Posted by Elena del Valle on May 11, 2006
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Daniel Ayala, senior vice president and business unit manager, Wells Fargo Global Remittance Services group
Photo: Wells Fargo
A podcast interview with Daniel Ayala, senior vice president and business unit manager, Wells Fargo’s Global Remittance Services group, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Daniel discusses marketing financial services to Hispanics with Elena del Valle, host of the HispanicMPR.com podcast.
As senior vice president and business unit manager for Wells Fargo’s Global Remittance Services group Daniel is responsible for developing, executing, and managing the bank’s global consumer remittance strategy. His team is primarily focused on the product development and management of consumer remittance product operations for Latin America and Asia. Daniel and his team manage the InterCuenta Express, Dinero al Instante, and other products focused on consumer remittances to India, the Philippines, Mexico, Guatemala, and El Salvador.
Daniel is a global payments systems expert with more than 15 years of experience. Previously, he was responsible for product management, marketing, and sales management activities for Citibank, JP Morgan Chase, and Bank of America.
He graduated from DePaul University in Chicago, Illinois with a bachelor’s degree in Computer Science and received his master’s degree in business administration from Nova Southeastern University in Fort Lauderdale, Florida. Daniel is also a Certified Cash Manager (CCM) with the Association for Financial Professionals. He and his family live in the San Francisco Bay Area in California.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Daniel Ayala,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast archive.
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Posted by Elena del Valle on May 11, 2006
Robert E. Bard, president, Latina Style magazine
Photo: Latina Style magazine
Latina Style magazine with the participation of the U.S. Small Business Administration, will host the 2006 Latina Style Business Series from 8 a.m. to 4 p.m. on Friday, May 12, 2006 at the Hyatt Regency Albuquerque Hotel. Admission to the advertorial event costs $60.
The event centers on exhibits and presentations from sponsors American Airlines, ExxonMobil, McDonald’s, New York Life Insurance, State Farm Insurance, Wal-Mart and Wells Fargo. The registration fee includes seminars, networking opportunities in the exhibit area, breakfast, lunch, a commemorative gift bag and a two-year subscription to Latina Style magazine, a lifestyle magazine for professional Hispanic women.
“The emergence of the Latina entrepreneur as a catalyst for prosperity is a welcome change in our community. Latinas are starting and succeeding in business all across the country,” said Robert E. Bard, president, Latina Style magazine. “Latinas are outpacing all other business startups three to one.”
Event topics include “Access to Capital” with Kim Sanchez Rael, venture capitalist, Fly Wheel Venture Capital, as moderator and Ed Cadena, acting district director, U.S. Small Business Administration and Cathy Sorenson, lending coordinator, New Mexico Community Development Loan Fund as panelists. “SBA Certifications/Facilitating Teaming Agreements/Federal & Prime Contractor’s Contracting Opportunities” with Anna Muller, president, NEDA Business Consultants, as moderator and Geraldine Garcia, assistant director, U.S. Small Business Administration; Theresa Armijo, chief, Contracting Division U.S. Army Corps of Engineers and Bonnie L. Apodaca, director, Supply Chain Management, Sandia National Laboratories and panelists.
Another discussion will be about “Basic of a Business & Developing a Business” with Patricia Chavez, PLC Enterprises as moderator and Lillian Apodaca, attorney, Bingham, Hurst, Apodaca Wile; Valerie Borrego, certified public accountant; Adam Roberts, Webmaster technology, ABQ Hispano Chamber of Commerce and Theresa Saiz-Wilmert, Agent, State Farm Insurance, as panelists. “Taking Control: A Session for Latina Professionals and Entrepreneurs” will feature Carla Aragon, anchorwoman, KOB-TV as mistress of ceremony and Maria Marin, president, Voice of Empowerment will present the keynote address.
During “Latina Entrepreneur Panel: Lessons Learned” Maria Elena Alvarez, president, Primetime Monthly News will be moderator with Ana Segura, president, Stubblefield Screen Print Co. LLC; Debbie Harmon, president, US Supply & Distribution and Kimberly de Castro, president, Wildflower International Ltd., as panelists. A networking reception will follow. More information is available online at LatinaStyle.com
Posted by Elena del Valle on May 10, 2006
Presenters Elena del Valle, MBA and Federico Subervi, Ph.D
Presenters Dora O. Tovar, MPA and Michele Valdovinos
Boca Raton, FL – HispanicMPR.com, a forum for the exchange of information and ideas on Hispanic marketing and public relations, launched a Resources Section featuring its eponymous book and the first ever series of downloadable audio recordings on Latinos and how to reach them effectively with marketing and public relations tools. Resource product prices range from $49.95 for the Hispanic Marketing & Public Relations book to $129.95 for two recorded presentations in a CD set. Details are available online at HispanicMPR.com
Initial offerings include presentations by experts and leaders in the field. Michele Valdovinos, vice president of research and marketing, Phoenix Cultural Access Group, and co-author of a chapter titled “A Snapshot of the U.S. Hispanic Market” and Elena del Valle, MBA, principal, LNA World Communications, and editor of the Hispanic Marketing & Public Relations book present “Hispanic Market Overview.” Dora O. Tovar, MPA, president, Tovar Public Relations, and contributing author of the “Hispanic Public Relations and Its Emergence as an Industry” chapter presents “The Next Step: Secondary Latino Markets.” Federico Subervi, Ph.D., professor at the School of Journalism and Mass Communication, Texas State University-San Marcos and co-author of the “Latino Media: A Cultural Connection” chapter and del Valle, contributing author of the “Cultural Understanding Key to Effective Media Training” chapter present “Latino Media and Hispanic Media Training.”
Hispanic Marketing & Public Relations book cover
Started as a weblog for the Hispanic Marketing & Public Relations book, HispanicMPR.com provides a place for readers and authors of the book, subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio podcast downloadable format. Visitors may listen to podcasts on the podcast announcement page and the website’s audio player which appear under the heading “Podcast” or download them for convenient listening on their MP3 or iPod players.
The Hispanic Marketing & Public Relations book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. For details on the book, visit HispanicMPR.com
Posted by Elena del Valle on May 9, 2006
Manuel Chinea, senior vice president, marketing, Banco Popular North America and conference presenter
Photo: Manuel Chinea
The 3rd Marketing Financial Services to Hispanics conference will be held in New York on July 27-28, 2006. Conference speakers will explore how financial institutions are using non-traditional methods to market effectively to the Hispanic segment and increase their profitability. Admission costs $2,349, and post conference materials are available for $737. The objective for the conference is to allow senior level financial marketing executives to learn about the current industry trends and initiatives that are changing market executives’ view on the Hispanic market.
“Our goal is to parlay demographic information and discuss up and coming trends in order to provide finance industry professionals with up to date knowledge on this subject, and the way to do this is through focused presentations on key areas of interest,” said Donna Chandler, sector manager of the business information company, marcus evans. “These speakers have done something special within a specific area and they were chosen because of what they have to say.”
The conference will focus on remittances as a point of entry for the Hispanic consumer into the financial system; immigration reform and how the immigrant population impacts business today; the use of prepaid and gift cards as well as bank compliance and the ability to accept alternate forms of identification from the “unbanked.” Speakers are expected to identify where their marketing efforts will be centered for the future.
According to conference organizers, speakers were selected based on their knowledge of the subject mater, as well as for their contributions, including books, in their particular industry. Confirmed speakers include: Liz Alicea-Velez, senior vice president and general manager, Domestic Money Transfer and Retail Money Order, Western Union Financial Services; Manuel Chinea, senior vice president, marketing, Banco Popular North America; Sylvia Haro, senior vice president, Community Outreach, Zions Banks; and Judith Lockhart, special activities case manager, Federal Deposit Insurance Corporation.
Topics scheduled for discussion are: “Where’re the Banks heading?” “The Use of Non-Traditional Methods of Doing Business with Hispanics,” “Bank Compliance – Money Laundering and the U.S. Bank Secrecy Act,” “Providing Strong Financial Education Information for U.S. Hispanic Consumers,” “Remittances: Integrating Latin American Immigrants into the Economic Mainstream,” and “Immigration Reform – Working with the Regulatory Concerns Applicable to Banking Immigrants.” For more information online visit MarcusEvansbb.com.
Sergio Carmona contributed to this article.
Posted by Elena del Valle on May 8, 2006
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Dianamera album cover
“Dianamera” the album from Ecuadorian singer Diana Mera is available on iTunes, Apple’s online music store store that recently sold its billionth song. Described as “a strong and unique exponent of the Latin Pop genre,” Mera is a composer (BMI) and an actor; she was part of The Vagina Monologues play. She is recording her second music album with producer Gustavo Borner, a two time-Grammy winner, composer Dany Tomas and song writer Claudia Brant.
Mera was born in Quito, Ecuador and was raised in Lima, Peru. She has lived in México, Venezuela, Switzerland and the U.S. were she now resides. Mera, who always wanted to sing, started her career on television shows such as “Despierta América” on Univisión and “De Mañanita” on Telemundo.
ITunes has software that allows users to house or access a music library, Internet Radio, music store, video playing and buying and the popular Podcast format. Mera’s music becomes part of itunes thanks to Iris Distribution who extended a contract to SGM Records that enables distribution of her music worldwide.
To listen to “Besame” by Diana Mera from the “dianamera” soundtrack, scroll down on HispanicMPR.com until you see “Podcast” on the right hand side, then select “Besame,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the May 2006 section of the podcast.
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Posted by Elena del Valle on May 5, 2006
Dora O. Tovar, MPA, contributing author, Hispanic Marketing & Public Relations
Photo: Tovar Public Relations
Dora O. Tovar, MPA, contributing author of the Hispanic Marketing & Public Relations book, will be at the 4th Annual Edward James Olmos Houston Latino Book and Family Festival May 6-7, 2006. She will be at the Nuestra Palabra Booth during the Festival, which will take place from noon to 6 p.m. at Houston Community College Central.
Dora, president of Tovar Public Relations, has more than 17 years experience providing strategic counsel to nonprofit, governmental and corporate clients in the areas of Hispanic marketing, crisis and litigation communications and public affairs. Dora wrote the “Hispanic Public Relations and Its Emergence as an Industry” chapter in the Hispanic Marketing & Public Relations book.
Posted by Elena del Valle on May 4, 2006
A book review on the Hispanic Marketing & Public Relations book was published in the BizBooks section HispanicTrends.com. To read it, visit HispanicTrends.com
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Posted by Elena del Valle on May 4, 2006
GolTV Screaming Race
Photo: GolTV
Atlanta, Georgia – GolTV Television Network, which broadcasts only soccer in the U.S., recently introduced three interactive games as part of an overall multiplatform marketing strategy. The games, GolTV Trivia, GolTV Header’s Challenge and the Roaming Screaming Race, allow participants to test their skills and knowledge and win prizes.
“We always look for innovative ways to connect with consumers and fans,” said Eileen Montalvo, executive vice president, Marketing, GolTV. “This is why experiential marketing is so important. It creates a lasting impression. With our new initiatives and games, we look to extend the reach we already have by engaging the soccer fan at events (such as the National Soccer Coaches Association of America show as well as the Street Soccer and Kick-it 3V3 youth soccer tournaments) where they congregate. We also look to later extend some of the gaming offerings to our website.”
According to GolTV, consumers link their purchasing decisions increasingly to their experiences. Executives there believe that for GolTV to connect with the soccer aficionado it is important to bring some of the programming to life and make it participatory.
The GolTV Headers Challenge allows players to test their soccer skills by keeping GolTV’s icon, the blue soccer balls up in the air as long as they can in this virtual camera-action game. In the Roaming Screaming Race players enter a virtual stadium and scream GolTV as loud as they can. The player who screams the loudest will find that his soccer player has scored the goal. In GolTV Trivia participants compete to see who knows how a particular play will end.
In less than three years, GolTV has penetrated 31 percent of all Hispanic cable and satellite households, approximately 2.5 million homes. Delivering more than 1,500 soccer games each year from around the world, GolTV offers live games from some of the best leagues in the world with exclusive rights to games from Italy, Spain, Brazil, Colombia, Ecuador, El Salvador, Guatemala, Honduras, Bolivia and Uruguay.
GolTV also broadcasts live and live-on-tape games from Europe, Copa del Rey and International Friendly Games; the U.S. Open Cup; and tournaments in Central America. Other programming features from GolTV include GolTV News, two daily independent half hour-long wrap-up shows highlighting the latest and most important happenings in the world of soccer and 45/45 a weekly debate show taking a deep look into Latin American soccer. For more information online, visit GolTV.tv
Posted by Elena del Valle on May 3, 2006
By Natalie Boden, BodenPR
Flavio Morales, vice president, programming, mun2
Photo: mun2
We all know it. We’ve all sung it. Some of us don’t even know what it means. What is it? It’s “Gasolina” (“Gasoline”), Daddy Yankee’s popular reggaetón hit. The album has sold over a million copies and the music sure is catchy. And marketers have taken note. Why? Because it reaches a young Hispanic demographic segment that according to studies represents a purchasing power of $25 billion dollars per year. In fact, today, Latino youth stands for 20 percent of the total U.S. teen population with studies showing that they will reach 62 percent by 2020, increasingly becoming a very lucrative segment of the economy.
Although companies are catching on, signing deals with top Latino artists including big reggaetón stars and developing campaigns aimed specifically at this youth segment, some, according to Beatrice Rangel, president of AMLA, a U.S. Hispanic market research firm, still don’t “get it.”
“Marketers are lost. They have no clue what this generation needs. These kids hate Telemundo. They hate Univisión. They don’t watch ‘Sábado Gigante,’ they watch the WB,” she said.
Click here to read the complete article
Posted by Elena del Valle on May 2, 2006
Basilio Vargas from “The Devil’s Miner”
Photo: Kief Davidson & Richard Ladkani / ITVS
Washington, D.C. – The Independent Television Service (ITVS), Maryland Public Television (MPT), WHUT, and the Social Action and Leadership School for Activists (SALSA) will co-present two special screenings of “The Devil’s Miner” in Washington D.C. in May. The screenings are free and open to the public.
The film is an award-winning documentary in Spanish with English subtitles about two brothers who work in the Cerro Rico mines of Bolivia. Living in poverty with their mother in the mountains of Bolivia, 14-year-old Basilio and his 12-year-old brother, Bernardino, work long shifts in the silver mines, braving deadly conditions to earn enough money to attend school.
The first screening is at the American Film Institute Silver Theatre at 11 a.m. Saturday, May 6, 2006. The second screening is at Busboys and Poets at 5 p.m. Sunday, May 21, 2006. Both screenings will be followed by a discussion with Oscar Ordenes, a Bolivian native and promoter of Latin American humanities in D.C., and Kevin Healy, adjunct assistant professor, International Affairs, The Elliott School.
The Devil’s Miner received Chicago Film Festival Silver Hugo Best Documentary, Woodstock Film Festival Best Documentary, Humanitarian Award Mexico City Festival, Fipresci Prize International Film Critic’s Award in Toronto, German Camera Award Special Mention and Jerusalem Film Festival Spirit of Freedom Award Best Documentary awards.
The film will premiere on PBS’s Independent Lens, the Emmy Award-winning series hosted by Edie Falco, at 10 p.m. on Tuesday, May 23, 2006. Independent Lens, an anthology series, features documentaries and a limited number of fiction films of independent producers. Independent Television Service (ITVS) funds and presents award-winning documentaries and dramas on public television, innovative new media projects on the Web and Independent Lens.
