Posted by Elena del Valle on May 9, 2006
Manuel Chinea, senior vice president, marketing, Banco Popular North America and conference presenter
Photo: Manuel Chinea
The 3rd Marketing Financial Services to Hispanics conference will be held in New York on July 27-28, 2006. Conference speakers will explore how financial institutions are using non-traditional methods to market effectively to the Hispanic segment and increase their profitability. Admission costs $2,349, and post conference materials are available for $737. The objective for the conference is to allow senior level financial marketing executives to learn about the current industry trends and initiatives that are changing market executives’ view on the Hispanic market.
“Our goal is to parlay demographic information and discuss up and coming trends in order to provide finance industry professionals with up to date knowledge on this subject, and the way to do this is through focused presentations on key areas of interest,” said Donna Chandler, sector manager of the business information company, marcus evans. “These speakers have done something special within a specific area and they were chosen because of what they have to say.”
The conference will focus on remittances as a point of entry for the Hispanic consumer into the financial system; immigration reform and how the immigrant population impacts business today; the use of prepaid and gift cards as well as bank compliance and the ability to accept alternate forms of identification from the “unbanked.” Speakers are expected to identify where their marketing efforts will be centered for the future.
According to conference organizers, speakers were selected based on their knowledge of the subject mater, as well as for their contributions, including books, in their particular industry. Confirmed speakers include: Liz Alicea-Velez, senior vice president and general manager, Domestic Money Transfer and Retail Money Order, Western Union Financial Services; Manuel Chinea, senior vice president, marketing, Banco Popular North America; Sylvia Haro, senior vice president, Community Outreach, Zions Banks; and Judith Lockhart, special activities case manager, Federal Deposit Insurance Corporation.
Topics scheduled for discussion are: “Where’re the Banks heading?” “The Use of Non-Traditional Methods of Doing Business with Hispanics,” “Bank Compliance – Money Laundering and the U.S. Bank Secrecy Act,” “Providing Strong Financial Education Information for U.S. Hispanic Consumers,” “Remittances: Integrating Latin American Immigrants into the Economic Mainstream,” and “Immigration Reform – Working with the Regulatory Concerns Applicable to Banking Immigrants.” For more information online visit MarcusEvansbb.com.
Sergio Carmona contributed to this article.
Posted by Elena del Valle on May 8, 2006
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Dianamera album cover
“Dianamera” the album from Ecuadorian singer Diana Mera is available on iTunes, Apple’s online music store store that recently sold its billionth song. Described as “a strong and unique exponent of the Latin Pop genre,” Mera is a composer (BMI) and an actor; she was part of The Vagina Monologues play. She is recording her second music album with producer Gustavo Borner, a two time-Grammy winner, composer Dany Tomas and song writer Claudia Brant.
Mera was born in Quito, Ecuador and was raised in Lima, Peru. She has lived in México, Venezuela, Switzerland and the U.S. were she now resides. Mera, who always wanted to sing, started her career on television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo.
ITunes has software that allows users to house or access a music library, Internet Radio, music store, video playing and buying and the popular Podcast format. Mera’s music becomes part of itunes thanks to Iris Distribution who extended a contract to SGM Records that enables distribution of her music worldwide.
To listen to “Besame” by Diana Mera from the “dianamera” soundtrack, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Besame,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast.
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Posted by Elena del Valle on May 5, 2006
Dora O. Tovar, MPA, contributing author, Hispanic Marketing & Public Relations
Photo: Tovar Public Relations
Dora O. Tovar, MPA, contributing author of the Hispanic Marketing & Public Relations book, will be at the 4th Annual Edward James Olmos Houston Latino Book and Family Festival May 6-7, 2006. She will be at the Nuestra Palabra Booth during the Festival, which will take place from noon to 6 p.m. at Houston Community College Central.
Dora, president of Tovar Public Relations, has more than 17 years experience providing strategic counsel to nonprofit, governmental and corporate clients in the areas of Hispanic marketing, crisis and litigation communications and public affairs. Dora wrote the “Hispanic Public Relations and Its Emergence as an Industry” chapter in the Hispanic Marketing & Public Relations book.
Posted by Elena del Valle on May 4, 2006
A book review on the Hispanic Marketing & Public Relations book was published in the BizBooks section HispanicTrends.com. To read it, visit HispanicTrends.com
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Posted by Elena del Valle on May 4, 2006
GolTV Screaming Race
Photo: GolTV
Atlanta, Georgia – GolTV Television Network, which broadcasts only soccer in the U.S., recently introduced three interactive games as part of an overall multiplatform marketing strategy. The games, GolTV Trivia, GolTV Header’s Challenge and the Roaming Screaming Race, allow participants to test their skills and knowledge and win prizes.
“We always look for innovative ways to connect with consumers and fans,” said Eileen Montalvo, executive vice president, Marketing, GolTV. “This is why experiential marketing is so important. It creates a lasting impression. With our new initiatives and games, we look to extend the reach we already have by engaging the soccer fan at events (such as the National Soccer Coaches Association of America show as well as the Street Soccer and Kick-it 3V3 youth soccer tournaments) where they congregate. We also look to later extend some of the gaming offerings to our website.”
According to GolTV, consumers link their purchasing decisions increasingly to their experiences. Executives there believe that for GolTV to connect with the soccer aficionado it is important to bring some of the programming to life and make it participatory.
The GolTV Headers Challenge allows players to test their soccer skills by keeping GolTV’s icon, the blue soccer balls up in the air as long as they can in this virtual camera-action game. In the Roaming Screaming Race players enter a virtual stadium and scream GolTV as loud as they can. The player who screams the loudest will find that his soccer player has scored the goal. In GolTV Trivia participants compete to see who knows how a particular play will end.
In less than three years, GolTV has penetrated 31 percent of all Hispanic cable and satellite households, approximately 2.5 million homes. Delivering more than 1,500 soccer games each year from around the world, GolTV offers live games from some of the best leagues in the world with exclusive rights to games from Italy, Spain, Brazil, Colombia, Ecuador, El Salvador, Guatemala, Honduras, Bolivia and Uruguay.
GolTV also broadcasts live and live-on-tape games from Europe, Copa del Rey and International Friendly Games; the U.S. Open Cup; and tournaments in Central America. Other programming features from GolTV include GolTV News, two daily independent half hour-long wrap-up shows highlighting the latest and most important happenings in the world of soccer and 45/45 a weekly debate show taking a deep look into Latin American soccer. For more information online, visit GolTV.tv
Posted by Elena del Valle on May 3, 2006
By Natalie Boden, BodenPR
Flavio Morales, vice president, programming, mun2
Photo: mun2
We all know it. We’ve all sung it. Some of us don’t even know what it means. What is it? It’s “Gasolina” (“Gasoline”), Daddy Yankee’s popular reggaetón hit. The album has sold over a million copies and the music sure is catchy. And marketers have taken note. Why? Because it reaches a young Hispanic demographic segment that according to studies represents a purchasing power of $25 billion dollars per year. In fact, today, Latino youth stands for 20 percent of the total U.S. teen population with studies showing that they will reach 62 percent by 2020, increasingly becoming a very lucrative segment of the economy.
Although companies are catching on, signing deals with top Latino artists including big reggaetón stars and developing campaigns aimed specifically at this youth segment, some, according to Beatrice Rangel, president of AMLA, a U.S. Hispanic market research firm, still don’t “get it.”
“Marketers are lost. They have no clue what this generation needs. These kids hate Telemundo. They hate Univisión. They don’t watch ‘Sábado Gigante,’ they watch the WB,” she said.
Click here to read the complete article
Posted by Elena del Valle on May 2, 2006
Basilio Vargas from “The Devil’s Miner”
Photo: Kief Davidson & Richard Ladkani / ITVS
Washington, D.C. – The Independent Television Service (ITVS), Maryland Public Television (MPT), WHUT, and the Social Action and Leadership School for Activists (SALSA) will co-present two special screenings of “The Devil’s Miner” in Washington D.C. in May. The screenings are free and open to the public.
The film is an award-winning documentary in Spanish with English subtitles about two brothers who work in the Cerro Rico mines of Bolivia. Living in poverty with their mother in the mountains of Bolivia, 14-year-old Basilio and his 12-year-old brother, Bernardino, work long shifts in the silver mines, braving deadly conditions to earn enough money to attend school.
The first screening is at the American Film Institute Silver Theatre at 11 a.m. Saturday, May 6, 2006. The second screening is at Busboys and Poets at 5 p.m. Sunday, May 21, 2006. Both screenings will be followed by a discussion with Oscar Ordenes, a Bolivian native and promoter of Latin American humanities in D.C., and Kevin Healy, adjunct assistant professor, International Affairs, The Elliott School.
The Devil’s Miner received Chicago Film Festival Silver Hugo Best Documentary, Woodstock Film Festival Best Documentary, Humanitarian Award Mexico City Festival, Fipresci Prize International Film Critic’s Award in Toronto, German Camera Award Special Mention and Jerusalem Film Festival Spirit of Freedom Award Best Documentary awards.
The film will premiere on PBS’s Independent Lens, the Emmy Award-winning series hosted by Edie Falco, at 10 p.m. on Tuesday, May 23, 2006. Independent Lens, an anthology series, features documentaries and a limited number of fiction films of independent producers. Independent Television Service (ITVS) funds and presents award-winning documentaries and dramas on public television, innovative new media projects on the Web and Independent Lens.
Posted by Elena del Valle on May 1, 2006
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Arturo Nuñez, vice president and managing director, Latin America/U.S. Hispanic, NBA
Photos: NBA
A podcast interview with Arturo Nunez and Saskia Sorrosa, NBA Latin America and U.S. Hispanic, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss marketing basketball to Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
Saskia Sorrosa, senior manager, Communications, NBA Latin America/U.S. Hispanic
Saskia has more than seven years of public relations and marketing experience working for major public relations firms and multinational corporations in the U.S. and Latin America. Named senior manager, Communications, NBA Latin America and U.S. Hispanic in June 2004, she is responsible for spearheading public relations, corporate communications and Internet initiatives (nba.com/espanol) for the NBA in the region.
Prior to assuming this role, Saskia launched and managed the Burson-Marsteller Medellin, Colombia office, where she was responsible for positioning and growing the firm in the Antioquia region, as well as broadening its client base. During that time, she was also responsible for managing the Ecuador market, exploring new business opportunities, pitching new client prospects and managing the U.S. Bureau of Engraving and Printing account for the launch of the new U.S. $20 bill.
Arturo was named NBA vice president and managing director, Latin America and U.S. Hispanic in October 2003. He first joined the NBA as marketing director, Consumer Products for the NBA Latin America office in August 1999 and was named managing director of the office in December 2000.
Arturo’s responsibilities include managing the sales and distribution of NBA consumer products; working with sponsors and marketing partners in the Latin America region; developing the NBA’s U.S. Hispanic strategy and marketing initiatives; implementing new grassroots initiatives in the region; and overseeing the internet strategies for NBA.com/espanol and its affiliated sites. His parents are Venezuelan and Cuban and he is a native of Harlem, New York. Arturo is trilingual (English, Spanish and Portuguese).
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Arturo Nunez and Saskia Sorrosa,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your iTunes program listed under the “advanced” column. The podcast will remain listed in the May 2006 section of the podcast.
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Posted by Elena del Valle on April 28, 2006
Melquiades and Pete in “The Three Burials of Melquiades Estrada”
Photo: Dawn Jones EuropaCorp
“The Three Burials of Melquiades,” a Sony Pictures Classic movie written by Guillermo Arriaga and produced by Tommy Lee Jones opens to audiences in Los Angeles Friday, April 28. It is a human drama with the U.S. Mexico border and illegal immigrant issues as a backdrop. The movie received Best Screenplay Award for Guillermo Arriaga’s script and Best Actor Award for Tommy Lee Jones from the Cannes Film Festival.
Actors include Tommy Lee Jones, Barry Pepper, Dwight Yoakam, January Jones, Melissa Leo, and Julio Cedillo as Melquiades Estrada. In addition to Jones, producers included Michael Fitzgerald, Luc Besson, and Pierre-Ange Le Pogam.
The movie house will donate five percent of the proceeds to the Mexican American Opportunity Foundation (MAOF). Founded on February 7, 1963 and a United Way member agency since 1970, the Foundation is a community based organization dedicated to human services for the Spanish speaking population of Californa.
“We are extremely grateful to Sony Pictures Classics for this much needed and generous donation,” said Martin Castro, president, MAOF. “Particularly in trying times like these when our country appears to be passionately divided on so many fronts, it is refreshing and encouraging to be able to partner with Sony and thereby come closer to realizing our mission of helping California’s predominately Mexican Hispanic community with invaluable educational and professional development programs.”
Posted by Elena del Valle on April 28, 2006
Sam Diaz, NAHJ conference presenter and board member
Photo: Sam Diaz
The National Association of Hispanic Journalists, NAHJ, will hold the 24th Annual NAHJ Convention and Media & Career Expo, June 14 to 17, 2006 in Fort Lauderdale, Florida. It will be held at the Greater Fort Lauderdale Broward County Convention Center with the theme “Fuente de Diversidad Hispana” (Source of Hispanic Diversity). The cost of on-site registration for the convention for the public is $525. Special rates are available for members, students and one-day passes.
Attendees will be able to participate in day-long sessions as part of the ñ Media Training Series about: Better Watchdog Journalism, Photojournalism A to Z, Business Journalism Boot Camp, Leadership: Less Stress, More Success, TV News Reporting, Boot Camp. Hands-on Multimedia Storytelling: There’s More Than One Way to Tell a Story, TV News Producer Workshop, Covering Latino Healthcare Disparities, Immigration: A Hands-On Workshop for Better Coverage in Your Community, El buen uso del español y ejercicios de redacción (presentador: Alberto Gómez-Font),and Visual editing for everyone.
Workshops will cover: Analizando la ética en los medios en español; Back Pack Journalists; Becoming a Multimedia Savvy Manager; Brave New World: Your Future In Online, Print, Broadcast or All Of The Above; Building the Latino News Room Pipeline; Citizen Media: Fad or Future; Covering A Pandemic – How to Build Awareness without the Hype; Covering Cuba after Fidel; El “boom” de los medios en español; From The Street: To the Photo Desk; Improve Your Voice Improve Your Confidence; Impunity and Human Rights in Latin America; Opinion Writing: Make Your Voice Count; Sound Salon; Surviving the First Five Years; and The Good, the Bad, and the Ugly about Spanglish.
The National Association of Hispanic Journalists is dedicated to the recognition and professional advancement of Hispanics in the news industry. Established in April 1984, NAHJ was created to serve as a national voice and unified vision for Hispanic journalists.
The Association is governed by an 18-member board of directors that consists of executive officers and regional directors who represent geographic areas of the United States and the Caribbean. The national office is located in the National Press Building in Washington, D.C. NAHJ has approximately 2,300 members, including working journalists, journalism students, other media-related professionals and journalism educators. Additional information on the Convention is available online at NAHJ.org. Gabrielle Sarnese contributed to this article.
