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Posted by Elena del Valle on August 28, 2005
Pre-publication copies of the Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) book are available for purchase directly from the publisher. Media mail shipping is complimentary.
Posted by Elena del Valle on August 26, 2005
NCLatino.com, an online source of Latino news in the North Carolina area, published an article on the Hispanic Marketing & Public Relations book at http://www.hispanicprwire.com/print_in.php?id=4664&cha=14
Posted by Elena del Valle on August 26, 2005
La Jungla en la Kalle Hosts
Miami, Florida– Univision Radio Miami launched a new morning show for La Kalle 98.3 FM, La Jungla en La Kalle, which includes the humor and charisma of Miguel “El Flaco” Gonzalez, Jesus Salas and Alberto Sardiñas. The high-energy “wild boys” plan to transform morning radio into “a jungle of original and interactive entertainment that best mirrors South Florida’s vibrant and diverse nature.” WRTO La Kalle 98.3 FM’s music mix primarily features mainstream Reggaeton hits with a blend of top Salsa, Merengue, Bachata and Latin Pop. La Kalle executives hope the program’s combination of rhythms positions the station as innovative and cutting-edge in the marketplace.
More information at www.Univision.com, Uniclave: La Kalle 98.3
Posted by Elena del Valle on August 25, 2005
¡QueOnda!Houston.com published an article on the Hispanic Marketing & Public Relations Book. To see it, follow this link:
Posted by Elena del Valle on August 25, 2005
New Age Media Concepts, NAMC, a news focused website, published a note on the Hispanic Marketing & Public Relations book http://press.namct.com/component/option,com_frontpage/Itemid,1/limit,4/limitstart,1836/
Posted by Elena del Valle on August 25, 2005
Tijuana Sessions Vol.3 Album Cover
The Nortec Collective reached the top of iTunes’ Top Latin Albums chart with their new album Tijuana Sessions, Vol. 3. One day after the release of its sophomore album, Tijuana’s Electronica band topped the iTunes’ Latin albums chart, beating out multi-platinum acts like Shakira, Thalia, and Juanes. The new album Tijuana Sessions, Vol. 3 was released nationally on July 26th.
The Nortec Collective is five artists: Fussible (Pepe Mogt), Bostich (Ramón Amezcua), Panóptica (Roberto Mendoza), Clorofila (Jorge Verdín) and Hiperboreal (PG Beas). These musicians created and perform a style of music called Nortec – a fusion of Norteño ("from the North") and Techno, documenting the collision between the style and culture of electronica and traditional Mexican music. The new album features the first single "Tijuana Makes Me Happy," as well as "Tengo La Voz." Influential Los Angeles public radio station KCRW was the first station in
Nortec Collective members see Tijuana as their home, and as a border metropolis of almost two million people, a major hub of global pop culture on par with Tokyo, New York, LA, and London. Some consider Tijuana as America’s most important switching point, where cultures, cash, languages, styles, laborers, and sounds all migrate into each other, clashing, connecting, merging and marrying. Their Tijuana is Macintosh G5s and bad sewage, digital file swapping, Moby concerts and vaqueros blasting Los Tucanes de Tijuana from their pickup trucks.
The Nortec Collective is not a thing or a genre or a group or a band, but an entire electronic aesthetic. Band members and their fans see it is a convergence of high-tech and low-tech, of North and South, of all things techno with all things norteño, of all the things that are a part of the rural and urban. The sound of the Nortec Collective is “the sound of the First World in the Third and the Third World in the First.” Nortec Collective music has appeared in commercials for Volvo, Dell, Fidelity Mutual, Edwin Jeans (w/Brad Pitt) in Japan, Nissan, and others. The track Almada is featured in EA Games’ FIFA 2005, and an interactive book entitled Paso del Nortec. This is Tijuana dedicated to the Nortec phenomenon that was recently released in the U.S.
Posted by Elena del Valle on August 24, 2005
Hispanic online portal QuePasa.com published an article on the Hispanic Marketing & Public Relations book in its News section http://www.quepasa.com/english/hprwire/news.jsp?pid=4664
Posted by Elena del Valle on August 24, 2005
Miguelrosario.com, an online entertainment blog, published an article on the Hispanic Marketing & Public Relations book. To see it follow this link http://hprwguaranteed.latinclips.com/hprw/hprw.cfm?http://www.hispanicprwire.com/print_in.php?id=4664&cha=14&title=Miguelrosario
Posted by Elena del Valle on August 24, 2005
LaOferta.com, which targets a bilingual Hispanic market within Santa Clara, San Mateo, Contra Costa, Alameda and San Francisco Counties, published an article on the Hispanic Marketing & Public Relations Book. La Oferta has been awarded as the #1 Outstanding Bilingual Newspaper in the United States, 1992, 1994 and 1997, and has also received 94 separate awards for editorial and reporting excellence. To see the article follow this link http://www.laoferta.com/news_pr.php?nid=4664
Posted by Elena del Valle on August 24, 2005
ElEditor.com, a bilingual newspaper for Latinos in Lubbock, Odessa and West Texas published an article on the Hispanic Marketing & Public Relations Book. To see it visit http://www.eleditor.com/news_pr.php?nid=4664
