Posted by Elena del Valle on September 11, 2007
John Brier, chief executive officer of Tinbu
Photo: Tinbu
Tinbu, a Pensacola, Florida based technology company, recently expanded its Spanish language interactive content division. Established in 2005, Tinbu uses patent-pending technology to create interactive turn-key modules used by online media groups to drive page views, repeat visitors, and advertising revenues.
“We have seen explosive growth in the demand for our Spanish language content modules,” said John Brier, chief executive officer of Tinbu. “Our interactive lottery, horoscope, and swimsuit modules are driving millions of page views each month for our online media partners, and we are pleased to see Spanish language media groups benefiting from our patent-pending technology.”
Spanish language websites represent about 15 percent of the company’s business. Tinbu works with Spanish language online publishers AOL Latino, Quepasa, MSN Espanol, Tribune, Telemundo, and ABC Television.
Tinbu, which offers interactive Spanish language content modules for lottery, horoscope, and swimsuit models, plans to launch additional Spanish language content modules for weather, global soccer, flight tracking, gasoline pricing, finance, and entertainment, in the next two quarters. Brier estimates Tinbu technology reaches 20 million Spanish speakers in the United States.
Tinbu, LLC, and its wholly owned subsidiaries Gaming Solutions International, LLC, and CyberIntegrations, LLC, use patent pending technology to provide interactive data products to online and wireless companies. Tinbu is owned by Brier, Bin Tu, Wade Dawe, and Southbound Investments, Inc., a Canadian corporation. The name of the company is derived from Tu’s name.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
Posted by Elena del Valle on September 10, 2007
Roger Selbert, Ph.D., editor and publisher, Growth Strategies
Photo: Roger Selbert, Ph.D.
A podcast interview with Roger Selbert, Ph.D., editor and publisher of Growth Strategies, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Roger discusses Hispanic Projections an update with Elena del Valle, host of the HispanicMPR.com podcast.
Roger, tauted as one of the best-known and most respected trend experts in the United States, is a contributing author of the chapter entitled “Hispanic Projections” in the Hispanic Marketing & Public Relations book.
Read Roger Selbert’s chapter about Hispanic Projections in
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”
Choice magazine
Click here for information on Hispanic Marketing & Public Relations
Roger is president of Ask Dr. Roger Publications, and editor and publisher of Growth Strategies, a monthly newsletter on economic, demographic and business trends; and Integrated Retailing, a monthly newsletter on retailing’s most important trend, the integration of in-store and online environments and operations. Roger is affiliated with The La Jolla Institute, a “new economy” think tank, and with LatinWorks, a Hispanic and general market advertising and marketing firm. He is a frequent public speaker and business trend consultant to a wide range of organizations, institutions and corporations.
Roger holds masters and doctorate degrees in International Relations from the University of Southern California, where he was a Fulbright scholar, Haynes fellow and European Commission grantee. He earned his undergraduate degree in history from Bowdoin College and also attended the University of Copenhagen in Denmark.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Roger Selbert, Ph.D.,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2007 section of the podcast archive.
Target Latinos effectively by anticipating changes in the market with
“Hispanic Projections with 2007-08 update” audio recording
Presenter Roger Selbert, Ph.D.
Find out
- About Latino buying power growth in the future
- How Latino market growth compares with other markets in the U.S.
- What drives the rise of Latino economic clout
- Who should target the Latino market
- What is the size of the Hispanic affluent market
- If the luxury Latino market is growing
Stay ahead of your competion with “Hispanic Projections”
Click the button to hear the podcast:
Posted by Elena del Valle on September 7, 2007
Lantigua Designs Feliz Navidad and Reyes Magos cards
Photos: Lantigua Designs
The Occasions Group, a consortium of companies that design, produce and distribute stationery and décor products for weddings, holidays, parties and special, recently added Spanish and bilingual Christmas greeting cards from Lantigua Designs to its retail catalog, Libre-Creación.
“There was a lack of original Latin-flavored product in the Holiday market and a need for bilingual cards. We saw Lantigua Designs’ ideas and knew they were what our market would want to send to their friends and family: Latino Holiday designs made especially for the Hispanic market,” said Claudia Goffan, director of Hispanic Market Business Development at The Occasions Group.
Lantigua Designs’ colorful Spanish language Christmas cards are meant to be attractive to the diverse Latino groups and a reflection of the varied traditions they share in common. The cards are sold in boxed sets or personalized through The Occasions Group 30-page catalog which is distributed to 3,000 retailers nationwide.
The Occasions Group has two Hispanic market retail collections, Festividades and Celebracion. The Libre-Creacion catalog features print-at-home invitations and holiday cards. Do-it-yourself kits for Latinas are in the works. There is also a catalog of accessories and decorations for quinceañeras, Uniquely Quince.
To reach Latino consumers The Occasions Group representatives attend exhibits; the company also places print and online advertising, produces brochures, and relies on public relations and grassroots efforts. The percent of sales Latino products represent for the company was not made available nor was the percent of marketing dollars the company dedicates to the Spanish speaking Latino market.
“We are honored to have been chosen by the leading company in the greeting card and invitation industry,” said Liz Lantigua, creative director and founder of Lantigua Designs, Inc. “They have a great vision and commitment to serving the Hispanic market with quality products.”
The Occasions Group, headquartered in North Mankato, Minnesota, employs over 3,500 people in 25 locations across the United States, Canada, Sweden, Mexico and the United Kingdom.
Lantigua Designs, a Florida-based greeting card company since 2004, produces greeting cards, stationery and invitations for the Hispanic market. Lantigua products are can also be found in South Florida and New York stores.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
Latino purchasing habits and products they favor
Latino family characteristics
Latinos and extended families
Division of duties, responsibilities within the family
Who is the decision maker in the Latino family
Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
Posted by Elena del Valle on September 6, 2007
Fredrick Ackourey, chief executive officer of TeleGalería
Photo: TeleGalería
Spanish speaking Latinos who like shopping will have a new alternative in one Hispanic market this fall, TeleGalería, a Spanish-language lifestyle home shopping channel. The company plans to launch in stages beginning this fall on Spanish-language television nationwide. TeleGalería will broadcast its original programming first in one market, then four markets and eventually 20 markets via Spanish language networks.
Although the company website is in beta testing now, TeleGaleria plans to offer online shopping in the future. TeleGalería is led by Frederick Ackourey, co-founder and chief executive officer, Alan Cordover, executive vice president and Dean Schnider, co-founder and vice president of Business Development.
“TeleGalería will engage customers by focusing on the entire shopping experience rather than just the products,” said Ackourey. “By embracing the language, culture and preferences of Hispanics, TeleGalería will connect brands to the Hispanic consumer’s lifestyle. Home shopping continues to grown in popularity globally. In the U.S., the home shopping market will exceed $13 billion and that growth trend is expected to continue as demographics widen due to a more diverse product mix, better media distribution and more entertaining and engaging formats.”
TeleGalería will rely on fulfillment centers on both coasts of the country and offshore its customer support to call centers in South America and Mexico. The shopping channel plans to offer alternative payment options and a 30-day money back guarantee on purchases.
TeleGalería marketers hope to offer episodic-themed entertainment segments, produced in house, featuring popular brand name products in fashion, jewelry, home, entertainment and electronics. TeleGalería plans include product demonstrations, guests, celebrities and experts that appeal to Hispanic sensibilities.
TeleGalería’s segments include “Cocinado a Moda Latino” featuring guest chefs, culinary artists from Latin America and chefs to the stars who prepare meals with kitchenware available on TeleGalería; “Unicos” will sell one-of-a-kind jewelry including one collection with never before seen designs made from exotic metals like titanium and magnesium fused in a vacuum furnace with colored silicates; and “Al Estilo Hollywood” offering a sneak peek in to the closets of Hispanic celebrities.
TeleGalería is a wholly owned subsidiary of Perceval Interactive Media, LLC. Perceval Interactive Media is a multi-channel media company focusing on high-touch interactive experiences.
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
- Latino family characteristics
- Latinos and extended families
- Division of duties, responsibilities within the family
- Who is the decision maker in the Latino family
- Who is the information provider in the Latino family
Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
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Filed Under: Media
Posted by Elena del Valle on September 5, 2007
By Francisco J. Valle, president, Valle Consulting
Photo: Francisco J. Valle
“The Hispanic Gold Rush™”
The overall buying power of consumers in the United States has continued to grow at significant at rates. Hispanics, in particular, have experienced some of the fastest increases ever in their buying power. In fact, Selig reported that the Hispanic consumer market in the U.S. represented about $798 billion in spending power by the end of 2006 and it is estimated to reach $1.2 trillion in 2011. The 2011 value will exceed the 1990 number by 457 percent or 2.6 times the non-Hispanic increase for the same time period (176 percent). The rising median income of Hispanics has also experienced an exponential growth, and is estimated to be 105% of the growth for non-Hispanics.
Continue reading What it takes to become the financial firm of choice for Hispanics
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
Be among the best performers with
“Best in Class Hispanic Strategies” audio recording
Posted by Elena del Valle on September 4, 2007
Richard Swerdlow, chief executive officer, Condo.com
Photos: Condo.com, Terra Networks
Condo.com and Terra Networks signed a partnership agreement to launch a bilingual real estate website. Bienesraices.terra.com, the co-branded website, features a Spanish language condo marketplace designed for real estate buyers and developers from Latin America, Spain and Hispanics in the United States. The companies hope 10 percent of the website visitors will be from Spain, 50 percent from Latin America and 40 percent from the United States.
English dominant visitors to the website will also find a small news section and blog at the bottom of the page. Visitors to Condo.com have the option of searching in English or Spanish.
The co-branded site will be promoted on Terra.com’s network of sites. Project marketers plan to promote the site on the web and in print. Eleven of the top 16 markets listed on the website are in the Caribbean and Latin America: Argentina, Barbados, Belize, Brazil, California, Costa Rica, Dominican Republic, Las Vegas, Mexico, Miami, New York, Panama, Puerto Rico, Uruguay, Texas, and Venezuela.
Find out which Latino markets are booming with
“The Next Step: Secondary Latino Markets” audio recording
Presenter Dora O. Tovar, MPA
Click here to find out about Secondary Latino Markets
Fernando Rodriguez, chief executive officer for Terra Networks
“This strategic partnership will set a precedent for how U.S. and Latin American developers, real estate agents and individual sellers communicate with each other,” said Richard Swerdlow, chief executive officer, Condo.com. “Serving the Hispanic and Latin American communities has become increasingly important to the real estate industry and Condo.com is proud to be leading the way. Our relationship with Terra will transcend the language barrier and impact the real estate community in an extremely positive way, facilitating condo transactions across all borders.”
“Terra leads the U.S. Hispanic and Latin American online market, so it makes sense for us to partner with the leading online condo marketplace,” said Fernando Rodriguez, chief executive officer for Terra Networks. “We anticipate our relationship with Condo.com will have a significant impact on the Spanish speaking real estate community and look forward to building an online real estate portal, unrivaled around the world.”
Condo.com is a privately held company headquartered in Miami, Florida. According to the Condo.com website, the Company lists 300,000 condos from the U.S. and 70 countries valued in excess of $100 billion and the site is visited by over 15 million viewers per month. Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America.
Posted by Elena del Valle on August 31, 2007
“First Sight” cover
Photo: HardKandy Records Inc.
Latina vocalist and guitarrist Florencia Bourdin and her music partner keyboardist Diana Dulanto, Alphafemes, like pop rock. Inspired by the likes of Gwen Stefani, Pink, and Guns N’ Roses they are about to see some of their dreams come true with the release of their first album, “First Sight,” by Record Label HardKandy Records Inc. Coincidentally it’s the New Jersey record label’s tenth album and its tenth year in business.
Live Alphafemes perform as a trio or a quartet. In the studio they are a duo. The album “First Sight” was produced by veteran independent producer Brother Noyze the Mad Musician (G.L.Hines).
Alphafemes
The teenagers, Bourdin, a native of Uruguay, and Dulanto from Peru, met at a high school history class and hit it off. While Bourdin likes to sing, Dulanto’s love is song writing. They each grew up with music in their lives and developed the passion for music that eventually brought them together.
To listen to the single “A Moment” from the “First Sight” album click the button to hear the podcast:
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
