Posted by Elena del Valle on September 6, 2005
Santa Barbara, CA — (MARKET WIRE) — 09/01/2005 Hispanic Business magazine announced its selection of companies with policies favorable to Hispanic employees. The Hispanic Business directory, based on "in- depth analysis of 30 critical statistics" looks at how companies reach out to Hispanics in recruitment, promotion, procurement, philanthropy, and marketing. McDonald’s Corporation tops the list and attributes its success to franchisees, staff and suppliers. Its education program allows Spanish-speaking employees to learn English and English-speaking employees to learn Spanish. This Hispanic Business editors indicate makes McDonald’s leaders in the nation and shows the company’s commitment to cultural diversity and understanding.
Hispanic Business does not reveal details of its scoring or exact criteria, who among its editorial staff makes the selection, or what the source of the information is for the selection. While companies may share diversity oriented goals on their Top 40 list, the approach can vary by industry. PG&E for example, number 13 on the list, was cited for attending minority business events to meet suppliers and purchasing $300 million on goods or services from Hispanic suppliers last year.
Hispanic Business indicated that "the accomplishments of the Top 40 companies are impressive." As an example, their news release cited that 51 percent of SBC Communications’ new hires were people of color. For the complete list of the Top 40 companies visit the magazine’s website at http://www.hispanicbusiness.com/top40companies/
Celebrating more than a quarter century as a publishing and information services company, Hispanic Business Inc. provides information about and of interest to employees in large Hispanic owned companies and top tier Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication. Other products and educational services include Hispanic Business Events including EOY (Entrepreneur of the Year) Awards Gala, BOE (Board of Economists) U.S. Hispanic Economic Summit and WOY (Woman of the Year).