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Five proven practices to obtain the best results out of your media relations plan

Posted by Elena del Valle on February 4, 2015

By Danixa Lopez
Senior account executive
Santa Cruz Communications

 Danixa Lopez, senior account executive, Santa Cruz Communications

Danixa Lopez, senior account executive, Santa Cruz Communications

Photo: Santa Cruz Communications

I recently performed a Google search for the keyword phrase of Public Relations for the Hispanic Market and more than 1.5 million results were produced. With so many options, how can public relations and marketing agencies that offer services tailored to the Hispanic market differentiate themselves?

There is no correct answer. When it comes to marketing to Hispanics, each public relations professional has his/her own experience and strengths that can help when developing and executing a media relations plan. There is a myriad of proven strategies and tactics that you can use. However, no matter which ones you choose, there are some basic practices that will help you and your team obtain the best results.

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