Posted by Elena del Valle on September 14, 2005
Multicultural Market Intelligence Summit
October 5-7, 2005 – Ritz-Carlton Resort Key Biscayne, FL in Miami
An advertorial event, the Second Annual Multicultural Market Intelligence Summit, is scheduled to take place October 5-7 at the Ritz-Carlton Resort Key Biscayne in Miami. Geoscape, organizers of the event, expect an attendance of 200 senior level executives. The Summit is designed for “busy executives who want to capture the rapidly growing multicultural consumer and business-to-business market opportunities and learn about research and business practices.” The conference brings together market data, workshops and case studies by marketing, media and distribution executives who pay to be presenters. Conference admission is $1850.
Organizers indicate there will be case studies from leading companies such as AOL Latino, Citigroup, Bally Total Fitness, Blockbuster, Bally, Sigma Alimentos and Delta Dental; and workshops providing in-depth coaching on direct target segmentation, retail distribution planning and strategic media planning. Attendees can expect to receive statistical and visual information of America’s diverse population as of 2006 and 2011 presented by event sponsors and the American Marketscape DataStream: 2006 Series Summary Report produced by the conference organizers.
Senior marketing executives from Fortune 1000 companies such as AAA, ACE Hardware, Allstate, AOL, American Express, Amerigroup, Anheuser-Busch, AstraZeneca, AT&T, Avon Products, Bank of America, Bellsouth, Burger King, Blue Cross Blue Shield, Cendant, CAN, CVS, DirecTV, Fannie Mae, Firestone, FOX, Macy’s, NBA, New York Life, Nextel, Office Depot, Starbucks, State Farm Insurance, Telemundo NBC, Time Warner Cable, Toyota, Univision, USPS, Verizon, Walgreen, Wells Fargo, Yahoo are expected to attend. Geoscape® International, Inc. provides market intelligence through information, software and consulting services. Conference details are available at www.geoscape.com/summit
Posted by Elena del Valle on September 13, 2005
Editors: Email review copy requests to publisher@poyeen.com
Miami, FL – The Hispanic Marketing & Communication Association, HMCA, announced today that a new book Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95) for marketing professionals and students will benefit HMCA. The book, which provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, will be available to the public in September. Information on the book, including a list of authors and pre-publication sign up instructions, is available at www.hispanicmpr.com .
Seventeen practitioners and two university academics, contributed fifteen chapters to the book. Cover design was by Cris Ascunce of CAT Grafix, Inc. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Authors include a veritable who_s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.
“It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike, ” says editor Elena del Valle. “The book provides access that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while benefiting a nonprofit association dedicated to promoting Hispanic marketing excellence.”
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website www.hmca.org
Posted by Elena del Valle on September 13, 2005
Marketing priorities have shifted across America following the U.S. 2000 Census. More than ever, marketing experts have become aware that it is necessary to understand and take special steps to make an impression on minorities and influence their behavior effectively. This is especially true with Latino audiences, whose combined buying power is projected to reach $1 trillion by 2008. For years Hispanic marketers have relied on language proficiency to determine their marketing strategies. English language materials are often translated to Spanish as the sole means to reach the growing Hispanic population in the U.S.
Extensive research and years of practical applications indicate reaching U.S. Latinos effectively requires much more than translations. Many experts agree that cultural understanding and market segmenting are essential marketing tools. Hispanics are diverse and from many backgrounds, races, countries of origin, political and religious beliefs. Latino subgroups have spread across the nation and expanded their spheres of influence in countless areas. Following are five steps marketers, communicators, entrepreneurs, business owners and anyone else wishing to tap into this increasingly profitable market can take to improve the impact of their outreach campaign:
Acknowledge the diversity of the U.S. Latino markets
Identify which segment(s) of the market you wish to reach (for example, first, second, third generation)
Determine the characteristics of the targeted segment (such as age, area of residence, income level, language fluency)
Collaborate with market experts to identify specific strategies and tactics
Formulate in-language and in-culture marketing and communication strategies specific to the targeted segment
This information was drawn from Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority (Poyeen Publishing, $49.95). To learn more about reaching U.S. Latinos effectively, visit www.hispanicmpr.com . For review copy requests, email publisher@poyeen.com
Posted by Elena del Valle on September 13, 2005
Hispanic Marketing & Public Relations Book Flyer
Posted by Elena del Valle on September 13, 2005
Hispanic Marketing & Public Relations Book Flyer
Posted by Elena del Valle on September 13, 2005
LatPro CEO and founder Eric Shannon
Ft. Lauderdale, Florida – September 2, 2005 – The National Association of Hispanic Publications, Inc., NAHP, an organization representing Hispanic publications in the United States, and LatPro.com have entered into an exclusive agreement resulting in the recent launch of a newly redesigned and upgraded NAHP website, including a state-of-the-art online career center powered by LatPro.
LatPro.com, an employment website for bilingual professionals in the Americas, developed the new online face of NAHP focusing on enhanced interactivity and expanded services for the association’s membership of over 200 publications. Improvements include password-protected premium areas, secure payment processing, a news center, downloadable documents, and the new NAHP career center.
"The NAHP is always looking for innovative ways to provide professional tools for Hispanic publications and to inform the public about the rapidly-expanding Hispanic print media. This partnership is an integral part of that mission, enabling NAHP to enhance our online presence, improve our Web site’s usability, and add features and services for our online readership," said Lupita Colmenero, president of the National Association of Hispanic Publications.
Leveraging LatPro’s extensive database, NAHP’s integrated career center allows candidates to access job listings, perform advanced database searches and create personalized email "job agents." Human resource professionals are also able to generate qualified candidates through the website. The revitalized site provides resources for NAHP’s member publications and information about upcoming events such as the 2005 Dallas Ad Summit and 2006 NAHP Annual Convention in Las Vegas.
"We are proud to join forces with NAHP in this effort to connect the Hispanic community with the latest information and online tools available through Internet technology," said Eric Shannon, founder and CEO of LatPro.
The National Association of Hispanic Publications, Inc., (NAHP, Inc) is one of the largest organizations representing Hispanic publications at the national level. NAHP, Inc. works with more than 200 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications reach more than 50 percent of Hispanic households in 55 U.S. markets every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. Since 1997, LatPro is a leader in online employment resources for Hispanic and bilingual professionals. With more than 280,000 members and 90 of the Fortune 100 companies using its service, LatPro is one of the largest diversity employment sites.
Posted by Elena del Valle on September 12, 2005
Actor John Leguizamo
Miami, FL – September 9, 2005 – A special pre-screening reception and post screening Q&A session featuring the movie director and stars of “Sueño," a Sony Pictures Latin musical comedy written and directed by Renée Chabria will take place at 6:30 p.m. Wednesday, September 14, 2005 at the Tower Theater, located at 1508 Southwest 8th Street in Little Havana. Leading actors in the film include John Leguizamo, José José, Elizabeth Peña, Nestor Serrano and Ana Claudia Talancón.
The premiere is a presentation of Piedad Palacios in association with Miami Dade College, Miami-Dade Mayor’s Office of Film and Entertainment and NALIP (National Association of Latin Independent Producers). A percentage of sales will be donated to the victims of Hurricane Katrina. Destination Films’ “Sueño” opens on September 30 in selected cities. The film is rated PG-13. Tickets are available at the box office on the night of the event. Ticket donation is $20.00. Advance reservations may be secured by emailing the organizers at miasueno05@bellsouth.net .
John Leguizamo, JoséJosé, Elizabeth Peña and Ana Claudia Talancón star in this inspirational film about Antonio, a young man who gets the once in a lifetime chance to make his dream of becoming a musician a reality. Antonio moves from Mexico to Los Angeles in the hope of sharing his music with the world. Just as he is about to give up after toiling at his uncle’s fast food joint, the "Chance of a Lifetime Mystery Musician Contest" comes to town bringing his chance to live his dream. On the way, he becomes romantically involved with two very different women.
On-screen musical performances incorporate the eclectic vibes of Rock En Español, Latin electronica, punk and rap with the sounds of old school bolero. The film features original works of more than 20 bands and musicians including Joselo Rangel from Cafe Tacuba, Kinky, El Gran Silencio, Ozomatli, Zoé, Jumbo, Papa Roach, Ely Guerra, Pepe Aguilar, Steve Berlin from Los Lobos, Quetzal, Volovan, El Cartel de Santa, Los Tetas, José José and Las Ultrasonicas. “Sueno” was written and directed by Renée Chabria and produced by Marc Forster (Finding Neverland, Monster’s Ball), Eric Kopeloff (Monster’s Ball) and Robert Ortiz. Bob Yari was the executive producer.
Event organizer Piedad Palacios
Posted by Elena del Valle on September 9, 2005
Digital Jukebox
License Deals With Latin Record Labels Increase Digital Jukebox Music Offerings
San Francisco, CA — (Market Wire) — 09/07/2005 — Ecast, Inc., a leading provider of digital-downloading, broadband-enabled jukeboxez secured license deals with music label Univision. This deal, which includes the Fonovisa catalog, will build Ecast’s collective catalog to more than 70 percent of all Latin music available for sale in the U.S. Musical artists such as Shakira, Luis Fonsi, Tony Touch, and classic hits from Vincente Fernandez and others from EMI Latin, Warner Latina, BMG Latin, and Universal Latino are now accessible through the Ecast network. These new offerings are also expected to be a welcome development for operators who want to meet the increasing demand for Latin music in their locations and solicit new accounts in Spanish-speaking markets.
"Ecast jukeboxes provide an excellent way for us to reach new listeners," said Oliver Buckwell, a digital marketing executive with EMI Latin. Buckwell also says jukeboxes with Latin music could also potentially go beyond just reaching new audiences. "Since we’ll have the ability to track the number of plays our artists receive, it will be easy for us to determine if jukebox sales stimulate record sales," he said. "We are also interested in the unmatched ability to promote tours and various marketing initiatives for our Latin artists through a jukebox, things that could never be done in that genre before now."
Jukebox operator Rick Caviglia of California Amusement Group stated, "My top Latin locations have been asking for downloading jukes and now that Ecast has the catalog, we have the right product to put on the street. This will definitely help me expand my business."
In conjunction with the catalog expansion, Ecast added a Spanish language user-interface to make the software more accessible to the Spanish-speaking market. Ecast also modified the interface to display weekly new additions in Spanish so patrons can easily find and order the tracks with one touch. These new features and the expanded catalog will be showcased by Ecast at the upcoming Amusement and Music Operator Association’s (AMOA) International Expo at Las Vegas in September.
Ecast delivers music to consumers in bars and restaurants through a network of over 4,200 broadband-enabled digital jukeboxes. All Ecast-powered jukeboxes allow patrons to choose among a substantial catalog of song selections from the major record labels and many popular independent labels. Ecast (http://www.ecastinc.com ) is privately owned with offices in San Francisco.
Posted by Elena del Valle on September 8, 2005
Multicultural Marketing Resources, MMR, is selling advertorial space in Multicultural Marketing News Online, its Hispanic Heritage Month online newsletter. From September 15 to October 15 companies with expertise in reaching Hispanics and other multicultural markets, and Hispanic business owners and corporate professionals can place paid editorial style content in MMR’s online newsletter.
For $350, MMR promises advertisers their message, including a 25-word mini-press release, will reach 10,000 marketing executives and journalists. Multicultural Marketing News Online is distributed free of charge to over 8,500 marketing executives by email. Publisher MMR also says the online newsletter reaches 3000 mainstream and ethnic media journalists.
Posted by Elena del Valle on September 7, 2005
ElValleHispanicNews.com and another 69 Spanish language publications across the country recently published articles on the Hispanic Marketing & Public Relations Book. El Valle Hispanic News is a free, tabloid-size newspaper distributed monthly throughout Southwest Colorado and Northwest New Mexico. The publication, with prints of 6,000 copies each month, focuses on covering the cultural and Hispanic news in the Four Corners area. The article is at http://www.elvallehispanicnews.com/news_pr.php?nid=4664
