Posted by Elena del Valle on May 13, 2015
By Edward M. Bury, APR
Coordinator of Public Information
Urban Transportation Center at the University of Illinois at Chicago
Edward M. Bury, APR, coordinator, Public Information, Urban Transportation Center University of Illinois at Chicago
Photo: Edward M. Bury
Professionals who work in the public relations industry and members of the news media share this in common: Both sides want to tell a story, and both sides want to deliver fresh, compelling and accurate information.
In late April, I had the privilege to get a first-hand perspective on how public relations professionals and journalists can better work together. How? I moderated a panel discussion, “PR Pros and Journalists Working Together for the Good of the Story.” The noontime event was sponsored by the Chicago chapters of the Hispanic Public Relations Association and the National Association of Hispanic Journalists.
From the media side, the panelists were Stacey Baca, ABC Channel 7 anchor and reporter, and Carly Luque, an assignment editor from CBS Channel 2. The public relations profession was represented by Cristina Alfaro, Director of External Diverse Partnerships at McDonald’s Corporation, and Luis Agostini, Senior Media Executive with Edelman.
Click to read the entire article Both Sides of the Equation: Insight on What’s Good for the Story
Posted by Elena del Valle on February 11, 2015
April Davis
Founder
Cupid’s Cronies
April Davis, founder, Cupid’s Cronies
Photo: Cupid’s Cronies
Being a successful businessperson and being a successful dater may seem completely unrelated. However, many of the skills and techniques used in dating can be applied to a business context. As a dating coach, I provide our clients with various tips on building a relationship, conversing, and making connections, just a few of the tips that can overlap with the business world. Here are five examples.
Conversation and communication skills
We’ve all been in meetings when afterwards you talk later and it’s clear you heard different messages. Similarly, two people can go on a date and when they follow up with me, I hear two distinctly different versions of the event.
In order to have a good meeting or a good date, one needs to have great communication skills. If they’re awkward in their delivery or lack decent grammar, they’re going to be quickly written off and disregarded.
Click to read the entire article Business tips from a dating coach
Posted by Elena del Valle on February 4, 2015
By Danixa Lopez
Senior account executive
Santa Cruz Communications
Danixa Lopez, senior account executive, Santa Cruz Communications
Photo: Santa Cruz Communications
I recently performed a Google search for the keyword phrase of Public Relations for the Hispanic Market and more than 1.5 million results were produced. With so many options, how can public relations and marketing agencies that offer services tailored to the Hispanic market differentiate themselves?
There is no correct answer. When it comes to marketing to Hispanics, each public relations professional has his/her own experience and strengths that can help when developing and executing a media relations plan. There is a myriad of proven strategies and tactics that you can use. However, no matter which ones you choose, there are some basic practices that will help you and your team obtain the best results.
Click to read the entire article Five proven practices to obtain the best results out of your media relations plan
Posted by Elena del Valle on January 26, 2015
Laurence Shatkin, Ph.D., author, Your Guide to High-Paying Careers
Photo: Laurence Shatkin
A podcast interview with Laurence Shatkin, Ph.D., author, Your Guide to High-Paying Careers, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses high paying careers with Elena del Valle, host of the HispanicMPR.com podcast.
Laurence has been a writer and researcher in the field of career information for 35 years. He was one of the developers of the SIGI PLUS (System of Interactive Guidance and Information) career information system at Educational Testing Service, and he has developed and adapted similar systems for use in the United States, Australia, Saudi Arabia, and the United Arab Emirates. He is the author or co-author of more than two dozen books about careers. He lives in Titusville, New Jersey.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Laurence Shatkin, Ph.D.” and click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2015 section of the podcast archive.
Posted by Elena del Valle on January 14, 2015
By Josh Mayer
Chief Creative Officer
Peter Mayer Advertising
Josh Mayer, chief creative officer, Peter Mayer Advertising
Photos: courtesy Peter Mayer Advertising
When marketing agencies are working for clients, we often recommend that their messages need to be unique and stand out from the crowd – to zig while others are zagging. But it’s not so easy when our agency IS the client. What is the message we want to send? What’s our tone? How do we want to be perceived? Should we be silly, serious, zany, techy or corporate? Never is this question more relevant than when it comes time to create the dreaded holiday card.
In today’s hypersensitive, politically correct world, you certainly don’t want to offend. Or be preachy. And whether you want to admit it or not, your company’s creative reputation is on the line. So faced with a heavy dose of scrutiny and expectations – most of it admittedly our own – we decided to be as different as possible, to find the white space others weren’t playing in: New Year’s Resolutions.
Click to read the entire article Creatively breaking through holiday clutter
Posted by Elena del Valle on May 14, 2014
*By Stephanie L. Black, MIM, MBA, doctoral candidate, University of Texas at San Antonio
Julio C. Canedo, Ph.D., assistant professor of Management, Northern Michigan University
Kimberly M. Lukaszewski, Ph.D., associate professor of Management, State University of New York at New Paltz
Dianna L. Stone, Ph.D., affiliate professor of Research, University at Albany, State University of New York
Stephanie L. Black, MIM, MBA, doctoral candidate, University of Texas at San Antonio
Julio C. Canedo, Ph.D., assistant professor of Management, Northern Michigan University
Kimberly M. Lukaszewski, Ph.D., associate professor of Management, State University of New York at New Paltz
Dianna L. Stone, Ph.D., affiliate professor of Research, University at Albany, State University of New York
Hispanic owned businesses have increased rapidly, and there are now more than two million in our nation (U.S. Bureau of Census, 2010). One reason for this is that entrepreneurship provides a springboard for economic advancement and social integration of minorities (Wang & Li, 2007). Also, Hispanic businesses are important contributors to our economy, and have a number of key strengths (Starr, 2012). For instance, many Hispanics have connections to Latin American markets, and meet the needs of the growing Spanish-speaking customer base (Starr, 2012). In addition, Hispanics are adaptable, resilient, and have revitalized the economy of inner cities (Dana & Morris, 2007).
Despite these strengths, Hispanics, not unlike other entrepreneurs, face many challenges. This article reviews existing research on the challenges faced by Hispanic entrepreneurs, and offers some evidence-based guidelines for enhancing their success.
Click to read the entire article Challenges Facing Hispanic Entrepreneurs
Posted by Elena del Valle on January 29, 2014
By Ivette M. Achong
Vice president
Connect360 MultiMedia
Ivette M. Achong, vice president, Connect360 MultiMedia
Photo: Connect360 MultiMedia
It’s no secret that the U.S. Hispanic community has become one of the most powerful marketing segments in the country, both in terms of population size and purchasing power. According to the U.S. Census Bureau, the country’s Hispanic population grew to 53 million as of July 1, 2012, making people of Hispanic origin the nation’s largest ethnic or racial minority. As of 2060, the Census Bureau is projecting that the U.S. Hispanic population will rise to 128.8 million, constituting 31 percent of the nation’s population by that date. Marketing research also indicates that Hispanic purchasing power currently stands at $1 trillion with continued growth in the years ahead.
Click to read the entire article The Path to a Successful Hispanic PR Campaign
Posted by Elena del Valle on January 22, 2014
By Chris McGinnis, business travel expert
Amy Graff, family travel expert
Best Western
Amy Graff, family travel expert, Best Western
Chris McGinnis, business travel expert, Best Western
Photos: Allison+Partners
2013 has come and gone but travel remains strong as airlines and hotels are finally seeing a solid and consistent turnaround in the number of bookings. It’s no surprise that in 2014, we can expect a continuous flow as it’s expected to be the busiest travel season yet, following the recession.
As cold weather settles in for the winter, and the stress of the holidays begins to take its toll, travelers are looking ahead to 2014 and are already planning their next vacation. Graff offers her top picks for 2014 travel destinations and her predictions for family and leisure travel in 2014.
Click to read the entire Travel in the New Year 2014 Predictions
Posted by Elena del Valle on August 14, 2013
By Chris McGinnis
Business travel expert
Best Western
Chris McGinnis, business travel expert, Best Western
Photo: Melissa Wuschnig
Higher prices on airfare and lodging are a healthy indicator of the travel industry’s comeback. In fact, most major airlines are reporting strong profits in recent quarters after several years of capacity reductions, consolidation and the addition of new fees.
As the industry continues to experience a revival, business travel costs are increasing across the globe. In the U.S. the average per diem for food, hotel and miscellaneous expenses in the top 100 cities rose to $262 this year, up 1.6 percent over last year. As businesses prepare for the fall business travel season, business owners and managers can prepare for the season and save the company’s travel budget by considering the following:
Click to read the entire article Budget and save when traveling for business
Posted by Elena del Valle on July 24, 2013
By Allison VanNest
Director of Public Relations
Grammarly.com
Allison VanNest, director, Public Relations, Grammarly.com
Photo: Allison VanNest
Are English language learners and non-native speakers at a disadvantage in the U.S. workforce? As the rest of the world begins to rely on English as the primary language of business, and more people are learning English more proficiently, the answer to this question may be, “yes.”
According to a recent study by Grammarly, a leading writing enhancement app, the accuracy of a person’s spelling and grammar may help to predict his career success. One way to get ahead on the job – and in the job search – is to improve your written communication. But to do this, we have to take a closer look at the current state of our educational system.
Read entire article English as a Competitive Advantage
