Posted by Elena del Valle on March 9, 2006
Eric Shannon, president and founder LatPro
Photo: LatPro
Ft. Lauderdale, Florida — LatPro.com, an employment Web site for professional bilingual talent in the Americas, was chosen as a recipient of Weddle’s Annual User’s Choice Award for 2006, ranking LatPro among the top 30 employment sites online.
More than 30,000 job seekers, recruiters and employers cast ballots in Weddle’s 2006 User’s Choice Award to determine the most outstanding employment sites on the web. Weddle’s has been conducting surveys of recruiters, job seekers and employment-related Web sites since 1996. Through a year-long polling process at Weddles.com, users voted for the sites they felt deliver the best level of service and value.
“We are especially proud to receive this award because it was determined by the employers, recruiters and job seekers who actually use our service,” said Eric Shannon, LatPro president. “Our focus has always been on providing the absolute best user experience, customer service and value for our clients, and we’re pleased that our efforts have been recognized in this way. We want to thank everyone for their votes on our behalf.”
Previously featured in the 2001 print edition of Weddle’s Recruiter’s Guide to Employment Web Sites, LatPro connects employers and recruiters with Spanish and Portuguese speaking professionals within the United States and worldwide. Since 1997, LatPro has provided online employment resources for Hispanic and bilingual professionals. With more than 275,000 members and 90 of the Fortune 100 companies using its service, LatPro is one of the largest diversity employment sites in the U.S. The list of winners may be viewed online at Weddeles.com
Posted by Elena del Valle on March 8, 2006
Yahoo! en Español Premios de la Academia web page
Photos: Yahoo!
Miami, Florida — Warner Brothers signed on as the exclusive sponsor of Yahoo! en Español’s “Premios de la Academia” site, a Spanish-language entertainment destination dedicated to coverage of the Academy Awards reaching 11.1 million Hispanics. The sponsorship includes Yahoo! Entretenimiento (Entertainment) roadblocks, content integration, Yahoo! en Español home page visibility, and other placements designed to increase awareness among online U.S. Hispanics. It also marks the first time that one sponsor has exclusive rights to featured positions on every entertainment page on Yahoo! en Español. Warner Bros.’ sponsorship promotes the movies “16 Blocks”, “V for Vendetta”, and “ATL.”
“This is a great way for Warner Bros. to further extend their reach in the U.S. Hispanic market,” said Don Buckley, senior vice president, Interactive Marketing for Warner Bros. Pictures. “This placement enables us to reach the important U.S. Hispanic demographic in a medium that is engaging and that will make our movies part of their daily entertainment intake.”
Adam Chandler, national sales manager, U.S. Hispanic Sales, Yahoo! Inc.
“The U.S. Hispanic audience is already predisposed to seeking entertainment online and through Yahoo! en Español’s Premios de la Academia coverage, Warner Bros. will reach this captive audience, said Adam Chandler, national sales manager, U.S. Hispanic Sales, Yahoo! Inc. “This arrangement enables Warner Bros. to provide a branded entertainment experience to Yahoo!’s entertainment-hungry U.S. Hispanic users.”
The online U.S. Hispanic market is an attractive niche for entertainment companies. According to comScore, the number of U.S. Hispanics online grew 5.3 percent from 13.8 million in 2004 to 14.6 million in 2005. Furthermore, research shows that online Hispanics are more likely to be moviegoers (64 percent) than their offline counterparts (46 percent) and online Hispanic adults go more frequently to the movies (attending movies once a month or more) than those with no online access.**
Yahoo! en Español’s Premios de la Academia coverage features six main categories related to the Academy Awards show including: Best Film, Best Director, Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress. The site provides detailed coverage of each of the five nominees in the six categories. In addition, every page includes a newly created section called “Latin Radar,” which features Latin facts related to cinema and changes every week.
For example, a recent Latin Rader feature was news on Argentine Gustavo Santaolalla and Spaniard Alberto Iglesias who competed for an Oscar in the same category, best original score; Santaolalla for “Brokeback Mountain” and Iglesias for “The Constant Gardener.” Additional sections include: The top ten box office hits, Oscar Polls, photo gallery page, news page, community page for users to join chats or groups and discuss their opinions and thoughts on the Oscars.
Other advertisers that have bought significant sponsorships in the past include GM, Pepsi, and Verizon. Yahoo! en Español is one of the 25 worldwide properties of Yahoo! Inc. and is part of Yahoo!’s U.S. Hispanic network. According to comScore, The Yahoo! network is the most trafficked Internet destination for U.S. Hispanics,* boasting more than 11.1 million Hispanic monthly users in the U.S. and Puerto Rico. Yahoo! seeks to provide online products and services essential to users’ lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! Inc. is headquartered in Sunnyvale, CA. and Yahoo! en Español is based in Coral Gables, Florida. Academy Awards ®, Oscar ®, and Premios de la Academia are the trademarks and service marks of the Academy of Motion Picture Arts and Sciences. Yahoo! en Español and its coverage of these events are neither endorsed by nor affiliated with the Academy of Motion Picture Arts and Sciences. For more information visit Yahoo en Español.
*comScore Media Metrix, Dec 2005
** Mediamark Research, Inc., Spring 2005, wave 52. Base: US Hispanics Age 18+
Posted by Elena del Valle on March 7, 2006
La Academia USA winner Mariana
Photos: TV Azteca
Mexico City, Mexico – Following four months of hard work, Mariana from El Paso, Texas was crowned the winner of La Academia USA following the Gran Final concert that topped off 15 weeks of live concerts, intense competition, high-performance stage presentation and voice training. Mariana and runner-up Gustavo, from Santa Ana, California, were awarded recording contracts with Warner Music. Mariana also took home $25,000 in cash and a Chevy HHR.
Audience voting through SMS and Terra.com placed Mariana in first place following her interpretations of “Paloma Negra” and “Mentira.” Second place winner Gustavo, who midway through La Academia USA season considered exiting the show voluntarily because of family pressure, finished the gala evening with $15,000 in cash a a recording contract. Gustavo, described as a former car washer originally from Sahuayo, Michoacán, sang the Vicente Fernandez hit “Mujeres Divinas” and “Al Final.”
Left to right: La Academia USA winners Gustavo, Mariana and Nohelia
Nohelia, a resident of Miami of Honduran origin, was awarded $10,000 following her interpretations of “Te Quedó Grande la Yegua” and “Que Ganas de No Verte Nunca Más.” Four and fifth place winners were Afid, from Houston, Texas and Yohigei, from South Gate, California.
Special invited guest was Yahir, the runner up of the first generation of La Academia, winner of the first Desafio de Estrellas and star of the novelas Soñarás and Enamórate, who presented two songs from his triple-platinum album “No Te Apartes de Mi.” Other invited guests included Azteca talent Pedro Sicar, Aylin Mújica and Luis Felipe Tovar.
Program host Fernando del Solar presented the final concert. The judges were Adrián Pieragostino, María Conchita Alonso, Lolita Cortés and Arturo Lopéz Gavito. The top participants of La Academia USA will be gearing up for a summer concert tour that will also feature talent from prior La Academia generations. For more information, visit the official website of La Academia USA
Posted by Elena del Valle on March 6, 2006
Jeffrey Duque, commercial director U.S., Cuatro-Media
A podcast featuring an interview with Jeffrey Duque, commercial director U.S., Cuatro-Media, Inc, is available on the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Jeffrey discussed Fox Sports en Español magazine with Elena del Valle, host of the HispanicMPR.com podcast.
“Among Hispanics, sports are a deep rooted passion. We created a magazine that respects our readers and takes this passion very seriously. We are particularly excited about launching in this very special year when the soccer and baseball world cups coincide,” said Duque, who is director of sales for the magazine.
Duque has managed Latin America and U.S. content sales for Time Inc.’s Licensing & Syndication Division where he held sales responsibilities for Sports Illustrated, Popular Science, Fortune, and Time. Prior to this post, he was manager of production and editorial operations for Time Inc.’s internationally licensed publications and syndication initiatives. In 2004, Duque was awarded the Time Inc. President’s Award, a special
recognition to individuals who make extraordinary contributions. Duque, of Colombian origin, holds a bachelors degree in health and exercise science from Syracuse University. He completed the New York University and Stanford University publishing courses. Luis Viñuales is editor-in-chief of Fox Sports en Español magazine.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Jeffrey Duque,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. You can also subscribe to the podcast by right clicking over the podcast box and selecting “copy shortcut” then inserting the URL address in the podcast section of your MP3 player or iTunes program listed under the “advanced” column. The podcast will remain in the March 2006 section of the podcast.
Posted by Elena del Valle on March 3, 2006
Jeff Zucker, chief executive officer, NBC Universal Television Group
Photo: NBC Universal
Burbank, California – In a landmark move, NBC Universal Television Group signed a two-year, first-look development deal with Galán Entertainment for the production of telenovelas and other Spanish-language formats in English across its many networks. In contrast to other similar network arrangements, NBC Universal, Galán Entertainment and Telemundo will leverage the existing assets and expertise of the novela (soap opera) production system perfected by Telemundo, the second-largest Spanish language content producer in the United States, for the Spanish language market. Telemundo will license all its formats, in addition to other acquired formats, to Galán Entertainment to re-develop into English.
“This represents a fantastic opportunity to achieve many of our goals at NBCU,” said Jeff Zucker, chief executive officer, NBC Universal Television Group. “With this, we can better integrate our English and Spanish-speaking audiences in a way that no other broadcaster can do. It shows the tremendous promise we first saw when we brought Telemundo into the NBC family.”
Don Browne, president, Telemundo
Photo: Telemundo
“The deal further highlights the value of GE’s and NBCU’s investment in Spanish language television,” said Don Browne, president, Telemundo. “Nely Galán provides the perfect bridge to transport the great development, production and writing talents of the Telemundo team into English language.”
Nely Galán, president, Galan Entertainment
Photo: Galan Entertainment
“It is a dream come true to take the genre I grew up with and be able to cross it over. I expect to see novelas as a staple of American TV,” said Nely Galán, president, Galan Entertainment. “My experience producing programs in both English and Spanish will allow me to fine tune these formats and maximize their impact on the American television audience.”
As part of the deal Gálan Entertainment will re-shape Telemundo and other suppliers’ Spanish language formats for the English market, first for NBC, USA and Bravo, and then for other networks. Galán, who is the former president of Entertainment for Telemundo, has produced more than 600 episodes of television in Spanish and English. Most recently, she created the show “The Swan” for Telemundo.
The first project to be developed for production this summer will be the Telemundo production “Body of Desire,” written by Julio Jimenez. Key players in the Telemundo Studios team are Patricio Wills, head of Telemundo Studios; Marcos Santana, head of development; and Derek Bond, head of production.
Posted by Elena del Valle on March 2, 2006
Gary Bassell, chairman & CEO, The Bravo Group
New York City – Pfizer Consumer Healthcare selected The Bravo Group, a well known Hispanic market agency, as its advertising agency of record for the U.S. Hispanic market. Bravo, which has 20 years of healthcare experience, will develop multi-brand marketing programs for Pfizer Consumer Healthcare.
“Pfizer Consumer Healthcare is committed to building strong relationships with Hispanic consumers,” said Jaime Aranda, director, Ethnic Business Development at Pfizer. “After an agency review, we were persuaded by Bravo’s integrated marketing capabilities, robust strategic planning process, media buying structure and expertise in marketing to Hispanic consumers in this country.”
Pfizer Consumer Healthcare and Bravo are evaluating a full array of marketing practice options facilitated by the agency’s experiential marketing practice including retail and promotional marketing, digital/interactive and direct marketing/crm targeting Spanish-speaking consumers in the United States. Pfizer Consumer Healthcare joins The Bravo Group’s roster of blue chip clients that includes Cingular, Sears, Mazda, Kraft Foods, ChevronTexaco, Miller Brewing Company, Visa, Microsoft, Hertz, U.S. Postal Service, The New York Times and Time Warner Cable.
“Healthcare marketing to Hispanic consumers is uncommonly rewarding,” explained Gary Bassell, chairman and CEO of The Bravo Group. “It’s an area where acute planning insights can be effectively leveraged, dimensionalized brand experiences developed utilizing a range of marketing practices and the team instilled with a sense that work with a meaningful benefit is being done for the market.”
De Jesús-Cutler, president & COO, The Bravo Group
“One of the fastest growing segments in the Hispanic market is healthcare, and Pfizer, a Fortune 500 leading healthcare company, has long recognized the contributions Hispanics have made to their business,” said Linda De Jesús-Cutler, president and COO, The Bravo Group. “We look forward to partnering with them and building on their success,” she added.
The Consumer Healthcare Division of Pfizer Inc., headquartered in Morris Plains, New Jersey, is described as the world’s second-largest consumer healthcare company, with a portfolio of market-leading brands that include Benadryl®, Listerine Antiseptic Mouthwash®, Neosporin®, Sudafed®, Visine®, and Zantac®. The Bravo Group, a Young & Rubicam Brands company, is a pioneer agency of Hispanic marketing that continues to be a leader today among U.S. Hispanic integrated communications agency groups after 25 years in the U.S. Hispanic market.
Established in 1980, The Bravo Group has created award-winning marketing programs that include research and strategic planning; advertising, interactive/digital, direct, promotional and event marketing; media planning/buying; branded entertainment and public relations. Recognized in 2005 as one of the two largest Hispanic agencies in the U.S. by Advertising Age, the company is headquartered in New York and has offices in San Francisco, Chicago, Miami and Irvine, California.
Posted by Elena del Valle on March 1, 2006
Méjico Máxico album cover
Photos: Nacional Records
Led by Camilo Lara, Mexican Institute of Sound, MIS, released its debut album in February. Prior to the album, MIS had collaborated on remixes for bands and friends like Placebo, Gecko Turner, Babasonicos, and Le Hammond Inferno. Described as emerging from the Mexico City underground, the new release is titled “Méjico Máxico” (Nacional Records).
Mexican Institute of Sound (MIS) is a one man project helmed by music industry tastemaker Camilo Lara. An icon of the city, Lara spends his days working in a box-set office within a city of 25 million souls. When he steps out, he becomes involved with the underground music movement. He produces his electronic music with only the help of his computer, his nurturing imagination, and his extensive collection of vinyl.
Some describe his talent as his ability to carefully select and blend diverse musical references to create surprising results. Camilo Lara has distinguished himself as a musical trendsetter among his friends. His annual Christmas compilation of the year’s best tracks and unreleased MIS tracks has become a sought-after collector’s item in certain circles.
Camilo Lara
“Méjico Máxico” is “a collage featuring snippets of cumbia, cha cha chas, glimpses of Esquivel, poems by Juan Rulfo, electronica, dub and musical references spanning from the 1920’s through the 60’s” meant to reflect Mexican Institute of Sound’s unique impression of life in bustling Mexico City.
To listen to the Mexican Institute of Sound’s recently-released “Mirando a las Muchachas” song, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Mexican Institute of Sound Mirando a las Muchachas,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the March 2006 section of the podcast.
Posted by Elena del Valle on February 28, 2006
Alma Magazine cover February 2006
Alma Magazine, a Spanish language publication, was created for the U.S. Hispanic market by CBA, a partnership that includes Editorial Atlántida, one of the most prestigious publishers in Argentina. Following several initial issues in 2005 and 2006, Alma Magazine publishers are poised for growth and hope to secure a strong position in the market.
Cover pages have featured Madonna, Andy Garcia, Tom Cruise, Penelope Cruz and Cameron Diaz. Content focuses on literary, cultural and political themes, as well as fashion, liquors, cars, and lifestyle. The February 2006 issue included articles on Google, Johnny Depp, Frank Sinatra, Evo Morales, and Khaled Al Masri. The October 2005 issue included articles on Penelope Cruz, Truman Capote, Samuel Huntington, Hugh Hefner, and Antonio Villaraigosa.
“The selection criterion for our database considers both economic and educational factors, as we understand that intellectual development is a crucial component of any individual,” said Alejandro Gasquet, publisher and editor of Alma. “Alma is a media vehicle where intelligence meets good taste, representing the values and interests of our readers.”
The magazine’s circulation strategy is based on a proprietary database of 100,000 that allows the execution of a highly targeted controlled distribution plan aimed towards upscale socioeconomic U.S. Hispanic households. The majority, 80 percent, of the magazine distribution is by mail, certifiable by the U.S. Postal Service. The rest is distributed through business centers, offices, and events. Annual subscriptions cost $49 for 10 issues.
Alma Magazine cover October 2005
Starting in February, Source Interlink began to distribute Alma nationwide, making it available at Barnes & Noble, Borders, and other major bookstores and selected newsstands across the country. The magazine is in the process of reaching an agreement to be audited starting in May.
“We are proud to represent such an exceptional product as Alma and to be able to offer national advertisers this unique opportunity to reach upscale Hispanics in their language of preference on a national level,” said Amelie Ferro, vice president of business development.
Publicitas LHM, with offices in Miami, New York, Dallas, and Los Angeles, is the national advertising sales arm of Alma. Publicitas is the U.S. Hispanic division of Publicitas Latin America (originally Charney/Palacios). For more information about the Magazine call 305- 416-6001 or visit Alma.
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Posted by Elena del Valle on February 27, 2006
Elena del Valle, principal, LNA World Communications
Photo: LNA World Communications
Elena del Valle, editor and contributing author of Hispanic Marketing & Public Relations, will be the keynote speaker of “Hispanic Market: What’s in it for You?” a lunch presentation taking place Wednesday, March 1, 2006 in Naples, Florida. The event, sponsored by Fifth Third Bank, Naples Sun Times, The Greater Naples Chamber of Commerce and Edison College was organized by Eyes Wide Open and will take place at the Edison College Conference Center from 12 to 2 p.m.
Elena is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is the director and editor of Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95). A 20 year marketing and public relations veteran, she has worked extensively in health care and with U.S. and international Hispanic markets. Prior to founding her own marketing and public relations firm nine years ago, she was a key member of the health care team and headed the Hispanic practice at the largest independent public relations firm in Florida. Before that, she attended law school nights while she was in charge of domestic and international Hispanic marketing and public relations for a major private South Florida health care company. Details and regsitration information are available at (239) 775-6080 ext. 305.
Posted by Elena del Valle on February 24, 2006
By Elena del Valle, president, LNAWorld Communications
There is good news for Hispanic families on a budget searching for a way to pay for higher education costs: College bound Hispanics can benefit from increasing scholarship opportunities. This year, Hispanic students have a wealth of scholarship options. Just as frenzied students are selecting college programs or planning their return to school, many Hispanic organizations are announcing scholarship funding programs and guidelines for the school year beginning this fall.
Click here to read the entire article and for a list of scholarships
