Posted by Elena del Valle on February 8, 2006
Dora Tovar’s Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95) book related January 26, 2006 teleseminar, hosted by the Hispanic Marketing & Communication Association, HMCA, and the Public Relations Society of America Multicultural Section was a record-breaking success for the Section. A CD recording of the teleseminar is now available for purchase for $225.
The teleseminar, presented by Tovar who is Multicultural Communications Section chair-elect and president, Tovar PR LLC, drew record attendance for a Section teleseminar, 83 sites from around the country. The presentation was based on Tovar’s chapter in Hispanic Marketing & Public Relations.
The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website. The Public Relations Society of America based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 28,000 professional and student members. Details on the CD are available at Multicultural Section
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Posted by Elena del Valle on February 8, 2006
The Pinker Tones’ “The Million Dollar Revolution” album cover
Photos: Nacional Records
The Pinker Tones, the brainchild of Barcelona natives Mister Furia and Professor Manso, is coming to the U.S. to launch the band’s second album, “The Million Color Revolution,” scheduled to be released in March by Nacional Records. Described as a cult sensation by some, the group’s music is an eclectic and explosive cocktail mixing pop, funk, soul, bossa, break beat, swing, lounge, and psychedelia.
From the beginning, The Pinker Tones realized that their new project had good potential thanks in part to the very positive energy they had during their initial recording sessions. They composed and produced their first album released in 2003, “The Pink Connection,” in what became their temporary new home, Pinkerland, a tiny rooftop studio in the center of Barcelona. It resulted in two maxi singles, “Mais Pourquoi?” and “One of Them.” The album was chosen for the FNAC New Talent Award in Europe which attracted the attention of foreign labels.
The Pinker Tones inked a deal with U.K. label Outstanding Records to release their debut album worldwide under a new name “The BCN Connection.” Thanks to the videos for the singles “Mais Pourquoi?” and “Viva la Juventud”, The Pinker Tones started to appear regularly on MTV Europe and other channels around the world. The video for “Mais Pourquoi?” spent 19 weeks in the top 20 on MTV Spain’s Dance Floor Chart.
The Pinker Tones
Prior to the release of their second album, The Pinker Tones produced various albums and singles for Spanish and international bands; composed a couple of film soundtracks (Sincopat & Survival Train) and dedicated some of their time to experimenting with remixes. The Pinker Tones, made up of Professor Manso and Mister Furia, also developed a live show with the help of DJ Niño, The Pinker Tones DJ Crew, in which they combine the intensity of a rock band and the excitement of a DJ set. The DJ Crew has taken them from Barcelona to London, Caracas and Johannesburg on tour. Details and the new animated video for “Sonido Total” are available at The Pinker Tones
To listen to “Sonido Total,” The Pinker Tones recently-released song, visit HispanicMPR.com and scroll down until you see “Podcasts.” Select the file with the artist name and song title of your choice and click on the play button to listen to the song online.
Posted by Elena del Valle on February 7, 2006
Jesus Chavarria, editor and publisher, Hispanic Business magazine
Photo: Hispanic Business
Santa Barbara, California – (Business Wire)- Hispanic Business Inc. introduced a digital edition of its flagship publication, Hispanic Business magazine. The digital edition promises subscribers faster delivery, direct links to advertisers, and convenient text searchability, for $9.99 which is less than half the cost of a print subscription. The digital edition will be distributed through Zinio Systems, Inc., a digital edition publisher featuring 1,700 magazine titles.
“We strongly believe that multiple platforms are essential in reaching an increasingly digital audience,” states Jesus Chavarria, editor and publisher of Hispanic Business magazine. “We are living in a digital age, and if we want to connect with the next generation of Hispanic business leaders, we need to make our magazine available digitally.”
The January/February issue of Hispanic Business magazine features the 2006 Corporate Elite with groundbreaking trends in corporate diversity and directories of the nation’s corporate and boardroom elite. The issue also features David Hernandez, founder and CEO of Liberty Power and winner of the 2005 EOY Award, as well as the 2006 Annual Economic Forecast.
Celebrating more than a quarter century as a publishing and information services company, Hispanic Business Inc. is a leading source of information for and about Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication. Other products and educational services include HireDiversity.com, HispanTelligence(R), and Hispanic Business Events including the EOY Awards Gala, the CEO Capital Markets Roundtable, and the WOY (Woman of the Year Awards). More information is available at Hispanic Business
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Posted by Elena del Valle on February 6, 2006
Nacho Hernandez, CEO and founder, iHispanic Marketing Group
Seattle, Washington – Global Market Insite, Inc., GMI, a leading provider of global market intelligence solutions, expanded its Hispanic online panel through a strategic partnership with iHispanic Marketing Group, a leading search marketing and Internet strategy company based in La Jolla, California. The company’s Web presence among the U.S. Hispanic population and an extensive network of affiliates throughout Latin America, executives hope, will enable GMI to recruit new Hispanic online panelists in both regions.
According to a 2004 study by eMarketer, there will be 16 million Hispanic Internet users in the U.S. by 2007, representing 8.4 percent of all users. At the same time, Latin America ranks fourth among total worldwide Internet users; the target demographic, aged 18 to 34 years old, is considered by many the most dynamic segment of the Hispanic online population.
Jim Weisfield, vice president of business development, GMI
“The explosive increase in the U.S. Hispanic population, coupled with its purchasing power, has companies competing for substantial market share of this largely untapped market,” said Jim Weisfield, vice president of business development for GMI. “Adding new consumers to our panel through iHispanic will enable us to better respond to the real-time insights that market research firms and Global 2000 corporations need.”
“We are very pleased to contribute to enhancing the world’s largest, highly-profiled, double opt-in managed panel,” said Nacho Hernandez, CEO and founder of iHispanic Marketing Group. “Our knowledge of the Hispanic online community will enable GMI to go to market quicker with enhanced panel capabilities, ensure higher panel retention and reach high return on investment.”
GMI provides comprehensive integrated solutions for global market intelligence for market research firms and corporate market research departments at Global 2000 companies. Founded in 1999 with world headquarters in Seattle, Washington GMI has operations on five continents. More information is available at GMI.
The iHispanic Marketing Group generates competitive business and marketing solutions for web site owners that target the U.S. Hispanic market and Latin America. The company maintains strong associations with the Search Engine Marketing Professionals Organization (SEMPO), the Search Marketing Association of North America (SMA-NA) and IAB Mexico. More information is available at iHispanic,
Posted by Elena del Valle on February 3, 2006
January 2006 Fox en Español magazine cover
Los Angeles, CA – Fox Pan American Sports finalized a licensing agreement with Cuatro Media, Inc. (Cuatro Media), a leading developer of Spanish-language media content, to produce and distribute a monthly magazine titled Fox Sports en Español in the United States. Available in New York, Chicago, Miami, Los Angeles, Dallas and Houston through Hispanic newspapers, and nationally via paid subscription, the high-quality, saddle-stitched, full-color Spanish-language sports magazine is scheduled to debut March 23, 2006.
“I can’t think of a better way to kick off our countdown to our 10th anniversary in November than with the launch of what we hope will become the preeminent sports magazine among Latinos,” said David Sternberg, executive vice president and general manager of Fox Sports en Español. “We have a great partner in Cuatro Media and are confident that their expertise in publishing and sales, combined with Fox Sports en Español’s brand equity and unrivaled passionate fan base, uniquely positions us for great success.”
While the exact terms of the deal were not revealed, with a robust starting circulation of 750,000, the Fox Sports en Español magazine will initially be available through distribution agreements with leading Spanish-language newspapers in the top Hispanic DMAs including Los Angeles, New York and Chicago (Tribune’s Hoy Newspaper); Houston (Houston Chronicle’s La Voz and La Vibra); Dallas (Dallas Morning News’ Al Dia); Fort Worth (Knight Ridder’s La Estrella); and Miami (Knight Ridder’s El Nuevo Herald). The magazine will also be available through subscription on a nationwide basis. Cuatro Media expects to lock in additional distribution agreements over the next few months to augment the publication’s circulation to over one million.
Advertising sales responsibilities for the new venture will be led by Cuatro Media’s Director of Sales Jeffrey Duque in close cooperation with Publicitas-LHM and Fox Sports en Español’s advertising sales team led by senior vice president of Advertising Sales Tom Maney. Exectuvites hope Fox Sports en Español magazine benefits from the strength and success the Fox Sports en Español brand has enjoyed among consumers and advertisers as a widely distributed and watched Spanish-language sports cable network over the past ten years, in the United States and Latin America. The Fox Sports en Español magazine will cater to Latinos’ deep-rooted culture, heritage and passion for sports by offering quality sports content available for and by Hispanics. Among its many points of differentiation, the magazine’s editorial staff, led by editor in chief Luis Viñuales of Cuatro Media, is made up of Latino writers, columnists and opinion leaders that have grown up playing, watching, and/or reporting on sports throughout the U.S., Spain and Latin America.
“Among Hispanics, sports are a deep rooted passion. We created a magazine that respects our readers and takes this passion very seriously. We are particularly excited about launching in this very special year when the soccer and baseball world cups coincidem,” said Viñuales.
January 2006 Fox en Español magazine cover
Departing from the monolithic model followed by other magazine ventures targeting Latino sports fans, Fox Pan American Sports and Cuatro Media embarked on months of extensive consumer and market research and based on those findings decided on the creation of two distinct editions of the magazine, which will be published simultaneously, as the most effective content model for meeting the diverse interests of today’s Latino sports enthusiast. One version will have a Caribbean Hispanic feel and reflect the distinct preferences and sports profiles of Caribbean Hispanics such as baseball. The other version will be more heavily targeted to the passionate soccer fan. Although features will vary between versions, both editions plan to cover a representative cross-section of sports including soccer, baseball, boxing, tennis, basketball, football, and motor sports.
Starting out in six of the top 10 Hispanic DMAs, which were selected based on their large Hispanic populations and high concentration of Hispanic advertising agencies, the Fox Sports en Español magazine is poised to become a preeminent Spanish-language sports magazine and deliver to advertisers the strongest male composition in the competitive category. Later in 2006, as part of the agreement, Fox Pan American Sports and Cuatro Media will introduce a second title targeting sports enthusiasts across the Spanish-speaking Americas. Fox Pan American Sports LLC is an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International.
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including the Copa Toyota Libertadores, Copa Nissan Sudamericana and InterLiga soccer tournaments; the Major League Baseball playoffs, All-Star Game and World Series; and Championship boxing from Mexico and the U.S. The channel reaches more than 7 million cable and satellite households in the U.S.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by Hicks, Muse, Tate & Furst and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at fse.yahoo.com.
Principally owned by Savoy Capital, a Houston-based private investment firm, Cuatro Media, Inc. (Cuatro Media) was founded in 2003 and is a leading international developer, producer and distributor of content for Hispanic audiences worldwide. Headquartered in New York with regional offices in Spain and Argentina, Cuatro Media has built one of the largest and most diverse networks of Spanish-language media properties and is now capable of reaching an audience of more than seven million in 16 countries. In addition to representing the Fox Sports en Español brand, Cuatro Media also produces and sells content through licensing agreements with Sesame Street, MTV, and Discovery Channel, among others. Cuatro Media is currently exploring other viable platforms for content distribution, including television and digital platforms such as web-based technologies, blogs and pod-casts. For more information, visit Cuatro Media
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Posted by Elena del Valle on February 2, 2006
Alex Carvallo, U.S. Hispanic media manager, Consumer Marketing, Intel Americas
A podcast featuring an interview with Alex (Alejandra) Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Alex shares information on Intel plans for this year and U.S. Hispanic consumers technology preferences with Elena del Valle, host of the HispanicMPR.com podcast.
Alex is responsible for driving Intel’s marketing efforts with the largest U.S. ethnic minority and fastest growing consumer segment since WWII. Alex has held several marketing positions since joining Intel in 2005. She has more than 10 years of hi-tech sales and marketing experience with Latino audiences. Previously, she worked for Stratex Networks, where she helped launch and market new network microwave radios through integrated campaign and sales programs. She has worked in South America and the U.S. for Netro, Stanford Telecom, Wytec and TVG Cellular (Bell Canada). For more information visit Intel and for information in Spanish visit Intel español.
To listen to the podcast visit the website at www.HispanicMPR.com and scroll down until you see the “Podcast” on the right hand side, then select “HMPR Alex Carvallo,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the February 2006 section of the podcast.
Please take a moment to let us know how you like our new interview format and what you would like to hear in future podcasts by posting your comments here. Thank you!
Posted by Elena del Valle on February 1, 2006
Jazmin sings on La Academia USA
Mexico City, Mexico – In concert eleven of La Academia USA, Diana, a very talented contestant from Chula Vista, was voted off the show; Iván and Mariana are slipping in eyes of judges; Jazmín has "the makings of a star" according to some; and Adán sang well.
“I feel very sad, but at the same time content, because I’m going to be able to demonstrate many things here outside. There’s much more of Diana to go around,” said the 20-year-old entertainer.
Diana was on born on Sept. 6, 1985 in Tijuana. She showed an aptitude for music at an early age, and under the guidance of her grandfather studied the violin, flute and piano. She said that her relationship with the Puerto Rican contestant, Frankie, will continue. With ten contestants as of concert eleven, the La Academia USA action heats up as contestants continue to pursue their dreams.
The opening medley was of Mexican favorites like “Mi Ciudad,” “Que Bonita Es mi Tierra,” “Dos Arbolitos” and “Cielito Lindo.” With a strong audience reception, Diana gave a stellar and sensual performance of “Muriendo Lento” that left the panel judge Arturo López Gavito in awe.
“You were daring and I like the way you faced the judging panel. You took a worn-out ballad and showed that you are a stellar artist in any genre,” said López Gavito.
Next was Iván, from Phoenix, with “Te Buscaría.” His performance was described by judges as “boring” and “disappointing” due to recurring errors. Lolita Cortés concluded that part of the blame was with the La Academia USA instructors. Frankie received a surprise when his parents were invited on stage. His feelings appeared to get the best of him when he sang “En mi Viejo San Juan.”
“You were a little rigid, as you have been in several occasions. You were nervous in front of your parents, but don’t abuse your vibrato and continue to grow,” said the judge María Conchita Alonso.
Mariana, from El Paso, gave a disappointing performance with "Me Asusta, Pero Me Gusta.” Lolita Cortés blamed the results on the scenography and song selection. Afid, from Houston, received the second surprise of the evening when his mother and wife were invited onstage while he presented “Volveré.” Gustavo, from Santa Ana, California sang “La Camisa Negra.” His nervousness once again was blamed for a lackluster performance.
“Your moves were good. You have a strong voice. However, your challenge was timing. You approached the song with fear, and that wasn’t good,” said Adrián Pieragostino.
Nohelia, a Honduran contestant from Miami, once again showed her versatility with "Como Olvidar.” Then Yoshigei interpreted the hit song “Listen to Your Heart,” in what was considered by many to be one of the best performances of the evening. Adán’s performance of “Mi Bombón,” was described as sensual and beyond. Finally, Jazmín closed the evening, with her interpretation of “A Mi Manera,” dedicated to her father who passed away when she was nine.
Posted by Elena del Valle on February 1, 2006
John Paton, chairman and CEO of ImpreMedia
New York, New York – ImpreMedia, LLC, a leading publisher of Spanish language newspapers in the U.S., acquired La Prensa, a leading Spanish language newspaper in central Florida. The acquisition was made with proceeds of an $82.5 million credit facility with Goldman Sachs Specialty Lending Group, L.P. This is the fifth company acquired by ImpreMedia, following one month after its acquisition of El Mensajero in the San Francisco Bay area.
"We are pleased to add La Prensa to our company," said John Paton, chairman and CEO of ImpreMedia. "By adding the Orlando and Tampa reach of La Prensa, we now offer seven first-class publications in six vibrant markets. We can continue to provide national advertisers with an unmatched Spanish language newspaper footprint in top U.S. markets that are home to over 16 million Hispanics, 37 percent of the U.S. Hispanic population. “This is a first step for ImpreMedia into Florida and we hope to expand that presence soon. We add La Prensa, which is distributed across Central Florida, to properties in New York, Illinois, and California, where we have the nation’s largest Spanish language daily newspaper , La Opinión in Los Angeles. ImpreMedia now offers irresistible market reach and an unbeatable nationwide platform of high quality local journalism.”
"My husband and I founded La Prensa more than a quarter of a century ago and we believe that ImpreMedia is the right custodian of La Prensa’s history and its future,” said Dora Casanova de Toro, publisher of La Prensa. “We are also genuinely excited by the growth opportunity that ImpreMedia now provides for our readers, advertisers and employees. ImpreMedia has demonstrated its strong commitment to the Hispanic community in each of its acquisitions and shown a genuine passion at each of its publications for local production of high-quality Spanish-language journalism. I look forward to continuing as a member of the ImpreMedia team in the next phase of La Prensa’s growth."
Rossana Rosado, publisher and CEO of El Diario and La Prensa
“National attention has been given to the Hispanic communities in South Florida,” said Rossana Rosado, publisher and CEO of El Diario and La Prensa in New York City. “But the growth of Hispanic communities in Central Florida has actually outpaced the rest of the state’s growth, 11 percent to 8 percent. Hispanic purchasing power in Central Florida alone is now in the range of $13 billion with no slowdown in sight.”
“The proportion of dollars spent on Hispanic-targeted newspaper advertising remains significantly below that spent on English-language newspapers, despite projections that say that Hispanic purchasing power will grow at three times the U.S. average,” added Paton. “We intend to bridge that gap by continuing to rapidly build upon what is already the biggest platform for publishing Spanish language newspapers in this country.”
La Prensa also joins ImpreMedia’s Domingo Network, one of the nation’s largest Hispanic residential print networks. According to ImpreMedia, with the addition of La Prensa’s weekly circulation of 50,000 ImpreMedia’s Domingo Network will now have a weekly distribution of more than 800,000 in high density Hispanic neighborhoods across the United States; between its Domingo Network and paid daily circulation in New York and Los Angeles, ImpreMedia now has a total weekly distribution of more than 1.9 million. ImpreMedia publishes La Opinión and La Opinión Contigo in Los Angeles, El Diario/La Prensa and El Diario Contigo in New York City, La Raza in Chicago, El Mensajero in the San Francisco Bay area, and now La Prensa in Central Florida, some of the leading Spanish language newspapers in each of their respective markets.
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Posted by Elena del Valle on January 31, 2006
Jeff Valdez, chairman and co-Founder of Sí TV
Los Angeles, California – Jeff Valdez, chairman and co-Founder of Sí TV, the first English-language Latino cable network, was named one of Advertising Age’s 2005 "Marketing 50." Sí TV was the only TV Network to make Ad Age’s "Marketing 50" list thanks bold and creative marketing initiatives such as branding Time Square’s Naked Cowboy (a troubadour who roams the area in his briefs, cowboy hat and boots), parking a taco truck directly outside an MTV event, and recruiting Segway scooter teams to roam the National Cable Television Association convention area while wearing video screens which promoted Sí TV.
"I am very pleased to be honored by Advertising Age,” said Valdez. “We have worked very hard to make Sí TV the destination of choice for 18-34 multicultural viewers." In less than two years, Sí TV has launched in several major markets including New York City, New York and surrounding areas; Los Angeles, California; Denver, Colorado; Las Vegas, Nevada; Detroit, Michigan; Fresno, California; Colorado Springs, Colorado; West Palm Beach, Florida; Wilmington, North Carolina; and Bakersfield, California.
Each year, Advertising Age editors select the most innovative and inspiring marketers who have successfully established or repositioned a brand. The honorees are marketers for a wide spectrum of products, services and ideas and are responsible for today’s hottest marketing success stories.
Sí TV is an English-language, Latino network featuring hip and culturally-relevant programming targeting the growing young Latino and multi-cultural TV audience. Voted by Multichannel News as one of the “2005 Top 10 Next Networks,” Sí TV is available nationwide. The network has forged affiliation agreements with Comcast Cable, Adelphia, Time Warner Cable, Cox Communications and Echostar. Investors in the network include Time Warner Inc. (NYSE: TWX), SYNCOM Funds, Columbia Capital, Rho Ventures, DND Capital Partners, EchoStar Communications Corporation (NASDAQ: DISH), Llano Partners and company co-founders Jeff Valdez and Barshop Ventures. More information is available at Si TV
Posted by Elena del Valle on January 31, 2006
Jaime Suchlicki, Ph.D., editor of Cuban Affairs
Photo: University of Miami
Coral Gables, Florida – The Institute for Cuban and Cuban-American Studies (ICCAS) of the University of Miami recently launched Cuban Affairs, a quarterly, peer reviewed electronic journal which publishes articles on economic, political and social issues in contemporary Cuba. The journal will also publish book reviews and an updated chronology of events on the island. Editions will be published in January, April, July and October of every year for a subscription or membership price of $25 for individuals and $95 for institutions.
Jaime Suchlicki is editor of Cuban Affairs. Susel Pérez is assistant to the editor while Eric Diggs and Hans de Salas del Valle are assistant editors. Juan del Aguila is book review editor, Kathy Hamman is copy editor and Eugene Pons is business manager.
One of the topics addressed in the first issue of Cuban Affairs is whether Americans should be allowed to travel to communist Cuba. The discussion is between the former chief of mission of the U.S. Interests Section in Havana, James Cason and William M. LeoGrande, dean of the School of Public Affairs at American University. In the point-counterpoint article on travel to Cuba, Cason writes that lifting the ban on Cuban travel at this time would send the wrong message.
“Unilaterally lifting the travel ban at this historical juncture, at the end of a failed experiment, in exchange for nothing would be a major waste of U.S. leverage,” Cason wrote. LeoGrande, on the other hand, believes that the U.S. imposed ban on travel is “punishment for punishment sake” and does nothing to help promote democracy in Cuba.
Besides the pro-con debate on travel to Cuba, the English-language electronic journal’s first edition carries articles on the Cuba/Venezuela connection, Cuba/China connection, Cuba’s economic policy, and an analysis of Cuba after Castro by Brian Latell, former CIA director for Latin America and now a senior research associate at ICCAS.
Jaime Suchlicki is the Emilio Bacardi Moreau Distinguished Professor of History and International Studies and director of the Institute for Cuban and Cuban-American Studies (ICCAS) at the University of Miami. He directs the Cuba Transition Project sponsored by the United States Agency for International Development.
He was the founding executive director of the North-South Center at the University of Miami. For the past decade he was also the editor of the Journal of Interamerican Studies and World Affairs. He is the author of a dozen books on Cuba and Latin America. His best-known books are Cuba: From Columbus to Castro, now in its fifth edition, and editor with Irving L. Horowitz of Cuban Communism, now in its eleventh edition. He is also the author of Mexico: From Montezuma to the Fall of the PRI. Dr. Suchlicki is a consultant to the private and public sector on Cuba and Latin American affairs. Details about the new journal can be found at Cuban Affairs.
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