Posted by Elena del Valle on July 9, 2007
Fernando Rodríguez, CEO, Terra Networks USA
Photo: Terra Networks USA
A podcast featuring an interview with Fernando Rodríguez, chief executive officer, Terra Networks USA is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses The Current State and Future of User-Generated Content, a Portal Perspective: What Terra Networks is Doing to Encourage Online Dialogue and Why with Elena del Valle, host of the HispanicMPR.com podcast.
Fernando joined Terra Networks USA in 2000 as chief financial officer and a founding member of the team that launched Terra.com. In 2004, he took on the position of CEO. Now he oversees the operations of Terra Networks in the United States.
He has dedicated his time to growing the organization and consolidating Terra Networks USA’s position in the U.S. Hispanic market. Prior to joining Terra Networks USA, Fernando worked at the Telefonica Group, a telecommunication company. He held various financial positions at the Telefonica de España corporate headquarters. During those years he led a team that worked with McKinsey and Company in analyzing the performance and valuation of several Telefonica global business units, from mobile and fixed telephony to Internet access and corporate business solutions.
Fernando began his career working for the Madrid Chamber of Commerce in Mexico City as a foreign trade expert. He holds a Masters of Business Administration from the Universidad Autónoma de Madrid, and several other executives programs including the Harvard Business School. He lives in Miami with his wife and his two year old son
Terra headquarters are in Miami. Terra Networks USA is a division of Terra Latin America, a wholly owned subsidiary of the Telefonica Group, and one of the largest Internet companies in Latin America, reaching over 40 million unique visitors monthly.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Fernando Rodríguez” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase “Marketing to Hispanics Online”
Click the button to hear the podcast:
Posted by Elena del Valle on July 8, 2007
Marketing to Men 18-34
August 8, 2007
The Altman Building – New York City
Brought to you by Adweek, Brandweek, Mediaweek, Billboard and The Hollywood Reporter, and presented by Ripe Digital, Marketing To Men 18-34 is the definitive conference for marketing professionals trying to make an impact on elusive male consumers. Learn how to engage and connect with your male audience through traditional and new media platforms. This one-day event features captivating panels and presentations on topics ranging from sports and videogame marketing to music, movies and media, plus brand case studies and valuable networking opportunities. For more information, call 646-654-7254 or go to http://www.marketingtomenconference.com/
Posted by Elena del Valle on July 6, 2007
Fonda San Miguel cover
Photo: Fonda San Miguel
South-of-the-border salads, tapas, and mixed drinks that won’t keep you locked up in a hot kitchen for hours is the promise of a Fonda San Miguel: Unique South of the Boder Recipes for Summer Celebrations (Shearer Publishing, $34.95). Tom Gilliland and Miguel Ravago, owners of Fonda San Miguel restaurant in Austin, Texas with the help of food writer Virgina B. Wood put together a collection of their favorite easy-to-prepare restaurant recipes in the hardcover book, a 2006 International Association of Culinary Professionals (IACP) award-winning cookbook.
Recipes include Tequila-Cured Salmon Tostadas, Ceviche Veracuzano, Tostadas de Cochinita Pibil, Quesadillas de Hongos, and Albondigas en Chipotle from the Mexican regions of Vera Cruz, Yucatan, Chihuahua and Mexico City that the authors have served at their Texas restaurant.
“We had a grand dream, little experience, and a lot less cash when we began,” said Gilliland. “I love it as much today as the first day we opened. The title of our cookbook captures the dual focus of Fonda San Miguel, food and art. Distinctive Mexican art and décor is the best complement to authentic Mexican food.”
Gilliland and Ravago also share Mexican summer cocktails in the book. Some of the original concoctions included on the restaurant’s bar menu and in the cookbook are Fresh Lime Margaritas, Mango Margarita, Palomito (Grapefruit Soda Margarita), Sangría Fonda San Miguel, Agua de Sandía (Watermelon Water), and Cazuela Guadalajara (Tropical Tequila Punch).
Click here to purchase Fonda San Miguel
The large and colorful book is filled with photographs of the appetizing dishes and the restaurant’s interior. There are photos of the tropical courtyard, custom made punched-tin light fixtures, some of the hand-painted stuccoed walls of the hacienda-style restaurant, furnitute and distinctive artwork.
Gilliland is a graduate of the University of Nebraska and the Law School of the University of Texas at Austin. He studied law at the Universidad National Autónoma de México in Mexico City, as well as at the American Institute of Foreign Trade (now the Garvin School of International Management) in Glendale, Arizona. A co-founder of San Angel Inn and Fonda San Miguel, Gilliland oversees the front of the house staff and directs the interior design and art collection.
Ravago first learned to cook from his grandmother, a native of Sonora, Mexico. A co-founder of San Angel Inn and Fonda San Miguel, he has specialized in regional Mexican cooking for more than thirty years. Ravago co-authored Cocina de la Familia with Marilyn Tausend in 1997. The book won a Julia Child cookbook award in 1998, and was later published in Spanish.
Wood, a native Texan and a graduate of the University of Texas at Austin, began her professional cooking career as the first pastry chef at Fonda San Miguel restaurant in 1977. She went on to operate her own wholesale dessert and catering company for many years before becoming a food journalist. She is the food editor at the Austin Chronicle.
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Filed Under: Books
Posted by Elena del Valle on July 5, 2007
“Codigo Astral” co-hosts Mauricio Puerta and Carolina Perpetuo
Photo: Mega TV
Miami, Florida – Mega TV Channel 22 began airing “Código Astral,” an astrology show, Thursday, June 14 at 9 p.m. Each episode of the program will feature three different astrology cases highlighting special guests and real-life situations. The show is co-hosted by Mauricio Puerta and Venezuelan Carolina Perpetuo of Venevisión network.
Like its predecessor, “Puerta Astral,” “Código Astral” will begin every show by giving an astrology chart reading to a member of the studio audience. Puerta will analyze the reading and give that person advice on what to expect in the years ahead and how to cope with their predicted future.
“The birth chart is the navigation manual to a person’s soul,” said Puerta. “A person’s birth month determines their astrological sign, the year they were born indicates the role the planets will play in their life, and their birth place sets the scene for their story. I’m looking forward to sharing my astrological readings on ‘Código Astral.’”
The show’s main focus is on the audience, their personal stories and their birth charts interpreted by Puerta, who believes that everyone’s destiny begins on the hour, date, and place of their birth and the only tools Puerta needs to read a person’s life story.
Born in 1950 in Bogota, Colombia to an affluent family Mauricio Puerta considers himself an anthropologist and archeologist with a keen interest in astrology. Puerta began hosting the station’s previous program, “Puerta Astral,” in 2006.
According to promotional materials, he became known during the 1980’s after forecasting the assassination of Luis Carlos Galán, a candidate to the presidency of Colombia at the time. He also forecasted the downfall and death of drug czar Pablo Escobar and Ernesto Samper’s rise as the next leader of the South American nation.
Puerta graduated from the University of the Andes in 1973 majoring in anthropology. He was a professor at the school of Education at the University of Los Andes where he founded one of the first schools of higher learning in astrology in Latin America. Puerta has authored 27 anthropology and archeology publications and more than 30 astrology books.
Spanish Broadcasting System, Inc. is one of the largest publicly traded Hispanic-controlled media and entertainment companies in the United States. SBS owns and operates 20 radio stations located in Hispanic markets such as New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company also owns and operates Mega TV in Miami.
Discover how to reach Latinos in language today with
“Hispanic Market Translation Issues” audio recording
Presenter Martha E. Galindo
Translation company owner Martha E. Galindo explains
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Why it’s important to reach your clients in language
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Ins and outs of translations issues
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How to select a translator
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What to expect
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Posted by Elena del Valle on July 3, 2007
Hispanic Enterprise magazine cover June/July 2007
Photo: PageOne Media
Beginning with the June/July 2007 issue Hispanic Trends magazine is changing its name to Hispanic Enterprise magazine. Editorial Televisa executives decided to take the official plunge following positive responses from a trial run of the April/May 2007 issue with the name Enterprise. The magazine had been published under the name Hispanic Trends since 2002.
“We were going to wait until 2008, but we could not ignore the great feedback we received from readers to the new name. We have received more letters to our editor than for any previous issue and more new subscribers are calling in signing up for the magazine,” said Mariano M. Faget, publisher of Hispanic Enterprise.
Hispanic Enterprise magazine will continue publishing six times a year. The magazine has a circulation of 125,000. Billed as the “only magazine targeting Hispanic entrepreneurs,” its editorial focus is on tips to grow and manage businesses. The magazine also features success stories, follows the progress of corporations diversifying and getting involved in the Hispanic market and examines Latino culture from a business perspective. Hispanic Enterprise plans to continue its two annual events, the Hispana Leadership Summit and Best in Business Awards.
“Back in 2002 when the magazine started, Hispanic entrepreneurs starting their own businesses were a growing trend. Today, with over 2 million of them and over 120 billion in annual revenues, it’s no longer about the if but the how. We believe the new name will more accurately reflect the editorial content and direction of the magazine,” said Carlos Alfaro, editor of Hispanic Enterprise magazine. “We will continue to serve the needs of our readers by providing beginners with ideas and inspiration, current business owners with tools for managing and growing their companies, lessons from the most experienced professionals in business and advice and courage for those seeking a second chance.”
Hispanic Enterprise, supported by a partnership with the United States Hispanic Chamber of Commerce (USHCC), is owned by Editorial Televisa, a Hispanic publishing company. The magazine is produced for Editorial Televisa by Page One Media. Mexico based Editorial Televisa is a division of Grupo Televisa, one of the largest Spanish-language media companies in the world.
“Latino Media and Hispanic Media Training” audio recording
Presenters Federico Suverbi, Ph.D. and Elena del Valle, MBA
Find out
• About the hundreds of Latino media
• Who are the major Hispanic media
• Type of media outlets they represent
• Languages in which they are produced
• Programming and content they offer
• Hispanic media geographic reach
• Hispanic media challenges
Click here to purchase “Latino Media and Hispanic Media Training”
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Filed Under: Media
Posted by Elena del Valle on July 2, 2007
Piñata album cover
Photo: Nacional Records
Mexican Institute of Sound’s follow up album to the successful 2006 debut “Méjico Máxico” album will be released to the public by Nacional Records July 24, 2007. Described as an “infectious pastiche of electronica, dub, cha cha, spoken word and musical surprises,” Piñata’s first single is “El Microfono.” The track will also be featured on the upcoming EA Games release “FIFA 2008.”
Guests in the new album include members of Tom Tom Club, Cornelius, and Babasonicos. According to promotional materials, in the past year, MIS has received widespread acclaim from outlets like Spin, The New York Times, and Urb, as well as radio support from KCRW (Los Angeles), Indie 103 (Los Angeles), KEXP (Seattle) and KUT (Austin). MIS music has also been featured in a recent episode of ABC’s sitcom “Ugly Betty” and the Dos Equis national advertising campaign.
Camilo Lara, the one-man musician behind Mexican Institute of Sound, hails from Mexico City. He channels his inner rock star while holding down a day job as head of a major label. He creates his music with only the help of his computer, his imagination, and his collection of vinyl.
Lara’s talent is described as his ability to select and blend diverse musical references in his music. Lara’s hobby to compile the year’s best tracks led him to collaborate on remixes, under the moniker of Mexican Institute of Sound, for bands and friends like Placebo, Le Hammond Inferno, Gecko Turner, and Babasónicos.
With “Piñata” Lara hopes to continue the vision he launched with his debut album, which was meant to serve as a collage of musical influences that combine to reflect his impression of life in busy Mexico City.
To listen to the single “El Microfono” from the “Piñata” album Click the button to hear the podcast:
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Find out
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is the decision maker in the Latino family
Who is the information provider in the Latino family
Click here to purchase “Latino Family Dynamics”
