Posted by Elena del Valle on January 8, 2008
Charles Gregson, chief executive officer, PR Newswire
Photo: United Business Media
Video: PR Newswire
British company United Business Media bought Miami-based HispaniMark, LLC on behalf of PR Newswire. UBM bought the Florida company from its founders for an initial cash outlay of $5.5 million and the promise of $3 million more based on performance payable over the next three years. Scroll down to watch video news release of Dave Armon, chief operating officer, PR Newswire.
HispaniMark, expected to have revenues of $2 million in 2007, owns Hispanic PR Wire, LatinClips, and Hispanic Digital Network as well as two other companies not mentioned in the sales announcement. UBM executives expect the acquisition to meet the company’s 8 percent post-tax cost of capital acquisition criterion in its first year of ownership.
“The acquisition of Hispanic PR Wire, LatinClips and Hispanic Digital Network is in line with PR Newswire’s mission to enhance our multicultural services in the U.S. and internationally through a combination of organic development and acquiring leading companies,” said Charles Gregson, chief executive officer, PR Newswire.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
In July 2007, PR Newswire purchased Notilog, a Latin American Spanish- and Portuguese-language electronic media monitoring and analytics firm. PR Newswire executives hope the newly acquired companies will help it penetrate the growing Hispanic market in the United States and Latin America.
Hispanic PR Wire, a news release distributor, generates 70 percent of HispaniMark revenues. Prior to the purchase, Hispanic PR Wire offered distribution in partnership with BusinessWire, Black PR Wire and USAsian Wire. LatinClips offers media monitoring services and Hispanic Digital Network is an Internet advertising network for U.S. Hispanic newspapers, magazines and media portals. As part of the buy-out, four senior staff members from the three companies HispaniMark sold PR Newswire will stay on board, Christine Clavijo-Kish, Bill Gato, Dalia Paratore Salazar and Manny Ruiz.
“For Hispanic media it’s going to be a great ride because we have believed in the power of Hispanic media for seven years,” said Christine Clavijo-Kish, formerly chief executive officer of LatinClips; now senior vice president, Multicultural Markets, PR Newswire. “And we have built resources around delivering news, monitoring news, creating websites for Hispanic media.”
Christine Clavijo-Kish, senior vice president, Multicultural Markets, PR Newswire
Company executives hope the combined forces of PR Newswire and Hispanic PR Wire will reach more than 3,000 unique media outlets and websites that have an interest in Hispanic news. According to PR Newswire, there are 30 wire services and news syndicates, 550 TV shows, 175 cable and satellite TV shows, 1,000 Spanish language radio shows, 875 newspapers, 625 magazines, and an untold number of websites targeting Latinos in the United States.
PR Newswire Association LLC sells electronic distribution, targeting, measurement and broadcast services for tens of thousands of corporate, government, association, labor, non profit customers. United Business Media, a business media company, employs 5,000 staff in 30 countries. The company has two principal areas of business activity: PR Newswire and CMP & Commonwealth, a business to business event, publications, online media and business information services company.
UBM is listed on the London Stock Exchange. In 2006, the company reported continuing businesses generated revenues of almost £740 million with continuing operating profit of £137 million.
Posted by Elena del Valle on January 7, 2008
Demian M. Bellumio, president, Hoodiny Entertainment Group, LLC
Photo: Hoodiny Entertainment Group, LLC
A podcast featuring an interview with Demian M. Bellumio, president, Hoodiny Entertainment Group, LLC, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses his company and Cyloop with Elena del Valle, host of the HispanicMPR.com podcast.
Demian is the founder and president of Hoodiny Entertainment Group (“Hoodiny”), an entertainment company focused on U.S. Hispanic, Latin America, and Spain markets. Through its three business units, Cyloop.com (formerly elHood.com), Hoodiny Interactive and Hoodiny Productions, Hoodiny assists some of the leading Spanish language media companies in the monetization of their content and adoption of media delivery platforms. In 2007, Hoodiny completed a $10 million financing round. The company has operations in Miami and Los Angeles in the United States as well as Madrid and Buenos Aires.
Prior to founding Hoodiny, Demian was vice president of corporate finance and development at Terremark Worldwide, Inc., a provider of internet infrastructure services in the U.S., Latin America and Europe. While at Terremark, he executed over $200 million in financing transactions, including a $45 million secondary offering, an $80 million senior debt financing and an $86 million convertible note financing. Demian also was responsible for developing and managing a $60 million corporate budget and coordinating investor relations’ activities.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Demian is a founding member and shareholder of BroadSpan Capital, Ltd., an investment banking firm that specializes in Latin America and the U.S. Hispanic market, with offices in Miami and Rio de Janeiro. Prior to BroadSpan, Demian worked for the Latin American division of Barclays Capital, the investment-banking arm of Barclays Bank PLC.
Demian, born in Buenos Aires, Argentina, received a B.B.A. in finance, international business and marketing from Florida International University (FIU) in 2000. He is a member of FIU’s Dean’s Council, the College of Business Administration’s principal advisory board.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Demian M. Bellumio,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2008 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
Posted by Elena del Valle on January 2, 2008
Thank you for your support in 2007! We hope you had a productive year and wonderful holiday season. Now that we have bid 2007 farewell, we are ready to welcome the New Year.
Here are some tips to help you start the year well and ahead of the curve:
Visit our website frequently. While there you can leave comments and email us suggestions for future articles and HispanicMPR.com podcast program guests. HispanicMPR.com is the only website and podcast dedicated to helping you stay informed with original content about Hispanic marketing and public relations issues.
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Make sure you explore our Podcast and Resources sections which are chock full of Guest Articles and exclusive downloadable audio recordings from national experts and newsmakers from across the country.
We look forward to hearing from you and keeping you informed in 2008!
Hispanic Marketing & Public Relations
Providing you essential information on America’s largest minority
Posted by Elena del Valle on December 31, 2007
Los Tres
Photo: Nacional Records
Chilean rockers Los Tres recently released their first studio album in five years, “Hagalo Usted Mismo” (“Do It Yourself”), a follow up to the band’s 2001 “Freno de Mano.” The first single in the album, “Camino,” received heavy airplay in Mexico and Chile. Scroll down and click on the play button to listen to “Camino.”
“Hagalo Usted Mismo” is described as combining melodic rock with traditional Chilean folkloric influences and instruments, as well as classic rock sounds, while the single “Camino” has an upbeat, vintage rockabilly sound.
The album, produced by Joe Blaney (The Clash, Prince, Charly Garcia), was recorded earlier this year in New York City and features drummer Steve Jordan (Bob Dylan, The Rolling Stones, Eric Clapton, Aretha Franklin). Emmanuel del Real from Café Tacuba produced and mixed several of the songs.
The collaboration with Café Tacuba was a natural step after the success of Tacuba’s four-song EP of Los Tres covers “Vale Callampa” which brought Los Tres back into the spotlight and introduced the trio to an international audience. Del Real accompanied Los Tres before 30,000 fans in Santiago, Chile and at Vive Latino in Mexico City.
Los Tres, originally formed in Concepcion in the late 1980’s, is Alvaro Henriquez (vocals, guitar, piano), Angel Parra (lead guitar) and Roberto “Titae” Lindl (bass).
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here to find out about Beyond the 30 Second Spot
Click on the play button to listen to “Camino.”
Posted by Elena del Valle on December 24, 2007
DJ Bitman
Chilean DJ Bitman, formerly known as Bitman & Roban, released a new album and a radio single,“Shine,” recently featuring a mix of electronic, funk, hip hop, Latin and lounge music. In “Latin Bitman,” his music matches bilingual lyrics and Latin electronica.
The album follows the 2006 debut of “Musica Para Despues de Almuerzo,” which received airplay on t stations like Indie 103 and KCRW in Los Angeles, KEXP in Seattle and KUT in Austin. Since the release of “Musica Para Despues del Almuerzo,” and in the past year his music has appeared in EA Games’ FIFA 2007 video game and the “La Mujer de Mi Hermano” soundtrack.
DJ Bitman is José Antonio “Toto” Bravo. This is his first release as DJ Bitman, following three releases as Bitman & Roban, “Musica Para Despues del Almuerzo,” “Robar es Natural” in 2002 and “Hurtos” in 2000.
Click on the play button below to listen to DJ Bitman’s song “Shine” from the “Latin Bitman” album:
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
Posted by Elena del Valle on December 21, 2007
Click on image to enlarge
Photo: The Hispanic Center
The Hispanic Center, Inc./El Centro Hispano, Inc. published Pittsburgh’s first Spanish service directory. Sponsored by 84 Lumber and 28 other project supporters, the 302-page Directorio de Servicios Para la Comunidad Latina (Spanish Service Directory for the Latino Community) was launched with great fanfare at the Duquesne University Bayer Learning Center earlier this month.
Hispanics in the area, 11,000 in Allegheny County and 6,500 in greater Pittsburgh, according to Center representatives, will be able to find information in Spanish on services in their community in the new directory. The Hispanic Center printed 5,000 copies of the directory which is available free of charge to area residents who pick up a copy in person.
“The directory is pretty comprehensive; on top of that, it is a bold move to The Hispanic Center, considering the size of the Hispanic population in this area. We did the right thing (market leaders). But guess what? As it is happening all over the US, the Latino population here is the only one that presents a significant growth, while all other population types are either unaltered or has a negative growth,” said Pedro Paulo Bretz, executive director, The Hispanic Center, Inc.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here for information on Secondary Latino Markets
There are three main target audience groups for the book. They are new Spanish speaking residents in the Pittsburgh region, human resource managers seeking a diverse workforce, and people who want to learn about the Hispanic community in Pittsburgh or who wish to learn Spanish as a second language.
The directory is divided into 20 sections that cover emergency assistance, identification, police, social services, culture, health, employment, education, religion, community organizations, legal services, Latino restaurants and stores, and professional services.
The mission of The Hispanic Center, a non profit organization, is to “Recruit, train, provide employment referrals services to, and retain individuals in Southwestern Pennsylvania (SWPA), by promoting skill enrichment, career opportunities and personal development of Hispanic individuals and their families.”
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
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Filed Under: Books
Posted by Elena del Valle on December 20, 2007
Will Cain, president of Quince Media, LLC
Photo: Quince Media
According to Synovate, a market research company, last year 11.6 percent of the Hispanic population was made up of young girls 0-11 years old with 5 percent between the ages of 12-17 years. This means the growth potential for Latina girls celebrating their coming of age is significant. QuinceGirl.com and Terra.com hope to cater to this market segment together.
The two online companies recently teamed up to share bilingual content and create strategic advertising packages connecting both sites in the United States, Mexico, Colombia, Argentina and Central America. As part of the agreement the Terra sales team is offering targeted media packages on QuinceGirl.com.
“We are excited to broaden the Quince Girl brand, content and unique online features to Terra’s international audience,” said Will Cain, president of Quince Media, LLC. “Our popular social network, dress gallery, videos, and quinceañera planning articles should provide existing Terra users with a ‘one-stop-shop’ for quinceañera needs and attract new, young visitors to both sites.”
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here to find out about Beyond the 30 Second Spot
Consumers can access the website for Hispanic fifteen year old girls from the Terra homepage, as well as on the Woman, Music, and Entertainment channels. And visitors to QuinceGirl.com can access the Terra.com Music Channel through a link on the site’s homepage. The websites plan combined features with event planning tips, entertainment and social networking opportunities, video and photo uploads, blogs and message boards.
Fernando Rodriguez, chief executive officer for Terra Networks
“The Hispanic population is a young and growing market segment that has held on to deeply rooted traditions like the coming-of-age quinceañeras. Terra.com constantly reinvents itself to provide the best and most culturally relevant content,” said Fernando Rodriguez, chief executive officer for Terra Networks. “The addition of QuinceGirl.com’s key target-specific features will work to expand the presence among consumers for both partners.”
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America and has content and sales agreements with several companies including V-me, Condo.com, Azteca America and Cars.com.
Quince Media is a web publisher, national magazine publisher, and exposition provider centered on young women and their families planning a quinceanera party, a Hispanic tradition associated with a girl’s 15 birthday. Quince Media offers QuinceGirl.com, Quince Girl magazine, the True Q Room social network at QuinceGirl.com, and Quince Girl and Latino Bridal Expos.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations book
Comments:
Filed Under: Media
Posted by Elena del Valle on December 19, 2007
Jose Uzal, general manager of Channel 57
Photos: WBWP, WSBS
Miami station WSBS-Mega TV Channel 22 and WBWP Channel 57 in West Palm Beach, Florida recently entered into a programming agreement, for an undisclosed time period, for the retransmission of some of Mega TV’s Spanish language programming on Channel 57 between 2 p.m. and 11:30 p.m. beginning in December 2007.
“We are very happy with our association with Mega TV. It provides us varied programming in Spanish,” said Jose Uzal, general manager of Channel 57. “Channel 57 recognizes the growth of U.S. the Hispanic population in Palm Beach and Martin County. Our new programming agreement with Mega TV offers our audiences original, exclusive Spanish-language content. We look forward to working with Mega TV and building a strong relationship.”
In January 2008, WBWP will air on Comcast channel 231 reaching Spanish speakers from Vero Beach to Boca Raton, Florida. The agreement is the first of many similar programming agreements SBS is planning in the coming months across the United States. In 2008, SBS executives hope to have over the air stations in major markets where the company already has radio stations and carriage via cable.
Cynthia Hudson-Fernandez, executive vice president, Mega TV
“We are delighted to launch our programming expansion strategy with our neighbors at WBWP Channel 57 in Palm Beach and Martin County,” said Cynthia Hudson-Fernandez, creative director and executive vice president at Spanish Broadcasting System, Inc. “As a leader in U.S. Spanish language content creation, we are committed to capitalizing on our resources to entertain the Hispanic community. Expanding our presence in South Florida demonstrates the strength of the Mega TV brand and our ability to connect with Spanish-speakers around the country.”
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Subervi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here for information about ”Latino Media and Hispanic Media Training”
As part of the agreement WBWP Channel 57 airs the following programs “22 Minutos,””Lamusica.com,” “Handyman,” “El Círculo,” “Código Astral,” “Raíces y Recuerdos,” “Mis 15,” “Agenda del Inmigrante” and “Mega News” re-runs during the day. The prime time line-up consist of a live retransmission of the Miami station’s shows: “Maria Elvira,” “Paparazzi TV,” “Handyman,” “Xpediente,” “El Circulo,” “Lamusica.com,” “Código Astral,” “Tremenda Corte,” “Bayly” and Brazilian telenovela “Chocolate con Pimienta.”
Maggie Salas-Amaro, director of Affiliate Relations for Mega TV
“Mega TV is in conversations with various stations in different U.S. cities to establish affiliations in the near future. The affiliation with WBWP is the first of many steps that we are taking in expanding Mega TV nationally. Palm beach County has a total population of 1.2 million, of which 213, 261 are Hispanics.* Our brand is the perfect alternative for this fast growing market of Hispanics,” said, Maggie Salas-Amaro, director of Affiliate Relations for Mega TV.
WBWP Channel 57, who until the new agreement with Mega TV transmitted MTV3 programming, was also the first TV station in Palm Beach and Martin counties in Florida to transmit Spanish-language programming 24 hours a day weekly. Initially the channel aired music videos and local programs.
WBWP Channel 57, launched in 2000, reaches 125,000 Latinos between 18 and 45 years of age in Palm Beach and Martin counties. The station holds the number one spot among the area’s Spanish speaking Hispanics.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates Mega TV in Miami as well as 20 radio stations located in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.
*Source: Census 2006/Quickfacts.census.gov.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
Comments:
Filed Under: Media
Posted by Elena del Valle on December 18, 2007
Click on image to enlarge
Although Congress has been unable to reach consensus on immigration reform, national and state authorities have introduced new enforcement measures including faster deportations, additional workplace raids, and restrictions on access to driver’s licenses and other government services. This increased attention on illegal immigration issues and heightened enforcement is causing many Hispanics unease, according to a Pew Hispanic Center 2007 National Survey of Latinos.
The Center conducted the survey by telephone from October 3 through November 9, 2007 among a random sample of 2,003 Hispanic adults the center considered nationally representative. Nine researchers contributed to the final report.
Based on the results of the survey, Pew researchers believe Hispanics, foreign born Latinos in particular, view illegal immigration in a positive light and consider it is beneficial for Latino communities and the country’s economy overall. More than 50 percent of Latinos surveyed in the United States worry that they or a loved one could be deported.
About half of Hispanic survey respondents believe they have suffered as a direct result of increased focus on immigration, and two thirds are convinced their life is more difficult due to the failure of Congress to enact legislation to address immigration reform.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Survey respondents said some of the negative effects on them of the public’s focus on illegal immigration include difficulty finding work or a place to live. They are also less likely to rely on government services or travel outside the country; and they believe there is a greater probability than in the past that they will be asked to produce documents to prove their immigration status.
While many Latino respondents oppose the new federal and state enforcement measures, non-Hispanics are supportive of the new illegal immigration enforcement policies. About 75 percent of Hispanics surveyed disapprove of workplace raids; about 79 percent prefer local police not play an active role in identifying illegal immigrants; and 55 percent disapprove of states checking for immigration status before issuing driver’s licenses. A slight majority of non-Hispanics favor workplace raids and a heavy majority favor driver’s license checks.
At the same time that Hispanics and non Hispanics have contrary opinions about enforcement policies, there is a significant difference in opinion within the Latino community about enforcement issues, illegal immigration, and discrimination. Native born Hispanics and their foreign born counterparts sometimes disagree, according to the survey findings. Native born Hispanics opinions are closer to those of the rest of the U.S. population regarding enforcement policies than those of foreign born Hispanics.
Native born Latinos are less likely than foreign born Latinos to describe a negative personal impact due to increased focus on illegal immigration. Non citizen Hispanics feel “much more vulnerable” than Hispanics who are citizens. Latinos who are not citizens are twice as likely as Hispanic citizens to worry about deportation and to feel current policies have a direct impact on their lives.
According to the survey, in spite of the new felt vulnerability Hispanics see as the result of the current anti immigration climate, Hispanics themselves don’t seem to oppose illegal immigration. Instead, Latinos hold immigration, even when it’s illegal, in high esteem. Native born Latinos have a more positive attitude about the effect of illegal immigration than do foreign born Latinos. More than half, 64 percent, of native born Latinos think there is a positive effect compared to 54 percent who, only five years ago, thought the impact of illegal immigration was beneficial.
The Pew Hispanic Center, an initiative of the Pew Research Center, is a non-partisan, non-advocacy research organization based in Washington, D.C. The Pew Hispanic Center is funded by The Pew Charitable Trusts.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Posted by Elena del Valle on December 17, 2007
Click on image to enlarge
Photo, video and song: SGM Records
When she performs, singer Diana Mera wears From Eye to I shirts and hoodies designed by Honey Tavassoli, a 24 year old born in Iran and raised in Tustin, California known in the fashion industry as Honey T. The two artists established a promotional agreement through which Mera showcases her favorite Hotney T. clothing line items when she performs.
Mera shows off some of the clothing items in the music video “20 Pedacitos” while she sings the song by the same name. Scroll down to watch the music video “20 Pedacitos” and to listen to the song by the same name.
“Besides loving the designs, Honey is wonderful and has created pieces specifically for me when I had photo sessions, she is fabulously talented and like her name, very sweet,” said Mera.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Honey T designs T-shirts, jackets and tank tops with original drawings and paintings of her own inspiration. She then makes her paintings ready to print on the T-Shirts. Honey T original art is pressed in the fabrics that Mera wears, together with her iconic ties and chucks. Honey T clothes, made in the United States, cost between $13 to $40 and are available on the designer’s website.
“We had to look for something original within the simple image Diana has; I thought Honey T’s clothes were excellent because the printed designs in the shirts are unique, she personally draws them, it’s very interesting.” said Jorge Torres, Mera’s publicist.
Mera, a singer, composer and an actor, was born in Quito, Ecuador. She was raised in Lima, Peru and lived in México, Venezuela, and Switzerland prior to arriving in the U.S. were she now resides. She started her career in television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo. Four of her music videos have appeared in VHUNO and MTV Español. She has appeared on radio and television shows like “El Gordo y La Flaca,” “América en Vivo,” Univisión Radio, Caracol and Cadena Azul and on Cristina Saralegui’s show.
