Posted by Elena del Valle on September 12, 2005
Actor John Leguizamo
Miami, FL – September 9, 2005 – A special pre-screening reception and post screening Q&A session featuring the movie director and stars of “Sueño," a Sony Pictures Latin musical comedy written and directed by Renée Chabria will take place at 6:30 p.m. Wednesday, September 14, 2005 at the Tower Theater, located at 1508 Southwest 8th Street in Little Havana. Leading actors in the film include John Leguizamo, José José, Elizabeth Peña, Nestor Serrano and Ana Claudia Talancón.
The premiere is a presentation of Piedad Palacios in association with Miami Dade College, Miami-Dade Mayor’s Office of Film and Entertainment and NALIP (National Association of Latin Independent Producers). A percentage of sales will be donated to the victims of Hurricane Katrina. Destination Films’ “Sueño” opens on September 30 in selected cities. The film is rated PG-13. Tickets are available at the box office on the night of the event. Ticket donation is $20.00. Advance reservations may be secured by emailing the organizers at miasueno05@bellsouth.net .
John Leguizamo, JoséJosé, Elizabeth Peña and Ana Claudia Talancón star in this inspirational film about Antonio, a young man who gets the once in a lifetime chance to make his dream of becoming a musician a reality. Antonio moves from Mexico to Los Angeles in the hope of sharing his music with the world. Just as he is about to give up after toiling at his uncle’s fast food joint, the "Chance of a Lifetime Mystery Musician Contest" comes to town bringing his chance to live his dream. On the way, he becomes romantically involved with two very different women.
On-screen musical performances incorporate the eclectic vibes of Rock En Español, Latin electronica, punk and rap with the sounds of old school bolero. The film features original works of more than 20 bands and musicians including Joselo Rangel from Cafe Tacuba, Kinky, El Gran Silencio, Ozomatli, Zoé, Jumbo, Papa Roach, Ely Guerra, Pepe Aguilar, Steve Berlin from Los Lobos, Quetzal, Volovan, El Cartel de Santa, Los Tetas, José José and Las Ultrasonicas. “Sueno” was written and directed by Renée Chabria and produced by Marc Forster (Finding Neverland, Monster’s Ball), Eric Kopeloff (Monster’s Ball) and Robert Ortiz. Bob Yari was the executive producer.
Event organizer Piedad Palacios
Posted by Elena del Valle on September 9, 2005
Digital Jukebox
License Deals With Latin Record Labels Increase Digital Jukebox Music Offerings
San Francisco, CA — (Market Wire) — 09/07/2005 — Ecast, Inc., a leading provider of digital-downloading, broadband-enabled jukeboxez secured license deals with music label Univision. This deal, which includes the Fonovisa catalog, will build Ecast’s collective catalog to more than 70 percent of all Latin music available for sale in the U.S. Musical artists such as Shakira, Luis Fonsi, Tony Touch, and classic hits from Vincente Fernandez and others from EMI Latin, Warner Latina, BMG Latin, and Universal Latino are now accessible through the Ecast network. These new offerings are also expected to be a welcome development for operators who want to meet the increasing demand for Latin music in their locations and solicit new accounts in Spanish-speaking markets.
"Ecast jukeboxes provide an excellent way for us to reach new listeners," said Oliver Buckwell, a digital marketing executive with EMI Latin. Buckwell also says jukeboxes with Latin music could also potentially go beyond just reaching new audiences. "Since we’ll have the ability to track the number of plays our artists receive, it will be easy for us to determine if jukebox sales stimulate record sales," he said. "We are also interested in the unmatched ability to promote tours and various marketing initiatives for our Latin artists through a jukebox, things that could never be done in that genre before now."
Jukebox operator Rick Caviglia of California Amusement Group stated, "My top Latin locations have been asking for downloading jukes and now that Ecast has the catalog, we have the right product to put on the street. This will definitely help me expand my business."
In conjunction with the catalog expansion, Ecast added a Spanish language user-interface to make the software more accessible to the Spanish-speaking market. Ecast also modified the interface to display weekly new additions in Spanish so patrons can easily find and order the tracks with one touch. These new features and the expanded catalog will be showcased by Ecast at the upcoming Amusement and Music Operator Association’s (AMOA) International Expo at Las Vegas in September.
Ecast delivers music to consumers in bars and restaurants through a network of over 4,200 broadband-enabled digital jukeboxes. All Ecast-powered jukeboxes allow patrons to choose among a substantial catalog of song selections from the major record labels and many popular independent labels. Ecast (http://www.ecastinc.com ) is privately owned with offices in San Francisco.
Posted by Elena del Valle on September 8, 2005
Multicultural Marketing Resources, MMR, is selling advertorial space in Multicultural Marketing News Online, its Hispanic Heritage Month online newsletter. From September 15 to October 15 companies with expertise in reaching Hispanics and other multicultural markets, and Hispanic business owners and corporate professionals can place paid editorial style content in MMR’s online newsletter.
For $350, MMR promises advertisers their message, including a 25-word mini-press release, will reach 10,000 marketing executives and journalists. Multicultural Marketing News Online is distributed free of charge to over 8,500 marketing executives by email. Publisher MMR also says the online newsletter reaches 3000 mainstream and ethnic media journalists.
Posted by Elena del Valle on September 7, 2005
ElValleHispanicNews.com and another 69 Spanish language publications across the country recently published articles on the Hispanic Marketing & Public Relations Book. El Valle Hispanic News is a free, tabloid-size newspaper distributed monthly throughout Southwest Colorado and Northwest New Mexico. The publication, with prints of 6,000 copies each month, focuses on covering the cultural and Hispanic news in the Four Corners area. The article is at http://www.elvallehispanicnews.com/news_pr.php?nid=4664
Posted by Elena del Valle on September 7, 2005
Hip Hop Hoodios Agua Pa’ La Gente Album Cover
Hip Hop Hoodios, a Latino-Jewish rock-hop collective will tour New York this fall. In support of the new album “Agua Pa’ La Gente,” the Hip Hop Hoodios will have two performances in New York state. The first one will be at 9 p.m. Saturday, October 8 at Makor, located at 35 W. 67th Street, in New York City. The next one will be at 7 p.m. on Sunday, October 9 in Albany at 600 New Scotland Avenue, at a benefit concert for Temple Israel.
At the October 8 headlining date, Pacha, recent winners of the Latin Alternative Music Conference (LAMC) “Battle of the Bands” contest, will open the show. The Albany date on Oct. 9 marks a rare appearance in Josue’s beloved hometown.
Tickets and information at http://www.92y.org/shop/event_detail.asp?category=Makor+%2F+Steinhardt+Center888Makor888Makor+%2D+Music888Makor+Music+October888&productid=T%2DMM5PT03
The Hip Hop Hoodios teamed up with Shoytz Clothing & Bodega NYC for a new line of bodega-themed t-shirts to celebrate the band’s album “Agua Pa’ La Gente”. The "schweet" tees are available in multiple sizes. Shirts can be viewed at http://www.shoytz.com/#hoodios and http://www.Hoodios.com
Posted by Elena del Valle on September 6, 2005
Santa Barbara, CA — (MARKET WIRE) — 09/01/2005 Hispanic Business magazine announced its selection of companies with policies favorable to Hispanic employees. The Hispanic Business directory, based on "in- depth analysis of 30 critical statistics" looks at how companies reach out to Hispanics in recruitment, promotion, procurement, philanthropy, and marketing. McDonald’s Corporation tops the list and attributes its success to franchisees, staff and suppliers. Its education program allows Spanish-speaking employees to learn English and English-speaking employees to learn Spanish. This Hispanic Business editors indicate makes McDonald’s leaders in the nation and shows the company’s commitment to cultural diversity and understanding.
Hispanic Business does not reveal details of its scoring or exact criteria, who among its editorial staff makes the selection, or what the source of the information is for the selection. While companies may share diversity oriented goals on their Top 40 list, the approach can vary by industry. PG&E for example, number 13 on the list, was cited for attending minority business events to meet suppliers and purchasing $300 million on goods or services from Hispanic suppliers last year.
Hispanic Business indicated that "the accomplishments of the Top 40 companies are impressive." As an example, their news release cited that 51 percent of SBC Communications’ new hires were people of color. For the complete list of the Top 40 companies visit the magazine’s website at http://www.hispanicbusiness.com/top40companies/
Celebrating more than a quarter century as a publishing and information services company, Hispanic Business Inc. provides information about and of interest to employees in large Hispanic owned companies and top tier Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication. Other products and educational services include Hispanic Business Events including EOY (Entrepreneur of the Year) Awards Gala, BOE (Board of Economists) U.S. Hispanic Economic Summit and WOY (Woman of the Year).
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Posted by Elena del Valle on September 2, 2005
Marketing priorities have shifted across America following the U.S. 2000 Census. More than ever, marketing experts have become aware that it is necessary to understand and take special steps to make an impression on minorities and influence their behavior effectively. This is especially true with Latino audiences, whose combined buying power is projected to reach $1 trillion by 2008. For years Hispanic marketers have relied on language proficiency to determine their marketing strategies. English language materials are often translated to Spanish as the sole means to reach the growing Hispanic population in the U.S.
Extensive research and years of practical applications indicate reaching U.S. Latinos effectively requires much more than translations. Many experts agree that cultural understanding and market segmenting are essential marketing tools. Hispanics are diverse and from many backgrounds, races, countries of origin, political and religious beliefs. Latino subgroups have spread across the nation and expanded their spheres of influence in countless areas. Following are five steps marketers, communicators, entrepreneurs, business owners and anyone else wishing to tap into this increasingly profitable market can take to improve the impact of their outreach campaign:
Acknowledge the diversity of the U.S. Latino markets
Identify which segment(s) of the market you wish to reach (for example, first, second, third generation)
Determine the characteristics of the targeted segment (such as age, area of residence, income level, language fluency)
Collaborate with market experts to identify specific strategies and tactics
Formulate in-language and in-culture marketing and communication strategies specific to the targeted segment
This information was drawn from Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). To learn more about reaching U.S. Latinos effectively, visit www.hispanicmpr.com . For review copy requests, email publisher@poyeen.com
Posted by Elena del Valle on September 1, 2005
-More than 2,000 Latinas expected to celebrate Latina leadership at Phoenix Civic Plaza A Youth Leadership Conference will kick off two-day celebration-
PHOENIX, Ariz., Aug. 22, 2005 – The Hispanic Women’s Corporation (HWC) is hosting the 20th National Hispanic Women’s Conference in Phoenix, Ariz. Sept. 15-16, 2005 at the Phoenix Civic Plaza. The two-day conference is one of the largest gatherings of Latinas in the country expected to provide leadership and professional development to over 2,000 participants while raising money for college scholarships to benefit young Latinas. There is also a youth leadership component to the conference.
This year’s special guest speaker at the corporate luncheon on Friday, September 16, is Cristina Saralegui, host of Univision’s "El Show de Cristina." She is a 30-year veteran journalist. Myrka Dellanos, who returns to television soon on a new Univision national show, will make a guest appearance. For more than a decade she has been a top bilingual broadcast journalist. Special guests also include Jessica Mendoza, U.S. Olympic Gold Softball player, Anne Marie Tallman, President of the Mexican American Legal Defense Fund and youth keynote speaker Ret. Colonel Consuelo Castillo Kickbusch. During this luncheon, Raul Yzaguirre, past president of the National Council of La Raza, will receive a special recognition award.
"Latina Power: Legacies in Leadership is this year’s theme; and celebrates our 20th anniversary and recognizes Latina leaders who have paved the way for all of us. We are extremely excited about hosting 400 high school youth this year," said Sonja Mazon-Rubalcava, the conference chairwoman. "
Special Guest Myrka Dellanos
The conference, which will highlight influential Latinas sharing their stories of success, will include an exhibitor pavilion to promote products and services. There will also be a series of workshops and presenters on education, financial planning, parenting, voter outreach, careers, and literature.
Linda Mazon Gutierrez, president of the Hispanic Women’s Corporation, is bringing in presenters from across the country to celebrate one of the largest gathering of Latinas across the country. "Providing attendees and high school seniors the top line of nationally recognized speakers in best practices for business, law, education, health, and wealth-building seminars shows the strength this national conference delivers to Latina women," said Mazon Gutierrez. "The message we send to corporations, government and non-profits is that it is not enough to open the doors for Latinas. It is expected that political leaders and corporate CEO’s mentor and create pathways toward personal and financial success if we are to escape being paid the lowest wages on the earning spectrum. Expanding math, science and entrepreneurial programs in the elementary schools is the beginning toward increasing earning and purchasing power for a lifetime. The investment is great."
This year, more than 20 scholarships ranging from $1,000 to $3,000 to attend Arizona State University will be awarded to students. Incoming freshmen who apply for the HWC tuition waiver must have a 3.0 grade point average. Sophomores, juniors and seniors or transferring students also must have a cumulative 3.0 average. This year’s scholarship winners will focus on engineering, health and sciences and will be recognized during Friday’s corporate luncheon. Five scholarships will be awarded at the University of Arizona in partnership with Canyon Ranch Resort.
During the conference there will be a Latina art exhibit, fashion show and all-day Resume Review Station. Other workshops include: financial management, education, political empowerment, business, health, domestic violence prevention, leadership skills, goal setting, entrepreneurial opportunities, parenting, time management and a salsa workshop.
Key sponsors for the conference include: APS, Bank of America, Arvizu Advertising & Promotions, Arizona Department of Health Services, Bashas’ Food City, Blue Cross Blue Shield of Arizona, Canyon Ranch Resort, General Motors, Maricopa County Community College District, Qwest, Prensa Hispana, State Compensation Fund, State Farm Insurance Co., Univision, Wells Fargo and Wal-Mart Stores, Inc.
The Hispanic Women’s Corporation, founded in 1981, seeks to empower women through its commitment to the culture by promoting higher education, community involvement, professional advancement and leadership development for the improvement of Latinas’ cultural quality of life. For more information on HWC or to register for the conference, please visit www.hispanicwomen.org or 602-954-7995.
