Posted by Elena del Valle on May 14, 2007
Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute
Photo: Rupa Ranganathan
A podcast interview with Rupa Ranganathan, ethnic strategist and senior vice president, Strategic Research Institute, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Rupa discusses the 8th Annual Hispanic Boom conference with Elena del Valle, host of the HispanicMPR.com podcast.
Rupa is responsible for a portfolio of 65 conferences in the multicultural marketing, market development in healthcare, branding, e-marketing, relationship marketing, healthcare and disease management areas. Prior to joining the Strategic Research Institute, Rupa was a conference producer for Global Business Research in New York City. Before that she was general manager of marketing and public relations for the Apollo Hospitals Group in Chennai, India.
Rupa received a Bachelor of Arts in Public Relations from Madras University. She has been a multicultural columnist for Retailwire since 2004 and was a judge of the 2005 Asian American Advertising Creative Awards.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Rupa Ranganathan,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2007 section of the podcast archive.
HispanicMPR subscribers receive a $400 discount on the 8th Annual Hispanic Boom conference registration
Reach Hispanics online today with
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Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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Posted by Elena del Valle on May 4, 2007
Boca Abajo won first place at Riofest in Harlingen, Texas
Photo: Kirsten Luce
Miami, Florida – Burger King Corporation (BKC) launched a 10-city Latino music talent showcase dubbed “Tu Ciudad, Tu Música SM” to provide aspiring musicians the opportunity to be named the best local band in their city. It began April 21 in Harlingen, Texas and will conclude June 23 in Miami, Florida.
The “Tu Ciudad, Tu MúsicaSM” program will showcase popular local bands. Organizers will pre-select ten bands in each market. These will go on to compete onstage for a chance to win $2,500 in cash and the opportunity to get their music on area radio stations.
Following the launch in McAllen, the showcase will include stops in Dallas, Phoenix, Fresno, Houston, San Francisco, Chicago, New York, Los Angeles and Miami. A panel of three local judges will determine winners of individual competitions based on each band’s live performance, musical talent and crowd cheers.
“Burger King Corporation recognizes the importance of supporting rising talent in local communities,” said Alexandra Galindez, director for Multi-Cultural Marketing, Burker King Corporation. “This year, BKC embraces the diversity within Latin cultures by providing a platform for Latino music’s newest stars.”
“Tu Ciudad, Tu MúsicaSM” concerts are free. As part of the showcase, Telemundo Network Group is offering a national sweepstakes for music fans. The grand prize is a trip for two to attend the final concert in Miami.
According to promotional materials, for the last six years BKC has sponsored promotional musical platforms including “We Sing En Español…And English Too,” a program for middle and high school students.
Confirmed judges include in Dallas, Manuel Tellez of Rock Vivo, Inc., Theresa Jenkins, president, Texas Chapter of the Recording Academy (Grammy), and Enedelia Diaz, music editor, Latino Connection magazine; Fresno, Velvet Galindo of Grupo Gallegos, Arturo Bencoa of Bienvenido a Casa-TV Azteca, and Brenda Pineda of Univision Radio; Los Angeles, Delia Orjuela, assistant vice president for Latin Music, BMI, and Sergio Bursten, music critic, La Vibra; Phoenix, Fuerk Sanchez of Univision Radio-KHOT, Gaby Robledo of Univision Radio-KQMR, and Alberto Duran, DJ, Sky Lounge.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida.
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Posted by Elena del Valle on May 3, 2007
Ali Curi, president, HPNG
Photo: Ali Curi
New York, New York – The Hispanic Professionals Networking Group (HPNG) partnered with State Farm Insurance to promote career recruitment for Hispanics in New York City and Miami. The first happening of the yearlong initiative will be a State Farm Latino talent recruitment meeting May 8, 2007 in New York. The next event will take place June 21, 2007 in Miami. The events are free, but pre-registration is required. Organizers will limit admission to 25.
“This partnership is an extension of HPNG’s efforts of bringing career development and networking to Hispanic professionals,” said Ali Curi, president, HPNG. “Showcasing entrepreneurial opportunities is an alternative to the corporate options Hispanic professionals currently explore.”
“Corporate recruitment of Hispanic professionals is at an all time high and partnering with HPNG allows us to reach a market that normally wouldn’t consider an entrepreneurial career,” said Rey Polanco, agency field recruiter, State Farm Insurance.
Launched in 2003, HPNG boasts 1,500 members. The organization hosts networking events in New York and Miami, and offers professional and personal development workshops. Workshop topics include career and leadership development, financial planning and investing, real estate matters, legal matters, communications, public relations, marketing and networking. The last two speakers were magazine publishers Felix Sencion and Juan Guillen. State Farm is one of the nation’s largest insurers of cars and homes.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
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Posted by Elena del Valle on May 1, 2007
Emilio Nicolas Sr.
Photo: Hispanic Media Awards
San Antonio based On The Edge Promotions will recognize 50 U.S. Spanish language media executives and journalists during this year’s Hispanic Media Awards event to be held May 24, 2007 in San Antonio, Texas. Vicente Fox Quesada, former President of Mexico, will provide the keynote address.
In addition to the 50 honorees, Emilio Nicolas Sr. will be singled out as the first television industry representative to receive the Annual Hispanic Media Awards Ring of Honor for his efforts in the launch of KWEX-TV. The Ring of Honor Award is designed to recognize Spanish language media pioneers. Emilio Nicolas Sr. joins past Ring of Honor Lifetime Achievement award winners Ignacio Lozano, La Opinion; Ana Maria Arias, Latina Style; Ruben Salazar, Los Angeles Times; Eduardo Porter, The Wall Street Journal and Carlos Ramirez, El Diario La Prensa.
Although event organizers declined to identify any judges in an effort to avoid lobbying, they explained the selection of the 50 honorees from 200 complete submissions was made by an independent panel of judges in journalism, academia, public relations, and the public and private sectors from diverse regions of the country.
“We are excited about the growth of this program and this year’s event. I believe that the judges have selected an excellent list of talented professionals and I look forward to seeing others from across the country gathering together to congratulate them on May 24th in San Antonio,” said Chris Day, president, Hispanic Media Awards.
According to the organization’s website, the honorees are nominated by their peers, readers, viewers, or others from within the industry. Selection criteria are influence, community involvement, and the quality of their work. The program recognizes journalists and media executives in Spanish language broadcast and print media. Exceptionally, this year two English language journalists, John Quinones and Eduardo Porter, were selected.
This year’s media executives and journalist honorees are: Nancy Agosto, Azteca America; Alejandro Aguirre, Diario Las Americas; Javier Alatorre, Azteca America; Adriana Arevalo, Univision Las Vegas; Robert Armband, La Raza; Maria Celeste Arraras, Telemundo; Martin Berlanga, Univision News; Claudia Botero, Univision 34; Andres Cantor, Telemundo; Alfredo Carbajal, Al Dia Texas; Rodolfo Cardenas, KCEC 50 Denver; Maria Antonieta Collins, Telemundo; Lynn Cook, Rumbo; David Cortinas, La Voz; Dalia Diaz, Rumbo News; Tino Duran, La Prensa de San Antonio; Malin Falu, HITN; Gustavo Godoy, Vista Magazine; Lesley Gomez, Somos Padres; Isabel Gomez-Bassols, Univision Radio; Armando Guzman, Azteca America; Jesus Hernandez, Diario Las Americas; Jose Isasi, Que Pasa Media; Dra. Aliza Lifshitz, Univision Radio; Monica Lozano, La Opinion; Jose Ignacio Lozano, impreMedia; Tania Luviano, MiTV 43 San Diego; Jorge Mederos, La Raza; Lety Miranda-Garcia, Prensa Hispana; Zeke Montes, Tele Guia de Chicago; Hilbert Morales, El Observador; Denisse Oller, Univision 41 New York; Rafael Olmeda, Sun-Sentinel; Andres Oppenheimer, El Nuevo Herald; Amparo Ortiz, KWEX Univision San Antonio; Luis Manuel Ortiz, La Voz Phoenix; Alex Parra, TPS; Eduardo Porter, The New york Times; Carlos Puig, Rumbo; John Quinones, ABC News 20/20; Jesse Ramirez, syndication; Jorge Ramos, Univision; Ana Cristina Reymundo, Nexos; Rosanna Rosado, El Diario La Prensa; Maria Elena Salinas, Univision; Jose Martin Samano, Azteca America; Pedro Sevcec, Telemundo; Eddie Sotelo, Univision Radio; Carlos Verdecia, Tiempos del Mundo; and Alberto Vourvoulias, El Diario La Prensa.
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Presenter Martha E. Galindo
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Posted by Elena del Valle on April 26, 2007
2007 Voz Latina Marketing to Hispanic Conference
April 26, 2007 Intercontinental Miami
Now in its 3rd year, Voz Latina is the definitive Hispanic marketing conference hosted by Adweek’s Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards. Presentations cover online and multi-channel marketing strategies, branded entertainment, celebrity endorsements and creating ads, plus a Hispanic consumer panel, exclusive research and much more. The Hispanic Best Spots of the Year Awards will be announced at the Voz Latina Luncheon, and the first 100 registered attendees receive a complimentary all-access pass to the Billboard Latin Music Awards and pre/post VIP parties. It’s a week of learning, networking and celebrating you simply cannot miss! Speakers include:
- Jacqueline Hernandez-Fallous, Publisher, People en Español
- Lucia Ballas-Traynor, SVP, General Manager, MTV Tr3s
- Gonzalo Perez, Director, Multicultural Research and Consumer Insights, MTV Networks
- Felipe Korzenny, Ph.D., Professor and Director of the Center for Hispanic Marketing Communication, Florida State University, and Cheskin Co-Founder
- Sergio Alcocer, President / Chief Creative Officer, LatinWorks
- Thomas Schimoler, Creative Director, The Vidal Partnership
- Carlos Tornell, Creative Director, OLE
- Marcus Owenby, Director, Marketing, Cingular Wireless
- Doug Darfield, Senior Vice President, Hispanic Services, Nielsen Media Research
- Anne Howard, Director of Online Services, La Agencia de Orcí
- Greg Cunningham, Group Marketing Manager, Target
* * * Special Discount for HispanicMPR.com subscribers * * *
We have negotiated a special rate for HispanicMPR.com subscribers who want to attend the Voz Latina conference. Simply enter promo code MPR599 when you register and you will save $200 off the registration fee!
Visit http://www.marketingtohispanics.com/ or
Call 646 654 5170 or 646 654 5170
Posted by Elena del Valle on April 16, 2007
IQPC 2007 Multicultural Marketing Summit
April 16-18, 2007
Miami Beach, Florida
http://www.iqpc.com/cgi-bin/templates/genevent.html?topic=236&event=12434&
April 2007
Posted by Elena del Valle on April 10, 2007
Ralph Herrera, president, Lanza Group
Photo: Lanza Group
Fiesta Atlanta, a Hispanic themed Cinco de Mayo celebration, is set to premier on Sunday, May 6, 2007 at Centennial Olympic Park in Atlanta, Georgia. Organized in collaboration between Lanza Group LLC and Entertainment Design Group, Inc., the festival will run from 10 am through 7 pm and feature local and national musical acts performing on the park’s main stage as well as children’s entertainment.
Additionally, event planners expect to include an artist’s market and food from Latin American countries at the festival. They hope attendance reaches 25,000. Admission will be free. Event sponsors include Amtrak, Atlanta Aquarium, Anheuser Busch, Delta Airlines, Hyatt Hotels Atlanta, and Monster Energy, Mrs. Winner’s Chicken & Biscuits, and State Farm.
“Anheuser Busch realizes the importance of Atlanta’s and the region’s growing Hispanic community and is proud to embrace the Latino market by participating in a quality event like Fiesta Atlanta ’07. We expect Fiesta Atlanta ’07 to grow into the largest Cinco de Mayo celebration in the Southeast United States,” said Cassandra Clouser, manager, Field Media Services, Anheuser Busch.
“We are extremely happy to count upon the support of such a terrific organization with strong ties in the Hispanic community, as the Atlanta Silverbacks are. They are a great and valuable addition to Fiesta Atlanta and will add even more excitement to this day of music, food, fun, games and wholesome family entertainment,” said Ralph Herrera, president, Lanza Group, an Atlanta based, Hispanic market advertising and public relations firm.
Atlanta Silverbacks, Atlanta’s professional soccer team, will participate in Fiesta Atlanta. The Atlanta Silverbacks representatives will be present at the event all day and some of their star players will make appearances. The Silverbacks will sign autographs, take pictures with fans, and test the soccer skills of volunteers.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
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Posted by Elena del Valle on April 4, 2007
Spanish artist Bebe performs in Central Park at LAMC 2005
Photo: LAMC
The Latin Alternative Music Conference, LAMC, described by promoters as the “biggest event in the world for cutting edge Latin music,” will take place July 10 – 14, 2007 in New York City. Organizers promise 30 to 50 artists, free concerts, film nights at the Central Park Summerstage and Celebrate Brooklyn Festival at Prospect Park, industry panels and artist showcases. Last year’s LAMC drew more than 1,250 industry representatives and 25,000 concert goers.
“It is my pleasure to welcome the Latin Alternative Music Conference back to New York City,” said Michael Bloomberg, mayor, New York. “Events like the LAMC are a boon to our economy, bringing visitors to the City and generating jobs, and I would like to thank the Latin Media & Entertainment Commission for attracting the conference back to the Big Apple. With our diverse and vibrant Latino population, there is no better place to hold Latin events than in Nueva York. As they say in Spanish, que empiece la fiesta.”
The four-day conference is designed to provide attendees networking opportunities with the genre’s leading artists, label executives, journalists, marketers, managers, retailers and programmers. Admission costs $199 for early bird registrations and $299 for walk ins.
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Presenter Matias Perel, founder and president, Latin3
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Posted by Elena del Valle on March 29, 2007
4th Annual Multicultural Marketing for Financial Services and Health, Life and P&C Insurance Companies
March 29-30, 2007 Marriott New York at Brooklyn Bridge
The Center for Business Intelligence is pleased to present this premier annual event that focuses on multicultural initiatives specific to the financial services and insurance industries. This is the only event of its kind that offers practical tools and communication strategies that allow you to effectively reach out to rapidly ascending diverse markets.
Our 2007 event includes multiple perspectives on the Hispanic market. The event features presentations from industry leaders: Chiqui Cartagena covers key trends in marketing to the financial services sector; Steven Palacios of Cheskin discusses Product Innovation through cross-border opportunities in the Hispanic market and a pre-conference workshop on Translations and Transcreations is facilitated by Leticia Fernandez Godwin of BCBS Florida and Alfredo Ortiz from Grupo Mas. Attend this interactive and educational two-day conference to hear high level informative presentations, explore key development strategies, and maximize marketing resources to reach important and growing diverse markets. For more information, please call 800-817-8601 (outside the U.S. 781-939-2438), visit http://www.cbinet.com/ or email cbireg@cbinet.com
Posted by Elena del Valle on March 29, 2007
Liria Barbosa, senior research analyst, C&R Research
Photo:C&R Research
Hispanic oriented research firm LatinoEyes, a division of C&R Research, will ask bicultural marketing, research and advertising professionals interested in the Hispanic market what they like and dislike in today’s Hispanic-targeted advertising during a live and free webinar. “Voices of the People — Hispanic Consumers Speak Out About the Most Effective Ways to Connect with Them” will take place online at 3 pm Tuesday, April 3, 2007. Organizers, Brenda Hurley and Liria Barbosa, hope to hear what grabs respondent’s attention, makes them connect with brands, and drives them away from brands.
“I think this is a great opportunity for marketers, researchers ,and anyone with an interest in the Hispanic market to hear how bicultural Latinos feel about marketing vehicles and Hispanic-targeted advertising,” said Barbosa, senior research analyst, C&R Research.
“The Pew Hispanic Center has just released a study showing that 76 percent of bilingual Latinos use the internet. Hence, marketers can now take advantage of the quick and cost effective online methodologies they’ve been using for the General Market and apply them to the acculturated and bicultural Hispanic market. Therefore, online research tools are now more important than ever and this session will showcase one online method for reaching your Hispanic consumer.”
The discussion will take place in an interactive query session which brings multiple respondents together to answer questions simultaneously and provides immediate results. This is a hybrid of qualitative and quantitative research that mixes pre-programmed quantitative questions with open-ended qualitative questions.
The software also allows facilitators to add questions or probe deeper on participants’ answers on the fly. The information collected during the Interactive query session will be available in a report a week after the live session.
LatinoEyes offers qualitative and quantitative marketing research, including an exclusive LatinoEyes.com online panel of thousands of acculturated, bicultural and unacculturated Latinos across the country.
Hear from market researchers about the Latino family in
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Click here to purchase a downloadable or CD audio recording with extended information on Latino Family Dynamics by Brenda Hurley and Liria Barbosa
