Posted by Elena del Valle on February 6, 2008
Click on image to enlarge
Arizona is in the immigration legislation limelight. Beginning last month, it was the first state in the country to pass legislation, the Legal Arizona Workers Act, to punish businesses who knowingly hire illegal immigrants. Although the Act only applies to new hires, some consider the new law aggressive, especially in light of the state’s high percentage of Latinos of Mexican origin, 89 percent. Others worry the new law will result in ethnic and racial discrimination and be difficult to enforce fairly.
“For me it’s very difficult. I feel as if these types of laws encourage racial profiling,” said Regina Romero, City Councilor of Tucson. “I don’t feel comfortable with these types of laws. Are we going to be targeted different? It’s very sad to hear what’s happening in our country. It’s very divisive. We will see after effects of this law.”
Under the new law, which threatens to punish employers who hire undocumented workers by pulling their business license; employers refer to a website to check a worker’s immigration status. Employers who violate the law will receive warnings before any action is taken. To date no companies have been fined.
Some Arizona residents, including elected officials and business sector representatives, say they will enforce the law because it is law although they disagree with it in principal. Critics are upset with the new system including the appeal procedures for workers who fail the verify process. Others plan to challenge the legislation in court.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
According to the Pew Hispanic Center, in 2005, 65 percent of the illegal immigrant population of the state, almost half a million people, was part of the labor force. In 2005, undocumented foreign workers represented 7 percent of the state’s population and 10 percent of its labor force or double the national average. At the national level undocumented workers account for about 5 percent of the labor force.
In 2006, at the national level, 14.8 percent of the population was Hispanic and in Arizona 29 percent of the population was Hispanic. At the same time, 92 percent of foreign born Hispanics in Arizona were from Mexico compared with only 64.7 percent for the nation as a whole. Taking into account that nearly one third of the state population is Hispanic; and with so many of the state’s Hispanics forming part of the labor force, it’s easy to see how there could be a chilling effect for undocumented immigrants and the employers tempted to hire them.
No one knows how many laborers have lost work as a result of the law or what, if any impact, the legislation will have on the state’s economy. There are rumors that Arizona is loosing some of its residents but no one seems to know for sure. There are concerns that E-Verify, the federal database employers are supposed to refer to when verifying the status of a prospective worker, is inaccurate. Only a fraction of the state’s 150,000 businesses have signed up on the system.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on February 5, 2008
Jerry and Victor Gonzalez, owners of Maria Elena’s Authentic Latino Inc.
Photos: Maria Elena’s Authentic Latino Inc.
In April 2005, California brothers Jerry and Victor Gonzalez established Maria Elena’s Authentic Latino Inc. to offer fruit beverages made from concentrate to Latino consumers in their area. They named the company in honor of their mother, Maria Elena de Gonzalez.
In January of this year, Maria Elena’s Authentic Latino Inc. introduced an organic horchata water soluble drink mix made with rice and cinnamon. The mix is rich in calcium without gluten or Trans fats. With a slightly thicker consistency than water based drinks, it is described by some as tasting “like cinnamon crunch cereal” without the crunch.
Manufactured domestically, the new drink mix will be available at natural food retailers in Southern California in 10-ounce packs for home use for $3.89. It will also be available nationwide in a 1.5 Pound institutional pack for restaurants and coffee houses.
“We consider ourselves Latino Food Artisans,” said Jerry Gonzalez, who worked with Whole Foods Markets for nearly 15 years. “Our mission is to use our deep understanding of natural and organic foods to offer consumers fresh new tastes that put both a nutritious and a delicious twist on traditional Hispanic foods.”
New Horchata mix
Initial efforts will focus on distribution and eventually lead to a promotional program. The new horchata mix may be available in Southern California, Arizona and Nevada as well as online within the near future.
“Our initial efforts with Maria Elena’s Organic Horchata will be a strong push for increased distribution at retail, supported by Account Specific Marketing with key customers. POS, sampling, and cross-promotions with other health-related natural products are all being explored. We are also looking at targeted trade efforts, event marketing and interactive. As wider distribution is achieved we will follow with increased consumer trial-building programs and advertising. Budget is undisclosed,” said Joseph G. Albonetti, president of Latinolandia USA, Maria Elena’s Authentic Latino’s agency of record.
Maria Elena’s Authentic Latino’s primary target audience is second generation acculturated Latinos and customers who like Latino foods. The Hispanic owned and minority certified company is based in Valencia, California where it recently opened a food manufacturing facility. Maria Elena’s Authentic Latino donates a portion of its profits to La Fundacion Juventud Maria Elena’s, its foundation for Hispanic youth.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on February 4, 2008
Sergio “El Sensei” Barrientos, co-founder and chief creative officer, Latin3
Photo: Latin3
A podcast interview with Sergio “El Sensei” Barrientos, chief creative officer, Latin3, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses games as a media vehicle with Elena del Valle, host of the HispanicMPR.com podcast.
Sergio, known by many colleagues as “El Sensei,” has leveraged his target market strategies for Cingular, Dell, Google, Microsoft, Nextel, Pepsi, Reebok, Sony, TACA, Visa and Xerox by creating shopping environments for online stores. “El Sensei” is the recipient of Latino Marketing Awards, Web Awards, iNovas, PMA’s, and Reggies. Sergio and his team have also made the finals at Cannes Cyberlions.
Before working with Latin3, Sergio was creative director for other companies in Latin America, Spain and the United States for more than 14 years. Prior to joining Latin3, he managed corporate services for a Latin American communications and interactive group.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Sergio Barrientos,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the February 2008 section of the podcast archive.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
A video message in Spanish from one of our sponsors
Posted by Elena del Valle on February 1, 2008
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Women That Win selected Hispanic Marketing & Public Relations (HispanicMPR.com), Business of the Month for February 2008. As part of the recognition, HispanicMPR is featured on the Women That Win homepage and in the Business of the Month page.
Business of the Month features include a company overview, information about the business’ community involvement and recognitions, when and why the business owner established the business, accomplishments she is most proud of, and advice for women thinking of starting a new business.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
“I am the founder of this wonderful organization that is helping women, including the many Hispanic women in the U.S., take their careers and lives to the next level. As a woman who began working at the ripe age of 12, I understood very young the power behind a good work ethic,” said Kellie Kuecha, president of Women that Win
Previous Business of the Month companies include The Healing Center, LLC, The Fae Group Graphic Design Company, NuBarter, Judy Martin Speaks.com, Women with Dreams and Zable Fisher Public Relations.
Boca Raton, Florida based Women that Win is dedicated to women’s empowerment. The company offers educational seminars and networking forums to help entrepreneurial women define, develop and achieve their personal and professional goals.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Posted by Elena del Valle on February 1, 2008
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March 31 – April 3, 2008 • San Francisco, CA
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To receive your 20% discount, please mention code DS-HMPR when registering. To register call 1-800-882-8684 or visit us online at IQPC
Posted by Elena del Valle on January 31, 2008
H para Hombres Extremo October 2007 cover
Last year, Notmusa USA, the Mexican parent company of Maya Magazines, Inc. launched H para Hombres Extremo, an ad free adult photo magazine targeting Spanish dominant Latino men 18 and older in the United States. Partner to H para Hombres magazine, the new magazine averages 128 pages per issue and is published bimonthly.
It is available in California, Chicago, Florida, Georgia, New Jersey, New York, and Texas by subscription and at newsstands. It has a cover price of $6.95. The annual subscription costs $35.
Circulation started at 5,000 in the United States and has already reached 25,000. The Mexican edition has a circulation of 400,000. The magazine features scantily dressed and nearly naked young women in provocative poses in themed settings and costumes. Magazine representatives are considering building a matching website for H para Hombres Extremo this year.
Notmusa has been in business for 51 years in Latin America. Other publications in its roster include Veintitantos, Ser Mama, and Notas Para Ti. In the United States, where it is represented by Miami Beach based Maya Magazines, its first publication was TVnotasUSA.
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Filed Under: Media
Posted by Elena del Valle on January 30, 2008
FOR IMMEDIATE RELEASE
Contact:
Elena del Valle
elena@lnaworld.com
Kellie Kuecha
kellie@womenthatwin.com
January 30, 2008
Boca Raton, FL – Hispanic Marketing & Public Relations, HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently selected Women that Win February 2008 Business of the Month. More information is available online at https://www.hispanicmpr.com/
Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.
Visitors may sign up for daily email updates, search the website for Hispanic market information; watch videos and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.
The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book.
Florida based Women that Win founded by Kellie Kuecha, is dedicated to empowering women to continuously seek new horizons in their careers by providing educational seminars, unique opportunities to form strategic alliances and unlimited resources that enable them to define, develop and achieve their personal and professional goals.
Posted by Elena del Valle on January 30, 2008
Actor Eduardo Verástegui and Charles Ogilvie, director of Inflight Entertainment and Partnerships, Virgin America
Photo: Virgin America
Virgin America is offering passengers Spanish-language independent films and television program as part of its Red Inflight Entertainment System. According to promotional materials, the discount airline offers the most foreign language films and television entertainment content on any U.S. domestic airline.
Virgin America launched service on August 8, 2007, and already has had 100,000 passengers. It has agreements with Disney, Fox, Paramount Pictures, NBC Universal Studios, Venevision International, Sony Pictures Entertainment, Terry Steiner International and Warner Brothers to provide major theatrical content at every seat and all its flights through its interactive in flight entertainment system. In addition to English language choices, the company boasts of film, television and audio programming in Cantonese, Mandarin, Japanese, Korean and Spanish.
Spanish-language offerings planned for this year on Virgin America flights to San Francisco, Los Angeles, New York, Washington DC, Las Vegas, San Diego and Seattle include: “Bella,” a film; “Mujeres Infieles” (Unfaithful Women), courtesy of Venevision International; and two programs from Florida based WSBS Mega TV, “El Circulo”and “Xpediente.”
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
“As the only California-based airline, we want to our entertainment line-up to be as diverse, sophisticated and smart as our guests,” said Charles Ogilvie, director of Inflight Entertainment & Partnerships, Virgin America. “Finding compelling Spanish-language content is a priority and we’ll continue to search out cutting-edge projects at Sundance and beyond. We’re thrilled that award-winning films like ‘Bella’ with acclaimed actor Eduardo Verastegui can be seen in their native language on Virgin America.”
“Bella” will premier on Virgin America in April 2008. The film recently won the People’s Choice Award at the Toronto Film Festival and the filmmakers were honored with the Smithsonian Latino Center’s prestigious Legacy Award.
“Mujeres Infieles” was directed by Rodrigo Ortuzar and features Maria Jose Prieto. In “El Circulo,” host Ana Remos showcases parties and elegant homes. In “Xpediente,” host Allan Villafana, examines unsolved cases.
“On long-haul flights we find that more than 90 percent of our passengers engage with Red, our in-flight entertainment system. A large percentage of those guests may do something either on-demand (movie, video, music video, or short film) or might listen to or watch a linear channel. In both areas we have multilingual content,” said Abby Lunardini, director of Corporate Communications, Virgin America.
Red offers passengers 25 on-demand films, live TV, audio music entertainment including the ability to compile individual play lists, videogames and meals on-demand. Virgin America is a San Francisco based low-fare carrier. Executives for the airline hope to serve 10 cities within a year of operation, and up to 30 cities within five years.
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Posted by Elena del Valle on January 29, 2008
Event partner
February 7 :: Hilton San Francisco
Whether you are a consultant, site designer, website owner, or in-house marketing professional, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy. No matter where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills and tools to improve your business results and take your search engine marketing to another level.
Link Building Tactics, Tools & Techniques
How to Effectively Use Social Media for Search Marketing Campaigns
Click here for information about Search Engine Strategies Search Training Workshops
Posted by Elena del Valle on January 29, 2008
Fabiola Trujillo, Rudy Lopez, Gonzalo Soaresgache, Sonia De Leon
and Lucina Rodriguez, grant recipients
Photo: National Association of Latino Arts and Culture
The San Antonio based National Association of Latino Arts and Culture (NALAC) recently recognized 24 United States Latino artists and 26 Latino arts and culture organizations for their uniqueness, artistic significance and excellence. The NALAC Fund for the Arts (NFA) distributed $143,505 in grant funding to noteworthy individuals and organizations from across the nation.
Individual artists in nine states received grants ranging between $1,500 and 6,800. California and Texas each had six grant recipients. Among the recipients, there were also five New York artists, two artists from Massachusetts, and one each from Connecticut, Indiana, Minnesota, Pennsylvania, and Virginia.
Organizations in 11 states including nine in California and four each in Texas and New York, received grants ranging from $2,000 to $4,500. Arizona, Colorado, Florida, Illinois, Minnesota, Oregon, Rhode Island, and Tennessee also had grant winners.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
“NALAC’s support of Latino artists and organizations ensures that the nation’s cultural life is enriched and made vital through the diverse artistic and cultural expressions of our artists. We are pleased to support the creative process of Latino artists and organizations across the country that are engaging communities, stimulating ideas and local economies, and building audiences for all of the nation’s arts,” said Abel Lopez, chair, NALAC Board.
Two multidisciplinary peer review panels examined eligible applications from among the 202 submissions using established criteria and made recommendations to the NALAC Board of Directors. The selection was made on the basis of artistic merit, funding impact, and capability. “In an effort to preserve the integrity of the peer review process” NALAC declined to identify individual judges and panel members.
According to an organization representative, NALAC is the only national Latino arts service organization in the United States. NALAC headquarters have been in San Antonio, Texas for almost 19 years. The NALAC Fund for the Arts (NFA), a grant program to support Latino artists and cultural organizations, is the only national arts fund in the country that provides support specifically for Latino artists and arts organizations working in music, dance, performance art, theatre, visual arts, media and literary arts.
Since its inception in 2005, the Fund has provided 128 grants totaling more than $379,000 to Latino artists, ensembles and small and mid-size Latino arts and culture organizations throughout the U.S. The NALAC Fund for the Arts is made possible with funding from the Ford Foundation, the JPMorgan Chase Foundation, the Andy Warhol Foundation for the Visual Arts, the Cultural Collaborative, Heineken and Southwest Airlines.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on the Hispanic Marketing & Public Relations books
