very excited about premiering our first international series on Latin America’s leading pan-regional network,” said Leo Perez, Sí TV’s chief operating officer. “The Rub was our number one show in VOD testing this year and we’re confident that Latin American viewers, like their American counterparts, will enthusiastically embrace ‘The Rub.’”
“The viewers of Sony Entertainment Television Latin America have come to expect the best and most innovative U.S. programming,” said Jesus Torres, Sony’s Vice President and General Manager. “The Rub has a unique programming edge with the universal appeal that will enhance our leadership position in the market.”
Sony Entertainment Television (SET), a leading 24-hour general entertainment network in Latin America, is part of Sony Pictures Television International’s (SPTI) diverse portfolio of approximately 40 global networks. SPTI is a Sony Pictures Entertainment company. Distributed by HBO Latin America GroupSM, SET delivers top U.S. programs in their original language only weeks after their U.S. debut.
Sí TV is an English-language, Latino network featuring hip and irreverent, culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “Top 10 Next Networks,” Sí TV reaches 10 million homes nationwide. The network has forged affiliation agreements with Comcast Cable, Time Warner Cable, Cox Communications, Adelphia and Grande Communications, while EchoStar’s DISH Network features Sí TV as part of its “America’s Top 120” package. Investors in the network include Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, Llano Partners, company co-founder Barshop Ventures and EchoStar Communications Corporation (NASDAQ: DISH). Latino-themed entertainment. For more information visit www.SiTV.com.
*Photo Credit: Pablo Grosby – Grosby Group
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Posted by Elena del Valle on November 30, 2005
VOY Chairman Fernando Espuelas
New York, November 21 /PRNewswire/ — The newly launched VOY Music, identified as the first integrated Latin music platform created by Latinos for Latinos, is dedicated to the discovery, promotion, and marketing of Latin music. VOY Music features the world’s first Latino eLabel, a virtual record label providing undiscovered artists access to free promotion and distribution of their music; a free internet radio network featuring 23 genre-based stations of both popular and emerging artists, as well as seldom heard, eclectic works; an online music store; podcasting; blogging; newsletters; music news, artist profiles and other interactive services. VOY Music is part of VOY, LLC, a multi-media company reaching Latinos and Latinophiles through television, radio, music, film, publishing and internet platforms.
“In keeping with the mission of all VOY products, VOY Music is dedicated to empowering the artist and consumer of Latin music through an innovative platform that meaningfully changes the music experience. This is a transformational moment for the Latin music industry: we are democratizing the market,” said VOY Chairman Fernando Espuelas.
Espuelas has a history of conceiving cutting-edge consumer products, building globally recognized brands while being a strong advocate of empowering and connecting Latins. Named one of the “Leaders of the New Millennium” by Time magazine, he founded and was formerly chairman and CEO of StarMedia Network, the pioneering multi-platform media company for Spanish- and Portuguese-speaking audiences worldwide that introduced the Internet to consumers across Latin America.
At the helm of VOY Music is CEO Alejandro Cosentino, a senior executive with experience in multi-billion dollar companies and start-ups. Cosentino has experience running consumer-centric businesses requiring complex levels of business development, marketing and innovation.
“As the music business has shifted from an analog to a digital distribution system, where consumers are in the driver’s seat of the industry, consumer marketing and operations have become paramount. Alejandro’s deep experience in developing customer-centric platforms makes him the ideal leader for VOY Music,” said Espuelas.
“With the range of VOY Music’s products, we are providing talented, undiscovered Latin musicians a global forum to reach millions of people, while at the same time giving music fans a home base and community for Latin music,” said Cosentino. “Previously, only a handful of lucky artists could dream of landing a record contract and reaching a meaningful consumer market. Now with VOY Music, Latin musicians around the globe can immediately reach consumers and directly promote their work through the VOY eLabel(TM) and our 23 channels of radio, while selling their music to a worldwide audience. For consumers of Latin music, we are a central plaza, providing access to a full spectrum of musical styles and showcasing both popular and rare, previously undiscovered music. This is unprecedented in the industry,” he added.
VOY Music CEO Alejandro Cosentino
The VOY Music senior management team also includes Ruth Infarinato, former MTV Latino VJ as content director; Latin music industry veteran Rudy Vila as vice president of Business Development; and accomplished technology executive Gabriel Paluch, as chief technology officer. With offices in New York, Los Angeles, Miami and Buenos Aires, VOY Music plans to open satellite offices in Spain and principal Latin American cities in 2006.
VOY, LLC is a media company focused on the Latin market and those consumers discovering Latin culture. Through a suite of VOY- branded products and services, including television and radio programming, films, music and publishing, as well as a television network, the company endeavors to help its consumers achieve their aspirations. VOY donates ten percent of its profits to the VOY Foundation, Inc., a non-profit organization that awards college scholarships to Latino youth. VOY has offices in New York, Los Angeles and Buenos Aires.
Posted by Elena del Valle on November 29, 2005
Shayne Walters, President/Founder
Carmen’s Cupones y Consejos™
Carmen’s, which reaches millions of Hispanic households with each mailing in the top 11 U.S. Hispanic states and 17 markets, is entering its fifth year as a leading co-op direct mail program to U.S. Hispanics. Carmen’s provides mailings for client products and services in consumer package goods, telecommunication and Internet service providers, financial services, retailers, and insurance companies. Clients include GEICO Insurance, Kern’s Beverages, STAPLES and and QWEST Communications.
“We’ve worked very hard to create a successful program. One that would allow advertisers to reach over 2.5 million households nationwide with each mailing, for as little as 3.5 cents per household, but one that would also benefit the Hispanic community through a medium that had overlooked this consumer far too long. We are happy to hear the success stories that our clients bring to us everyday," said Shayne Walters, Carmen’s president.
Carmen’s mailings arrive in a 6” x 9” flat oversized envelope with advertisements in English and Spanish although Carmen’s recommends bilingual ads. Carmen’s distributes ready-made materials and can create inserts through their production partners at PlanetWoot, LLC.
Mailbox “clutter” to Hispanic households is minimal since the typical Hispanic household receives an average of 50 direct mail pieces per year, compared to 500 or so received by the general U.S. population. In addition, 72 percent of Hispanics say they always read their advertising mail, 66 percent respond to their advertising mail, and 39 percent say they want to receive more, according to two surveys by Dimension/Draft and Data Research Group. Hispanic consumers also tend to be price conscious and 46 percent say they “always” or “sometimes” use coupons, particularly those with high acculturation, 75 percent of which reported using coupons compared to 56 percent of overall consumers in the U.S. (NCH Marketing Services’ Hispanic Coupon Survey, 2002).
Posted by Elena del Valle on November 25, 2005
Miami, FL–(Hispanic PR Wire)–November 2, 2005–Hispanic PR Wire and HispanicAd.com (Adnotas.com in Puerto Rico) partnered to establish Hispanic Market Pro (HMP), a service to provide Hispanic marketers professional development Webinars led by industry talents. HMP plans to leverage the resources, insights and relationships of three leading Hispanic Market industry communications companies. Hispanic Market Pro plans trainings every Thursday on a variety of career-building topics expected to appeal to executives across advertising and PR disciplines ranging from media buying to media relations.
“HMP represents a significantly more economical and practical approach to professional development,” said HMP partner and co-founder Manny Ruiz. “Our Webinars will feature our industry’s most respected presenters in an audio conference format that saves marketers money in time, travel, lodging, meals and conference registrations.”
“The timing of what we have to offer has never been more critical,” said HMP partner and co-founder Gene Bryan. “The accelerating growth of our industry means that practical, high level trainings like the ones we offer are needed to update Hispanic marketers about the latest tactics, technologies and insights.”
Gene Bryan, HMP partner and co-founder
HMP Webinars will be part of a virtual training program of 90- and 60-minute Web/audio conferences organizers call Hispanic Market University(TM) (HMU). HMU conferences will be divided into advertising and public relations tracks with occasional overlaps. HMU plans to target advertising, marketing, media and public relations communities for the U.S. Hispanic and Puerto Rico markets.
Two programs are scheduled for this year: First an advertising oriented program on Thursday December 1, 2005 called “Latin Star Power: How to Maximize Your Endorsements and Partnerships with Hispanic Celebrities.” Invited panelists are Gabriel Reyes, president of Reyes Entertainment, Bel Hernandez, co-founder and publisher of Latin Heat Magazine and Latin Heat Online, Ana Lydia Ochoa, supervisor for the Los Angeles office of RL Public Relations+ Marketing, Inc. (RLPR), Paul Stringer, managing director and founder of Experiencia and Manny Ruiz, president & CEO of Hispanic PR Wire as moderator. The cost is $215. A second public relations oriented program is scheduled for Thursday, December 8, 2005 and is titled “Editors Reveal Secrets of Pitching Top U.S. Hispanic and Puerto Rico Women’s Magazines” Panelists invited are Cathy Areu Jones, publisher of Catalina Magazine, Robert Bard, publisher, LATINA Style, Johanna Buchholtz-Torres, editor-in-chief of Siempre Mujer, Betty Cortina, editorial director of Latina Magazine, Patricia de la Torre, editorial director of CARAS (Puerto Rico) and Sandra Bernardo, president Hispanic Public Relations Association as moderator.
Hispanic Market Pro’s staff is led by marketing executive and former CNN correspondent Ronnie Lovler, who is HMP’s managing director. Collaborating closely with Hispanic Market Pro will be editors from The Hispanic PR Monitor, LatinClips, Hispanic Digital Network and ConTexto Latino. Co-headquartered in Miami and New York, Hispanic Market Pro is a joint venture of Hispanic PR Wire and Bryan Communications (HispanicAd.com/AdNotas.com).
Miami-based and Latino-owned Hispanic PR Wire (HPRW) is one of the leading press release newswire services for Hispanic and Puerto Rico journalists and marketers. Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free newsfeed. Hispanic PR Wire is a sister company of editorial features service ConTexto Latino, Hispanic monitoring service LatinClips, Hispanic professional development service Hispanic Market Pro, Hispanic Web marketing firm Hispanic Digital Network and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire distributor Business Wire and public affairs news distribution leader US Newswire.
HispanicAd.com, and its sister online company, AdNotas.com are leading Hispanic advertising and media news and information sites in the U.S., Latin America and the Caribbean. They offer daily news updates on Hispanic Market issues as well as separate weekly newsletters and weekly articles on key industry topics, individuals and corporations. HispanicAd.com is owned and operated by Hispanic Media Sales, Inc., while AdNotas.com is an undertaking of Adnotas, Inc. The two companies feature regular contests and reader forums, polls and other feedback opportunities. HispanicAd.com and AdNotas.com rely on advertising as their principle source of revenue and access to its information is free of charge.
Posted by Elena del Valle on November 22, 2005
The Public Relations Society of America (PRSA) Gulfstream Chapter’s Annual Meeting with featured speaker Elena del Valle offering “Insights on Effective Hispanic Media Training”
Wednesday, December 7, 2005
The Riverside Hotel
11:30 – 12 noon for registration & networking
12 noon – 1:30 p.m. for lunch & presentation
Sponsored by
PRSA Gulfstream Friends of the Chapter
Bacon’s Information, Business Wire, JKG Group, Republic Services, Inc., PR Newswire, TEKgroup International, Inc., Video Monitoring Services (VMS)
As of the 2000 Census, Latinos are America’s largest minority market. Although many Hispanics are Spanish dominant, a significant percentage of the Latino population is highly acculturated and English dominant or bilingual. This makes for a complex Hispanic media mix.
There are hundreds of newspapers, magazines, television and radio programs and online websites targeting Hispanic consumers and because Latino consumers spend a high percentage of their disposable income on food, transportation, clothing and housing, an increasing number of communicators and marketers are beginning to focus their efforts on them.
Want to learn how to make the most of this growing audience?
Don’t miss Elena del Valle, President of LNA World Communications, on December 7.
Elena del Valle, Editor Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority
— Following our program will the present the installation ceremony for the 2006 Board of Directors, Officers and Committee Chairs. —
WHEN:
Wednesday, December 7, 2005
11:30 – 12 noon for registration & networking
12 noon – 1:30 p.m. for lunch & presentation
WHERE:
The Riverside Hotel
620 East Las Olas Boulevard
Fort Lauderdale, FL 33301
954-467-0671
For driving directions, may we suggest utilizing: http://www.mapquest.com
COST:
$20 for PRSA Members (pre-registered)
$25 for guests (pre-registered)
$30 for any members/guests at the door.
No-shows will be billed.
Lunch included
Parking is available: on the street (meter), at the valet or in the hotel garage at each guest’s personal expense.
RSVP:
Space is limited & reservations are required.
Registration deadline is Monday, December 5, 2005
Register On-Line at www.sporg.com and enter event #35222, or contact Lahoma Scarlette at lscarette@broward.org.
Information on the event and the PRSA Gulfstream Chapter is available at http://www.prsagulfstream.org/index.asp?strPage=event_dec7hispanicmedia
