Posted by Elena del Valle on June 9, 2011
National Office New York, New York / Washington, DC
The Director of Latino Media for Planned Parenthood Federation of America (PPFA) will be primarily responsible for:
- Developing and executing media relations and other communications strategies to reach Latino audiences. This includes targeted outreach and story pitching to Latino media and popular culture outlets (English and Spanish) and to general news organizations with large Latino audiences.
Click to read the entire Director, Latino Media Planned Parenthood Federation of America
Posted by Elena del Valle on June 9, 2011
Information provided by Event Partner
ScentWorld Expo 2011
December 7-9, 2011
Miami Beach, FL
http://www.scentworldexpo.com
ScentWorld is the largest scent marketing conference in the world, and will be attended by marketing professionals on the cutting edge as well as brand owners and scent marketing professionals from all over the world. Hispanics in particular are tuned into the power of scent, and this year’s ScentWorld will be held December 7-9 at the beautiful Gansevoort Hotel, in South Florida, a vibrant Hispanic community and the gateway to Latin America.
Now, with so many mobile devices, social media, email and other stimulation, people are getting overloaded with information and particularly with marketing messages. In order to more effectively compete in a crowded marketplace, smart companies are going back to basics – engaging the five senses. Traditional advertising has focused on only sight and sound, appealing to consumers’ logical thinking, but now companies are realizing that when they augment their existing marketing with an indirect approach through scent, it actually works better. That is why scent marketing is a growing industry, although few companies come out and talk about it, wanting to keep their secret competitive edge.
Among our speakers are world renowned researchers, advertising and branding executives and scent marketing professionals who will be presenting the very latest research, strategies and technology relating to scent and sensory marketing. No matter what your product or service, there is a creative way to use scent to boost sales, create an emotional bond with your customer, and strengthen your brand presence. Come to ScentWorld Expo and learn how to strategically use this very powerful sense on behalf of your company and your clients.
Special offer for HMPR subscribers! Attend ScentWorld Expo for only the members only price of $699, a discount of $300 if you sign up before September 1st. Register here http://www.scentworldexpo.com/register.html. See you in Miami Beach!
Posted by Elena del Valle on June 8, 2011
Juan Carlos López, anchor, CNN en Español
Photo: CNN en Español
Beginning this month CNN en Español will offer hundreds of hours of coverage of the 2012 United States presidential race to its Spanish speaking viewers. Ten on air talent and dozens of production support staff will offer live coverage from 30 cities and reports extending to the fifty states of the nation. Producers of Voto Latino 2012 (Hispanic Vote 2012) plan to share news with viewers on what some speculate may be the most expensive presidential election in history with as many as 20 million voters at the polls.
Plans are for Juan Carlos López and the political team of the network to seek the opinions and views of primary voters and attend the national political parties’ conventions. Bianca Pitaluga will discuss the youth perspective and Gustavo Valdes will focus on the impact of Latino voters.
Gustavo Valdes, reporter, CNN en Español
The special coverage is designed to include perspectives about employment, economy, health, immigration, national security and education. Segments from the political features are expected to air on different programs including Café CNN, NotiMujer, and Panorama Mundial as well as during candidate debates, national political conventions, and primaries.
CNN en Español, CNN’s independently produced network in Spanish, provides 24-hour news coverage of major world events, live breaking coverage, business and financial news, weather updates, sports and feature programming on health, technology and entertainment.
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Filed Under: Media
Posted by Elena del Valle on June 6, 2011
Eric Granof, chief marketing officer, AIA Holdings
Photo: AIA Holdings
A podcast interview with Eric Granof, chief marketing officer, AIA Holdings is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Eric discusses marketing bail bond services in the United States with Elena del Valle, host of the HispanicMPR.com podcast.
Eric joined AIA Holdings in 2009. He is responsible for developing and executing marketing initiatives for the company as well as working with AIA’s agents in the area of marketing. Prior to coming to AIA, Eric was president of the Thunder Factory, a San Francisco marketing company. While at the Thunder Factory, Eric served as a consultant to AIA and ExpertBail, developing the company’s original branding strategy.
In 17 years of marketing, Eric has worked with Microsoft, Nissan, Kaiser Permanente, MARSH, HP, Apple, Caesars Palace, Bank of America and Cabela’s. A native of Southern California, he resides in Agoura Hills with his wife and two children.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Eric Granof” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the June 2011 section of the podcast archive.
Posted by Elena del Valle on June 3, 2011
Growing Old book cover
In the United States we are not alone dealing with the financial issues affecting a large population heading to retirement on the heels of a recession. Some Asian countries like Japan have also pledged to look after their elderly and have large aging populations that will require financial payments in the coming years. The mushrooming problem, as older adults approach retirement age, is the gap that exists between the moneys due to be paid and the moneys available to make the payments when they become due. At the same time, the number of new workers generating revenue is decreasing, especially when compared to the number of workers retiring.
Yasuyuki Fuchita, a senior managing director of the Nomura Institute of Capital Markets Research in Tokyo, Japan, Richard J. Herring, professor of finance, University of Pennsylvania, and Robert E. Litan, senior fellow in Economic Studies at the Brookings Institution, believe the damage to the economy caused by the recent recession will be felt for years to come. One of the biggest challenges they foresee is the pension plan obligations of governments in the United States (population exceeding 300 million), Japan (population of 127 million), Korea (population of 48 million) and China (population of 1.3 billion) as these countries’ populations age.
In Growing Old: Paying for Retirement and Institutional Money Management after the Financial Crisis (Brookings Institution Press Nomura Institute of Capital Markets Research, $26.95), a 151-page softcover book just published, they explore, along with academics and private sector expert contributors, what might happen in the future with pension plans and institutional money management in the United States and some countries in Asia. The chapters in the book, part of a yearly conference summary being published since 2004, are based on Growing Old: Paying for Retirement and Institutional Money Management after the Financial Crisis, last year’s conference held October 2010 in Washington, D.C.
Contributors Akiko Nomura, Robert Novy-Marx and Joshua Rauh, Olivia S. Mitchell, Robert C. Pozen, Betsy Palmer, Natalie Shapiro outline their theories in five chapters: Introduction, Trends in Pension System Reform in Asia: Japan, Korea and China, The Crisis in Local Government Pensions in the United States, Managing Risks in Defined Contribution Plans: What Does the Future Hold? And Asset Allocation By Institutional Investors after the Recent Financial Crisis.
Fuchita coedited After the Crash and Prudent Lending Restored and Pooling Money. Herring is Jacob Safra Professor of International Banking. Litan is also vice president, research and policy, Kauffman Foundation and coeditor of Pooling Money. He is coauthor of Good Capitalism, Bad Capitalism and the Economics of Growth and Prosperity.
Click to buy Growing Old
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Filed Under: Books
Posted by Elena del Valle on June 1, 2011
Porter Novelli Hispanic Infographic – click to enlarge
Photos: Porter Novelli
Following the 2010 Census numbers release everyone seems to be weighing in on the importance of the Hispanic market. How much companies will allocate in the form of budget dollars to the growing diverse markets, including Hispanics, remains to be seen. In the meantime, the impact of growing diverse markets, especially Hispanics, on the nation appears to be catching the attention of many.
For example, touting the value of Hispanics as a trillion dollar market Porter Novelli, an international public relations group, recently announced Census: It’s All in the Numbers, a 15-page white paper released online designed to explore “the dramatically increased buying power and influence of the Hispanic market in the U.S.”
Julie Winskie, global president, clients, Porter Novelli
“Clearly, brands and businesses can no longer afford to ignore the Hispanic market,” said Julie Winskie, global president, clients at Porter Novelli. “It is a $1 trillion market that is growing not just in numbers, but in the all-important use of digital media. Despite the transformative impact that kind of buying power and digital sophistication could have on businesses, nearly 50 percent of U.S. brands still don’t include Hispanics in their marketing mix. That’s more than just a missed opportunity, ignoring this market could have serious consequences for the bottom line.”
The white paper includes comments by three Porner Novelli executives and highlights what the United States Census numbers revealed: that 51.2 million Hispanics are the fastest growing market segment in the country, representing one in every six residents. Starting with Sonia Sroka, senior vice president, director, Hispanic Marketing who paints a big picture of the national market, the three public relations practitioners point out that this growth represents a 42 percent increase from a decade ago when the last national count took place. Sections include The Numbers Don’t Lie, Who We Are, Where We Live, Living the Digital Life, and The Latin Influence.
Ilene Smith, M.S., R.D., executive vice president, director, Food and Nutrition, addresses food and beverage marketing to Latinos; Susan Hayes, partner, director, Global Health, addresses health care marketing to Hispanics.
Sonia Sroka, director, Hispanic Marketing, Porter Novelli
“As the new Census figures reveal, the Hispanic population in the U.S. is now nearly 51 million, one in every six U.S. residents,” said Sonia Sroka, senior vice president, director of Hispanic marketing at Porter Novelli. “That’s a 42 percent increase since the last Census in 2000. And 75 percent of Hispanic adults fall within the powerful 18 to 49 demographic, compared to just 56 percent of non-Hispanics. Brands that don’t engage this market risk severely limiting their own growth. But in this issue of Amplify, we don’t spend too much time on why to engage Hispanics, smart marketers already know why. We explore how to effectively engage them, in particular in the areas of food and beverage marketing and health care.”
Founded in 1972 Porter Novelli, part of Omnicom Group Inc., has 90 offices in nearly 60 countries. According to a company spokesperson, Porter Novelli has a strong Hispanic market practice, “activated” in 2000, based out of New York, with additional team members in Los Angeles, Miami, Washington, D.C. and Austin, and operating as a dedicated practice area within Porter Novelli. Citing company policy (“In adherence to Omnicom policy, we do not disclose agency wide consolidated financial information to any entity.”) the spokesperson, who responded to questions by email, declined to identify the number of employees in the Hispanic division of the company, the percent of Hispanic market business or the percent of overall revenue from Hispanic market work.
