Posted by Elena del Valle on May 14, 2008
McDonald’s new Spanish language website – click on image to enlarge
Photo: McDonald’s
As part of its promotional efforts to introduce a new chicken product, McDonald’s recently launched two websites, WhatCameFirst.com and QuienFuePrimero.com, operated by a third party. The Southern Style Chicken Biscuit and Sandwich was introduced nationwide May 6, 2008. The sandwich, available as a breakfast item and during the day, features lightly breaded all white chicken and is served with two pickles on a biscuit (in the morning) or a bun. As for the debate, the day we visited the website the egg was winning 4,989 to 4,789.
The primary audience for these efforts are multicultural adults between the ages of 18 and 49. The new pages will be promoted through media relations, word of mouth, street team initiatives across the country, and special events for May 14, National Dance Like a Chicken Day. The Game Agency developed the Spanish-language pages.
The idea is for consumers to log on to participate in an online exchange about the age-old chicken versus egg debate through a customized Dance-Off. Website visitors can upload a photo to a character of their choice to create a customized animated figure to pit the chicken and the egg against each other; share dance sequences, challenge friends and family to participate with equally customized animated characters; and view humorous “man-on-the-street” video interviews from people across the country who share their opinions on the eternal question of “What came first, the chicken or the egg?”
McDonald’s USA, LLC, is a fast food provider in the United States. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. One third of McDonald’s employees in the United States are Latino and 11 percent of the company’s board members are Hispanic.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
-
Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
-
Discover what questions to ask, steps to take to be a Best in Class company
Click here for more about “Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on May 13, 2008
Print ad in Spanish – click on image to enlarge
Photos, video: Pochteca Media, American Cancer Society California Division
Although cancer, a group of diseases with fast and abnormal cell growth, can affect anyone, the older a person the greater his or her chances of being stricken by this illness. According to the American Cancer Society, in 2003, 20 percent of all deaths among Hispanics were due to cancer. Looking at it another way, slightly less than half of all Hispanic men will have cancer in their lifetime, and slightly less than one third of Hispanic women will have cancer in their lifetime.
At the same time, some types of cancer affect Latinos more commonly than non Latinos. These include stomach, liver, cervix, leukemia and gallbladder. As America’s Latinos population continues to grow and age, these statistics become increasingly alarming.
To address this issue, the California Division of the American Cancer Society teamed up with two ethnic-media advertising agencies to create video and print ads targeting Chinese and Latino residents of that state with a message of hope and help. The resulting public service ads (PSAs) encourage Asian and Hispanic Americans to turn to the American Cancer Society for cancer-related information, education and services by calling the Society’s toll-free number or visiting its web pages. Scroll down to watch the new public service announcement videos in English and Spanish.
David F. Veneziano, CEO, California Division, Inc. American Cancer Society
“Our goal with this campaign is to reach out to these communities and to let them know that we are here to help with in-language information and services that support California’s diverse communities,” said Carolyn Bruzdzinski, Ph.D., chief mission delivery officer of the California Division of the American Cancer Society.
The campaign is designed to educate the state’s Chinese and Latinos about cancer and free Society programs and services available in their communities. Promoters hope the newly launched public service announcements and print ads in Mandarin, Cantonese, English and Spanish will appear in ethnic media outlets throughout California beginning in late April 2008 through May 2008. Plans are in the works for the campaign to be expanded to the national level.
“As the premier source of information about cancer prevention and treatment, the Society provides important education, programs and services that address the unique needs of the many cultures and communities which reflect the people of California,” said David F. Veneziano, chief executive officer, California Division, Inc. of the American Cancer Society. “With over 56 percent of our population comprised of minorities, this campaign is an important part of our mission to eliminate cancer as a major health problem for all Californians.”
The advertisements were developed by two Los Angeles based agencies, Pochteca Media and TEN Communications with the American Cancer Society assisting in an advisory role. It took a team of six individuals two months to complete the Hispanic market ads. The Society plans to work with the agencies and several Asian and Spanish -language media organizations to place the PSAs.
Mario Cobián, CEO, Pochteca Media
“It is our distinct honor to partner with the American Cancer Society for this extremely important cancer awareness campaign targeting the Hispanic community,” said Mario Cobián, chief executive officer, Pochteca Media. “Together, we hope to inspire the Hispanic community to take action for themselves and their families.”
“It is our great pleasure to work with American Cancer Society to help launch an in language media campaign in the Chinese market,” said Karen Park, president, TEN Communications. “This effort will not only generate awareness about the Society and its great services, but will also benefit medically underserved Chinese Americans in California. We hope more Chinese Americans will contact the Society for information and resources when dealing with cancer.”
Through the Society’s toll-free National Cancer Information Center (1-800-ACS-2345), callers who speak English, Spanish and other languages can obtain information about cancer prevention, early detection and treatment, and be linked with community resources. The Society’s website has materials in Spanish and other foreign languages.
There is also a Tell A Friend breast cancer program with a tailored component for Korean, Filipino, Vietnamese and Chinese women; Aconseje a su Amiga which encourages Latina women to get a mammogram and a Pap test; Look Good…Feel Better includes cosmetic offerings for women and is available in Spanish (Luzca Bien…Sientase Mejor); and Relevo por La Vida designed to place Relay For Life events in Hispanic communities.
The American Cancer society is a nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer through research, education, advocacy and service. The California Division of the Society has local offices in 106 communities.
TEN Communications, established in 2003, is a marketing communications agency with targeted efforts toward the growing Asian American population in the United States. The agency has with language fluency and cultural expertise in Chinese (Mandarin and Cantonese), Korean, Vietnamese, Asian-Indian, Filipino and Japanese. Pochteca Media LLC, established in 1997, is an integrated multicultural communications agency. Clients include IKEA, Tropicana Express, Latino Literacy Now and Edward James Olmos, Cox Communications, Las Vegas Convention & Visitors Authority, and Latin Grammy’s and Nevada Hispanic Services.
Click on the play button to watch the videos:
Comments:
Filed Under: Video
Posted by Elena del Valle on May 12, 2008
Backdrop album cover
Photos, video, song: SGM Records
Oakland, California resident David Privat-Gilman, known by his artistic name David P-G, has taken the first step in the professional music business at a young age. SGM Records signed him up at 17 and now his first electronic-techno album, Backdrop, is available for the whole word to purchase. An American-Peruvian, David P-G composed, produced and promoted his first album while he was a senior in high school. Scroll down to watch Glenbrook music video and listen to Glenbrook from the Backdrop album.
David P-G producer and composer
“I very much enjoyed it. I spent hours each day working on songs because I got hooked on it,” said David P-G, who was influenced by varied music genres and incorporates different styles in his music, from hip-hip to techno.
David P-G
He composed the music, arranged the songs, produced and designed his album cover with his drawings and photographs. His first single Glenbrook and 12 other tracks are on sale at iTunes.com. David P-G plans to promote his music in the San Francisco Bay area and in his hometown.
Many of his songs were made in his early teens and he continues to pursue music as he enters college. SGM Records, a record label and production company, conducts digital video production specializing in music videos, TV commercials and public service announcements.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Click on the play button to listen to Glenbrook from the Backdrop album
Posted by Elena del Valle on May 9, 2008
How the Garcia Girls Spent Their Summer film poster
Photos and video: Grupo Najera, Maya Releasing
On May 16, 2008 Maya Releasing will release How the Garcia Girls Spent Their Summer, a story of three generations of Mexican American women in one family who experience sexual awakenings over the course of a summer, in theatres across the country. Scroll down to watch movie video clip.
The 128-minute feature was written, produced and directed by Georgina Garcia Riedel who was inspired by her 70-year old grandmother’s desire to buy a car. It stars Rick Najera, America Ferrera, Steven Bauer and Elizabeth Peña.
Actor Rick Najera
How the Garcia Girls Spent Their Summer was originally screened at the 2005 Sundance Film Festival. The film has also been screened in festivals in Sao Paulo, Austria, Buenos Aires, Istanbul, Stockholm and Sydney.
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
As sweltering summer stretches over an Arizona border town, Doña Genoveva (Lucy Gallardo), the Garcia family matriarch, buys a car even though she doesn’t know how to drive. She recruits Don Pedro to teach her to drive and sparks begin to fly. Her daughter, Lolita (Elizabeth Peña), also enters into a romantic sizzle at the butcher shop
where she works. At the same time, Lolita’s teenage daughter, Blanca (America Ferrera) is experiencing her own awakening.Maya Releasing is owned by Maya Entertainment, which was created by producer Moctesuma Esparza. The vertically integrated production, distribution and exhibition company also owns Maya Cinemas and Maya Pictures and targets the growing United States Latino market.
Posted by Elena del Valle on May 8, 2008
Click on image to enlarge
Photo: starMedia
French owned starMedia continues to reach out to Latinos in the Americas. It recently launched starMedia EntertaiNEWS, the first of three new channels it plans for this year. The new portal is an online channel designed to bring Spanish-speakers in the United States global entertainment news and programming. Developed with C3 Entertainment, the portal recaps the week’s most important entertainment news and lists information about concerts, movies, theater and other cultural events.
Juan José Nuñez, COO, starMedia
“As a subsidiary of one of the world’s leading media organizations, starMedia accesses an extraordinary variety of content. That allows us to continue developing and introducing a new generation of services and resources for our users and advertisers,” said Juan José Nuñez, chief operating officer, starMedia. “StarMedia EntertaiNEWS is the first of a series of new offerings we look forward to launching over the next few months. StarMedia continues to affirm its market leadership position by introducing diverse and relevant content for its U.S. Hispanic audience. We’re totally committed to empowering our users with information and entertainment they value.”
Visitors to the new website can also watch movie previews and other video clips; peruse celebrity photos of the week; and receive entertainment reports. StarMedia plans a weekly a headliner show, a humorous five-minute news Webisodio or webcast sponsored by Toyota. A video capsule features popular entertainers, box office trailers, interviews and celebrity news and gossip.
StarMedia.com is a free-to-web service connecting three million Spanish-speakers online in the United States and 24 million overall. StarMedia has local operations in Mexico, Spain and the United States (Los Angeles, Miami and New York). Orange, starMedia’s parent company, is a subsidiary of the France Telecom Group. C3 is a privately-held entertainment company founded in 1959.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
Posted by Elena del Valle on May 7, 2008
Hispanic Heritage CD cover
Photos: Encyclopaedia Britannica
Although 98 percent of Encyclopaedia Britannica products are in English, in 2004 the company began offering a limited selection of CD-ROM products for United States Latinos. The products, available online and through special promotions, are Hispanic Heritage in English; Britannica Junior Visual Dictionary in English, French and Spanish; Enciclopedia Compacta Britannica in Spanish; and Merriam-Webster’s Spanish English Dictionary.
Steve Gilberg, director of Promotions and Licensing, Encyclopaedia Britannica
“We offer highly-relevant CD-ROM premiums for Hispanic marketing campaigns. They’re affordable, flat and postal-friendly,” said Steve Gilberg, director of Promotions and Licensing, Encyclopaedia Britannica.
Hispanic Heritage, for example, outlines people, history, places, events, and traditions the company’s editors believe shape Hispanic culture in South, Central, and North America. The CD includes biographies of notable figures including Simón Bolívar, Fidel Castro, Roberto Clemente, Oscar de la Renta, Plácido Domingo, José Ferrer, Vicente Fox, Alberto Gonzales, Che Guevara, Frida Kahlo, Jennifer Lopez, Eva Perón, Juan Ponce de León, Saint Martín de Porres, Carlos Santana, and Sammy Sosa.
Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids”
There is information about individual countries and World Heritage sites like Cuzco in the Peruvian Andes, Quito, and Mexico City; as well as the history and culture of Hispanics and their impact on the world; the Aztec and Mayan civilizations; the Panama Canal; the Spanish-American War; the Bay of Pigs invasion; Latin American literature, and Latin music.
Britannica Junior Visual Dictionary cover
There are also speeches, writings, and historical documents such as a letter from the Spanish conquistador Hernan Cortes describing Mexico City to Emperor Charles V, king of Spain; the Nobel Prize lecture of writer Octavio Paz. There are multimedia items on Mayan ruins, the voyages of Christopher Columbus, and Argentine gauchos at work.
The retail price for each of these CDs is $19.95 (Jr. Visual Dictionary is $29.95). Promotional pricing depends on quantity ordered and the exact type of packaging. Annual sales average about 10,000 each of the Hispanic Heritage (English-language) and Enciclopedia Compacta Britannica (Spanish-language) CDs. The products are available at the Britannica eStore.
Enciclopedia Compacta Britannica cover
Some of the software is also sold in school fund-raising catalogs like Scholastic and Reader’s Digest/QSP. They can also be found as part of promotional give-aways, or premiums, to support the ethnic marketing or Back-to-School marketing campaigns of third parties like Kellogg and General Mills who distribute them as a premium in in-pack, near-pack, and mail-in formats.
Encyclopaedia Britannica also owns Merriam-Webster, Inc., the dictionary publisher. Those products, including a handful in Spanish, are also available for online purchase. Although Encyclopaedia Britannica representatives don’t know who exactly is buying them, according to Gilberg, they sell “pretty well.” Encyclopædia Britannica, Inc., headquartered in Chicago, Illinois, is a leading provider of learning and knowledge products.
Click here to buy Encyclopedia Britannica Hispanic Heritage
and
Enciclopedia Compacta Britannica
Posted by Elena del Valle on May 6, 2008
America’s population growth by racial and ethnic groups – click on image to enlarge
According to the latest Census Bureau updates, more than one third of Americans is from racial and ethnic minorities. Hispanics continue to grow faster than any other group, exceeding 15 percent of the overall population for the first time last year. At the same time, children of racial and ethnic minorities continue to exhibit significant growth. Hawaii was the only state where the share of non Hispanic white children rose.
High fertility and immigration are prompting the growth of Asian American and Hispanic populations. This is most evident in youth markets. In two of the fastest growing states, Florida and Nevada, the majority of children are from ethnic minority groups. Among children five and younger, ethnic and racial minority children are already the majority across the country.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
An example of the growth patterns sweeping the country is Florida. The Sunshine State had been the top state in non Hispanic white population increases in the past 30 years. In 2005, its non Hispanic white population mushroomed by 123,000; in 2006 the same segment grew by 67,000. In 2007, there were only 4,000 new non Hispanic whites in the state.
At the national level, between 2006 and 2007 the Hispanic population grew 3.3 percent; while the Asian population grew by 2.9 percent; the black population grew 1.3 percent; and growth among non Hispanic whites was only 0.3 percent. At the same time, minorities concentrated in certain parts of the country. Almost one third of America’s minorities live in California and Texas. Texas gained the greatest number of Hispanic residents between 2006 and 2007.
Listen to Cesar Melgoza discuss
“Changing Latino Landscape” audio recording
Presenter Cesar Melgoza, managing director, Latin Force Group
Find out about
• How demographic, social, political and economic factors affect Latinos
• Number of Hispanics in U.S.
• Hispanics as a percent of the mainstream population
• Number of Puerto Ricans in Puerto Rico
• Hispanics, including Puerto Rico, as a percent of U.S. mainstream
• Number of Asians and African Americans
• Estimated size of Hispanic market by 2012
• Percentage growth of new Hispanics per year
• Number of counties where Latinos are majority
• Areas of significant Latino growth
• Area of U.S. with a 950 percent Latino growth
• Role of acculturation
• Hispanicity segmentation
Click here for information on the Changing Latino Landscape
Posted by Elena del Valle on May 5, 2008
Katie Delahaye Paine, founder, KDPaine & Partners LLC
Photo: KDPaine & Partners LLC
A podcast interview with Katie Delahaye Paine, founder of KDPaine & Partners LLC, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Katie discusses moving beyond traditional media measurement and measuring conversations and social media and addressing Hispanic market issues with Elena del Valle, host of the HispanicMPR.com podcast.
Katie is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. Her book, Measuring Public Relationships, the Data-Driven Communicator’s Guide to Success , was published in December of 2007. She writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Prior to launching KDPaine & Partners in 2002, Katie was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.
She works with, among others, Raytheon, Allstate, Facebook, and Southwest Airlines. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, small businesses and government agencies.
Click here to buy Measuring Public Relationships
Katie was named the 2007 New Hampshire Woman Business Owner of the Year by the Small Business Administration. In 2006, she was named the Entrepreneurial Venture Creator Person of the Year by the University of New Hampshire and won the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review.
A Cum Laude graduate of Connecticut College’s class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a board member of the New Hampshire Political Library.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Katie Delahaye Paine,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2008 section of the podcast archive.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
Posted by Elena del Valle on May 2, 2008
David Beckham: Life of an Icon DVD cover
Photos, video: Liberation Entertainment/Anchor Bay Entertainment
A new film, David Beckham: Life of an Icon, an unauthorized biography of the well known soccer player, is scheduled for release to the public on DVD May 6 for $19.97. Spotted by sports scouts in a working class neighborhood at the age of 11 he was signed up to play soccer at 14 by Sir Alex Ferguson and went on to become world famous.
The film shares insights on his life from his early days; his meteoric rise in sports and fame, including some moments of Beckham’s life with his famous wife, the birth of his son, and the family’s relocation to the United States. Scroll down to watch promotional videos in English and Spanish for the DVD.
“Soccer is the biggest sport in the Spanish-speaking world and Beckham is its biggest star,” said Matt Kennedy, director of marketing for Liberation Entertainment, the DVD’s distributor. “An estimated 50 percent of the Galaxy’s fans are Hispanic and have been there from day one. They love Beckham, which was evidenced by the fact that more than a quarter million jerseys were purchased before he even played his first Los Angeles game. To them, it’s not whether he came from Guadalajara or East London, it’s that he’s a great soccer player.”
The 77-minute film includes footage from his most important games, as well as family photos supplied by David’s father. The video also features some of Beckham’s greatest moments, commentary from players and journalists as well as pictures and footage. Distributors produced promotional materials in English and Spanish. In addition to the usual mass outreach to media in print, broadcast and online, they also approached Latino media representatives.
David Beckham
David Beckham’s first taste of the U.S. came with a distinctly Latin flavor. At 13 (in 1989), Beckham flew to Texas to compete in the Dallas Cup, a top youth tournament.
“I remember meeting one of the nicest families. When we went there, each player got sort of drafted out to a house with a family and I went to this Mexican-American family,” said Beckham of his experience. “It was amazing; the experience of being part of a real Mexican-American family that loved soccer.”
That home belonged to Sam and Christine Alcala. Beckham roomed with Mike, Sam and Christine’s son. Every morning Sam would drive them to practice after breakfast. In the evenings, they ate rice, beans and tacos.
There are five extended interviews in the film: “Brand Beckham,” “The Beckham Phenomenon,” “The Kofi Annan Story,” “Beckham in America,” and “Why Beckham?” with Sir Bobby Charlton, Ellis Cashmore, Andrew Milligan, Jimmy Burns, Steve Bunce and Sasha Pasulka.
The DVD is divided into the following chapters: Life of an Icon; Style and Fashion; World Cup 1998; The Comeback Kid; World Cup 2002 – Revenge; Worldwide Appeal Brand Beckham; Fallout With Alex Ferguson; Move to Madrid; World Cup 2006; Return to Madrid; and Move Towards Hollywood and Future.
Beckham grew from a modest life as a young boy in his early soccer days to a media star and style icon into a jet-set life. He recently moved with his rock star wife Posh Spice to Hollywood, California.
Click here to buy David Beckham: Life Of An Icon
Posted by Elena del Valle on May 1, 2008
Limon y Sal clothing
Photos: Orange Clothing Co.
Beginning in May 2008, Kmart stores are expected to carry Limon y Sal, a new apparel brand designed for Hispanics. The line is distinctive because it’s designed for young Latinos and the packaging, hang tags, labels, stickers and graphics are in Spanish. The Limon y Sal line includes Spanish one liner tees with graphic designs and seasonal garments.
Sample lines include: “Por eso es que estoy caliente” and “No vine por ustedes vine por ellas y la cerveza.” In addition to the graphic tees, there are screen-printed woven shirts and polo shirts, hoodies, pants and shorts.
“We have a large number of our stores that are centered in the Latino community and we have a strong bond with the Latino community,” said Mike Sablowski, vice president, Menswear, Kmart. “We haven’t offered them apparel. We really think there’s a need for that.”
Limon y Sal Clothing
Improve your outreach programs by understanding
how Latinos see themselves – listen to
“Latino Identity and Situational Latinidad ” audio recording
Presenters Diana Rios and Ph.D., Federico Subervi, Ph.D.
Find out
• Who is Latino
• Assimilation, acculturation and pluralism
• Hispanic culture dynamics affecting Latino
• Role of Latino identity
• Three factors that contribute to Latino identity
Click here for information on Latino Identity and Situational Latinidad
The new line will be available in Kmart stores in 154 cities in 19 states and Puerto Rico. The items, made of cotton and cotton polyester blends, are manufactured in Asia and Latin America and priced between $13 and $25. Nestor Camacho, an employee of Orange Clothing and head designer of the Limon y Sal line, and his team designed the clothes.
Founded in 1999, Orange Clothing Co. is a Miami based private label importer, marketer, designer and distributor of clothes for young Latino men. Labels include Revolucion, Gallo Rojo, Red 1996, and Limon y Sal. The company has offices in China and Bangladesh.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
Receive a free downloadable copy.
Click here for your free copy of Emotional Branding
