Posted by Elena del Valle on July 31, 2007
12th U.S. Hispanic Marketing
September 24 – 27, 2007
San Diego, California
Are you communicating in one voice and two languages? Are you localizing content? Is your brands strategy connecting with consumers? If you answered no to any of those questions the 12th Annual US Hispanic Marketing Conference is your answer. With the continuous rise of the U.S. Hispanic population and the significant increase in the number of prosperous Hispanic households, there is a plentiful opportunities for you to explore new avenues and this conference will help you get the answers you need to make your explorations and business successful. Join us in San Diego, September 24-26 to get fresh perspectives, and learn from Industry ground breakers.
http://www.site-members.com/hispanic/benefit_fullpage.html
Posted by Elena del Valle on July 31, 2007
Democratic Senator Hillary Clinton and Monica Lozano
U.S. Democratic Senators Hillary Clinton from New York and Barack Obama from Illinois made appearances at this year’s National Council for La Raza annual conference, held in Miami Beach. The presidential candidates were hosted in back to back sessions Sunday July 22. Clinton’s session, dubbed “Latinas Brunch – Una Charla con Hillary” (a chat with Hillary) preceded Obama’s “Foro Del Pueblo Con Sen. Obama” (People’s Forum with Sen. Obama).
Clinton, scheduled from 11 to 12:30, participated in a brief Q & A exchange with Monica Lozano, board chair, NCLR at 12:15 following an opening statement from Andrea Bazan-Manson, vice chair, NCLR board; comments from five sponsor representatives (Geico, General Mills, Coca Cola, Toyota, and Wachovia); and a five-minute address from Florida Republican Congresswoman Ileana Ros-Lehtinen, who left the meeting room before Clinton appeared on stage. The session concluded with a Mariachi band amid congraulatory cheers in celebration of former NCLR president Raul Izaguirre’s birthday.
Many attendees walked from Hall B across the large Miami Beach Convention Center, to stand in line in Hall D where Obama was scheduled to speak at 1:30 pm. The audience waited impatiently until 1:50 when Janet Murguía, president and CEO, NCLR and Maria Pesqueira of Mujeres Latinas en Accion, an NCLR affiliate, welcomed Obama enthusiastically.
Although the tone of the presidential candidates was slightly different, Clinton’s session was informal and Obama relied on prepared remarks; they both covered Latino oriented issues such as immigration reform, education, and health care. They both blamed anti Latino and anti immigration sentiments in the United States on people’s fears and unfavorable economic conditions. The topic which set them apart was that while Clinton never mentioned the Iraq war, Obama twice brought up the topic. Once, he suggested the $275 million dollars a day spent on the war in Iraq would be better spent on education and crime prevention. Toward the end he shouted “Bring our troops home” to much applause from the audience.
Democratic Senator Barack Obama
Wearing an electric blue jacket and looking comfortable, Clinton emphasized the importance of education and health care for everyone, promised her best efforts toward passing immigration reform legislation and smiled when asked about her husband. “When I’m elected, I’m going to send my husband around the world so the world knows we’re back to cooperating,” she said in one of her final remarks.
Sporting a brown jacket and burgundy tie, Obama spoke confidently to the expectant crowd about Americans’ desire for a change. He emphasized his experience building coalitions among diverse groups, the importance of having everyone be represented at the table, and his track record. “This isn’t rhetoric for me. I walk the walk.” He received much applause when he said: “People are hungry for change all across America.” In relation to the Iraq war and Latinos: “Latinos are over represented (among the troops). They shouldn’t have to beg for disability.”
In addition to the political presentations, the conference, held July 21-24, 2007, offered consumer and business workshops. Registered attendees could enter the Latino Expo USA. Exhibitors included government organizations, military recruiters, car and media companies, nonprofit organizations and others peddling their products and services to the hundreds of attendees.
Founded in 1968, the National Council for La Raza, is one of the largest and best known national Hispanic civil rights and advocacy organizations in the country. NCLR, a private, nonprofit, nonpartisan, tax-exempt organization headquartered in Washington, DC has operations in Atlanta, Chicago, Los Angeles, New York, Phoenix, Sacramento, San Antonio, and San Juan, Puerto Rico.
“Marketing to New Hispanic Moms – a case study” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click here to purchase “Marketing to New Hispanic Moms – a case study”
Posted by Elena del Valle on July 30, 2007
Martha Montoya, president, Los Kitos Entertainment LLC
Photo: Martha Montoya
A podcast featuring an interview with cartoonist Martha Montoya, president, Los Kitos Entertainment LLC, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses Los Kitos with Elena del Valle, host of the HispanicMPR.com podcast.
Born to educators, in Bogotá, Colombia, Martha began her professional career as a teacher of chemistry, biology and English in her native country. During her childhood she became very ill and was in and out of hospitals. It was during these periods when she created Los Kitos, the characters that became her friends and helped her develop a sense of social awareness.
Martha has worked with the telecommunications industry, food and service industries in various campaigns that were directed to employees, manufacturers, suppliers, retailers consumers and business community.
She has been recognized for her entrepreneurial spirit with several awards including the Latin Business Association Latina Entrepreneur of the Year, 2002 Hispanic Businesswoman of the Year by the California Hispanic Chamber of Commerce the Hispanic Business 2002, and Hispanic Magazine 2003 honoring her as one of the 100 most influential people in the U.S. market. She also received the Film Advisory Board Cartoonist of the Year Award and the National Hispanic Publications Cartoonist Award.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Martha Montoya” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
Click the button to hear the podcast:
Hear from market researchers about the Latino family in
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Click here to purchase “Latino Family Dynamics”
Posted by Elena del Valle on July 27, 2007
Latinization cover
First time author Cristina Benitez explores the positive impact of Latinos on mainstream America in her recently released 128-page book, Latinization: How Latino Culture is Transforming the U.S. (Paramount Market Publishing, $24.95). The second generation Latina relied on 20 years of Hispanic marketing experience and the input of 20 leaders.
In the book, she also included quotes and the insights of 14 men and six women in the arts and sciences, many from the Chicago area, in her efforts to define the influence of Hispanics on American culture. The leaders Benitez consulted include Hispanics and non Hispanics; entrepreneurs, authors, artists, performers, managers and the first woman to walk in space.
They are: Juan Andrade, Jr., president, United States Hispanic Leadership Institute; Rick Bayless, a Mexican cuisine expert; Aldo Castillo, an art dealer, artist and human rights activist; Henry Cisneros, founder and chairman, CityView; Mary A. Dempsey, commissioner, Chicago Public Library; Robert Fitzpatrick, Pritzker director and chief executive officer, The Museum of Contemporary Art; Henry Godinez, resident artistic associate, The Goodman Theatre; Juana Guzman, vice president, National Museum of Mexican Art; Carlos R. Hernandez, executive director, Puerto Rican Arts Alliance; Achy Obejas, author; Sylvia Puente, director, The Center for Metropolitan Chicago Initiatives of The Institute for Latino Studies, University of Notre Dame; Jorge Solis, director, Illinois Division of Banking; Kathryn Sullivan, president and chief executive officer, Center of Science & Industry; Andrés T. Tapia, chief diversity officer and emerging workforce solutions leader, Hewitt Associates; Studs Terkel, author; Carlos Tortolero, founder and president, National Museum of Mexican Art; José A. Vargas, founder and executive director, The International Latino Cultural Center; Eduardo Vilaro, founder and artistic director, Luna Negra Dance Theater; Father Bruce Wellems, pastor, Holy Cross/Immaculate Heart of Mary Parish.
Benitez is the founder of Lazos Latinos, a Chicago branding and advertising company specializing in Hispanic markets. Prior to founding her company in 1998, she was senior vice president, Ethnic Marketing, DraftWorldwide; before that she was vice president at FOVA, Grey Advertising’s Hispanic marketing group. Her experience includes teaching secondary and college students Spanish for eight years. She is a board member of the Gateway Foundation, The Chicago Public Library, and The Hispanic Alliance for Career Enhancement and Luna Negra Dance.
Click here to purchase Latinization
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Filed Under: Books
Posted by Elena del Valle on July 26, 2007
Click on image to enlarge
Graphic: Hudson Employment Index
Worker confidence among Hispanics zigzagged dramatically over the last year with the most significant drop in a year in June 2007. Although the national average for June 2007 also fell, the 8.8 points drop for Hispanics was more severe reaching 95 compared to 103 in June 2006, according to the monthly Hudson Employment Index SM.
Worker confidence for African-Americans slumped, 5.8 points to register 88.2. The composite index, based on responses from 9,000 workers across races and ethnicities, also plunged in June, dropping 5.7 points to 101.2.
Other noteworthy findings from the June The Hudson Employment Index for Hispanic workers include: There was a substantial 12 point increase in the number of workers worried about losing their job in June (30 percent); fewer workers rated their finances as “excellent” or “good” in June (35 percent) than in May (45 percent); and more workers reported being happy with their job in June (78 percent) than in May (72 percent).
The Hudson Employment IndexSM measures the worker confidence in the United States. Based on monthly telephone surveys with 9,000 U.S. workers, the Index tracks aggregate employment trends on career opportunities, hiring intentions, personal finances, and job satisfaction. The Index is designed to reflect the opinions of a diverse cross-section of employees, across career levels within many industries. Researchers focus mainly on employees views.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
- About Hispanics who earn more than $100,000 annually
Click here for details on “Hispanic Projections”
Posted by Elena del Valle on July 25, 2007
Anti-Counterfeiting & Brand Protection
Combating the Escalating Danger of Global Counterfeiting
September 17 – 19, 2007
The Westin New York at Times Square, New York, NY
IQPC’s second event on Anti-Counterfeiting and Brand Protection will address the huge challenges associated with combating and preventing the manufacturing and distributing of counterfeit goods. Find out how to generate more profit and protect your company’s brand. Our speakers and panelists will share strategies for securing and enforcing Intellectual Property rights strategically overseas, particularly in China as well as others (Malaysia, Hong Kong, Taiwan, Russia, Pakistan, North and South Korea, Argentina, Brazil, Paraguay, among others). This conference will provide you with all the tools necessary to strengthen your organization’s brand protection strategy in order to ensure continuous growth and, most importantly, success in an ever competitive global marketplace.
Register now by calling 1-800-882-8684 or visiting us at: www.iqpc.com/us/anticounterfeit/hmpr
Posted by Elena del Valle on July 25, 2007
By Terry J. Soto
President and CEO, About Marketing Solutions Inc.
Terry J. Soto, president and CEO, About Marketing Solutions
Photo: Terry J. Soto
Managers often perceive that the process of setting Hispanic metrics is different and somehow more challenging than setting metrics for the rest of the organization. I propose that if a Hispanic market strategy has been well-conceived, planned and implemented, and top management answered the following questions at the outset, appropriate metrics become obvious and well-supported.
1. What is the company trying to achieve? The answer to this question should not be as vague as; to penetrate the Hispanic market; to capitalize on the growth of the Hispanic market now and in the future or; to position our company for growth in the future.
Click here to read the complete article
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here to receive a free copy of Emotional Branding
Posted by Elena del Valle on July 24, 2007
Demian Bellumio, president of Hoodiny Entertainment Group, LLC
Photo: Houdiny
Miami, Florida – Billboard and Hoodiny Entertainment Group agreed recently to a strategic alliance to strengthen the positioning of Hoodiny’s Latin music portal, elHood.com, and develop ad-supported online communities for music labels in the United States.
Hoodiny expects to leverage Nielsen’s United States digital sales organization and Billboard content to solidify elHood’s position as a Latin music website for artists and fans. As part of the agreement, Hoodiny will add Billboard content, music industry news, and chart information to elHood.com and make it available in Spanish and Portuguese. Hoodiny and Billboard plan to start in the Latin market in order to develop monetization platforms based on ad-supported revenue models.
“This alliance validates the importance of the work that Hoodiny has done over the past year in developing our content and community management technology, and we believe that our combined service will set a standard for the global music industry,” said Demian Bellumio, president of Hoodiny Entertainment Group, LLC. “This alliance comes at a very important time, as we prepare to launch the latest version of our platform, which will allow us to extend our reach beyond a single domain to powering other leading music and entertainment destinations.”
Brian Kennedy, vice president, Integrated Sales, Billboard
Although Hoodiny representatives would not disclose exact audience numbers for elHood, they indicate the website has a reach in the hundreds of thousands of visitors. About 40 percent of the music website’s target audience is made up of English dominant Hispanics in their 20s and 30s with an annual income in excess of $30,000.
“We are thrilled to join forces with Hoodiny Interactive and augment Billboard’s platform opportunities in the Latin genre,” said Brian Kennedy, vice president, Integrated Sales, Billboard. “This alliance will offer brand marketers the opportunity to one-stop-shop at Billboard for 360 degree programs targeting the Hispanic music enthusiast.”
Billboard, known for its Latin music ventures, such as the Billboard Latin Music Conference, has longstanding partnerships with Telemundo, Univision Radio, MSN Latino and Azteca America. Billboard is the flagship property for the Billboard Information Group. Other producst include Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records.
ElHood, Hoodiny Interactive, and Hoodiny Productions are the three business units of Hoodiny Entertainment Group. Hoodiny Interactive, the digital solutions arm of Hoodiny, creates custom online destinations for content providers based on Hoodiny’s proprietary Content and Community Platform. Hoodiny has offices in Miami Beach, Florida, Los Angeles, California and Madrid, Spain.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here to purchase “Marketing to Hispanics Online”
Posted by Elena del Valle on July 23, 2007
Cynthia Nelson, chief operations officer, TodoBebe
Photo: Cynthia Nelson
A podcast interview with Cynthia Nelson, chief operations officer, TodoBebe, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, she discusses marketing to Hispanic moms and Todobebe with Elena del Valle, host of the HispanicMPR.com podcast.
Cynthia joined the Todobebé team in 2004 as COO. In her current role, she is responsible for corporate operations, strategic partnerships, and product development and licensing for Todobebé’s media channels including TV, radio, Internet, direct mail, publishing, products, research, and events. This role includes global profit and loss responsibility and legal oversight.
Read Cynthia’s chapter about “Marketing to U.S. Hispanics Online” in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
Click here to buy Hispanic Marketing & Public Relations today!
A serial entrepreneur, Cynthia founded several boutique strategy and branded entertainment consulting companies and has served on the board of several Silicon Valley start ups. In her most recent venture, Nexos Consulting, Cynthia worked with Fortune 500 clients and brand managers by providing research, strategic planning and business development for companies such as AOL, Omnicom, Volkswagen and Audi, Panasonic de Mexico, Kraft, Delta Airlines, and USA Networks.
She is a contributing co-author of a chapter in the Hispanic Marketing & Public Relations book. Cynthia started her career in 1984 as an independent computer consultant in Los Angeles. She then joined Ingram Micro, a global supplier of technology products and supply chain management services managing global accounts and supplier relations.
To listen to the interview, scroll down until you see the “Podcast” on the right hand side, then select “HMPR Cynthia Nelson” click on the play button below or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the July 2007 section of the podcast archive.
Click the button to hear the podcast:
“Marketing to New Hispanic Moms – a case stuy” audio recording
Presenter Cynthia Nelson, COO, Todobebe
Find out about
• New Latina mom market
• Baby demographics including market size, profile
• New moms’ language preferences
• Latino baby market trends
• Factors influencing Hispanic baby market
• Location of new Hispanic moms’ market
• Issues affecting new Latino moms
• Todobebe strategies
Click here to purchase “Marketing to New Hispanic Moms – a case study”
Posted by Elena del Valle on July 20, 2007
2007 Search Engine Strategies San Jose
August 20-23, 2006
San Jose, CA
http://www.searchenginestrategies.com/sew/sj07/index.html?utm_source=his
panicmpr&utm_medium=bannerad&utm_campaign=sessanjose
