Posted by Elena del Valle on May 4, 2006
GolTV Screaming Race
Atlanta, Georgia – GolTV Television Network, which broadcasts only soccer in the U.S., recently introduced three interactive games as part of an overall multiplatform marketing strategy. The games, GolTV Trivia, GolTV Header’s Challenge and the Roaming Screaming Race, allow participants to test their skills and knowledge and win prizes.
“We always look for innovative ways to connect with consumers and fans,” said Eileen Montalvo, executive vice president, Marketing, GolTV. “This is why experiential marketing is so important. It creates a lasting impression. With our new initiatives and games, we look to extend the reach we already have by engaging the soccer fan at events (such as the National Soccer Coaches Association of America show as well as the Street Soccer and Kick-it 3V3 youth soccer tournaments) where they congregate. We also look to later extend some of the gaming offerings to our website.”
According to GolTV, consumers link their purchasing decisions increasingly to their experiences. Executives there believe that for GolTV to connect with the soccer aficionado it is important to bring some of the programming to life and make it participatory.
The GolTV Headers Challenge allows players to test their soccer skills by keeping GolTV’s icon, the blue soccer balls up in the air as long as they can in this virtual camera-action game. In the Roaming Screaming Race players enter a virtual stadium and scream GolTV as loud as they can. The player who screams the loudest will find that his soccer player has scored the goal. In GolTV Trivia participants compete to see who knows how a particular play will end.
In less than three years, GolTV has penetrated 31 percent of all Hispanic cable and satellite households, approximately 2.5 million homes. Delivering more than 1,500 soccer games each year from around the world, GolTV offers live games from some of the best leagues in the world with exclusive rights to games from Italy, Spain, Brazil, Colombia, Ecuador, El Salvador, Guatemala, Honduras, Bolivia and Uruguay.
GolTV also broadcasts live and live-on-tape games from Europe, Copa del Rey and International Friendly Games; the U.S. Open Cup; and tournaments in Central America. Other programming features from GolTV include GolTV News, two daily independent half hour-long wrap-up shows highlighting the latest and most important happenings in the world of soccer and 45/45 a weekly debate show taking a deep look into Latin American soccer. For more information online, visit GolTV.tv