Posted by Elena del Valle on July 8, 2007
Marketing to Men 18-34
August 8, 2007
The Altman Building – New York City
Brought to you by Adweek, Brandweek, Mediaweek, Billboard and The Hollywood Reporter, and presented by Ripe Digital, Marketing To Men 18-34 is the definitive conference for marketing professionals trying to make an impact on elusive male consumers. Learn how to engage and connect with your male audience through traditional and new media platforms. This one-day event features captivating panels and presentations on topics ranging from sports and videogame marketing to music, movies and media, plus brand case studies and valuable networking opportunities. For more information, call 646-654-7254 or go to http://www.marketingtomenconference.com/
Posted by Elena del Valle on June 28, 2007
Raul Lopez, president, Phoenix Multicultural
Photo: Phoenix Multicultural
In an effort to help its clients develop complete insights about the unique characteristics of the burgeoning Hispanic community in the U.S., the Nielsen Company and Phoenix Multicultural will launch a national Homescan Hispanic Consumer Panel with a research sample of 11,000 households. Phoenix Multicultural will field and maintain the panel households.
According to promotional materials, Nielsen will expand its existing Homescan Hispanic Panel in Los Angeles from 1,500 to 2,500 households to provide Fast-Moving Consumer Goods (FMCG) manufacturers and retailers detailed views of the needs, preferences and shopping habits of Hispanic consumers.
“We have worked with Nielsen since the original Los Angeles panel was established and we are very proud and honored to be Nielsen’s partner for this national expansion as well,” said Raul Lopez, president of Phoenix Multicultural.
The Hispanic population is expected to reach 50 million by 2010 and to continue growing in influence and purchasing power. Important to the FMCG market space, the Hispanic population should yield 18 percent of all U.S. households with children by 2010. Consumers who elect to join a Homescan Consumer Panel scan their purchases across all shopping outlets on a continuous basis. Panel expansion activity is underway and due to be completed by December 31, 2007. The first client deliverables are expected to be available May 2008.
Tim Kregor, president, Nielsen Homescan & Spectra, North America
“With this expansion, the Homescan Hispanic Panel becomes the only available national Hispanic scanner-collected longitudinal purchase panel,” said Tim Kregor, president, Nielsen Homescan & Spectra, North America. “Now marketers will be able to measure detailed purchase patterns within the Hispanic population, and translate those insights into brand specific plans. This $1 trillion market is an undeniable opportunity that demands unique strategies for all leading brands.”
The Nielsen Company is a global information and media company with brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company, with headquarters in Haarlem, the Netherlands, and New York in the United States, has more than 41,000 employees and is active in more than 100 countries.
Founded in 1999, Phoenix Marketing International is a United States marketing services firm and partner to many large companies in the financial services, consumer package goods, automotive, healthcare, and travel and leisure industries.
“Search Engine Marketing to Hispanics” audio recording
Presenter Matias Perel, founder and president, Latin3
Find out about
- The 16 million Latino online users
- Types of online access among Hispanics
- Latino online user language preferences
- What they do online
- Usage by age
- Income levels among Hispanics who visit the Internet
- Internet use by Hispanics
Click here to purchase Search Engine Marketing to Hispanics”
Posted by Elena del Valle on June 27, 2007
L’Bel Paris Libertage
Photo: L’Bel Paris
L’Bel Paris, a French cosmetics company which relies on home sales techniques, first approached United States consumers in late 2006 on the West Coast. This month, the company launched a South Florida and national bilingual campaign. With operations in 14 countries in Central, South, and North America, Belcorp launched L’Bel Paris U.S.A. Hoping to build on the brand’s reputation as a skin care line in Latin America under the name of Ebel; L’Bel Paris is making South Florida a priority market in the U.S.
Initial efforts will focus on Libertâge, one of the company’s top wrinkle creams, with an April to June 2007 television and print campaign. A second campaign for Resurgie, a mild exfoliator, will run on television, print and online from July to November 2007. The company will run a recruitment radio campaign concurrent with the product campaigns. Ads will appear in the following media outlets Latina Magazine, Vanidades, Cosmopolitan, Enlace, Selecta, People En Español, El Sentinel, El Nuevo Herald, Kena Magazine, Telemundo 51.com, Radio Mambi, Radio Recuerdo, and Radio Amor.
“In addition to a Hispanic and general market advertising campaign, L’Bel Paris is hosting several small scale events, July through September to build awareness of the brand,” said Claudia Gavidia, South Florida divisional sales manager, L’Bel. “These bilingual Espace Beaute gatherings, will pamper up to 15 attendees at a time with facials and make-up applications while they learn about the L’Bel Paris luxury line. Both Latina and general market consumers will be invited to participate in these events.”
The 35 year old L’Bel Paris manufactures skin care, cosmetic and fragrance products for women and men around the world. Products are developed at the Centre Biodermatologie des Laboratoires Sérbiologiques in France. A subsidiary of Belcorp, a private, multi-brand, international corporation, L’Bel Paris U.S.A. is headquartered in San Francisco with offices and consultants across the country. L’Bel Paris relies on 500,000 independent beauty consultants worldwide. In the United States, L’Bel products are available through independent beauty consultants and online.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase “Marketing to Hispanics Online”
Posted by Elena del Valle on June 19, 2007
Magazine Publishers of America
Photo: Magazine Publishers of America
New York, New York – Magazine Publishers of America (MPA) issued a new edition of the Hispanic/Latino Market Profile, a 20-page document designed to help publishers, advertisers, and retailers better target Latinos in the United States. The report is part of a series of profiles of demographic segments in America. The sources for the Profile were the U.S. Census Bureau, Synovate U.S. Diversity Markets Report 2006 and Selig Center’s Multicultural Economy Report 2006.
First published in print and posted online in 2003, the 2007 edition of the Hispanic/Latino Market Profile focuses on market updates and highlights population growth, sending power, and media habits.
According to the profile, by 2010 there will be 50 million Hispanics, accounting for 16 percent of the total U.S. population. By 2050, 28 percent of the U.S. population (122 million) is projected to be Hispanic. From 2000 to 2006 the purchasing power of Hispanics climbed more than 63 percent to $798 billion and by 2011 it’s expected to top $1.2 trillion.
The Market Profile indicates that 75 percent of Hispanic adults read over 11 magazine issues a month. It relies on data from a 2006 study by Synovate Research that indicates Hispanics engage more with magazines than with other major media.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here to purchase Latino media and Hispanic media training
Synovate researchers conducted 901 telephone interviews with magazine and non-magazine readers, and 250 non Hispanic respondents. The focus of the interviews was to determine attitudes toward magazines, Hispanic magazines in particular. Hispanic magazines were defined as magazines in English or Spanish targeting Hispanics.
According to the report, magazines are the medium that most provide practical advice to Hispanics. Three quarters of Hispanics respondents of the Synovate research agreed TV is more for “zoning or vegging out” than magazines. At the same time, experiences of community and emotional connection ranked higher in driving magazine engagement for Latinos than the general market.
The affinity Hispanics feel about magazines overall extends to magazine advertising. About 63 percent of Hispanic readers agreed “I like magazine advertising,” and half said “I trust magazine advertising.”
The Market Profiles were developed by MPA “to help marketers understand the evolution of their customers and how they buy products and services.” The Market Profiles address the impact of rapidly growing segments of the U.S. population, offering research on market segmentation, population growth and trends, areas of geographic concentration, language preference, teen and youth markets, magazine readers and reading preferences, as well as top advertising categories, advertisers and agencies.
Sponsors for the Hispanic/Latino Market Profile include Mediamark Research Inc. and Quebecor World. Magazine Publishers of America is an industry association for consumer magazines. Established in 1919 and headquartered in New York City, MPA represents more than 240 domestic publishing companies with 1,400 titles, more than 80 international companies and more than 100 associate members. Ten percent of MPA members target Latinos.
Posted by Elena del Valle on June 18, 2007
Search Engine Strategies Latino
June 18-19 | Intercontinental Hotel, Miami, Florida
Register by Friday, June 1 and save $100.
Exclusive Hispanic MPR subscriber offer: Save an additional 10% off when you use priority code 10HMPR.
Search Engine Strategies Latino is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 2nd annual conference and remains the only event dedicated to search and its place within the corporate marketing mix. En Español | Em Português
For more information visit us at http://www.seslatino.com/.
Posted by Elena del Valle on June 14, 2007
8th Annual Hispanic Boom Profitable Brand Strategies
June 14 -15, 2007
Wilshire Grand – Los Angeles, CA
The Hispanic market continues to soar. As purchasing power of the consumers reaches new highs, the competition to win, woo and engage this robust market makes this an even more exciting play. This advanced Latino marketing conference has a track record of bringing together trail blazers and Fortune 1000 brand teams.
Find out what brands like GE Money Personal Finance, Circuit City, Wells Fargo, MountainKing Potatoes, Albersons/SuperValu, AARP, Countrywide Home Loans, Lending Tree are battling for the mind, wallets and hearts of Latino consumers. The National Latino Children’s Institute will outline opportunities and challenges for non-profit organizations.
This senior-executive conference brings together an impressive line up of thought-leaders and experts who will take you to the next level of success in your Hispanic marketing efforts.
For details, visit www.srinstitute.com/M0907
Posted by Elena del Valle on June 14, 2007
Mireya Valero, president, Spanish Marketing Inc.
Photo: Spanish Marketing Inc.
Dallas, Texas – Texas based Pizza maker Pizza Patrón contracted Spanish Marketing, Inc. as its agency of record to handle public relations, advertising and marketing. The pizza chain recently raised eyebrows with its Pizza por Pesos™ campaign.
“We have successfully managed to differentiate ourselves from our competitors,” referring to the company’s brand positioning in the crowded pizza marketplace,” said Andrew Gamm, director, Brand Development, Pizza Patrón.
Prior to selecting the Texas agency, Pizza Patrón conducted an exhaustive search for media assistance choosing Spanish Marketing over many larger agencies who vied for the business. Over the past few years, the two companies have formed a synergetic relationship banking on each others’ assets. They have worked on various campaigns and branding.
“We are thrilled to team up with firms such as Pizza Patrón. Our success is our team-approach, respect, and perseverance. We value our customer and deliver value leading to client retention and long-term profitable relationships,” said Mireya Valero, president, Spanish Marketing, Inc.
Spanish Marketing, Inc., founded in 2001, offers marketing and advertising services targeting foreign-born Hispanic consumers. The company offers marketing strategy, brand strategy and development, media planning and buying, research, promotions and sampling, translations, trans-creations and public relations services.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Why it’s important to reach your clients in language
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Ins and outs of translations issues
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How to select a translator
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What to expect
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How to save on translation costs
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Much more
Click here to purchase Hispanic Market Translation Issues
Posted by Elena del Valle on June 11, 2007
4th Annual Cosmeceuticals
June 11 -12, 2007
New York, NY
Learn why this sector is becoming beckoning dermatologists, plastic surgeons, department stores, biotechnology firms, pharmaceuticals, boutique organics and multinational beauty industry leaders to provide new offerings for the age old quest for agelessness.
In its fourth year, this conference has had the distinction of attracting top keynote speakers and industry leaders.
www.srinstitute.com/M0807
Posted by Elena del Valle on June 6, 2007
Mitch Golub, president, Cars.com
Photo: Cars.com
Miami, Florida—Terra.com, and Cars.com have teamed up to reach Spanish dominant Latino online consumers. As part of the effort, Cars.com’s complete inventory of more than two million new and used vehicles will appear on Terra’s automotive channel. The two companies hope to attract U.S. Hispanics who prefer to surf the web in Spanish with car related content, tools and services; and provide advertising options for marketers looking to tap into the coveted Hispanic segment. Terra will also feature Cars.com’s private-party listing service, Sell It Yourself.
“Earlier this year, we launched our Spanish-language site, allowing our visitors to search for used cars in Spanish”, said Mitch Golub, president, Cars.com. “In working with Terra.com we are building on our strategy to meet the needs of Spanish-speaking car shoppers.”
The companies believe the Internet offers buyers freedom to search and browse at their own convenience and customize information to fit their needs. In making their Spanish language marketing decision they relied on a recent Synovate survey indicating that more than two-thirds of Hispanic Americans they surveyed identify the Internet as the best resource for making purchase decisions. According to Terra.com, 60 percent of its visitors are online daily and 84 percent rate the Internet as the best media source for automotive information.
Fernando Rodriguez, chief executive officer, Terra Networks USA
“Through our partnership with Cars.com, Terra’s visitors can readily search millions of new- and used-car listings and access robust, easy-to-use tools that help them research, locate and purchase the vehicle they want,” said Fernando Rodriguez, chief executive officer, Terra Networks USA.
Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks group, providing a portal and services to Spanish speaking users.
Cars.com is partnered with more than 200 metro newspapers, television stations and their websites, and advertises vehicles on behalf of 13,000 dealers, classified advertisers and private parties. The company website offers inventory search tools and new car configuration with pricing information, photo galleries, buying guides, comparison tools, original editorial content and reviews.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase a recording on marketing to Hispanics online
Posted by Elena del Valle on June 5, 2007
Click on image to enlarge
According to a Pew Hispanic Center analysis of U.S. Census Bureau’s March Supplement to the Current Population Survey and data from the federal Office of Immigration Statistics, the percentage of foreign born residents who became naturalized U.S. citizens increased significantly over the last 25 years. Their analysis indicates that while most naturalized citizens used to be from Europe; by 2005 there were 4.4 million naturalized citizens from Latin America. Latin America with just over one third of all naturalized citizens was the top region of origin for foreign born citizens.
At the same time, of the 8.5 million foreign born residents eligible for naturalization in 2005, 3 million were Mexican. From 1995 to 2005 the percent of Mexicans who became naturalized increased 144 percent, representing the highest increase from any country of origin.
The Center’s report indicates that in 2005 the United States had the highest historical number of naturalized citizens, 12.8 million. From the 1970s to the middle of the 1990s the average number of naturalizations jumped from 150,000 to 650,000. They believe the increase signifies a greater likelihood that eligible residents will choose to naturalize.
The number of unauthorized immigrants showed a conspicuous spike between 1995 and 2005. This means there were increases in the immigrant groups with the closest ties to the country, naturalized citizens, and those with the least attachment, unauthorized visitors.
The Pew Hispanic Center is a non profit initiative of the Pew Research Center. The mission of the Pew Hispanic Center is to improve understanding of the Hispanic population and chronicle their impact on the country.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
- About Hispanics who earn more than $100,000 annually
Click here for details on “Hispanic Projections”
